Frederick Wine House

What Frederick Wine House does

Frederick Wine House is a privately held, single-location brick-and-mortar retailer of wine, spirits, and beer based in Frederick, Maryland. The store at 30 Monocacy Boulevard operates an extended-hours omnichannel model (in-store shopping Mon–Sat 9AM–9PM, Sun until 8PM; local delivery Mon–Sat 11AM–7PM, Sun 12PM–3PM) and carries an extensive catalog spanning over 1,700 red wines, 1,000+ white wines, and hundreds of sparkling, rosé, spirit, and beer SKUs sourced from major producing regions (France, Italy, Spain, USA, Germany, Argentina, New Zealand, etc.). Pricing is unit-based pay-as-you-go across a range from budget-friendly ($4.97–$9.95) to premium ($24.95–$64.99+), with curated merchandising through staff picks, 90+ rated wines, on-sale tags, and dedicated House Select sub-brands for wine and spirits.

The technology foundation is the City Hive commerce platform, which powers the e-commerce website, mobile app (iOS and Android), point-of-sale operations, notifications, and order history. Distribution channels include the physical storefront, the e-commerce site, the mobile app, local delivery, and a mobile app link service. Customer acquisition relies on organic social (Facebook, Instagram), email/SMS marketing, and event-driven traffic from in-store tastings. Revenue is generated almost entirely through one-time retail transactions with individual consumers and a secondary event/wedding inquiry service for bulk purchases. Brand partnerships with Cutwater, WhistlePig Whiskey, True Standard Distilling, and Boordy Vineyards support recurring in-store tastings, plus a paid Freezer Door Cocktail Class ($15) led by True Standard Distilling owners. The business is independently owned, bootstrapped, and has no disclosed parent company, outside investors, or external funding.

Name

Frederick Wine House

Legal name

Frederick Wine House

Website

https://frederickwinehouse.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Frederick Wine House is an independent, single-location wine, spirits, and beer retailer in Frederick, MD, serving local individual consumers through a brick-and-mortar store, City Hive-powered e-commerce and mobile app, and local delivery, supplemented by tastings, wedding/event services, and brand partnerships.

Ownership category

akta.pro rank

Product category

Wine, Spirits, and Beer Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Wine retail store
• Spirits and beer
• In-store tastings
• Alcohol retail
• Wine e-commerce

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Alcohol Sales: Frederick Wine House generates revenue through retail sales of wine, spirits, and beer products sold in-store and online, with one-time transaction pricing for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frederick Wine House is a brick-and-mortar and online retailer of wine, spirits, and beer operating from a single Frederick, Maryland storefront, offering an extensive catalog organized by style, varietal, country, and region. The business supplements retail sales with in-store tastings, paid cocktail classes, wedding and event inquiry services, eGift cards, and local delivery to Frederick-area customers. The commerce experience is delivered through a City Hive-powered website, point-of-sale, and mobile app.

Product overview

Frederick Wine House is a brick-and-mortar wine, spirits, and beer retailer operating from Frederick, MD, offering an omnichannel experience through its physical store and e-commerce platform powered by City Hive. The core product consists of three main categories: Wine (red, white, rosé, sparkling, dessert, and port wines organized by style, varietal, and region), Spirits (vodka, whiskey, tequila, rum, gin, brandy, liqueur, and sake), and Beer (kegs, IPA, hard seltzer, ale, lager, pilsner, and stout). Supporting offerings include in-store tastings and events, cocktail classes, wedding and event inquiry services, eGift cards, and a mobile app. Curated sub-brands include House Select Products (staff picks and premium house selections) and 90+ Rated wines. The company sources from multiple countries including USA, France, Italy, Spain, Germany, Argentina, New Zealand, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Winery Select Products: A curated selection of wines designated as house select products
• Spirits Select Products

Products and services

• Wine Retail wine category featuring red, white, rosé, champagne, sparkling, dessert, and port wines organized by style, varietal (Cabernet Sauvignon, Chardonnay, Pinot Noir, etc.), and country/region (France, Italy, Spain, USA, etc.); sold to individual consumers in-store and online.
• Spirits Retail spirits category including vodka, whiskey, sake, tequila, rum, gin, brandy, and liqueur from countries including USA, France, Ireland, Japan, Italy, and Mexico; sold to individual consumers in-store and online.
• Beer Retail beer category featuring kegs, IPA, hard seltzer, ale, lager, pilsner, and stout varieties with options for new arrivals, staff picks, and sale items; sold to individual consumers in-store and online.
• eGift Cards Digital gift cards available for purchase, allowing customers to send beverage gifts to recipients; redeemable in-store and online.
• Wedding & Events Inquiry Event planning consultation service for weddings and special occasions, offering beverage procurement guidance and catering or beverage service inquiries for event hosts.
• In-Store Tastings Free in-store tasting events featuring various wine and spirits brands, including brands like Cutwater, WhistlePig, True Standard Distilling, and Boordy Vineyards; offered to walk-in and event-attending customers.
• Freezer Door Cocktail Class Hands-on cocktail class taught by True Standard Distilling owners featuring freezer-ready batch cocktail techniques with Dangerous Summer Rum, priced at $15.00; offered to event attendees.
• Local Delivery Service Delivery service to local Frederick-area customers with hours 11:00 AM - 7:00 PM Monday through Saturday and 12:00 PM - 3:00 PM on Sunday, complementing in-store pickup.
• House Select Products (Winery Select & Spirits Select) Curated house-brand wine and spirit selections including staff picks, best sellers, and premium house selections, featuring handpicked bottles under the Winery Select and Spirits Select product groups.
• 90+ Rated Wines High-rated wines scoring 90 points or above, featured as a curated collection available for purchase in-store and online.

Quantifiable outcome

• 5-star average customer rating
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• CutwaterminorStrategic or Co-development PartnerCutwater, a ready-to-drink cocktail brand, partners with Frederick Wine House for in-store tasting events. Cutwater is known for canned cocktails made with real spirits and bold, refreshing flavors, suitable for parties, beach days, cookouts, and tailgates.
• WhistlePig WhiskeyminorStrategic or Co-development PartnerWhistlePig Whiskey, a bold rye whiskey brand, conducts in-store tasting events at Frederick Wine House. Known for rich character, smooth finish, and standout rye expressions perfect for sipping neat or mixing into cocktails.
• True Standard DistillingcoreStrategic or Co-development PartnerTrue Standard Distilling, a handcrafted rum producer, has an ongoing partnership with Frederick Wine House for regular tasting events and cocktail classes. The partnership includes a Freezer Door Cocktail Class featuring their Dangerous Summer Rum lineup, led by the owners of True Standard Distilling.
• Boordy VineyardsminorStrategic or Co-development PartnerBoordy Vineyards, one of Maryland's best-known wineries, partners with Frederick Wine House for in-store tasting events. This local partnership showcases Maryland wine production and local wine favorites.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Costco Wholesale: Warehouse club with deep wine, spirits, and beer assortment at aggressive prices. A structural margin competitor for value-oriented off-premise alcohol shoppers.
• Trader Joe's: National grocery chain with a well-regarded, value-priced wine and beer assortment. Competes for the same off-premise alcohol occasions, particularly entry-level and mid-tier bottles.

Others

• Boordy Vineyards: Maryland-based winery with tasting room and DTC sales; existing brand partner of Frederick Wine House for in-store tastings. Comparable as a regional Maryland wine ecosystem participant.

Direct peers

• Drizly: Alcohol delivery marketplace (now part of Uber) connecting consumers to local retailers. Directly comparable to Frederick Wine House's delivery channel and competes for off-premise alcohol demand.
• BevMo!: Multi-state beer, wine, and spirits specialty retailer with strong in-store tasting and event programming. Closely mirrors Frederick Wine House's experiential, assortment-led model.
• Total Wine & More: Largest U.S. multi-state beer, wine, and spirits retailer with deep buying power and broad assortment. Directly comparable format and product mix to Frederick Wine House, but at vastly larger scale.
• Wine.com: Largest U.S. online wine retailer with extensive selection, sommelier recommendations, and direct shipping. Comparable on assortment depth and curated-picks merchandising, though purely digital.
• Binny's Beverage Depot: Chicago-based multi-location beer, wine, and spirits retailer famous for deep selection and staff picks. Direct comparable on assortment breadth and curated-house-select concept.
• Spec's Wine, Spirits & Finer Foods: Texas and Southeast U.S. off-premise beer, wine, and spirits retailer with broad assortment and competitive pricing. Similar operating model and category mix to Frederick Wine House.

Emerging players

• Winc: Direct-to-consumer wine subscription club with personalized recommendations. Competes for the discovery-purchase occasion that Frederick Wine House's tasting events and staff picks currently serve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frederickwinehousebeerwine
• Instagraminstagram.com/frederickwinehouse
• LinkedInlinkedin.com/company/frederick-wine-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frederick Wine House