Fredericton Convention Centre

What Fredericton Convention Centre does

Fredericton Convention Centre (FCC) is a publicly owned convention facility located at 670 Queen Street in downtown Fredericton, New Brunswick, operating since January 2011. The venue offers 36,000 square feet of meeting space, anchored by a 12,480 sq ft pillar-free ballroom (Pointe Sainte-Anne) divisible into four sections with 20-foot ceilings and 86 rigging points, plus 8,600 sq ft of flexible meeting space across 12 rooms on two floors. Production capacity includes banquets for up to 1,000 guests and up to 100 exhibit booths. The facility is LEED Silver certified with a 106,000-litre rainwater harvesting system, white roof, low-VOC materials, and regional sourcing within 800 km.

The FCC generates revenue through three integrated streams: venue rental of flexible meeting and event space, exclusive in-house catering delivered by a team of 10 Red Seal-certified chefs (with per-person pricing of $28–$48 for breakfast and from $48 for plated dinners, plus 18% service charge and 15% HST), and audiovisual, rigging, and electrical services delivered exclusively through on-site partner Encore. The venue targets five primary customer segments: associations and non-profits hosting national and regional conventions, corporate organizations running meetings and galas, government and education entities, consumer shows and public events, and weddings/private celebrations. Bilingual English/French service is a distinguishing capability given New Brunswick's officially bilingual status.

The go-to-market is sales-led through a direct business development team, online booking inquiry forms, and a 'Bring Your Conference Home' program recruiting local champions to attract new events. A 'One Stop Shop' concierge service handles accommodation sourcing, group transport, and off-site activities. Distribution also leverages destination partnerships with Ignite Fredericton, the Fredericton Chamber of Commerce, and the Fredericton International Airport Authority. The FCC is governed by a Board of Directors chaired by David Seabrook, with ownership resting with a public authority rather than private shareholders. As of April 2024, Erin Blanchard serves as General Manager, succeeding founder-Cathy Pugh.

Name

Fredericton Convention Centre

Legal name

Fredericton Convention Centre

Website

https://frederictonconventions.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Fredericton Convention Centre is a publicly owned LEED Silver-certified convention venue in downtown Fredericton, New Brunswick, offering 36,000 sq ft of meeting space, in-house catering, and exclusive Encore AV services to associations, corporations, government, and private events across Atlantic Canada.

Ownership category

akta.pro rank

NAICS

Convention and Trade Show Organizers (56192), Caterers (722320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Convention venue services
• Event catering services
• Meeting space rental
• Banquet and gala hosting
• Convention facility management

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Rental and Space Booking: The primary revenue stream is renting flexible meeting and event space to organizations. The venue offers a 12,480 sq ft ballroom, multiple meeting rooms, pre-function areas, and an atrium. Revenue is earned per booking/event, with pricing varying by room, configuration, and event duration.
2. Catering and F&B Services: In-house catering with exclusive food and beverage rights. The brigade includes 10 Red Seal-certified chefs. Menu offerings span breakfast ($28–$48), lunch, dinner, reception, and bar services. All food is prepared on-site; outside caterers are not permitted.
3. Audiovisual and Technical Services: AV services are provided exclusively by on-site partner Encore, whose staff works alongside FCC event managers. These services are bundled into event packages and represent a revenue component of overall event delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Fredericton Convention Centre operates a 36,000-square-foot downtown convention facility comprising a 12,480 sq ft pillar-free ballroom, 8,600 sq ft of flexible meeting space, and pre-function/atrium areas. Its core offering bundles venue rental with in-house catering (10 Red Seal-certified chefs), exclusive on-site audiovisual and rigging services via partner Encore, hybrid/virtual event support, and concierge event planning services for conferences, trade shows, galas, and weddings.

Product overview

The Fredericton Convention Centre (FCC) is a convention venue offering a unified portfolio of event services rather than a technology product. The core offering is the physical convention centre facility with multiple interconnected service modules: the main ballroom (Pointe Sainte-Anne) and flexible meeting spaces serving as the primary venue products; catering and banquet services featuring 10 Red Seal chefs as an integrated food service module; audiovisual and technical services through exclusive partner Encore as an add-on service; hybrid/virtual event capabilities; and the One Stop Shop concierge service as a planning coordination module. Additional add-on services include Wi-Fi connectivity, wedding packages, and exhibitor support. The venue also provides sustainable event planning practices and LEED Silver certified facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fredericton Convention Centre Venue Rental The core product offering event organizers a 36,000-square-foot downtown Fredericton convention facility with a 12,480 sq ft pillar-free ballroom (Pointe Sainte-Anne), 8,600 sq ft of flexible meeting space across 12 rooms, pre-function and atrium areas, and dedicated event management support. Suited for associations, corporations, government bodies, and consumer show producers.
• Meeting and Convention Services Adaptable meeting and seminar rooms with multi-purpose foyers filled with natural light, featuring 86 rig points, flexible power and internet access, and remote lighting controls. Designed for associations, corporations, and government bodies running multi-day meetings and conventions.
• Consumer Show and Exhibition Space Exhibition space accommodating up to 100 exhibit booths on the second floor, with additional foyer and room availability, featuring 20-foot ceiling heights, a large loading bay, freight elevators, and adjacent parking for consumer-facing trade shows and public exhibitions.
• Gala and Dinner Services Gala dinners, awards ceremonies, and social gatherings with Red Seal chefs providing customizable menus, featuring art-lined hallways, floor-to-ceiling windows, and pillar-free flexible spaces. Designed for associations, corporations, and private celebrations.
• Hybrid and Virtual Events Hybrid or fully virtual event capabilities through on-site preferred partner Encore, including streaming services and virtual event coordination. Designed for organizations extending reach beyond in-person attendees.
• Catering and Banquet Menus On-site catering services with 10 Red Seal-certified chefs, featuring local New Brunswick ingredients. Breakfast from $28 per person, plated dinners from $48 per person, and bar services with domestic well spirits at $8 banquet / $6.96 cash bar. All prices subject to 18% service charge and 15% HST; outside caterers not permitted.
• One Stop Shop Concierge Services Concierge planning service covering accommodation search, group transportation, off-site venue selection, activities for companions, and speaker gift research. Designed for event planners seeking a single point of contact for all logistics.
• Audiovisual and Technical Services AV services including sound, lighting, and visual effects through exclusive on-site partner Encore, with rigging services (86 anchor points, up to 2,000 lb capacity) and electrical services. Provided as part of event packages alongside venue rental.
• Wedding Services Wedding venue bookings confirmed 9 months in advance with customizable packages, featuring image gallery, floor plans, and capacity charts for guest list planning. Designed for couples and families hosting wedding receptions, engagement parties, and rehearsal dinners.
• Exhibitor Services Support for trade shows and exhibitions including exhibitor guide, freight elevators, locked storage facilities, and receiving/shipping coordination. Designed for trade show organizers and exhibitors.

Quantifiable outcome

• Over $100 million in economic impact generated for Fredericton since opening in January 2011.
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Encore (Audiovisual Services)coreStrategic or Co-development PartnerEncore is the exclusive on-site AV, rigging, and electrical services provider at the Fredericton Convention Centre. The company maintains a permanent office and full-time technical staff within the FCC, providing sound, lighting, video, and rigging services for all events. The partnership is described as a 'preferred partner' arrangement with exclusive rights for rigging and electrical services.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Halifax Convention Centre: Modern, municipally-owned convention facility in Nova Scotia targeting the same Atlantic Canada association and corporate MICE market. Directly comparable in business model (public centre, venue rental + catering + AV, direct sales) and competes head-to-head for national conventions rotating through the region.
• Saint John Trade & Convention Centre: Public convention facility in Saint John, NB, comparable in size and ownership structure. Competes for the same in-province association, corporate, and government business; useful for context on NB's share of regional MICE demand.
• Edmonton Convention Centre: Public convention facility in downtown Edmonton with comparable service offerings and event mix. Useful as a peer for understanding municipal convention centre economics and competitive positioning.
• Calgary TELUS Convention Centre: Municipal convention centre in Calgary offering similar venue rental, in-house catering, and AV services. Comparable in scale and operating model for benchmarking Canadian mid-to-large convention centre performance.
• Shaw Centre (Ottawa): Public convention centre in Ottawa with a comparable integrated service model (in-house catering, exclusive AV partner, LEED-certified operations). Competes for bilingual national-association events and offers a useful benchmark for mid-size Canadian convention centre economics.
• Winnipeg Convention Centre: Mid-sized Canadian convention centre with a similar municipally-owned operating model and integrated catering/AV portfolio. Comparable for benchmarking mid-tier Canadian MICE venue economics.
• Palais des congrès de Montréal: Large publicly-owned convention venue in Montréal with bilingual staff and an integrated service portfolio. Comparable in business model and target market for bilingual national and international association events.
• Avenir Centre (Moncton): Multi-purpose events venue in Moncton, New Brunswick, hosting conventions, concerts, and trade shows. Same regional MICE market and similar mid-tier scale; competes for New Brunswick and Atlantic Canada conventions that might otherwise route to Fredericton.

Broad incumbents

• Vancouver Convention Centre: Larger, flagship publicly-owned convention centre with dual LEED Platinum certification and an integrated hotel/AV partner model. Comparable operating philosophy and sustainability leadership, but a broader portfolio and larger scale put it in incumbent territory.
• Toronto Congress Centre: Large multi-purpose convention and trade show venue in the GTA with broader event type coverage and larger scale. Comparable in providing venue + catering + AV, but operates as a broader incumbent rather than a dedicated mid-size convention centre.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FredConvCentre
• YouTubeyoutube.com/@frederictonconventioncentr4711
• Facebookfacebook.com/FrederictonConventionCentre
• LinkedInlinkedin.com/company/fredericton-convention-centre
• Instagraminstagram.com/fredconvcentre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fredericton Convention Centre