Avenir Centre
Avenir Centre is a privately held multi-purpose arena in Moncton, New Brunswick, hosting Moncton Wildcats hockey, concerts, family shows, and corporate events, generating revenue through ticketing, premium suites, private rentals, and food and beverage under Legends Global management.
- Company typePrivate
- Founded2018
- HeadquartersMoncton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Avenir Centre does
Avenir Centre is a privately held multi-purpose arena and entertainment venue located at 150 Canada St in Moncton, New Brunswick, Canada, operating since 2018. The facility serves as the home venue for the Moncton Wildcats, a Major Junior hockey team in the Quebec Maritimes Junior Hockey League (QMJHL), and hosts a diverse calendar of concerts, family shows, UFC fights, theatrical productions, corporate events, trade shows, and private social functions. Its physical infrastructure includes event, concourse, suite, and administration levels, with 16 suites, 8 media boxes, party suites (#315 and #316), box suites (#408–#403), the Lounsbury Club Lounge, 5 AED units, 4 ATMs on the concourse, and multiple entry gates supporting differentiated access by seat class.
The venue is managed by Legends Global (an ASM Global company) under a venue management agreement, with sustainability and community programs delivered through the Global Acts initiative. Revenue is generated across four primary streams: ticket sales and transaction fees via Ticketmaster and the on-site box office; subscription-based premium experiences (suites, media boxes, and multi-year club lounge leases); private event rentals for corporate, social, trade show, and ice rental use; and in-house food and beverage services using local New Brunswick suppliers. The go-to-market motion is event-driven: consumer demand is captured through the official website, email newsletter, social media, and Ticketmaster, while corporate and premium demand is cultivated through dedicated direct-sales contacts and the Ticketmaster Account Manager platform.
Avenir Centre operates primarily within the Atlantic Canada market with no disclosed international footprint. It maintains a lean internal team of approximately 17 employees, reflecting significant operational outsourcing to Legends Global/ASM Global. No technology product, AI/ML capability, or proprietary software platform is associated with the company — the business is fundamentally a physical asset operator whose competitive position is anchored by regional scale, anchor tenancy, and a demonstrated track record of hosting tier-1 entertainment.
Avenir Centre firmographics
Firmographics- Name
- Avenir Centre
- Legal name
- Avenir Centre
- Website
- https://avenircentre.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avenir Centre is a privately held multi-purpose arena in Moncton, New Brunswick, hosting Moncton Wildcats hockey, concerts, family shows, and corporate events, generating revenue through ticketing, premium suites, private rentals, and food and beverage under Legends Global management.
- Ownership category
- akta.pro rank
Avenir Centre industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)
- akta.pro secondary industries
- Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN)
Keywords
Where Avenir Centre is headquartered
LocationHeadquarters
- HQ city
- Moncton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Avenir Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket Sales and Transaction Fees: Revenue generated through ticket sales for concerts, hockey games, family shows, and special events via Ticketmaster as the authorized ticketing affiliate and the on-site box office.
- Premium Experiences (Suites and Club Seats): Revenue from leasing premium spaces including 16 suites, 8 media boxes, party suites (#315 and #316), box suites (#408-#403), and Lounsbury Club Lounge seats. Lounsbury Club Lounge seats can be leased on three, five, or seven-year terms for Wildcats home games with first refusal rights.
- Private Event Rentals: Revenue from corporate events, social events, talent booking, trade shows, full venue rentals, and ice rentals. The venue offers various rental spaces including lounges, suites, and larger spaces for meetings, galas, and special events.
- Food and Beverage: In-house food and beverage services encompassing full-scale catering for special events, luxury suite holders, show and artist hospitality, premium hosting services, game day meals and snacks. Freshly prepared on-site using local New Brunswick growers and suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Box Suites #408-#403 (4th Floor) - 10-20 exclusive viewing seats |
| Subscription | Multi-year contract | Party Suites #315 and #316 (3rd Floor) - 25-30 tickets |
| Subscription | Multi-year contract | Lounsbury Club Lounge Seats |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Avenir Centre product offering
Product offeringCore offering
Avenir Centre operates as a multi-purpose arena and entertainment venue in Moncton, New Brunswick, hosting concerts, Moncton Wildcats hockey games, family shows, UFC fights, theatrical productions, and private/corporate events. The venue generates revenue through ticket sales via Ticketmaster, premium experience leases (suites, media boxes, club seats), private event rentals, and in-house food and beverage catering. The facility is managed by Legends Global (ASM Global) and serves as the home arena for the Moncton Wildcats (QMJHL).
Product overview
Avenir Centre is a multi-purpose arena venue in Moncton, New Brunswick, Canada offering a comprehensive suite of event and entertainment services. The core product portfolio includes Events & Ticketing for concert and sports ticket sales, Premium Experiences featuring suites, media boxes, and party suites with exclusive hospitality, and Private Events services for corporate and social gatherings. Additional offerings include Box Office Services, an Account Manager platform for ticket management, and the Lounsbury Club Lounge premium seating. The venue also hosts the Moncton Wildcats hockey team and operates ice rental services. The venue is managed by Legends Global/ASM Global.
Differentiator
Problem solved
Functional benefit
Products and services
- Events & Ticketing Online event calendar and ticket purchasing platform for concerts, hockey games, family shows, theatrical productions, UFC fights, and other live entertainment events held at the venue. Tickets are sold through Ticketmaster (authorized ticketing affiliate) and the on-site Box Office.
- Premium Experiences Premium seating portfolio comprising suites, media boxes, party suites, and Lounsbury Club Lounge seats with exclusive access, private entrances, designated waitstaff, and dedicated hospitality services for concerts, shows, and Wildcats home games.
- Private Events and Venue Rentals Corporate and social event hosting services including meetings, galas, trade shows, full venue rentals, talent booking, and ice rentals for community and group use.
- Box Office Services In-person ticket purchasing at Gate 2 location with standard hours Monday-Friday 10am-3pm and extended hours on event days. Hard tickets available for Wildcats season ticket holders upon request.
- Food and Beverage Catering In-house food and beverage services for special events, luxury suite holders, artist and show hospitality, premium hosting, and game day meals and snacks. Menu items are freshly prepared on-site using local New Brunswick growers and suppliers.
Companies that use Avenir Centre
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Avenir Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Avenir Centre partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TicketmastercoreTicketmaster serves as the official and only authorized ticketing affiliate for Avenir Centre. All event tickets must be purchased through Ticketmaster or the on-site box office to ensure validity. Mobile tickets are distributed through the Ticketmaster App. The partnership ensures secure ticket distribution and prevents unauthorized reselling.
- Legends GlobalcoreLegends Global is the management company for Avenir Centre, responsible for venue operations. They are committed to sustainability, diversity, and community through their Global Acts initiative, which focuses on environmental protection, investing in people, and strengthening communities.
- Moncton WildcatscoreMoncton Wildcats are the primary tenant of Avenir Centre. The team is a Major Junior hockey team in the Quebec Maritimes Junior Hockey League (one of 18 teams). They have won two President Cup Championships (2005-2006, 2009-2010) and hosted the 2006 Mastercard Memorial Cup.
- ASM GlobalcoreASM Global is referenced in the French sustainability page as the management company responsible for the venue, committed to sustainability, diversity, and community through ASM Global Acts initiative.
- Avenir HearingminorAvenir Hearing is an adjacent business brand mentioned on the footer of the Avenir Centre website with a link to avenirhearing.ca/centre-avenir-centre/, indicating a marketing or referral partnership for hearing-related services.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Avenir Centre competitors and assessment
Company assessmentBroad incumbents
- Coca-Cola Coliseum: ASM Global-managed multi-purpose arena in Toronto hosting hockey, concerts, family shows, and the Royal Agricultural Winter Fair. Comparable operational structure under the same parent management company with similar premium seating and private event offerings.
- Credit Union Centre (SaskTel Centre): Larger multi-purpose arena in Saskatoon, Saskatchewan (home of the Saskatoon Blades, WHL) hosting concerts, family shows, and major touring acts. Comparable programming mix with similar touring content supplier dynamics but materially larger capacity and broader market reach.
- Avenir Centre (managed by ASM Global / Legends Global) — peer set includes other ASM Global-managed mid-size arenas: Legends Global/ASM Global manages a portfolio of mid-size arenas across North America with similar event-driven business models, premium seating products, and F&B operations. Comparable in operational structure, premium subscription revenue mix, and touring content programming.
Direct peers
- Tribute Communities Centre: Multi-purpose arena in Oshawa, Ontario serving as home to the Oshawa Generals (OHL) and hosting concerts, family shows, and corporate events. Comparable capacity, junior hockey tenant anchor, and multi-purpose programming model.
- Prospera Place: Multi-purpose arena in Kelowna, BC serving as home to the WHL's Kelowna Rockets and hosting concerts and corporate events. Similar mid-market Canadian arena footprint with comparable premium seating structure and tenant anchor model.
- Scotiabank Centre: Multi-purpose arena in Halifax, Nova Scotia serving as the primary Atlantic Canadian competitor to Avenir Centre. Comparable size and programming mix (hockey tenant + concerts + family shows) make it the closest regional head-to-head for touring content and corporate events.
- Place Bell: Multi-purpose arena in Laval, Quebec (Greater Montreal) with a similar mid-size capacity, hockey tenant, and mixed concert/family show programming. Comparable scale, tenant structure (Rocket), and French/English bilingual operating environment.
- Sandman Centre: Multi-purpose arena in Kamloops, British Columbia (home of the WHL's Kamloops Blazers) hosting hockey, concerts, and community events. Comparable mid-market Canadian arena with junior hockey anchor and similar premium/club seating inventory.
- TD Station: Multi-purpose arena in Saint John, New Brunswick competing for the same Maritime Canada touring content and corporate event demand as Avenir Centre. Same regional market with directly overlapping programming categories.
Regional players
- Sudbury Community Arena: Multi-purpose arena in Greater Sudbury, Ontario hosting OHL hockey (Sudbury Wolves) and touring entertainment. Similar mid-size capacity and northern/regional Canadian market dynamics, but operates in a different geography than Avenir Centre.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Avenir Centre social profiles
Digital presenceAvenir Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avenir Centre leadership team
Management profileNumber of profiles
Avenir Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avenir Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avenir Centre
What does Avenir Centre do?
Avenir Centre operates as a multi-purpose arena and entertainment venue in Moncton, New Brunswick, hosting concerts, Moncton Wildcats hockey games, family shows, UFC fights, theatrical productions, and private/corporate events. The venue generates revenue through ticket sales via Ticketmaster, premium experience leases (suites, media boxes, club seats), private event rentals, and in-house food and beverage catering. The facility is managed by Legends Global (ASM Global) and serves as the home arena for the Moncton Wildcats (QMJHL).
Is Avenir Centre a public or private company?
Avenir Centre is a private company. It is classified as corporate owned and is currently operating.
When was Avenir Centre founded?
Avenir Centre was founded in 2018. It employs 11 to 50 people.
Where is Avenir Centre based?
Avenir Centre is headquartered in Moncton, Canada, in the North America region.
How does Avenir Centre make money?
Four revenue lines are on record. Ticket Sales and Transaction Fees are the primary driver. The others are premium Experiences (Suites and Club Seats), private Event Rentals and food and Beverage.
Who are Avenir Centre's main competitors?
Broad incumbents on record are Coca-Cola Coliseum, Credit Union Centre (SaskTel Centre) and Avenir Centre (managed by ASM Global / Legends Global) — peer set includes other ASM Global-managed mid-size arenas. Direct peers are Tribute Communities Centre, Prospera Place, Scotiabank Centre, Place Bell, Sandman Centre and TD Station. Sudbury Community Arena is listed as a regional player.
Does Avenir Centre have an API?
No public API is recorded for Avenir Centre.
What industry is Avenir Centre in?
Avenir Centre's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAD, Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues), with a secondary code of MPAKAEAO, Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services). Its NAICS code is 71131 and its SIC code is 7990.