Frederik VI's Hotel

What Frederik VI's Hotel does

Frederik VI's Hotel is a privately-operated hotel and conference center located at Rugårdsvej 590 in Odense NV, Denmark, on the island of Funen. Operated by parent company Lillebælt Gruppen, the property traces its hospitality operations to 1822 (Søeløkkehuset / Slukefter Kro), received royal privileged inn status in 1828, and was renamed Frederik VI's Kro in 1969 before being acquired by Ledernes Hovedorganisation in 1976 and rebuilt as a conference hotel. The business operates 66 rooms across four categories (Standard Enkelt, Standard Dobbelt, Business Dobbelt, Junior Suite) plus the separate Gæstehuset Billeshave guest house, with combined capacity for 122 guests, and a 4-star restaurant (Restaurant Galleriet) serving seasonal Nordic-French cuisine Tuesday–Saturday.

The hotel's commercial offering is organized around three pillars: accommodation (room revenue across four tiers), food and beverage (restaurant table d'hôte, à la carte, weekend brunch, plus event catering), and leisure/event packages (cycling, golf, running, wild game evenings, wine evenings, Christmas parties, New Year's menus, half-board and mini-holiday stays, plus dedicated Ældre Sagen senior packages). A separate conference and meeting business provides day-meeting and overnight conference packages with full catering, professional video conferencing facilities, and access via the SKI 16.07 Danish public sector procurement framework. Distribution is primarily direct-to-consumer through the frederik6hotel.dk website with BookYourStay booking integration, supported by telephone reception, social media (Facebook, LinkedIn, Instagram), email newsletter, and partnerships with VisitFyn, Bike Friends, HCA Marathon, Team Rynkeby, and 11 Funen golf courses.

Revenue streams span per-night accommodation, per-person packages, per-event catering (e.g., Christmas buffet from DKK 375/person, running camp at DKK 3,995/person, golf packages from DKK 1,575/person), conference day-meetings and overnight conferences, gift cards (from DKK 200), and restaurant transactions. The hotel's customer base spans individual leisure travelers, corporate conference clients (named logos include Komponent, Stryhns, Dansk Cykel Union), private event hosts (weddings, confirmations, anniversaries), public sector institutions via SKI 16.07, and the Ældre Sagen senior association. Sustainability credentials include Green Key certification, the Bronze Økologisk Spisemærke (30–60% organic ingredients), and a published ESG Impact Progress Report.

Name

Frederik VI's Hotel

Legal name

Frederik VI's Hotel

Website

https://frederik6hotel.dk

Company type

Private

Founded year

1822

Operating status

Operating

Headcount range

11–50 employees

Short description

Frederik VI's Hotel is a privately-operated hotel and conference center in Odense, Denmark, with 66 rooms, a 4-star restaurant, and activity-focused event packages (golf, cycling, running). It serves leisure travelers, corporate clients, private event hosts, and Danish public sector institutions via the SKI 16.07 framework.

Ownership category

akta.pro rank

Product category

Hotel and Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Hotel accommodation services
• Conference meeting facilities
• Themed dining events
• Active holiday packages
• Wedding event catering

Headquarters

HQ city

Odense NV

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel room accommodation: Revenue from overnight stays across four room categories (Standard Single, Standard Double, Business Double, Junior Suite) plus the separate guest house Billeshave. Room pricing is per-person or per-night depending on package; additional revenue from room upgrades and add-ons.
2. Restaurant dining: Revenue from the hotel's Restaurant Galleriet, serving dinner (Tuesday–Saturday, 6:00–9:30 PM) with weekly rotating seasonal menu (table d'hôte), à la carte dishes, and weekend brunch events. The restaurant is marketed as a 4-star kitchen.
3. Conference and meeting facilities: Revenue from day-meeting and overnight conference packages, including room rental, catering (breakfast, lunch, afternoon buffet, two-course dinner), and overnight accommodation. Customized conference solutions are also offered.
4. Event packages and celebrations: Revenue from themed event evenings (wild game, wine, Christmas, New Year's), holiday party packages, wedding receptions, confirmation celebrations, and private party bookings. Includes 'food out the door' (take-away) offerings such as Christmas and New Year's menus.
5. Package stays (golf, cycling, minibreaks, etc.): Revenue from bundled multi-night packages combining accommodation, meals, and activity-specific inclusions (green fees, guided cycling routes, bike storage, etc.).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Frederik VI's Hotel operates a historic hotel and conference center in Odense, Funen, offering overnight accommodation in 66 rooms across four categories plus a separate guest house, conference and meeting facilities (day meetings, overnight conferences, video conferencing), the Restaurant Galleriet with seasonal Nordic-French cuisine, and themed event and activity packages including golf, cycling, running camps, wild game evenings, wine evenings, Christmas parties, New Year's menus, and wedding and celebration catering.

Product overview

Frederik VI's Hotel is a traditional hotel and conference center in Odense, Funen, operating from buildings with nearly 200 years of history. The company offers a unified portfolio organized around three pillars: accommodation (4 room types: Standard Enkelt, Standard Dobbelt, Business Dobbelt, and Junior Suite), food & beverage (Restaurant Galleriet with seasonal Nordic-French cuisine, plus event catering for Christmas lunches, New Year's menus, and private events), and leisure/event packages (golf, cycling, running, wild game evenings, wine evenings, and half-board/mini-holiday packages). Conference facilities include day and overnight meeting packages, video conferencing rooms, and a SKI agreement for public sector bookings. Gift cards round out the direct-to-consumer offering. The hotel positions itself as a destination for active experiences on Funen, leveraging partnerships with Bike Friends, 11 local golf courses, and HCA Marathon for event packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Enkelt room Single occupancy room (16 m²) in Scandinavian design with single bed (100 cm), private bathroom with shower, hairdryer, ironing board, and safety box, for individual guests seeking a quiet overnight stay.
• Standard Dobbelt room Double occupancy room (16 m²) with Queen size bed (140 cm) and blackout curtains, designed for comfortable and relaxing stays in quiet surroundings.
• Business Dobbelt room Double occupancy room (23 m²) in modern Scandinavian design with extra space and functional facilities, suitable for business travel and extended leisure stays.
• Junior Suite Premium room (34 m²) with double bed (2 x 90 cm), large bathroom with shower, TV, work desk, refrigerator, coffee and tea facilities, hairdryer, toiletries, and safety box.
• Gæstehuset Billeshave guest house Separate guest house facility operated by the hotel, providing additional accommodation capacity in support of the main hotel's 66-room inventory.
• Restaurant Galleriet Hotel restaurant open Monday to Saturday from 18:00-21:30 (kitchen closes 20:45), serving Nordic-inspired cuisine with French roots using seasonal and local ingredients, with table d'hôte weekly menu (1 course DKK 280, 2 courses DKK 360, 3 courses DKK 425) and à la carte options.
• Conference and meeting facilities Conference hotel with meeting rooms for day and overnight conferences on Funen, offering a Day Meeting package (professional facilities, coffee buffet, lunch, afternoon buffet) and a Full-Day Meeting package adding 2-course dinner, evening coffee/tea, and overnight in a standard single room; available via SKI 16.07 for public sector procurement.
• Video conferencing Video conference room rental with professional Sony production camera (1920 x 1080 px), condenser table microphone (wired or wireless), and PC, compatible with Zoom, Teams, Skype, or Google Meet, with optional technician support and recording at DKK 795 incl. VAT for the first day and DKK 500 per subsequent day.
• Golf stay package Golf package from DKK 1,575 per person (1 night, double room) or DKK 2,375 per person (2 nights), including green fees at 11 Funen golf courses (Langesø, Svendborg, Nyborg/Sct. Knuds, Faaborg, Midtfyn, Middelfart, Odense, Vestfyn, Blommenslyst, Barløseborg, Bogense), accommodation, and 3-course dinner.
• Cycling holiday package Cycling holiday package starting at DKK 1,495 per person (double room), including 2 nights accommodation, 2-course dinner both evenings, locked bicycle storage, and optional packed lunches; hotel is a Bike Friends and Bike Island Fyn partner offering access to road, gravel, and mountainbike routes across Funen.
• World's Best Running Weekend (Løbecamp)

Quantifiable outcome

• Guest NPS scores have steadily increased and now exceed industry benchmark, after being below benchmark in 2019.
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Lillebælt GruppencoreOthersLillebælt Gruppen is the parent company and operator of Frederik VI's Hotel. The group acquired and manages the property as part of its portfolio of hotels and conference venues in the Lillebælt region of Denmark. The hotel is currently operated under this ownership umbrella.
• TextiliaminorOthersTextilia is listed as a business partner, appearing in the partner section of the hotel's contact page. The nature of the partnership appears to involve workwear/uniform supply for hotel staff.
• Kaffe LarsminorOthersKaffe Lars is listed as a business partner on the hotel's contact page. Based on the name and context, this appears to be a specialty coffee supplier providing coffee products for the hotel's restaurant and café operations.
• HORESTAminorOthersHORESTA is the Danish Hospitality and Tourism Association. The hotel is a member and displays the HORESTA logo, indicating alignment with industry standards, access to industry resources, and participation in collective advocacy for Danish hospitality businesses.
• Green Key (Foundation for Environmental Education)coreOthersGreen Key is an international environmental certification programme for tourism businesses. Frederik VI's Hotel holds Green Key certification, indicating compliance with rigorous environmental standards covering energy, water, waste, and sustainable purchasing practices.
• Økologisk LandsforeningminorOthersØkologisk Landsforening (Organic Denmark) awards the Økologisk Spisemærke (Organic Dining Mark). Frederik VI's Hotel received the Bronze level certification (30–60% organic ingredients), awarded in collaboration with the Danish Ministry of Food, Agriculture and Fisheries.
• Langesø GolfcoreStrategic or Co-development PartnerLangesø Golf is a key partner golf course in the hotel's golf package programme. Located just 5 km from the hotel in Langesø Forest near Langesø Castle and lake, the 18-hole course is featured as a primary green fee option in the hotel's golf stay packages, with a small supplement (kr. 35,-) applied.
• Svendborg Golf KlubcoreStrategic or Co-development PartnerSvendborg Golf Klub offers 27 holes and a Trackman training center, and is featured as a green fee partner in the hotel's golf packages. The club is about 30 minutes' drive from the hotel, near Svendborg on southern Funen.
• Faaborg GolfklubminorStrategic or Co-development PartnerFaaborg Golfklub is featured as a partner in the hotel's golf programme, offering 18 holes in the 'Fynske Alper' (Funen Alps) with panoramic views of the South Funen Archipelago (Det Sydfynske Øhav).
• VisitFyn — Bike FriendscoreStrategic or Co-development PartnerFrederik VI's Hotel is a member of the Bike Friends network, managed by VisitFyn. The initiative aims to make Funen a cyclist-friendly destination by coordinating accommodation, route information, bike services, and facilities across local businesses. As a Bike Friend, the hotel provides puncture repair tools, drinking water for cyclists, locked bike storage, and bike washing facilities.
• DanishBikeHotels.dkminorChannel Partner/ Reseller/ DistributorListed as a partner logo on the cycling pages, DanishBikeHotels.dk is a network aggregator for cycling-focused accommodation in Denmark, driving referrals of cycle-tourist traffic to member hotels.
• HCA MarathoncoreStrategic or Co-development PartnerHCA Marathon is the organiser of the 'World's Best Running Weekend' (Verdens bedste løbeweekend) event hosted at Frederik VI's Hotel annually. The event features running experts, training physiology talks, injury prevention sessions, and training planning workshops, with full board included.
• Team RynkebyminorStrategic or Co-development PartnerTeam Rynkeby is a charity cycling team that uses Frederik VI's Hotel as a training base. The team has collaborated with the hotel to plan and recommend three road cycling routes departing from the hotel, which are published on Strava and the hotel's website.
• Sct. Knuds Golfklub, Nyborg Golfklub, Midtfyns Golfklub, Vestfyns Golfklub, Odense Golfklub, Odense Blommenslyst Golfklub, Barløseborg Golfklub, Bogense Golfklub, Golfklubben LillebæltminorStrategic or Co-development PartnerNine additional Funen golf courses are featured in the hotel's golf package programme, with 2 green fees per person included in the golf stay packages. These courses span the full geography of Funen from Bogense in the north to Faaborg in the south.
• NordicGolfersminorChannel Partner/ Reseller/ DistributorNordicGolfers is a Scandinavia-focused golf tourism platform. The hotel's partnership includes the NordicGolfers stamp/logo on the golf pages, indicating cross-promotion of golf packages to the platform's user base.
• SKI (Statens Indkøb)coreOthersSKI (Danish Public Procurement and IT Agency) administers framework agreements for the Danish public sector. Frederik VI's Hotel is an approved supplier on SKI agreement 16.07 (conferences, seminars, and meetings), enabling direct procurement by government institutions and municipalities under pre-negotiated terms.
• EvartominorOthersEvarto is a hospitality management software partner. The hotel's partnership with Evarto is indicated by the EvartoPartnerLogo displayed in the footer of the website.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Comwell Hotels: Largest Danish conference hotel chain operating mid-to-large full-service conference hotels across Denmark with similar day-meeting, overnight conference, and restaurant offerings. Most directly comparable business model and target market (corporate conference + leisure guests).
• Milling Hotel: Danish regional hotel chain with multiple full-service properties including conference facilities. Closely matched on mid-scale regional full-service positioning, package pricing, and corporate conference clientele.
• Hesselet Hotel (Nyborg): Full-service conference and leisure hotel on eastern Funen with golf and active-stay packages. Highly comparable Funen-based destination hotel with conference facilities, restaurant, and similar nature-tourism positioning.
• Hotel Koldingfjord: Full-service conference and spa hotel in the Lillebælt region (close geographic peer, both referenced under Lillebælt Gruppen ecosystem). Comparable room scale, conference focus, scenic location, and activity-tourism packages (cycling, hiking).

Emerging players

• Zleep Hotels: Danish value hotel brand expanding across Denmark. Competes for budget-conscious travelers in the same regions but operates a limited-service model without the restaurant, conference, and event packages that anchor Frederik VI's offering.

Broad incumbents

• Radisson Blu Denmark: International upper-midscale hotel brand with full-service conference properties in major Danish cities including Odense. Overlaps on corporate conference and leisure segments but competes primarily via brand and loyalty programs.
• First Hotels Denmark: Nordic hotel collection with full-service and conference hotels in Denmark. Comparable target segments (corporate, leisure, conferences) but generally operates larger properties in urban or resort locations.
• Scandic Hotels Denmark: Largest Nordic hotel chain with full-service and conference properties across Denmark including Odense. Overlaps significantly on corporate conference market and SKI framework participation but operates at much larger scale and broader portfolio.

Regional players

• Hotel Knudsens Gaard (Odense): Independent full-service hotel near Odense with conference facilities. Same Funen geography and similar suburban full-service positioning but smaller event-tourism package portfolio.
• Hotel Odeon (Odense): Boutique hotel in central Odense focused on business and leisure travelers. Same city geography and partial overlap on business traveler segment, but smaller scale and lacks the conference/event ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Frederik6Hotel
• LinkedInlinkedin.com/company/frederik-vi's-hotel
• Instagraminstagram.com/frederik6hotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frederik VI's Hotel