Frederiksberg chokolade

What Frederiksberg chokolade does

Frederiksberg Chokolade is a privately held Danish artisan chocolate manufacturer and retailer founded in 1923 and owned since 1996 by chef-chocolatier Tina Jacobsen Wilstrup. The company produces handcrafted filled chocolates, chocolate boxes (9–90 pieces), Danish flødeboller (marshmallow puffs), chocolate tarts and bars, small treats, and seasonal assortments for Christmas, Easter, Valentine's Day, and Halloween, using traditional artisan methods, antique moulds from 1923, and proprietary recipes. Since 2019, it has also operated the Bellacasa cocoa plantation in Colombia (near Pirea, at approximately 1,400 meters elevation), co-owned with two other Danish families, providing direct, pesticide-free organic cocoa supply.

The company operates two physical locations in Denmark — a flagship store with attached café and visible on-site chocolate workshop at Frederiksberg Allé 64, Frederiksberg (open daily 10:00–21:00), and a production facility and outlet at Centervejen 1, Asnæs — plus a WooCommerce e-commerce site at frederiksbergchokolade.dk with nationwide GLS delivery (free above 499 DKK). Beyond retail chocolate, the company sells handcrafted ice cream (30+ flavors) at the Frederiksberg café, rents mobile ice bars for private events, runs paid chocolate-making courses (flødebolle, truffle, confectionery, lectures with tasting), and offers tailored B2B corporate gift packages with custom packaging and delivery.

Revenue is generated through multiple unit-priced streams: retail chocolate sales (individual pieces 14–28 DKK, boxes 135–1,195 DKK), gift cards (100–800 DKK), seasonal products, ice cream in-store, event rentals (3,000–3,600 DKK/day), and courses (499–795 DKK/person). Customer segments include individual walk-in consumers (primary), corporate/B2B gift buyers (primary), and private event hosts (secondary). Distribution is domestic Denmark only, via the two owned storefronts, the e-commerce site, and direct B2B sales outreach. The company has won the Saint Honoré Order and was nominated for Frederiksberg's Green Business Award in 2021.

Name

Frederiksberg chokolade

Legal name

Frederiksberg Chokolade

Website

https://frederiksbergchokolade.dk

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Frederiksberg Chokolade is a Danish artisan chocolate manufacturer and retailer founded in 1923, producing handcrafted chocolates, ice cream, and flødeboller from its own Colombian cocoa plantation and selling through two domestic retail stores, e-commerce, corporate gifting, and event rentals across Denmark.

Ownership category

akta.pro rank

Product category

Artisan Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Food And Kindred Products (2000), Dairy Products (2020)

akta.pro primary industry

Chocolate & Confectionery Shops (THAFAGAD)

akta.pro secondary industries

Chocolate & Chocolate Confectionery (CRADABAA), Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• Artisan chocolate making
• Handcrafted confectionery
• Premium chocolate retail
• Ice cream production
• Corporate chocolate gifts

Headquarters

HQ city

Frederiksberg C

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Chocolate Sales: Sale of handcrafted chocolate products including filled chocolates, truffles, chocolate boxes, chocolate bars, marzipan products, and seasonal items (Christmas, Easter, Valentine's, Halloween) through owned retail stores and e-commerce. Products are sold per unit or in curated boxes ranging from 9 to 90 pieces at various price points. Also includes in-café consumption of ice cream and beverages.
2. Ice Cream Sales: Sale of handcrafted ice cream in a wide variety of flavours including dairy milk ice cream and vegan sorbets, through the café attached to the Frederiksberg store and for takeaway. Ice is also sold seasonally year-round.
3. Corporate Gifts (B2B): Sale of bulk chocolate gift boxes and custom corporate gift packages to businesses for employee appreciation and partner gifting occasions. The company offers bespoke packaging, content selection, and delivery tailored to corporate client needs.
4. Ice Bar Rental for Events: Rental of mobile ice bars (Lille: 15L, 6 flavours / Stor: 20L, 8 flavours) for private events including birthdays, confirmations, and summer parties. Includes optional whipped cream, toppings, waffles, cups, and transportation/staffing. Add-on of a meringue tower available.
5. Chocolate and Confectionery Courses: The company offers paid courses including flødebolle (meringue cookie), truffle, and confectionery making courses, as well as lectures with tastings. Courses are priced per participant (truffle course: 795 DKK/person min 8; confectionery course: 499 DKK/person min 8) or per group (flødebolle: 3,200 DKK for up to 8 participants).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Frederiksberg Chokolade produces and retails handcrafted artisan chocolate, traditional Danish flødeboller, chocolate tarts and bars, and small chocolate treats, using traditional techniques and antique moulds since 1923. The company also produces artisan ice cream from organic farm milk, offers chocolate-making courses, rents mobile ice bars for events, and sells bespoke corporate gift packages. Distribution occurs through two owned Danish retail stores (Frederiksberg and Asnæs), an in-store café, and a national e-commerce site with home delivery across Denmark.

Product overview

Frederiksberg Chokolade is a traditional Danish chocolate shop established in 1923, operated by owner and master chocolatier Tina Jacobsen Wilstrup since 1996. The company produces handmade chocolate from its own cocoa plantation in Colombia (since 2019) and operates retail locations in Frederiksberg and Asnæs, Denmark. The product portfolio centers on filled chocolates (truffles, marzipan pieces, nougat), chocolate boxes (9-90 pieces), Danish marshmallow puffs (flødeboller), chocolate tarts and bars, and small treats. Seasonal offerings include Christmas advent calendars and marzipan pigs, Easter eggs and bunnies, Halloween chocolates, and Valentine's Day items. The company also produces ice cream (30+ flavors), offers chocolate-making courses (flødebolle, truffle, confectionery), rents mobile ice bars for events, and sells corporate gift packages. A complementary selection of partner products includes Bagsværd Lakrids and Mrs. Darlington's preserves.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Boxes (Chokolade æsker) Handmade chocolate boxes in various sizes from 9 to 90 pieces, including wooden boxes with selections of filled chocolates. Available in regular, vegan, and alcohol-free variants. Priced from 135 DKK (9-piece box) to 1,195 DKK (90-piece box).
• Filled Chocolates (Fyldte chokolader) Handmade filled chocolates including truffles, marzipan pieces, nougat, and flavoured varieties with alcohol such as Baileys, Cognac, and Rum. Sold individually (14-28 DKK per piece) or as part of chocolate boxes.
• Small Treats (Små lækkerier) Small chocolate treats including pure chocolate bars, chocolate with nuts, chocolate flowers, chocolate buttons, cream breaks, dragée almonds, Dubai chocolate, and chocolate golf balls.
• Chocolate Tarts and Bars (Chokoladetærter og barer) Chocolate tarts and bars including apricot tart, plum in Madeira tart, Boserup tart, Brun Heering tart, and various marzipan bars dipped in chocolate. Priced from 105 to 250 DKK depending on size and type.
• Flødeboller (Danish Marshmallow Puffs) Traditional Danish marshmallow puffs made with vanilla foam on crispy waffle bases, hand-dipped in dark chocolate. Available in flavours including coconut, raspberry, licorice, mocca, and salt caramel. Fresh production with approximately 10-day shelf life.
• Easter Products (Påske produkter) Easter chocolates including chocolate eggs, marzipan bunnies, giraffe eggs, decoration eggs, and various filled chocolate eggs.
• Christmas Products (Jul produkter) Christmas chocolates including advent calendars (300 DKK for 24 pieces), Christmas logs (Bûche de Noël, 165-250 DKK), marzipan pigs (159 DKK/160g), chocolate Christmas trees, wreath rings, honey hearts (Julehjerte, 45 DKK), and marzipan logs.
• Halloween Chocolate Halloween-themed chocolates including spooky chocolate shapes, ghost marshmallow puffs, pumpkin items, and skeleton heads made with organic chocolate from the company's own Colombian plantation.
• Valentine's Day Products (Valentinsdag produkter) Valentine's Day chocolates including heart-shaped boxes, chocolate roses, and romantic gift sets.
• Ice Cream (Is) Handmade ice cream made from organic low-fat milk from local farms, fresh fruits, and organic ingredients. Available in over 30 flavours including dairy milk ice cream varieties (chocolate, vanilla, hazelnut, nougat, licorice) and vegan sorbets (strawberry, raspberry, mango, passion fruit). Sold in the café and for takeaway.
• Ice Bar Rental (Lej en isbar) Rental of mobile ice bars for parties, birthdays, confirmations, and summer events. Includes ice cream, toppings, waffles, cups, optional whipped cream, and optional transport and staffing (1 hour: 2,500 DKK add-on). Two sizes: Lille Isbar (15L, 6 flavours) at 3,000 DKK/day and Stor Isbar (20L, 8 flavours) at 3,600 DKK/day. Flødebolletårn (meringue tower) add-on available.
• Chocolate Courses (Chokoladekurser) Chocolate making courses including flødebolle course (3,200 DKK for up to 8 participants, then 300 DKK per additional; 1.5-2 hours), truffle course (795 DKK/person, minimum 8 persons, 3 hours), confectionery course (499 DKK/person, minimum 8 persons, 2 hours), and lectures with tasting (250 DKK/person; marzipan shaping add-on 100 DKK). Available for individuals and corporate groups.
• Corporate Gifts (Firmagaver) Corporate gift boxes and business gifts with customisable chocolate selections for employees and business partners, available across all price ranges. Includes bespoke packaging, content selection, and delivery tailored to corporate client needs, accommodating vegan, lactose-free, and alcohol-free preferences.
• Gift Cards (Gavekort) Gift cards available in denominations of 100, 200, 300, 400, 500, 600, 700, and 800 DKK for purchase in the shop.
• Kransekage (Danish Marzipan Ring Cake) Traditional Danish marzipan ring cakes for New Year's celebrations, made with 70% almond marzipan. Available in various sizes (7, 9, or 11 rings) and as horns. Kransekagetop 9-ring: 449 DKK; 11-ring: 599 DKK.

Quantifiable outcome

• Products awarded with the prestigious Saint Honoré Order — the most distinguished award in the Danish confectionery industry

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Three Danish Families (Bellacasa Plantation)coreStrategic or Co-development Partner · 1 January 2019Frederiksberg Chokolade (owned by Tina Jacobsen Wilstrup) is one of three Danish families who co-own the Bellacasa cocoa plantation near Pirea, Colombia, acquired in 2019. The partnership enables direct sourcing of organic cocoa, knowledge sharing on sustainable farming, and joint investment in land and cacao cultivation. The families take turns being present at the plantation to ensure quality control.
• Bagsværd LakridsminorOthersFrederiksberg Chokolade stocks and sells products from Bagsværd Lakrids (handmade Danish quality liquorice) including Classic Bagsværd Lakrids, Ingefær Bagsværd Lakrids, Chili Bagsværd Lakrids, and various Symfoni lines (Grøn Symfoni, Guld Symfoni, Lys Symfoni, Mørk Symfoni, Kaffe Symfoni) in dark, milk, and gold chocolate coatings. These products are sold in the 'Andre lækkerier' (other delicacies) section of the shop.
• Mrs. Darlington'sminorOthersFrederiksberg Chokolade stocks Mrs. Darlington's products including Extra Jam (Blackcurrant, Gooseberry, Strawberry), Lemon Curd, and Passionsfrugt Curd. These British preserves and curds are sold as complementary delicacies in the 'Andre lækkerier' section.
• Good Karma TeaminorOthersFrederiksberg Chokolade stocks Good Karma Tea products including Sweet Quincy Tea (white and green tea with quince and strawberry). Sold in the 'Andre lækkerier' section as a complementary beverage pairing.
• Nybro (Æblegløgg)minorOthersFrederiksberg Chokolade stocks Nybro Æblegløgg (alcohol-free apple mulled wine) in 0.75L and 3L formats, produced from Nybro's own selected apples with winter spices. Sold as a complementary seasonal product during the Christmas period.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Anthon Berg: Anthon Berg is one of Denmark's most established chocolate brands (founded 1889), now part of Toms Gruppen, offering liqueur-filled chocolates, marzipan, and seasonal assortments. Comparable heritage Danish chocolate brand but at much larger industrial scale, serving mass-market gifting rather than ultra-premium artisan niches.
• Neuhaus: Neuhaus is a Belgian premium chocolate brand with a long heritage (1857), known for filled pralines and retail boutiques across Europe. Comparable in premium filled-chocolate category, gifting focus, and retail boutique model, though serving a broader international footprint at much larger scale.
• Hotel Chocolat: Hotel Chocolat is a UK-based premium chocolate retailer and manufacturer with own cocoa estates, retail stores, courses, and subscription gifting. Comparable in bean-to-bar vertical integration, retail + e-commerce model, course offerings, and premium positioning, though operating at substantially larger scale across the UK.
• Lindt & Sprüngli: Lindt is a global Swiss premium chocolate manufacturer with extensive retail and gifting assortments including Lindor truffles and Excellence bars. Comparable in premium gifting positioning and chocolate-truffle format, but at vastly greater industrial scale and global distribution versus Frederiksberg's artisan single-country model.
• Häagen-Dazs: Häagen-Dazs is a global premium ice cream brand available in retail and scoop shops worldwide. Comparable on the ice cream side of Frederiksberg Chokolade's business (premium scoop shop in Frederiksberg café), though Häagen-Dazs operates at industrial scale with mass-market distribution rather than artisan organic local sourcing.

Emerging players

• Venchi: Venchi is an Italian premium chocolate and gelato brand combining bean-to-bar chocolate production with scoop shop/gelato retail and ice cream production. Highly comparable business model combining premium chocolate retail with artisan ice cream under one brand, though operating at larger scale across Italy and internationally.

Direct peers

• Summerbird: Summerbird is a Danish premium organic chocolate maker producing handmade filled chocolates, marzipan bars, and chocolate-coated treats. Highly comparable: similar Danish heritage artisan positioning, direct-to-consumer retail plus e-commerce, focus on organic/ethical ingredients, and premium price points.
• Magnolia Chokolade: Magnolia Chokolade is a Danish artisan chocolatier based in Frederiksberg/Copenhagen offering handmade chocolates, ice cream, and café service. Direct peer: same city, identical retail-café-plus-chocolate model, similar scale and premium positioning, both targeting Copenhagen's high-end consumers and tourists.
• Pralin (Pralin Hansen): Pralin is a Danish premium handmade praline and chocolate brand with a strong Copenhagen retail presence and e-commerce channel. Comparable in product format (handmade filled chocolates), distribution model (retail + online), and premium Danish-market positioning.

Others

• Valrhona: Valrhona is a French premium chocolate maker known for single-origin cocoa and ethical sourcing partnerships. Comparable in bean-to-bar credibility and sustainability narrative, but operates primarily as a B2B supplier to pastry professionals rather than a direct-to-consumer retail chocolatier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frbchokolade
• Instagraminstagram.com/frederiksbergchokolade
• LinkedInlinkedin.com/company/frederiksberg-chokolade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frederiksberg chokolade