Freedom Charity
Freedom Charity is a UK-registered non-profit (charity no. 1139657) that operates a 24/7 helpline, mobile app, PSHE-accredited lesson plans, two novels, and professional training programmes to prevent forced marriage, FGM, virginity testing, hymenoplasty, and dishonour abuse across the United Kingdom.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Freedom Charity firmographics
Firmographics- Name
- Freedom Charity
- Legal name
- Freedom Charity
- Website
- https://freedomcharity.org.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Freedom Charity is a UK-registered non-profit (charity no. 1139657) that operates a 24/7 helpline, mobile app, PSHE-accredited lesson plans, two novels, and professional training programmes to prevent forced marriage, FGM, virginity testing, hymenoplasty, and dishonour abuse across the United Kingdom.
- Ownership category
- akta.pro rank
Freedom Charity industry classification
Industry- Product category
- Charitable social welfare and advocacy services
- NAICS
- Child and Youth Services (624110), Emergency and Other Relief Services (624230), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Domestic Violence & Abuse Support Services (BPAGAEAD)
- akta.pro secondary industries
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH), Child Protection & Child Rights (BPAGABAG), Education in Emergencies (EiE) & Safe Schools (BPADAKAJ)
Keywords
Where Freedom Charity is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Freedom Charity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Individual donations via text message (3DOM to 70470), one-off donations, monthly giving, bank transfer, corporate support, workplace giving, sponsored events, funeral collections, and gifts in wills.
- Book Sales: Sale of educational novels 'But It's Not Fair' and 'Cut Flowers' priced at £6.99 standard and £9.99 limited edition. All profits support the charity's work.
- Merchandise Sales: Sale of Red Triangle badges (£5.00) and Freedom x Kate Nash Exhibition postcard sets (£15.00). All profits support the charity's prevention work.
- Professional Training Services: Bespoke training delivered to police forces, UK Border Force, NHS staff, social workers, educators, court judges, and airline staff on recognising and responding to dishonour abuse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard edition of 'But It's Not Fair' novel |
| One time/ perpetual license | Pay-as-you-go | Limited signed edition of 'But It's Not Fair' novel |
| Unit Pricing | Pay-as-you-go | Freedom Red Triangle Badge |
| Unit Pricing | Pay-as-you-go | Freedom x Kate Nash Exhibition Postcard Set |
| Freemium | Pay-as-you-go | PSHE Lesson Plans and Educational Resources |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Freedom Charity product offering
Product offeringCore offering
Freedom Charity is a UK-registered non-profit (Charity Number 1139657) that works to prevent forced marriage, female genital mutilation (FGM), and so-called honour-based abuse. It delivers a national helpline, a mobile app for victims and professionals, accredited safeguarding training, school workshops, awareness books, and the Red Triangle Badge public-awareness campaign. Its primary outputs are confidential victim-support services, professional training, and public education resources.
Product overview
Freedom Charity operates as a UK-based charitable organization offering a portfolio of educational products and support services focused on preventing forced marriage, Female Genital Mutilation (FGM), and dishonour abuse. The core offering combines physical and digital educational resources: the Freedom Charity App provides 24/7 mobile access for victims, while two published novels ('But It's Not Fair' and 'Cut Flowers') serve as educational tools supported by PSHE Association accredited lesson plans. Additional products include the Red Triangle Badge symbolizing solidarity against FGM and a postcard set from an art exhibition. Support services include a 24/7 specialist helpline, professional training programmes, school visits, and an Ambassador Programme. The organization positions its products as safeguarding and prevention tools rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Freedom Charity Helpline
- Freedom Charity Mobile App
- Accredited Safeguarding Training Paid training programme equipping teachers, social workers, police, and healthcare professionals with skills to identify and respond to forced marriage, FGM, and honour-based abuse.
- School Workshops and School Visits Educational workshops delivered in schools to raise awareness of forced marriage, FGM, and honour-based abuse among students, delivered by Freedom Charity staff and Ambassadors.
- Freedom Charity Awareness Books Published books authored under the Freedom Charity banner to raise awareness and provide guidance on forced marriage, FGM, and honour-based abuse, sold to the public to support the charity's work.
- Red Triangle Badge Public-awareness badge and associated campaign symbol used to signal opposition to forced marriage, FGM, and honour-based abuse and direct wearers towards Freedom Charity's helpline and resources.
Companies that use Freedom Charity
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Freedom Charity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Freedom Charity partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PSHE AssociationcoreThe PSHE Association has produced separate accredited lesson plans in liaison with Freedom Charity, with teachers' notes and accompanying resources, on Forced Marriage and FGM. Freedom's lesson plans hold the PSHE Association Quality Mark.
- Forced Marriage UnitcoreThe Forced Marriage Unit (Joint Unit of the Foreign, Commonwealth & Development Office and the Home Office) co-developed the Freedom Charity App alongside the charity and Police. The app is described as the '999 of apps'.
- PolicecorePolice collaborated with Freedom Charity and the Forced Marriage Unit to develop the Freedom App, a secure 24/7 information and rescue application for victims of forced marriage and abuse.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Freedom Charity competitors and assessment
Company assessmentBroad incumbents
- NSPCC: UK's leading child protection charity running Childline and adult helplines, with extensive school-facing educational programmes on safeguarding. Reaches similar audiences through schools and professionals but at significantly greater scale.
- Childline: NSPCC-run 24/7 helpline and online service for children and young people. Operates a competing 24/7 safeguarding channel that overlaps with Freedom Charity's specialist dishonour abuse helpline, but with a broader general-purpose remit.
- Women's Aid: UK federation of domestic abuse services providing advocacy, training and resources for survivors and professionals. Operates in adjacent safeguarding/GBV territory with broader remit than Freedom Charity's forced marriage/dishonour abuse niche.
- Plan International UK: UK arm of global children's rights and girls' equality charity with programmes on child marriage, FGM and gender-based violence. Touches Freedom Charity's mission areas through advocacy and education but at significantly larger scale and global remit.
- Refuge: Largest UK specialist charity supporting women and children experiencing domestic abuse, operating the National Domestic Abuse Helpline and a network of refuges. Larger incumbent with overlapping survivor-support mission but broader scope than Freedom.
Direct peers
- Karma Nirvana: UK charity dedicated to supporting victims of honour-based abuse and forced marriage. Runs a national helpline, advocates for survivors, and campaigns for legal reform — the most direct mission-aligned peer to Freedom Charity.
- Muslim Women's Network UK: UK charity supporting Muslim women on issues including forced marriage, honour-based abuse and FGM, with a national helpline and policy advocacy. Comparable victim-support, helpline and policy functions to Freedom Charity.
- Iranian and Kurdish Women's Rights Organisation (IKWRO): UK charity providing advice, advocacy and refuge for Middle Eastern and Afghan women affected by forced marriage, honour-based abuse, and domestic violence. Comparable mission, target population and service mix (helpline, training, policy).
- Girls Not Brides: Global partnership of civil society organisations working to end child marriage. Directly addresses forced marriage as a system-wide problem and complements Freedom Charity's national advocacy and education work with international coalition-building.
- FORWARD (Foundation for Women's Health, Research and Development): UK charity focused on tackling female genital mutilation and other practices harmful to women and girls, with advocacy, training, and community engagement. Directly overlaps Freedom Charity's FGM education and prevention work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Freedom Charity social profiles
Digital presenceFreedom Charity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freedom Charity leadership team
Management profileNumber of profiles
Profiles1 record
Freedom Charity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freedom Charity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freedom Charity
What does Freedom Charity do?
Freedom Charity is a UK-registered non-profit (Charity Number 1139657) that works to prevent forced marriage, female genital mutilation (FGM), and so-called honour-based abuse. It delivers a national helpline, a mobile app for victims and professionals, accredited safeguarding training, school workshops, awareness books, and the Red Triangle Badge public-awareness campaign. Its primary outputs are confidential victim-support services, professional training, and public education resources.
Is Freedom Charity a public or private company?
Freedom Charity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Freedom Charity founded?
Freedom Charity was founded in 2010. It employs 1 to 10 people.
Where is Freedom Charity based?
Freedom Charity is headquartered in London, United Kingdom, in the Europe region.
How does Freedom Charity make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are book Sales, merchandise Sales and professional Training Services.
Who are Freedom Charity's main competitors?
Broad incumbents on record are NSPCC, Childline, Women's Aid, Plan International UK and Refuge. Direct peers are Karma Nirvana, Muslim Women's Network UK, Iranian and Kurdish Women's Rights Organisation (IKWRO), Girls Not Brides and FORWARD (Foundation for Women's Health, Research and Development).
Does Freedom Charity have an API?
No public API is recorded for Freedom Charity.
What industry is Freedom Charity in?
Freedom Charity's product category is Charitable social welfare and advocacy services. Its primary akta.pro industry code is BPAGAEAD, Domestic Violence & Abuse Support Services, with a secondary code of BPAGAFAB, Human Rights & Anti-Discrimination Organizations. Its NAICS code is 624110 and its SIC code is 8300.