America's Freedom Festival at Provo

What America's Freedom Festival at Provo does

America's Freedom Festival at Provo is a private, non-profit, non-political foundation founded in 1981 and headquartered in Provo, Utah, that produces an annual portfolio of approximately 30 patriotic events and educational programs centered on the traditional American values of God, family, freedom, and country. Its event portfolio spans six categories: parades and ceremonies (notably the Grand Parade, claimed as the largest parade in the Western United States with 350,000+ spectators), festivals and family activities (Freedom Days, Colonial Fest, Balloon Fest, Summer Beach Party), concerts and live entertainment (Stadium of Fire at LaVell Edwards Stadium, Freedom's Melody, Timpanogos Bluegrassroots and Folk Festival), contests and educational programs (Hope of America with 8,000+ student performers from 100+ schools, plus K-12 art, essay, speech, video, and teacher contests), community service and honor events (Memorial Day, Veterans Day, Flag Retirement), and historical and patriotic exhibits (American Heritage Museum, Military Outpost). The festival reaches nearly 500,000 attendees across its summer events.

The organization operates with a lean team of 6 employees supplemented by hundreds of recurring volunteers and is led by Executive Director Jim Evans. It does not develop proprietary technology — ticketing is processed through BYU Tickets, RaceEntry, and PerfectMind, and event registration runs through SignUpGenius. Revenue is generated from four primary streams: ticket sales for paid events (Stadium of Fire $55-$330, Freedom Awards Gala $60-$600, Freedom Run $15-$50, Grand Parade bleacher seats $12, pickleball and softball tournament fees), corporate sponsorships (Altabank as presenting sponsor of Stadium of Fire, plus Toyota, Nu Skin, KSL, Utah County, Provo City, Capita Financial Network, and Clyde Company), individual donations, and vendor/booth fees. Pricing skews heavily toward free community access, with most events free to attend; only marquee productions carry admission fees. Distribution is primarily regional across Utah County and Utah Valley, with national reach through K-12 educational contests and the Hope of America school program. The organization depends on strategic partnerships with BYU, SCERA, Provo City, Utah County, and Utah County Veterans Services for venues, co-production, and community reach.

Name

America's Freedom Festival at Provo

Legal name

America's Freedom Festival at Provo

Website

https://freedomfestival.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

America's Freedom Festival at Provo is a Utah-based non-profit foundation that produces approximately 30 annual patriotic events and educational programs, including the Stadium of Fire, Grand Parade, Freedom Days, Colonial Fest, and Hope of America, serving families, students, and veterans across Utah Valley with a 6-person staff and hundreds of volunteers.

Ownership category

akta.pro rank

Product category

Community Events and Patriotic Celebrations

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB), Cultural & Community Festivals (Ticketed) (THAJAFAI), Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL), Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)

Keywords

• Patriotic community events
• Educational patriotic programs
• Independence day celebrations
• Community festival productions
• Nonprofit event management

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for major events including Stadium of Fire (flagship Independence Day stadium concert and fireworks show with Brad Paisley as 2026 headliner), Grand Parade bleacher seat reservations, and Freedom Awards Gala admission.
2. Corporate Sponsorship: Major sponsors including Altabank (presenting sponsor of Stadium of Fire), Toyota, Nu Skin, KSL, Utah County, Provo City, Capita Financial Network, Clyde Company, and numerous local businesses provide financial support and in-kind contributions in exchange for brand visibility at events.
3. Individual Donations: Private donations from individuals supporting the organization's mission to celebrate and strengthen traditional American values of God, family, freedom, and country. Contact: Jim Evans, Executive Director.
4. Vendor and Booth Fees: Revenue from food vendors, craft vendors, and commercial exhibitors participating in Freedom Days, Colonial Fest, and other festival events. Vendor applications available through online portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

America's Freedom Festival at Provo is a non-profit foundation that produces an annual portfolio of patriotic community events and educational programs celebrating traditional American values. Its core offerings include the Stadium of Fire stadium concert and fireworks show, the Grand Parade, Freedom Days, Colonial Heritage Festival, Balloon Fest, Freedom Run, Hope of America K-12 educational program, educational contests, theatrical productions, and Military Outpost living history events. Most events are free to attend, with revenue generated through ticket sales for select premium events, corporate sponsorships, individual donations, and vendor/booth fees.

Product overview

America's Freedom Festival at Provo is a non-profit organization that produces an annual portfolio of patriotic events and programs centered on celebrating American heritage and traditional values. The organization operates a core set of flagship events anchored by the Stadium of Fire concert and fireworks spectacular, the Grand Parade (the West's largest), Freedom Days, and the Colonial Heritage Festival. Supporting programs include educational contests for K-12 students, the Hope of America student performance program, Balloon Fest, Freedom Run, and theatrical productions like Cries of Freedom. The festival is anchored by the July 4th celebration but operates events year-round, with the portfolio structured around parades and ceremonies, festivals and family activities, concerts and entertainment, contests and educational programs, community service and honor events, and historical and patriotic exhibits. The organization does not offer technology products or platforms; all offerings are in-person event experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadium of Fire The flagship event of America's Freedom Festival, Stadium of Fire is a major patriotic concert and fireworks show held at LaVell Edwards Stadium featuring world-class musical performers, tributes to military and civilian heroes, and one of the largest fireworks and drone spectaculars in the nation.
• Grand Parade The largest parade in the Western United States held annually on July 4th, featuring marching bands, professionally designed floats, giant helium balloons, equestrian entries, and local and national performers, attracting over 350,000 spectators.
• Freedom Days A 3-day downtown Provo event featuring food vendors, crafts, live music, dance performances, carnival rides, and family activities centered around Independence Day celebrations.
• Colonial Heritage Festival The largest living-history celebration of America's founding west of the original 13 colonies, featuring interactive colonial-era artisans, historical reenactments, military demonstrations, and hands-on activities for families.
• Balloon Fest A hot air balloon festival featuring approximately 25 balloons that attract over 25,000 spectators, including morning balloon flights, a balloon glow event, and a Hare and Hound pilot competition.
• Freedom Run An annual running event held on July 4th featuring 10K, 5K, and 1-mile Fun Run races that is an integral part of Independence Day celebrations.
• Hope of America A patriotic educational program where fifth and sixth graders from over 100 schools perform patriotic songs in the formation of the American flag at Marriott Center, traditionally involving over 8,000 students.
• Cries of Freedom Musical An immersive theatrical production celebrating American heritage through stirring music, emotional acting, and energetic dancing that presents historic words applicable to today.
• Educational Contests A suite of K-12 student contests including Art Contest, Essay Contest, Speech Contest, Video Contest, Teacher Contests, and School Spirit Contest focused on patriotic themes and the Declaration of Independence.
• Military Outpost A six-day living history experience at Fold of Liberty Farms featuring authentic military vehicles, guided and self-guided tours, and military vehicle rides spanning WWI to modern day.

Quantifiable outcome

• 350,000+ spectators at Grand Parade
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and major.

• AltabankflagshipGTM or Marketing PartnerPresenting sponsor of Stadium of Fire event. Altabank's branding prominently featured on stadium signage and event materials. Partnership provides significant funding for the flagship Independence Day celebration at LaVell Edwards Stadium featuring Brad Paisley in 2026.
• SCERA (School and Community Education Recreation Association)coreStrategic or Co-development PartnerHost venue partner for Colonial Fest, Cries of Freedom musical, American Heritage Museum, and related patriotic events. SCERA Park and SCERA Center for the Arts serve as primary 4th of July celebration venues in Orem, Utah. Deep integration including shared event production and volunteer coordination.
• BYU (Brigham Young University)coreStrategic or Co-development PartnerHost venue for Patriotic Service (Marriott Center), Carillon Concert (Centennial Carillon Tower), and associated with Stadium of Fire at LaVell Edwards Stadium. BYU tickets platform handles Stadium of Fire ticket sales. Long-standing partnership providing premier venues for Freedom Festival events.
• Provo CitycoreStrategic or Co-development PartnerMunicipal partner providing support for Grand Parade, Freedom Days, and other downtown Provo events. Includes coordination with Provo City Veterans Council for Memorial Day Service and Veterans Day Celebration. Provo City logo appears on event materials and provides city resources for event logistics.
• Utah CountycoreStrategic or Co-development PartnerMunicipal partner providing financial and logistical support for Freedom Festival operations. Utah County logo appears on Freedom Awards Gala materials and event sponsorship recognition. Co-sponsor of Veterans Day activities.
• KSL (NBC Affiliate)majorGTM or Marketing PartnerLocal media partner providing promotional coverage and brand visibility. KSL logo appears on festival website as sponsor. Media partnership amplifies event awareness across Utah broadcast market.
• Nu SkinmajorGTM or Marketing PartnerMajor corporate sponsor of Freedom Festival. Nu Skin logo featured on festival website sponsor page. Support enables production of free community events.
• ToyotamajorGTM or Marketing PartnerCorporate sponsor supporting Freedom Festival events. Toyota logo displayed on website sponsor page. Partnership provides funding for festival operations and patriotic celebrations.
• Capita Financial NetworkmajorGTM or Marketing PartnerCorporate sponsor of Freedom Festival. Logo featured on website and event materials. Financial services firm supporting community patriotic celebrations.
• Clyde CompanymajorGTM or Marketing PartnerCorporate sponsor supporting multiple Freedom Festival events including Patriotic Service and Hope of America. Logo appears on event pages and promotional materials.
• Utah County Veterans ServicescoreStrategic or Co-development PartnerPartner for Flag Retirement Ceremony, conducting respectful retirement of worn flags per U.S. Flag Code. Veterans Services personnel participate in Military Outpost and other patriotic events honoring military service.
• American Fork SymphonymajorStrategic or Co-development PartnerMusical performance partner for Freedom's Melody: A Celebration of American Composers outdoor concert. Symphony performs patriotic and American classical music selections. Partnership enhances musical programming quality.
• Highland Choral ArtsmajorStrategic or Co-development PartnerChoral performance partner joining American Fork Symphony for Freedom's Melody 2026. Choir of 80 talented singers from Highland and nearby areas, adding choral dimension to America 250 celebration.
• Utah Valley Interfaith CommunitymajorStrategic or Co-development PartnerPartner for Utah Valley National Day of Prayer celebration. Includes interfaith choir participation and collaboration with local churches and civic organizations. Broadens community engagement across religious traditions.
• Provo City Veterans CouncilcoreStrategic or Co-development PartnerCoordinating partner for Memorial Day Service and Veterans Day activities. Council combines efforts of Freedom Festival, Provo Mayor's Office, and veteran organizations for commemorative events.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• National Cherry Blossom Festival: Washington D.C.-based large-scale multi-week community celebration producing 25+ events drawing ~1.6M attendees annually — comparable scale, multi-event portfolio structure, and community/civic theme.
• Houston Livestock Show and Rodeo: Massive annual community celebration drawing 2M+ attendees with concerts, education programs, and ticketed events — comparable non-profit event organization with youth education initiatives and major corporate sponsorship.
• A Capitol Fourth (PBS): Long-running PBS televised patriotic concert on the National Mall celebrating America's birthday with major musical performers and fireworks — a direct comparable in terms of patriotic concert-and-fireworks format and national visibility.
• Boston Pops Fireworks Spectacular: Annual July 4th concert and fireworks event held at the Esplanade featuring the Boston Pops — closely mirrors Stadium of Fire's patriotic concert-plus-fireworks positioning with a major musical headliner and ticketed/bleacher seating.
• Macy's 4th of July Fireworks: Iconic nationally televised Independence Day fireworks celebration produced annually by Macy's; the most direct functional peer in large-scale patriotic public events targeting American families on July 4th.
• Essence Festival: Major multi-day cultural community event featuring concerts, speakers, and family programming — comparable scale and target audience structure for large cultural/community festival operation.
• New Orleans Jazz and Heritage Festival: Iconic multi-week cultural community festival with hundreds of thousands of attendees and significant economic impact — comparable non-profit large-scale community festival with corporate sponsorship model.
• Fiesta San Antonio: Massive 10-day annual community celebration in San Antonio drawing 3M+ attendees with 100+ events — comparable as a large-scale non-profit community festival organization reliant on corporate sponsors and volunteers.
• Indianapolis 500 Festival: Non-profit organization producing 50+ community events annually tied to the Indy 500 — comparable large-scale non-profit community event portfolio with corporate sponsorship model, volunteer base, and broad family audience.
• Virginia Beach Patriotic Festival: Multi-day patriotic celebration in Virginia Beach featuring concerts, family activities, and veterans recognition — comparable as a community-based patriotic festival event series targeting similar audiences.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freedomfest
• YouTubeyoutube.com/user/AmericasFreedomFest
• Facebookfacebook.com/FreedomFestival
• LinkedInlinkedin.com/company/america's-freedom-festival-at-provo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America's Freedom Festival at Provo