KSL NewsRadio

Name

KSL NewsRadio

Legal name

KSL Media

Website

https://kslnewsradio.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

News Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• News radio broadcasting
• Podcast distribution
• Digital media streaming
• Local news content
• Advertising sales

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Sales: KSL NewsRadio generates revenue primarily through advertising sales. The station offers advertising opportunities across its broadcast, website, podcasts, and video content. The parent company Bonneville International manages advertising operations with standard terms including 30-day payment terms and content approval rights.
2. Contest and Sponsorship Revenue: The station runs sponsored contests in partnership with local and regional businesses, generating sponsorship revenue. Contests such as America250 giveaways feature sponsors including Three Bear Lodge, Ruby Inn, Bear Lake tourism, and Cedar City.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

KSL NewsRadio operates as a broadcast radio station at 102.7 FM delivering continuous Utah-focused news, weather, traffic, sports, politics, and opinion programming. The station distributes its content across multiple platforms including live audio streaming, an iOS mobile app, live and on-demand video, podcasts, SMS text alerts, and email newsletters. Its content includes named daily shows (Utah's Morning News, Inside Sources, Jeff Caplan's Afternoon News) and specialty programs (KSL Brightside, KSL Greenhouse, KSL Movie Show) produced for Utah residents and advertisers.

Product overview

KSL NewsRadio is a Utah-based radio broadcasting company offering a unified media platform centered on its 102.7 FM radio station. The product portfolio includes live radio broadcasts, on-demand streaming, a mobile iOS application, and a collection of named radio shows and podcasts including Utah's Morning News, Inside Sources, Jeff Caplan's Afternoon News, KSL Brightside, KSL Greenhouse, and KSL Movie Show. Additional services encompass live video streaming, text alerts, newsletter subscriptions, and podcast hosting through KSL Podcasts. The company also runs promotional campaigns such as the America250 contest series. All content is delivered through owned broadcast, web, and mobile channels without an API or third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• KSL NewsRadio 102.7 FM: The flagship radio station broadcast on 102.7 FM frequency in Utah

Products and services

• KSL NewsRadio 102.7 FM Broadcast radio station delivering continuous Utah news, weather, traffic, sports, and opinion content on 102.7 FM, available via live streaming and on-demand, serving Utah residents and listeners in the Salt Lake City market.
• KSL NewsRadio Mobile App iOS mobile application that lets users access KSL NewsRadio content, live streaming, and podcasts on demand, for listeners who consume KSL programming on mobile devices.
• Utah's Morning News Daily morning news program covering Utah's top stories and current events, broadcast on KSL NewsRadio 102.7 FM and available via streaming and podcast.
• Inside Sources News analysis and discussion program featuring interviews and commentary on current affairs, broadcast on KSL NewsRadio 102.7 FM.
• Jeff Caplan's Afternoon News Afternoon news program delivering updates on breaking stories and daily news, hosted by Jeff Caplan and broadcast on KSL NewsRadio 102.7 FM.
• KSL Brightside News and entertainment program featuring positive and uplifting stories, broadcast on KSL NewsRadio 102.7 FM and available via podcast.
• KSL Greenhouse Lifestyle and culture program covering topics including home, garden, and community, broadcast on KSL NewsRadio 102.7 FM.
• KSL Movie Show Film reviews and entertainment news program covering movies and cinema, broadcast on KSL NewsRadio 102.7 FM.
• KSL News Daily Daily podcast delivering the day's biggest local story plus headlines in a quick, engaging format, hosted by veteran journalist Maria Shilaos and distributed via KSL Podcasts.
• Live Video Streaming Live video broadcast service for watching KSL NewsRadio programming and events, accessed via the station's website.
• Text Alerts SMS text alert subscription service delivering breaking news and weather updates directly to subscribers' mobile phones.
• Newsletter Subscriptions Email newsletter service providing daily news updates and headlines to subscribers who opt in via the KSL NewsRadio website.
• KSL Podcasts Podcast hosting and distribution platform for KSL NewsRadio's full show catalog, accessible via the dedicated kslpodcasts.com site and major podcast platforms.
• America250 Contests Multi-week sponsored contest series celebrating the United States 250th anniversary with Utah travel prizes sponsored by local tourism partners including Three Bear Lodge, Utah Valley Chamber of Commerce, Bear Lake Convention & Visitors Bureau, Cache Valley Tourism, Ruby Inn, Cedar City, and Uintah County Office of Tourism.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• America First Credit UnioncoreGTM or Marketing PartnerPresenting sponsor of America250 celebrations and contests on KSL NewsRadio. America First Credit Union is supporting KSL's coverage of the 250th anniversary of the United States through contest sponsorships and promotional partnerships.
• Three Bear LodgeminorGTM or Marketing PartnerWeek 1 America250 contest sponsor providing a 3-night stay for up to four people worth $1,320, including breakfast and tickets to Grizzly & Wolf Discovery Center. Partnership with See Yellowstone.
• Utah Valley Chamber of Commerce + Explore Utah ValleyminorGTM or Marketing PartnerWeek 2 America250 contest sponsor providing Utah Valley getaway including 2-night Lehi stay, Imaginaria tickets, gift cards, and dining experiences worth $1,003.
• Bear Lake Convention & Visitors BureauminorGTM or Marketing PartnerWeek 3 America250 contest sponsor providing Bear Lake adventure including 2-night Beaver Creek Lodge stay, horseback riding for four, and $100 gift card to Some Beaches worth $1,040.
• Cache Valley TourismminorGTM or Marketing PartnerWeek 4 America250 contest sponsor providing Cache Valley getaway including 2-night Marriott stay, dining at Elements Restaurant and Prodigy Brew Pub, and half-day adventure rental for four worth $1,025.
• Ruby InnminorGTM or Marketing PartnerWeek 5 America250 contest sponsor providing Bryce Canyon escape with 2-night Ruby Inn stay plus $500 gift card for dining and activities worth $750.
• Cedar CityminorGTM or Marketing PartnerWeek 6 America250 contest sponsor providing Cedar City getaway including restaurant gift cards, Visa gift card, Utah Shakespeare Festival tickets, and America the Beautiful annual parks pass worth $1,030.
• Uintah County Office of TourismminorGTM or Marketing PartnerWeek 7 America250 contest sponsor providing Uinta Basin adventure including 2-night Dinosaur Inn & Suites stay, Dinosaur National Monument entry, 4-person Green River rafting trip, and guided Via Ferrata experience worth $1,500.
• Swire Coca-Cola USAminorGTM or Marketing PartnerSwire Coca-Cola USA began producing America250 commemorative bottles at their West Valley City facility. KSL reported on the production launch with Lt. Governor Deidre Henderson touring the facility. The company has operated in Utah since 1978.
• Bonneville InternationalcoreStrategic or Co-development PartnerParent company of KSL NewsRadio. Bonneville International is a broadcasting company that owns and operates KSL NewsRadio, KSL TV, and other media properties in Utah. Headquarters at 55 North 300 West, Salt Lake City UT 84101.
• KSL TVcoreStrategic or Co-development PartnerSister station and television property under the KSL media brand. KSL TV provides television news coverage while KSL NewsRadio provides radio and digital content, with cross-promotion between properties.
• KSL SportscoreStrategic or Co-development PartnerSports division of KSL media covering Utah sports including University of Utah football, Salt Lake Bees, Utah Mammoth hockey, and other local sports news.
• America250 UtahcoreStrategic or Co-development PartnerState initiative celebrating the 250th anniversary of the United States. KSL NewsRadio is an official partner covering Utah's America250 celebrations, events, and contests as part of the national commemoration.
• The Associated PresscoreTechnology or IntegrationKSL NewsRadio subscribes to Associated Press wire service for national and international news content. AP content appears regularly on the station's website and is attributed to the Associated Press.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Audacy: Large U.S. radio operator with significant news/talk presence and a growing podcast platform (Audacy, Cadence13). Comparable to KSL NewsRadio as a broadcaster investing in cross-platform audio and digital distribution.
• iHeartMedia: Largest U.S. radio operator with hundreds of stations including KNRS in Salt Lake City. Provides a benchmark for multi-platform ad-sales bundles, podcast monetization, and how a deep-pocketed broadcast group operates news/talk formats at scale.
• NPR (National Public Radio): National network that supplies news/talk programming to member stations including KCPW in Salt Lake City. Comparable to KSL as a producer/distributor of news/talk audio content with both broadcast and podcast reach.
• Cumulus Media: Major U.S. radio broadcaster with news/talk and sports stations nationwide. Operates competing Salt Lake City properties and shares KSL's reliance on local ad sales plus syndicated national talk programming.
• Bonneville International Corporation: Diversified broadcast company that owns KSL NewsRadio along with KSL TV, KSL Sports, and KSL.com. Parent and broader cluster operator; comparable as the incumbent multi-property broadcaster whose radio business is the subject of this profile.

Direct peers

• KCPW 88.3 FM (Salt Lake City NPR affiliate): Salt Lake City public radio station affiliated with NPR, providing local and national news, talk, and information programming. Competes with KSL NewsRadio for news/talk listenership and underwriter/advertiser dollars in the same market.
• WBBM Newsradio (Chicago): Flagship all-news radio station in a top-3 U.S. market. Comparable to KSL NewsRadio on news/talk format, multi-platform streaming/app distribution, and operating model as a major-market local news brand within a larger broadcast group.
• WTOP News (Washington DC): Major-market all-news radio station serving the Washington DC metro on FM and streaming. Closest U.S. analog to KSL NewsRadio in format: continuous local news, weather, and traffic with multi-platform distribution and heavy local ad dependency.
• KNRS NewsRadio (iHeartMedia Salt Lake City): iHeartMedia-owned talk/news radio station operating in the Salt Lake City market on AM 570 / FM 105.9. Directly competes with KSL NewsRadio for the same news/talk audience and the same pool of Utah advertisers in the same metro.

Others

• The Associated Press: Global wire service that supplies national and international news content to KSL NewsRadio. Comparable as a key infrastructure/content supplier to the local news radio model rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kslnewsradio
• YouTubeyoutube.com/@KSLNews
• Facebookfacebook.com/KSLNewsradio
• Instagraminstagram.com/ksl_newsradio
• TikToktiktok.com/@kslnewsradio?lang=en
• LinkedInlinkedin.com/company/ksl-newsradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSL NewsRadio