freeFall Theatre Company

What freeFall Theatre Company does

freeFall Theatre Company is a nonprofit performing arts organization based in St. Petersburg, Florida, operating a single venue at 6099 Central Avenue and serving the Tampa Bay / Pinellas County region. Its core product is a 6-production mainstage season of plays and musicals per year (e.g., Bash of the Titans, The SpongeBob Musical, The Da Vinci Code, A Christmas Carol In Concert, Lark Eden, Great Expectations), supplemented by a Tandem Series of cabarets/readings and community events (yoga classes, live game shows, enrichment programs, weekend block parties) — at least three unique events per month. The company differentiates through bold programming that mixes classics, world premieres (OZ: A New Musical, Bash of the Titans), and innovative multimedia staging, including an experimental use of AI as a cast member in 'The House of Future Memory' (July 2025).

The business is run by Artistic Director Eric Davis, Executive Director Craig Badinger (appointed April 2023), and a small staff of approximately 15 employees plus a Board of Directors. Revenue is generated through a mix of one-time ticket sales via the OvationTix ticketing platform and box office, recurring subscriptions ($29/month with a 12-month initial commitment or $319 paid annually) that grant all-access admission with no additional ticketing fees, a flexPass punchcard for 6 mainstage admissions, and charitable donations channeled through a 'Give' program. Marketing is multi-channel — social (YouTube, Instagram, Facebook, X), email newsletter, earned local/regional media, and cross-promotion with arts partners.

Distribution and funding relationships are deeply local: core financial and strategic partners include the Shubert Foundation, Creative Pinellas, Florida Division of Arts and Culture, Pinellas Community Foundation, First Horizon Foundation, and the City of St. Petersburg, with additional programming partnerships spanning the Anti-Defamation League (ADL) Florida, The Florida Holocaust Museum, Jewish Gulf Coast, Tampa Bay Magazine, and ThinkTank Theater for co-productions. The company has no private equity, venture capital, parent company, or public listing; it operates as a community-governed regional theater with 15 years of continuous operation as of 2024.

Name

freeFall Theatre Company

Legal name

freeFall Theatre Company

Website

https://freefalltheatre.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

freeFall Theatre Company is a St. Petersburg, Florida nonprofit regional theater running a 6-production mainstage season of plays and musicals, a Tandem Series of cabarets, and community events, serving the Tampa Bay market via subscriptions, flexPasses, and single-ticket sales.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live theater productions
• Performing arts venue
• Theatrical subscription series
• Community theater events
• Musical theater season

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual ticket sales to mainstage productions and special events.
2. Monthly Subscription: $29/month subscription providing all-access pass to all freeFall productions and ticketed events with no additional box office or ticketing fees. Requires initial 12-month commitment, then month-to-month.
3. Annual Subscription: $319 paid annually for the same benefits as monthly subscription.
4. flexPass: Punchcard-style ticket offering 6 mainstage admissions to be used whenever and however the customer likes. Targeted at those who only want mainstage shows.
5. Donations: Charitable contributions through their 'Give' program supporting theater operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

freeFall Theatre Company is a nonprofit regional theatre that produces and presents a mainstage season of six plays and musicals each year, alongside a Tandem Series of cabaret performances, readings, and special events, plus community programming such as themed activities, live game shows, and enrichment classes. Tickets and subscriptions are sold directly to consumers through an online ticketing platform, phone, and on-site box office at its St. Petersburg, Florida venue.

Product overview

freeFall Theatre Company operates as a live theatre venue offering a diverse portfolio of theatrical productions and events. The core offering consists of 6 mainstage productions annually (plays and musicals), supplemented by the Tandem Series featuring cabarets and readings. The company also hosts community events including themed activities, live game shows, and enrichment programs. The company offers two membership options: a $29/month subscription providing all-access passes to all programming, and a flexPass offering 6 mainstage admissions. Notable productions include world premieres like 'OZ: A New Musical,' 'Bash of the Titans,' and 'The House of Future Memory,' as well as adaptations of known works like 'The Da Vinci Code,' 'The SpongeBob Musical,' and 'A Christmas Carol.'

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Season Productions Signature theatrical season featuring six plays and musicals per year at freeFall's St. Petersburg venue, including world premieres (e.g., OZ: A New Musical, Bash of the Titans), adaptations (The Da Vinci Code, Great Expectations), family-friendly shows (The SpongeBob Musical, A Christmas Carol In Concert), and classics, targeted at local theater enthusiasts and families in the Tampa Bay region.
• Tandem Series Cabarets and Readings Intimate cabaret-style performances and readings that complement the mainstage season, included with subscription membership and intended for adults seeking smaller-format theatrical experiences.
• Community Events and Enrichment Programs Pop-culture-themed activities including yoga classes, live game shows, live interviews, enrichment programs, and weekend block parties open to the local Tampa Bay community.
• Subscription Membership ($29/month or $319/year) All-access pass priced at $29.00 per month (or $319 paid annually) providing unlimited admission to all freeFall events including mainstage productions, Tandem Series cabarets, and special events, with at least 3 unique events each month and no additional box office or ticketing fees; subscribers may attend shows multiple times subject to seat availability.
• flexPass (6 mainstage admissions punchcard) Punchcard-style ticket offering 6 flexible mainstage admissions to be used whenever and however the holder prefers, usable by a single patron for 6 shows or distributed across multiple attendees, targeted at patrons who do not want a recurring subscription.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Creative PinellascoreStrategic or Co-development PartnerLocal arts council supporting Tampa Bay arts organizations. Partnership supports regional arts ecosystem development.
• Anti-Defamation League (ADL) FloridaminorStrategic or Co-development PartnerADL works to fight anti-Semitism and hate; partnership reflects freeFall's commitment to diversity and inclusion.
• The Florida Holocaust MuseumminorStrategic or Co-development PartnerPartnership supporting educational programming; freeFall has produced Holocaust-related works including 'And Then They Came for Me'.
• Jewish Gulf CoastminorStrategic or Co-development PartnerJewish community organization partnership supporting cultural programming.
• City of St. PetersburgcoreStrategic or Co-development PartnerMunicipal partnership supporting local arts and culture; St. Petersburg is freeFall's home city.
• ThinkTank TheaterminorStrategic or Co-development PartnerCo-production partnership for shows like 'The SpongeBob Musical' and 'Matt & Ben'. ThinkTank is described as A THINKTANK THEATER production.
• The Stuffed MushroomminorGTM or Marketing PartnerLocal Tampa Bay arts organization with marketing/awareness partnership.
• Tampa Bay MagazineminorGTM or Marketing PartnerLocal media partner for event promotion and audience development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TheatreSquared: Fayetteville, AR-based regional theater producing a mainstage season of plays and musicals. Comparable scale, subscription model, and nonprofit regional theater operations.
• Jobsite Theater: Tampa, FL-based professional theater company producing plays and innovative works. Local Tampa Bay peer competing for the same regional audiences and producing talent.
• American Stage: St. Petersburg, FL-based professional regional theater company producing a mainstage season of plays and musicals. Direct local competitor for audiences, talent, and donor funding in the same Tampa Bay market.
• Orlando Shakespeare Theater: Orlando, FL-based professional regional theater producing plays, musicals, and Shakespeare productions. Similar LORT-equivalent regional theater operations in Florida.
• Florida Studio Theatre: Sarasota, FL-based regional theater producing a large mainstage season of plays, musicals, and cabarets with subscription model. Comparable scale and programming philosophy in the same Florida regional market.
• Asolo Repertory Theatre: Sarasota, FL-based LORT professional regional theater producing plays and musicals. Comparable producing theater in the same Florida Gulf Coast region, competing for subscribers and touring productions.
• Palm Beach Dramaworks: West Palm Beach, FL-based nonprofit regional theater producing plays and musicals with subscription model. Comparable artistic ambitions and Florida market presence.
• Gulfshore Playhouse: Naples, FL-based regional theater producing a mainstage season of plays and musicals with subscription programming. Similar scale, mission, and Florida regional audience base as freeFall.
• Hippodrome State Theatre: Gainesville, FL-based professional regional theater producing plays and musicals. Similar nonprofit regional theater model and programming scope in the same state.

Broad incumbents

• Roundabout Theatre Company: New York-based major nonprofit producing plays and musicals at scale. Operates broadly in the same theater production space but at materially larger scale and broader portfolio than freeFall.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/freefalltheatre
• YouTubeyoutube.com/user/freeFallTheatre
• Facebookfacebook.com/freefalltheatre
• Instagraminstagram.com/freefalltheatre
• LinkedInlinkedin.com/company/freefall-theatre-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about freeFall Theatre Company