WANI

What WANI does

WANI operates freeluettelo.fi, the member directory of Suomen freelance-journalistit, a Finnish nonprofit professional association. The platform is a web-based searchable directory that lists freelance media professionals — journalists, photographers, videographers, translators, editors, and graphic designers — operating primarily in Finland, with Spain also indicated among served markets. Users (media buyers, commissioning editors, organizations sourcing freelance talent) can filter listings by six profession categories and by language expertise across roughly 40 languages, with an optional map view to locate professionals regionally. Each profile displays contact details, specializations, language proficiency, and portfolio links, and members can self-manage their listings via a login/registration system.

The technical stack is a standard website: there is no native mobile application, no public API, and no documented third-party integrations in the source material. Distribution is self-service via browser, driven by organic search and the association's existing member network. The entity is structured as a Finnish nonprofit association rather than a commercial business; the directory's monetization model is not publicly disclosed, and no pricing, membership fees, advertising, or transaction revenue are described. Functionally, the platform serves as an association-sponsored matchmaking tool between supply (freelancers) and demand (media buyers) within the domestic Finnish freelance market, with limited but evidenced geographic and vertical breadth.

End-user segments are two-sided and highly fragmented: the supply side consists of individual freelance media professionals self-listing profiles, and the demand side consists of newsrooms, magazines, agencies, and corporate communications teams searching for talent. No enterprise customer logos, no contract values, and no revenue concentration metrics are disclosed.

Name

WANI

Legal name

Suomen freelance-journalistit

Website

https://freeluettelo.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WANI operates freeluettelo.fi, the Finnish nonprofit Suomen freelance-journalistit's member directory, helping media buyers locate freelance journalists, photographers, translators, editors, and graphic designers via profession and language filters.

Ownership category

akta.pro rank

Product category

Freelance Media Professional Directory

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Employment Agencies (7361)

akta.pro industry

PRIMARYMPAJADAF

Investigative & Nonprofit News Organizations

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Freelance media directory
• Journalist talent search
• Freelancer platform Finland
• Media professional database
• Language-filtered directory

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel

Distribution channels1 record

Marketing channels1 record

Core offering

Suomen freelance-journalistit operates freeluettelo.fi, a web-based searchable directory of Finnish freelance media professionals. The platform lists journalists, photographers, videographers, translators, publishing editors, and graphic designers/ADs/illustrators, and allows users to filter by profession category and language capability across more than 40 languages. Profile pages display contact details, skills, specializations, language proficiency, and portfolio links, enabling media organizations to identify and contact freelancers directly.

Product overview

freeluettelo.fi is a single unified web-based directory platform that provides a searchable registry of Finnish freelance journalists and media professionals. The platform enables users to filter by professional category (journalists, photographers, videographers, translators, editors, graphic designers) and language expertise to find suitable freelancers for media projects. Users can view detailed profile pages showing contact information, skills, specializations, language proficiency, and portfolio links.

Differentiator

Problem solved

Functional benefit

Products and services

• freeluettelo.fi An online directory and search platform operated by Suomen freelance-journalistit (Finnish Freelance Journalists) that allows users to find and connect with freelance professionals including journalists, photographers, videographers, translators, editors, and graphic designers. Users can filter by profession category and language capability (40+ languages), and view profile pages showing contact information, skills, specializations, language proficiency, and portfolio links.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Emerging players

• Bark: Bark is a professional services marketplace connecting customers with local professionals across categories including media and creative services. It is an emerging player in talent discovery with overlapping buyer intent.

Direct peers

• Contently: Contently operates a curated marketplace for freelance writers, journalists, and content creators, allowing brands to find and hire vetted talent. It competes in the same freelance-media-discovery space, with more enterprise tooling.
• Journo Portfolio: Journo Portfolio provides journalists with profile pages and a discoverable directory used by editors and clients to source freelance writers. It is a direct peer for freelancer listings and discovery.
• Muck Rack: Muck Rack is a database and marketplace platform connecting journalists with PR and media opportunities. It is the closest direct peer to freeluettelo.fi, serving the same freelance-journalist-discovery use case with category and beat filtering.

Broad incumbents

• Toptal: Toptal is an elite freelance talent marketplace that includes writers, translators, and designers. It is a broad incumbent focused on the higher end of the same freelance-discovery category.
• Fiverr: Fiverr is a global freelance services marketplace spanning writers, translators, designers, video producers, and illustrators. It is a broad incumbent alternative for buyers searching freelance media talent.
• LinkedIn Services Marketplace: LinkedIn's services marketplace and profile search enable discovery of freelance writers, designers, photographers, and translators. It is a broad incumbent that competes for the same buyer search intent at much larger scale.
• Upwork: Upwork is the largest global freelance marketplace, including journalists, translators, photographers, and designers in its categories. It is a broad incumbent that competes for the same freelance-media hiring intent at global scale.
• Freelancer.com: Freelancer.com is a long-standing general freelance marketplace with broad category coverage including writing, translation, photography, and design. It competes for the same talent-discovery use case at global scale.

Others

• Journalism.co.uk: Journalism.co.uk is a UK-based journalism industry resource covering freelance news, tools, and job listings. It is an ecosystem/adjacent peer serving the same freelance-journalism community.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wani

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WANI