Free Range Cycles
- Company typePrivate
- Founded1997
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Free Range Cycles firmographics
Firmographics- Name
- Free Range Cycles
- Legal name
- Free Range Cycles
- Website
- https://freerangecycles.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Free Range Cycles industry classification
Industry- Product category
- Bicycle Retail and Repair Services
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Free Range Cycles is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Free Range Cycles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- New Bike Sales: Sells new steel bikes from brands including Surly, Salsa, Soma. Charges MSRP on all models with additional $75 shipping fee for special orders.
- Bike Repair Services: Full service repair menu including tune-up packages (The Egg $125, Tofu Scramble $175, The Chicken $250, The Beef $350), flat tire fixes, brake bleeds, wheel builds, and custom builds starting around $3500.
- Bike Rentals: Day rate $50, 4-hour rate $40 for Surly Preamble. Subsequent day discounts available. Includes helmet, lock, rear basket, phone mount.
- Classes and Events: Hands-on bicycle repair classes, seminars on bikepacking, commuting, navigation. Private classes $150/person ($125 for 4+). Monthly Saturday School sessions $50 each.
- Saddle Library: $20 non-refundable deposit to rent saddles for up to a week. Deposit applies toward purchase if customer buys a saddle from their selection of Specialized, Brooks, Ergon, and Terry saddles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Surly Preamble rental - Day rate |
| Unit Pricing | Pay-as-you-go | Saddle Library deposit |
| Unit Pricing | Pay-as-you-go | The Egg tune-up |
| Unit Pricing | Pay-as-you-go | The Tofu Scramble tune-up |
| Unit Pricing | Pay-as-you-go | The Chicken tune-up |
| Unit Pricing | Pay-as-you-go | The Beef tune-up |
| Unit Pricing | Pay-as-you-go | Flat Tire Fix |
| Unit Pricing | Pay-as-you-go | Custom Build |
| Unit Pricing | Pay-as-you-go | Private Bike Repair Classes |
| Unit Pricing | Pay-as-you-go | Saturday School Classes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Free Range Cycles product offering
Product offeringCore offering
Free Range Cycles sells new steel bicycles (primarily Surly, Salsa, and Soma brands) at MSRP from its single Seattle retail shop. It offers a full suite of bike repair services including tiered tune-up packages, flat tire repair, custom bike builds, and component work. Additional revenue lines include daily bike rentals, a Saddle Library try-before-you-buy program, and paid hands-on repair classes and seminars.
Product overview
Free Range Cycles is a woman-owned bicycle retail and service shop operating since 1997, offering a focused portfolio of steel utilitarian bicycles and comprehensive cycling services. Their product lineup centers on three Surly bike models (Midnight Special, Straggler, and Preamble) available for purchase or rental, complemented by a Saddle Library for try-before-you-buy saddle fitting. Service offerings are structured around tiered maintenance packages (The Egg, Tofu Scramble, Chicken, and Beef tune-ups ranging $125-$350) plus à la carte repairs including wheel building, custom builds ($500-$650 labor), and brake service. The shop differentiates through educational programming including hands-on repair classes and seminar-style events covering bikepacking, bike geometry, and specialized topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Surly Midnight Special Steel road bike with hydraulic brakes, 38mm wide tires, and rack/fender braze-ons, designed for comfortable urban commuting and exploring new roads without requiring lycra. Sold at MSRP to individual consumers.
- Surly Straggler - Cues Versatile gravel/commuter steel bike with thru-axles, hydraulic brakes, dropper post, and braze-ons for racks and fenders, designed for city riding and weekend gravel trail exploration. Sold at MSRP to individual consumers.
- Surly Preamble Versatile steel bike with room for wide tires, disc brakes, single-position vertical drop-out, and mounts for fenders and racks; functions as a commuter, grocery-getter, or road companion. Sold at MSRP and used as the rental fleet at Free Range Cycles.
- Tiered Bike Repair and Tune-Up Services Four-tiered repair service menu comprising The Egg tune-up ($125, basic adjustment for occasional riders), The Tofu Scramble tune-up ($175, intermediate package for regular commuters), The Chicken tune-up ($250, comprehensive service for year-round riders), and The Beef tune-up ($350, full-service for high-mileage or loaded riders). Prices cover labor only and exclude replacement parts and tax.
- Flat Tire Fix and Wheel Repair On-the-spot flat tire repair starting at $20 plus tube cost ($10-$14), with broken spoke repair and wheel builds/rebuilds available as additional services.
- Custom Bike Builds Full custom bike build consultation and assembly service using frames from Surly, Salsa, Wilde, or Soma, or customer-provided frames. Labor ranges $500-$650 depending on frame prep, build complexity, and part refurbishment; full builds with new parts start around $3,500.
- Bike Rentals Daily and 4-hour bike rentals of Surly Preamble flat bar models at $50/day or $40 for 4 hours, with subsequent day discounts available. Rentals include helmet, lock, rear basket, water bottle holder, phone mount, and route advice.
- Saddle Library Program Saddle rental program allowing customers to try different saddles (Specialized, Brooks Cambium, Ergon, Terry) for up to one week with a $20 non-refundable deposit that applies toward purchase if the customer buys a saddle from the shop's selection.
- Bike Repair Classes Hands-on repair education covering Fix-a-Flat, wheel truing, drivetrain maintenance, hydraulic brake service, tubeless repair, and custom private sessions for groups of 2-5 people. Private classes are $150/person ($125/person for groups of 4+) for 1.5-hour sessions; Saturday School sessions are $50 per session (max 6 people, 1 hour).
- Seminars and Educational Events Educational seminar-style classes covering topics including bikepacking, bike frame geometry, gear calculations, purchasing used bikes, and the Bike Booty comfort seminar with a medical professional guest speaker.
Quantifiable outcome
- Same-day tune-up turnaround (by 6pm next business day)
- +1 more outcomes
Companies that use Free Range Cycles
Customer profileSegments3 records
Ideal customer profiles4 records
Free Range Cycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Free Range Cycles partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting and core.
- Collective Chemistry CoworkingCoworking space in Ballard (5201 11th Ave NW) that hosts Free Range's off-site classes including Bike Booty Seminar, Intro to Bike Packing, Basic Bike Maintenance, and Used Bike purchasing classes.
- Certified OB/GYN (Guest Speaker)supportingMedical professional guest speaker at Bike Booty Seminar covering women's health topics related to cycling comfort and saddle issues.
- Swift IndustriescoreSeattle-based woman-owned company making bike bags and accessories. Partnered with Free Range to co-host Intro to Bike Packing class featuring founder/CEO Martina. Joint educational events promoting bikepacking and adventure cycling.
- Upward Physical TherapycorePartner for 5-week Buff and Bendy Biking cross-training program led by Dr. Jenny Iyo, cycling specialist. Classes focus on warm-up routines, progressive circuit training, and recovery for cyclists.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Free Range Cycles competitors and assessment
Company assessmentDirect peers
- Recycled Cycles: Long-running Seattle independent bike shop selling new and used bikes plus full repair services. Comparable scale, single-location retail/service model, and community brand loyalty.
- G&O Family Cyclery: Seattle independent family-focused bike shop offering sales, service, and rentals. Comparable small-crew specialty retailer with similar PNW community positioning and employee overlap with Free Range.
- Bike Works: Seattle nonprofit bike shop with retail, repair, and youth education programs. Free Range owner Shawna previously worked there; comparable mission-driven community bike culture and educational programming.
- Alki Bike & Board: West Seattle bike and board shop with sales, service, and rentals. Closely comparable independent specialty retailer in the Seattle metro with overlapping PNW commuter/recreational customer profile.
- Montlake Bicycle Shop: Seattle neighborhood bike shop offering sales, repair, and rentals. Directly comparable small-format specialty retailer serving a defined Seattle customer base.
- The Bikery: Seattle independent community bike shop with similar service/sales mix. Direct overlap - Free Range mechanic Donald previously worked there and the shops serve overlapping PNW customer segments.
Others
- Wilde Bicycle Co. Portland-based steel frame builder carried at Free Range. Comparable values-driven, specialty steel-bike positioning and a peer in the steel/utilitarian bike community even though not a direct retail competitor.
- Surly Bikes: Supplier/manufacturer of Free Range's core steel bike lineup (Preamble, Straggler, Midnight Special). Not a retail competitor but a critical upstream partner whose distribution and product strategy directly shape Free Range's revenue.
Emerging players
- Swift Industries: Seattle woman-owned bike bag/accessory maker and Free Range partner. Not a retail competitor, but an adjacent Seattle cycling brand targeting the same bikepacking/adventure segment with complementary products.
Broad incumbents
- REI Co-op: National outdoor co-op with Seattle flagship offering broad bike sales, service, rentals, and classes. Major incumbent that competes for the same Seattle cycling customer wallet across every category Free Range serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Free Range Cycles social profiles
Digital presenceFree Range Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Free Range Cycles leadership team
Management profileNumber of profiles
Profiles4 records
Free Range Cycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Free Range Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Free Range Cycles
What does Free Range Cycles do?
Free Range Cycles sells new steel bicycles (primarily Surly, Salsa, and Soma brands) at MSRP from its single Seattle retail shop. It offers a full suite of bike repair services including tiered tune-up packages, flat tire repair, custom bike builds, and component work. Additional revenue lines include daily bike rentals, a Saddle Library try-before-you-buy program, and paid hands-on repair classes and seminars.
Is Free Range Cycles a public or private company?
Free Range Cycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Free Range Cycles founded?
Free Range Cycles was founded in 1997. It employs 1 to 10 people.
Where is Free Range Cycles based?
Free Range Cycles is headquartered in Seattle, United States, in the North America region.
How does Free Range Cycles make money?
Five revenue lines are on record. New Bike Sales are the primary driver. The others are bike Repair Services, bike Rentals, classes and Events and saddle Library.
Who are Free Range Cycles's main competitors?
Direct peers on record are Recycled Cycles, G&O Family Cyclery, Bike Works, Alki Bike & Board, Montlake Bicycle Shop and The Bikery. Others are Wilde Bicycle Co. and Surly Bikes. Swift Industries is listed as an emerging player. REI Co-op is listed as a broad incumbent.
Does Free Range Cycles have an API?
No public API is recorded for Free Range Cycles.
What industry is Free Range Cycles in?
Free Range Cycles's product category is Bicycle Retail and Repair Services. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops.