Montlake Bicycle Shop

What Montlake Bicycle Shop does

Montlake Bicycle Shop, Inc. is a privately held, independent bicycle retailer operating a single brick-and-mortar store in the Montlake neighborhood of Seattle, Washington (2223 24th Ave E), supplemented by an e-commerce storefront at montlakebike.com that ships within Washington state only. The legal entity is Montlake Bicycle Shop, Inc., a Washington-incorporated company with no disclosed parent, investors, or institutional backing, and no founding date is publicly disclosed in the available materials. There are no subsidiaries, no public listing, and no management team roster in the source data.

The shop serves individual consumers across seven primary use cases: mountain biking, urban commuting, gravel/adventure riding, electric-assist riding, folding/multi-modal transport, cargo hauling, and children's cycling. It operates as an authorized dealer for an unusually broad portfolio of premium and specialty brands including Specialized, Tern, Brompton, Ibis, Cannondale, Giant, Liv, Surly, Salsa, Momentum, Woom, All-City, Gunnar, Waterford, and Ritchey. Product range spans entry-level bikes from approximately $750 (Specialized Rockhopper) to premium models exceeding $15,000 (Specialized S-WORKS Epic), with electric bikes priced from roughly $2,500 to over $7,000 and folding bikes from $1,750 (Brompton M-Bar) to $5,850 (Brompton T-Line).

The business runs four revenue streams: one-time bicycle sales across all categories; sales of parts, accessories, apparel, helmets, shoes, and car racks; professional service and repair work; and a bike rental program featuring Giant and Cannondale electric, city, and mountain bikes. Pricing is uniformly unit-based with no subscription or recurring models. Customer acquisition runs through the physical storefront (bottom-of-funnel walk-ins), the website and its buyer guides (top-of-funnel), and Google reviews plus a Facebook page (mid-funnel social proof). The company has no proprietary technology, no AI/ML capabilities, no mobile app, no public API, and no disclosed partnerships beyond brand dealer agreements.

Name

Montlake Bicycle Shop

Legal name

Montlake Bicycle Shop, Inc.

Website

https://montlakebike.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Montlake Bicycle Shop is an independent, privately held bicycle retailer operating a single store in Seattle, Washington, plus a Washington-only e-commerce site, selling premium-brand bikes, parts, accessories, and offering repair and rental services to individual consumers.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Recreational Goods Rental (532284)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle retail
• Bike repair services
• Electric bikes
• Cycling accessories
• Bike rentals

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Bicycle Sales: Retail sale of complete bicycles across multiple categories including mountain, road, electric, gravel, commuter, folding, and children's bikes. Products range from entry-level ($750) to premium high-end ($15,250+).
2. Accessories & Components: Sales of parts, accessories, clothing, helmets, shoes, car racks, and other cycling gear.
3. Service & Repair: Bike service and repair department providing maintenance, tune-ups, and repairs to customers.
4. Bike Rentals: Rental program offering electric, city, and mountain bikes from Giant and Cannondale brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Montlake Bicycle Shop is a specialty bicycle retailer operating a single storefront in Seattle's Montlake neighborhood, selling new bicycles across multiple categories (mountain, road, gravel, electric, commuter/urban, folding, cargo, and children's) from premium brands including Specialized, Tern, Brompton, Ibis, Cannondale, Giant, and Surly. The shop also sells cycling parts, accessories, apparel, helmets, shoes, and car racks, and operates a professional bike service/repair department and a short-term bike rental program featuring Giant and Cannondale bikes.

Product overview

Montlake Bicycle Shop is a specialty bicycle retailer offering a comprehensive portfolio of bikes across multiple categories and price points. The core product offering includes complete bikes organized by discipline (mountain, road, gravel, electric, commuter/urban, folding, children's) with featured premium brands including Specialized, Tern, Brompton, Ibis, Cannondale, Giant, Surly, Liv, and Momentum. The shop supplements bike sales with parts, accessories, cycling apparel, helmets, shoes, and car racks. Services include professional bike repair and rental programs featuring Giant and Cannondale bikes. The business emphasizes electric bike expertise across multiple use cases from urban commuting (Turbo Vado, Turbo Como, Tern cargo bikes) to mountain riding (Specialized Kenevo, Ripmo) to portable transport (Brompton folding bikes).

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles Retail sale of new complete bicycles across multiple disciplines—mountain, road, gravel, electric, commuter/urban, folding, cargo, and children's—sourced from premium brands including Specialized, Tern, Brompton, Ibis, Cannondale, Giant, Surly, Liv, Salsa, Momentum, Woom, All-City, Gunnar, Waterford, and Ritchey. Price points range from approximately $750 (entry-level) to over $15,250 (premium Specialized S-WORKS).
• Bike Parts & Components Replacement parts and components including brakes, derailleurs, shifters, cranksets, wheels, rims, hubs, spokes, tires, tubes, forks, shocks, handlebars, stems, saddles, seatposts, and bottom brackets for maintenance and upgrades.
• Cycling Accessories Cycling accessories including child seats, eyewear, fenders, hydration systems, lighting, locks, nutrition, packs/racks/baskets, pumps, safety gear, tools/maintenance, trailers, travel cases, and indoor cycling items.
• Cycling Apparel Cycling clothing including jerseys, shorts, gloves, outerwear, socks, undergarments, casual shirts/tops, and protective armor from performance and lifestyle brands.
• Helmets & Shoes Adult and kids helmets, cycling shoes (casual and performance), and shoe accessories from specialized manufacturers.
• Car Racks Vehicle-mounted bike carriers including hitch-mount, roof-mount, and trunk-mount options from Thule and other brands for transporting bikes.
• Gift Cards Store gift certificates available for purchase to give recipients flexibility to choose their own bike gear.
• Bike Service & Repair Professional in-house bike service and repair including tune-ups, brake service, drivetrain maintenance, suspension service, and other repairs completed by experienced mechanics.
• Bike Rentals Short-term bike rentals of electric, city, and mountain bikes from Giant and Cannondale brands for visitors and customers seeking temporary use.

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• SpecializedcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Specialized bicycles including mountain bikes (Stumpjumper, Rockhopper, Epic), electric bikes (Turbo Vado, Turbo Como), and commuter/urban bikes. One of the primary brands sold at the shop.
• TerncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tern cargo bikes and electric bikes including GSD, HSD, NBD, Quick Haul Long, and Quick Haul models. Extensive Tern product line carried.
• BromptoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Brompton folding bikes including T-Line, G-Line, C-Line, and Electric models.
• IbismajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Ibis mountain and gravel bikes including Ripmo V3, Hakka MX, and Ripley models.
• CannondalemajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Cannondale bicycles including electric bikes (Tesoro Neo, Mavaro Neo, Adventure Neo, FlyingV) and other models.
• GiantmajorChannel Partner/ Reseller/ DistributorBrand partner for Giant bicycles. Shop also rents Giant bikes as part of their rental fleet.
• LivmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Liv women's-specific bicycles.
• SurlymajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Surly bicycles including Big Easy cargo e-bike and Skid Loader.
• GunnarminorChannel Partner/ Reseller/ DistributorBrand partner for Gunnar bicycles.
• WaterfordminorChannel Partner/ Reseller/ DistributorBrand partner for Waterford bicycles.
• SalsamajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Salsa bicycles.
• WoomminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Woom children's bicycles.
• MomentumminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Momentum electric bikes including Vida E+ and Cito E+.
• All-CityminorChannel Partner/ Reseller/ DistributorBrand partner for All-City bicycles.
• RitcheyminorChannel Partner/ Reseller/ DistributorBrand partner for Ritchey components and bicycles.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jenson USA: Online direct-to-consumer bike and accessories retailer with broad brand portfolio across mountain, road, and commuter categories. Comparable as a multi-brand cycling retailer though operating without a physical showroom.
• Gregg's Cycles: Long-established independent bike shop also serving the Seattle metro, offering new bikes, service, and accessories across multiple brands. Directly comparable as a multi-brand specialty retailer competing for the same Seattle customer base.
• Competitive Cyclist: Premium online cycling retailer carrying road, mountain, and gravel bikes from brands like Specialized, Ibis, and Cannondale with similar premium price-point focus. Comparable as a multi-brand premium-bike retailer though national in reach versus Montlake's local model.
• Chain Reaction Cycles: Large online bike and cycling accessories retailer with multi-brand selection across all major categories. Comparable as a multi-brand cycling merchant though competing on national scale rather than local service.
• The Recycled Cycles: Seattle-based independent bike shop with new and used bike sales, service department, and accessories. Comparable as a single-metro specialty retailer with overlapping product breadth and service-driven model.
• Alpine Hut (Bicycles): Seattle independent bike shop carrying premium road, mountain, and gravel bikes with repair services. Comparable as a same-metro specialty bike shop competing for enthusiast customers.
• R+E Cycles: Independent Seattle bike shop (Road + East) specializing in road, mountain, and commuter bikes with a full service department. Directly comparable on category mix, brand portfolio, and Seattle-area competition.

Broad incumbents

• Trek Bicycle Stores: Manufacturer-owned and franchised retail stores operated by Trek selling bikes, service, and accessories. Overlapping categories and similar service-driven retail model, but anchored to a single proprietary brand rather than Montlake's multi-brand independent positioning.
• REI Co-op: National outdoor recreation co-op retailer with significant bike department across multiple locations including Seattle. Overlapping product categories (bikes, service, accessories) but operates as a broad outdoor retailer rather than a bike specialist.

Regional players

• Bike Gallery: Multi-store independent bike retailer based in Portland, Oregon, with new bike sales, service, and accessories across multiple premium brands. Comparable business model in a different Pacific Northwest metro.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/montlakebicycleshop
• LinkedInlinkedin.com/company/montlake-bicycle-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montlake Bicycle Shop