Upward Physical Therapy, Performance and Wellness
Upward Physical Therapy, Performance and Wellness is a Seattle-based, founder-owned specialty PT practice serving outdoor enthusiasts (runners, hikers, cyclists) and new mothers across two clinics with telehealth and mobile delivery, combining insurance-billed rehabilitation with cash-pay performance coaching.
- Company typePrivate
- Founded2020
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Upward Physical Therapy, Performance and Wellness does
Upward Physical Therapy, Performance and Wellness is a privately held, founder-owned physical therapy private practice founded in 2020 by Dr. Anna Friedman, operating two clinic locations in Seattle (Ballard/Fremont at 928 Leary Way NW and West Seattle at 6040 California Ave SW) with telehealth and mobile in-home delivery. The practice serves outdoor enthusiasts and active adults — primarily runners, hikers, cyclists, and new/expectant mothers — with a portfolio of clinical services that bridges injury rehabilitation and athletic performance optimization. Core offerings include one-on-one physical therapy with Doctors of Physical Therapy, specialized running analysis and bike fit, pelvic floor and pregnancy/postpartum care, shockwave therapy, trigger point dry needling, group conditioning and mobility classes, and a PT-led cash-pay performance training program (12-24 week Trail-Ready Coaching). The practice differentiates itself through domain specialization in outdoor/endurance athletes, a community-led GTM anchored by the founder-built Frelard Run Club, and a referral ecosystem of nine named Seattle partners spanning running retail, gyms, outdoor gear shops, and complementary bodywork providers.
The business operates a dual-revenue model: insurance-reimbursed PT services (in-network with Aetna, Blue Cross Blue Shield, Cigna, Kaiser PPO, Medicare, Premera, Regence) combined with cash-pay performance coaching, group classes, and out-of-network visits at discounted rates. Pricing is transparent on the company website, with the initial running/movement analysis session at $175 and coaching programs structured as multi-week subscriptions (12 or 24 weeks) with a 25% discount for small-group formats. Marketing is content-led via a substantial educational blog, free downloadable training guides for runners, hikers, and postpartum clients, Instagram content, Google Reviews, podcast features, and local news segments (Komo News, Q13 Fox). The team totals 7 employees, the founder retains full ownership with no outside funding or institutional capital disclosed, and there is no evidence of API, software product, or AI/ML capabilities — the underlying "technology" of the business is clinical expertise and community positioning rather than a software platform.
Strategic positioning is that of a premium specialty boutique: smaller than a typical multi-clinic PT chain, more clinically specialized than a generalist PT clinic, and differentiated from coaching-only endurance services by embedding clinical rehabilitation credentials (DPT, OCS, pelvic floor training) into the performance-coaching offer. Growth has been achieved organically through one geographic expansion (Ballard to Ballard + West Seattle), service-line additions (running analysis, bike fit, pelvic health, shockwave, dry needling, group classes), and channel diversification (telehealth, mobile visits, virtual coaching), but the company remains tightly founder-controlled and geographically concentrated in Seattle.
Upward Physical Therapy, Performance and Wellness firmographics
Firmographics- Name
- Upward Physical Therapy, Performance and Wellness
- Legal name
- Upward Physical Therapy, Performance and Wellness
- Website
- https://upwardptseattle.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upward Physical Therapy, Performance and Wellness is a Seattle-based, founder-owned specialty PT practice serving outdoor enthusiasts (runners, hikers, cyclists) and new mothers across two clinics with telehealth and mobile delivery, combining insurance-billed rehabilitation with cash-pay performance coaching.
- Ownership category
- akta.pro rank
Upward Physical Therapy, Performance and Wellness industry classification
Industry- Product category
- Outpatient Physical Therapy
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Sports and Recreation Instruction (61162)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)
- akta.pro secondary industries
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Home Health Physical Therapy & Mobile PT (HSADAIAO), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)
Keywords
Where Upward Physical Therapy, Performance and Wellness is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Upward Physical Therapy, Performance and Wellness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Physical Therapy Services: Traditional physical therapy services billed to insurance. In-network with most major providers including Aetna, Blue Cross Blue Shield, Cigna, Kaiser PPO, Medicare, Premera, Regence, and others. Co-pays and deductibles collected at time of service.
- Performance and Wellness Coaching: Individual coaching and training programs for runners, hikers, and endurance athletes. These services are typically not covered by insurance and offered as cash-pay packages. Program lengths vary from 12-24 weeks.
- Group Classes: Group conditioning, mobility classes, yoga, and bootcamp programs offered at the clinic and outdoors at Woodland Park. Fee-based per class or as part of program packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Running/Movement Analysis - First Session |
| Subscription | Multi-year contract | Trail-Ready Coaching Programs |
| Subscription | Multi-year contract | Individual Coaching Program |
| Other | Pay-as-you-go | Out-of-Network/Cash Rate |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Upward Physical Therapy, Performance and Wellness product offering
Product offeringCore offering
Upward Physical Therapy is a private physical therapy practice offering one-on-one clinical care delivered by Doctors of Physical Therapy, with specialized services in running analysis, bike fitting, pelvic health, and shockwave/dry needling. It also sells PT-led performance coaching programs and group conditioning classes, and extends access via mobile and telehealth visits from two Seattle clinic locations.
Product overview
Upward Physical Therapy, Performance and Wellness operates as a unified healthcare service offering with a portfolio of distinct clinical services centered on physical therapy and performance coaching. The core offering is Physical Therapy (one-on-one DPT sessions), which is supplemented by specialized sub-products including Running Analysis, Cyclists and Bike Fit, Pelvic Health & Pregnancy/Postpartum, Shockwave Therapy, and Trigger Point Dry Needling. Performance enhancement products include PT-Led Performance Training Programs and Trail-Ready Coaching Programs for endurance athletes, along with Group Conditioning & Mobility Classes (Yoga, Summer Bootcamp). Mobile & Telehealth Services extend access to remote patients. The company also offers free educational resources including Runner, Hiker, and Pregnancy/Postpartum Training Guides. The portfolio positions the practice as a bridge between traditional injury rehabilitation and athletic performance optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy One-on-one physical therapy treatment with Doctors of Physical Therapy for injury recovery, movement optimization, and pain management across all body regions.
- Running Analysis
Quantifiable outcome
- Postpartum clients return to running without pain in a couple of months
Companies that use Upward Physical Therapy, Performance and Wellness
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Upward Physical Therapy, Performance and Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Upward Physical Therapy, Performance and Wellness partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Super Jock n' Jill Running StoreminorLocal running specialty retailer in Seattle. Community partner providing referral pathways and shared customer base of runners and outdoor athletes.
- Fleet Feet BallardminorRunning specialty retailer with Ballard location. Partnership for footwear assessments, gear recommendations, and runner referrals.
- Frelard Run ClubcorePT-led running group founded by Dr. Anna Friedman. Core community-building initiative that serves as both marketing channel and service offering. Meets at local breweries with all abilities welcome.
- FUELHouse GymminorLocal fitness facility serving Ballard community. Cross-referral relationship for members seeking physical therapy or performance coaching.
- Alpine Kinetics & BodyworkminorBodywork and massage therapy practice. Complementary services for comprehensive injury recovery and wellness.
- Tidal Massage TherapyminorMassage therapy provider. Referral partner for integrated wellness services.
- Resilient Training + PerformanceminorTraining and performance coaching service. Referral partner for athletes seeking strength and conditioning support.
- Rythmos Body and Mind TherapyminorHolistic therapy practice combining body and mind wellness approaches. Complementary services for comprehensive care.
- Ascent Outdoors Gear ShopminorOutdoor gear retailer. Community partner supporting local outdoor enthusiasts with gear expertise and referrals.
- Michael Bade ArtminorLocal artist creating community connection. Art displayed at clinic location.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Upward Physical Therapy, Performance and Wellness competitors and assessment
Company assessmentBroad incumbents
- ATI Physical Therapy: Large national PT chain with in-network insurance coverage across multiple states; competes on insurance-billed PT access and brand recognition, contrasting with Upward's boutique specialty model.
- Sword Health: AI-powered virtual MSK platform targeting employers and payers; overlaps with Upward's telehealth PT for musculoskeletal and orthopedic conditions affecting active adults.
- Hinge Health: Large digital MSK platform offering virtual PT, coaching, and education for back/joint pain; competes directly with the telehealth and coaching components of Upward's offering at scale.
Others
- Uphill Athlete: Online coaching and education platform for mountain and endurance athletes; ecosystem partner/adjacent offering that competes with Upward's virtual coaching programs for hikers and mountaineers.
Regional players
- Vida Integrated Health: PNW-based integrated health practice offering PT, chiropractic, and performance services; broader service portfolio but overlapping patient base and cash-pay wellness positioning.
Direct peers
- In Motion Physical Therapy: Seattle independent PT practice with similar specialty positioning across orthopedic rehab, manual therapy, and active-adult patient base; competes for the same Ballard/Fremont-adjacent demographic.
- Symmetry Physical Therapy: Boutique Seattle PT clinic specializing in manual therapy, runner and triathlete care, and performance-oriented rehabilitation — directly comparable specialty positioning and patient demographic.
- Press Run: PT-led running-specific practice offering gait analysis and coaching for runners — comparable specialization, similar niche target market in outdoor/endurance athletes.
- MEND Physical Therapy: Seattle-area independent PT practice focused on orthopedic and sports injury rehabilitation for active adults; similar clinic-based delivery model and cash-pay add-on services, making it a close local competitor.
- Run Velocity: Running-specialty performance and gait analysis service with PT-led coaching; overlapping on running analysis, gait assessment, and endurance coaching for runners — highly comparable niche focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Upward Physical Therapy, Performance and Wellness social profiles
Digital presenceUpward Physical Therapy, Performance and Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upward Physical Therapy, Performance and Wellness leadership team
Management profileNumber of profiles
Profiles1 record
Upward Physical Therapy, Performance and Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upward Physical Therapy, Performance and Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upward Physical Therapy, Performance and Wellness
What does Upward Physical Therapy, Performance and Wellness do?
Upward Physical Therapy is a private physical therapy practice offering one-on-one clinical care delivered by Doctors of Physical Therapy, with specialized services in running analysis, bike fitting, pelvic health, and shockwave/dry needling. It also sells PT-led performance coaching programs and group conditioning classes, and extends access via mobile and telehealth visits from two Seattle clinic locations.
Is Upward Physical Therapy, Performance and Wellness a public or private company?
Upward Physical Therapy, Performance and Wellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upward Physical Therapy, Performance and Wellness founded?
Upward Physical Therapy, Performance and Wellness was founded in 2020. It employs 1 to 10 people.
Where is Upward Physical Therapy, Performance and Wellness based?
Upward Physical Therapy, Performance and Wellness is headquartered in Seattle, United States, in the North America region.
How does Upward Physical Therapy, Performance and Wellness make money?
Three revenue lines are on record. Physical Therapy Services are the primary driver. The others are performance and Wellness Coaching and group Classes.
Who are Upward Physical Therapy, Performance and Wellness's main competitors?
Broad incumbents on record are ATI Physical Therapy, Sword Health and Hinge Health. Uphill Athlete is listed as an others. Vida Integrated Health is listed as a regional player. Direct peers are In Motion Physical Therapy, Symmetry Physical Therapy, Press Run, MEND Physical Therapy and Run Velocity.
Does Upward Physical Therapy, Performance and Wellness have an API?
No public API is recorded for Upward Physical Therapy, Performance and Wellness.
What industry is Upward Physical Therapy, Performance and Wellness in?
Upward Physical Therapy, Performance and Wellness's product category is Outpatient Physical Therapy. Its primary akta.pro industry code is HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab, with a secondary code of HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab. Its NAICS code is 62134 and its SIC code is 8093.