Freeport Lisboa Fashion Outlet

Name

Freeport Lisboa Fashion Outlet

Legal name

Freeport Leisure (Portugal), Sociedade Unipessoal, Lda.

Website

https://freeportfashionoutlet.pt

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Alcochete

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Tenant Rent and Lease: Freeport Lisboa Fashion Outlet generates primary revenue from renting retail space to brand tenants (over 150 premium brands). Brands pay rent and service charges for their store locations within the outlet centre.
2. Fashion Club Membership and Loyalty Revenue: Fashion Club loyalty programme drives repeat footfall and incremental purchase volume. While membership is free, the programme increases transaction volume and attracts brands to the centre, indirectly supporting revenue from tenant rent.
3. Gift Card Sales: Prepaid gift cards sold in denominations of €30, €50, €100, or custom amounts between €10 and €500. Non-reloadable cards with one-year validity, generating float revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Freeport Lisboa Fashion Outlet is a physical premium outlet shopping centre in Alcochete, Portugal, that rents retail space to 150+ premium brand tenants (Michael Kors, Tommy Hilfiger, Coach, Karl Lagerfeld, Adidas, Diesel, Furla, etc.) offering consumers daily discounts of up to 80% off recommended retail price. The centre operates the Fashion Club loyalty programme (5% credit accumulation, monthly cashback events, exclusive member offers), sells Gift Cards (€10–€500), and provides a comprehensive suite of visitor services including free parking, EV charging, Wi-Fi, Tax Free refund, shuttle service, dining plaza, and virtual shopping via WhatsApp.

Product overview

Freeport Lisboa Fashion Outlet is a fashion outlet shopping centre operated by VIA Outlets, offering premium brand products at discounted prices (up to 80% off) through multiple retail formats. The core offering consists of the Fashion Club loyalty program providing 5% credit accumulation, exclusive member events, and cashback rewards; the Gift Card prepaid payment system; and the Fashion Club mobile app for iOS and Android. The centre houses over 150 premium fashion brands including Adidas, Tommy Hilfiger, Karl Lagerfeld, Michael Kors, Coach, Furla, and Diesel. Visitor services include free parking, electric vehicle charging (34 points), shopping assistance, Wi-Fi, Tax Free refunds, and the Praça dos Sabores dining plaza with six restaurants. Sustainability initiatives include BREEAM certification, photovoltaic panels, and electric scooter charging stations.

Differentiator

Problem solved

Functional benefit

Brands

• Fashion Club: Customer loyalty programme that rewards purchases and provides 5% credit back, birthday gifts, and exclusive member events.
• Gift Card
• Fashion Club Cashback (4ª Fashion Club)
• Iconic Days
• 5ª FAB

Products and services

• Fashion Club Loyalty Programme A free customer loyalty programme where members accumulate 5% credit on purchases at the centre, redeemable for up to 25% extra discount on future purchases, plus monthly 10% cashback events (last Wednesday of month, min. €250 / max. €1,000 spend), birthday gifts, and exclusive member-only event invitations. Open to individual consumers who shop at the centre.
• Gift Card Prepaid gift cards sold online at freeportlisboa.giftify.net and at the centre's Information Desk, in denominations of €30, €50, €100, or custom amounts between €10 and €500. Non-reloadable, one-year validity, accepted at participating brand stores across the outlet centre. Designed for individual gift purchasers and consumers.
• Fashion Club App The Fashion Club mobile application (iOS App Store and Google Play) enables loyalty programme members to check credit balances, access exclusive offers, receive event invitations, manage rewards, and benefit from geofencing and push notifications. Available to individual consumers enrolled in the Fashion Club loyalty programme.
• Praça dos Sabores (Gourmet Plaza) Gourmet dining plaza within the centre featuring six restaurants (Basílico, Selfish with a Twist, Cañas y Tapas, O Farnel, 28 Restaurant, Sabores com Alma) plus cafés and sweet shops (Lindt, Haribo, Weeel Frozen Yogurt, Starbucks, Portela Coffee, Nairóbi, Farnel Portuguese Burger), offering Italian, Portuguese, tapas, and grilled fish cuisine with indoor and terrace seating. Available to all centre visitors.
• Tax Free Refund Service Tax refund service available for international (non-resident) visitors purchasing goods at the outlet centre, providing VAT recovery on qualifying purchases. Available to international tourists and visitors.
• Freeport Outlet Shuttle Service Complimentary shuttle service providing transportation to and from the shopping centre for visitors. Available to all centre visitors.
• Electric Vehicle Charging Electric vehicle charging infrastructure providing 34 car charging points (1 ultra-fast, 3 fast, 4 standard points in outdoor parking; 2 fast and 6 standard in indoor parking) and 4 electric scooter charging points. Available to all centre visitors with electric vehicles.
• Virtual Shopping Service Remote shopping service delivered via WhatsApp that allows customers to browse brand catalogs, receive promotional information, and arrange virtual or in-person appointments with payment processed through Pay by Link. Available to individual consumers who prefer remote shopping.
• Shopping Assistance Services Comprehensive visitor amenity services including free parking, shopping assistance, cloakroom, wheelchair and pushchair loans, portable phone chargers, a secure kids area, and The Bag loan service. Available to all centre visitors.
• Shopping Centre Directory and Map Interactive online directory and map of the shopping centre enabling visitors to explore the centre and locate stores from their home before visiting. Available to all prospective and current visitors.

Quantifiable outcome

• Discounts of up to 80% off RRP across 150+ premium brands
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VIA OutletscoreOthersSince the end of 2014, Freeport Lisboa Fashion Outlet has been part of the VIA Outlets group, a European operator of premium outlet centres. VIA Outlets manages the centre's operations, marketing, brand partnerships, and overall strategy. VIA Outlets is in turn backed by APG (Dutch pension fund asset manager).
• RefoodminorStrategic or Co-development PartnerIn 2024, Freeport Lisboa Fashion Outlet partnered with Refood — a food waste reduction initiative. The centre provided space for a new Refood logistics centre in Alcochete, enabling Refood to increase the volume of food rescued from waste and expand the number of families it supports. This is a community impact partnership aligned with the centre's sustainability pillar.
• Coniq (Fashion Club Technology Platform)coreTechnology or IntegrationConiq provides the technology platform powering the Fashion Club loyalty app and programme, including digital membership cards, credit accumulation tracking, push notifications, offer delivery, and geofencing capabilities. Available on iOS App Store and Google Play Store.
• TAP Miles & GominorGTM or Marketing PartnerTAP Miles & Go loyalty programme partnership enables shoppers to earn air miles on purchases at the centre. This cross-promotional partnership drives incremental visits from TAP frequent flyers and positions the outlet as a travel-linked shopping destination.
• City Council / ICNF (Environmental Animation Centre Partnership)minorStrategic or Co-development PartnerPartnership between the Alcochete City Council, the Institute for Nature Conservation and Forests (ICNF), and Freeport Lisboa Fashion Outlet to operate the Sítio das Hortas' Environmental Animation Centre. The centre educates the school community on environmental practices and sustainable resource use, open daily 9am–8pm (winter: until 6pm).

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hammerson: UK-listed real estate investor and operator of premium retail and outlet destinations in Europe. Comparable as a broader incumbent that previously held a stake in VIA Outlets (parent of Freeport), giving it direct exposure to the same outlet value-creation thesis.
• Simon Premium Outlets: Largest US premium outlet operator owned by Simon Property Group. Comparable as a broad incumbent in the premium outlet category with similar tenant economics, though operating primarily in the US market.

Direct peers

• The Bicester Collection (Value Retail): Operator of luxury 'shopping villages' across Europe (including La Roca, Las Rozas, Fidenza). Directly comparable to Freeport as a competing pan-European premium outlet operator with overlapping tenant brands and tourist shopper positioning.
• Las Rozas Village: Premium shopping village near Madrid operated by Value Retail. Comparable as an Iberian outlet competitor attracting both domestic and international shoppers seeking premium brands at outlet prices.
• Neinver: Spanish outlet operator running The Style Outlets centres in Spain, Portugal and across Europe. Directly comparable as an Iberian outlet peer with overlapping brand mix and shopper demographic in Portugal and Spain.
• Vila do Conde Porto Fashion Outlet: Premium fashion outlet located in northern Portugal. Directly comparable as the main domestic Portuguese outlet competitor, drawing from a similar tenant brand pool and Portuguese shopper base.
• Designer Outlet Algarve: Premium outlet centre in the Algarve region of southern Portugal. Directly comparable as a Portuguese outlet peer competing for tourist and domestic footfall, particularly during summer seasons.
• McArthurGlen Group: Europe's largest owner, developer and manager of designer outlet villages, operating 22+ premium centres across the UK and continental Europe. Directly comparable to Freeport as a peer premium outlet operator serving the same aspirational/premium fashion shopper.
• La Roca Village: Premium outlet village near Barcelona, operated by Value Retail. Comparable as a competing Iberian outlet destination with overlapping premium brand portfolio and tourist-driven footfall.

Regional players

• Sonae Sierra: Iberian retail property developer and operator managing shopping centres across Portugal and Spain. Comparable as a regional retail real estate peer, though with a broader focus beyond outlet centres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/freeport-lisboa-fashion-outlet

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freeport Lisboa Fashion Outlet