Freestyle Football Academy

What Freestyle Football Academy does

Freestyle Football Academy is a UK-based education and entertainment business founded in 2015 by Ash Randall, operating as the original provider of freestyle football school workshops in the United Kingdom. The company delivers in-person school assemblies and hands-on workshops to primary and secondary schools across the UK, teaching up to 40 freestyle football skills across Air Moves, Upper Body, Ground Moves, and Sit Downs. It has reached more than 500,000 students across 800-1,000+ schools since inception, operating from a mobile/home-based model with no fixed office.

The company's product portfolio spans four streams: (1) School Visits — fee-based in-person assemblies and workshops delivered nationwide, with each visit including a Guinness World Record book donation; (2) a password-protected Virtual Freestyle Football online learning platform at learn-freestyle-online.com; (3) structured 4-week in-person courses planned for Barnsley, Wakefield, and Huddersfield; and (4) live stage performances, including an August 2025 SBX residency at Butlin's Resorts (Bognor Regis, Skegness, Minehead) reaching 2,000-3,000 people nightly.

Revenue is generated through professional-services fees for school sessions and live performances, supplemented by what appears to be subscription or one-time fees for the virtual platform. GTM is primarily event-driven — direct school bookings via website/email plus founder-led social media (TikTok, YouTube, Instagram, Twitter, Facebook, LinkedIn) where viral content drives top-of-funnel awareness. The business is privately held and founder-owned with no disclosed institutional funding, parent company, or subsidiaries.

Name

Freestyle Football Academy

Legal name

Freestyle Football Academy

Website

https://freestylefootballacademy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Freestyle Football Academy is a UK-based, founder-led business founded in 2015 that delivers in-person freestyle football workshops and assemblies to primary and secondary schools nationwide, supplemented by a virtual learning platform and live stage performances, serving more than 500,000 students across 800+ schools since inception.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Freestyle football coaching
• School sports workshops
• Youth football instruction
• Football skills training
• Sports education programs

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. School Workshop Sessions: Fees charged for in-person freestyle football workshops and assemblies delivered at schools nationwide. Sessions include demonstrations, interactive workshops, skill challenges, and Q&A sessions.
2. Virtual Freestyle Football Courses: Subscription or one-time fees for accessing online virtual freestyle football learning platform with tutorials and guided instruction.
3. Live Stage Performances: Performance fees generated from live stage shows at events such as Butlin's Resorts, corporate events, and stadium performances (e.g., UEFA Champions League Final celebrations).
4. 4-Week Course Delivery: Structured multi-week course programs delivered in various locations, covering different attributes of freestyle football.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Freestyle Football Academy delivers in-person freestyle football workshops, assemblies, and multi-week courses to primary and secondary schools across the UK, alongside a password-protected online learning platform for virtual lessons. Sessions feature skill demonstrations, interactive workshops covering up to 40 freestyle football tricks, Q&A segments, growth mindset messaging, and Guinness World Record book donations, with additional revenue from live stage performances at events such as Butlin's Resorts.

Product overview

Freestyle Football Academy is the original freestyle football school workshop provider, founded in 2015. The company operates a multi-product service portfolio consisting of School Visits (in-person workshops and assemblies delivered nationwide to over 650 schools), Virtual Freestyle Football (password-protected online learning platform), 4 Week Courses (structured training programs), and SBX Live Stage Show Performances (large-scale live entertainment). All services center on freestyle football skill development, creativity, and confidence-building, with the core offering being school workshops that have reached over 300,000 children. The company was founded by Ash Randall, a 25x Guinness World Record holder who personally delivers or oversees all services.

Differentiator

Problem solved

Functional benefit

Products and services

• School Visits (Workshops and Assemblies) In-person freestyle football workshops and assemblies delivered at UK schools, featuring skill demonstrations to music, interactive workshops teaching up to 40 freestyle football skills, growth mindset messaging, Q&A sessions, autograph opportunities, and Guinness World Record book donations. Includes both whole-school assemblies and age-appropriate hands-on workshops (Reception through Year 11). All visiting freestylers are DBS-checked.
• Virtual Freestyle Football Online Learning Platform

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SBX (Butlin's Resorts)coreGTM or Marketing Partner · 1 August 2025Ash Randall performs as part of the SBX live stage show at Butlin's Resorts across the UK throughout August 2025. The high-energy show features freestyle football, basketball tricks, beatboxing, and dance, performing to 2,000-3,000 people nightly. This partnership provides large-scale public exposure and family audience engagement.
• Street Football WalesminorOthersAsh Randall serves as Ambassador for Street Football Wales, a social inclusion charity. This partnership supports community engagement and outreach through football.
• Football Fiesta FoundationminorOthersAsh Randall serves as Ambassador for Football Fiesta Foundation, extending reach of the academy's mission to inspire children through freestyle football.
• PeleminorStrategic or Co-development PartnerAsh Randall met and performed for football legend Pele at the UEFA Champions League Final in Cardiff. Pele stopped to take a photo with the freestyle footballers, a significant recognition of their craft.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fit For Sport: UK provider of school activity days, holiday clubs, and sports coaching programmes delivered into primary schools. Competes with Freestyle Football Academy for the same school enrichment budget and assembly/workshop slot, but with a broader multi-sport proposition rather than freestyle football.
• LCC Soccer Schools: UK football coaching company running holiday courses, term-time classes, and school PPA cover. Directly comparable on multi-week football course delivery (similar structure to the academy's 4-week courses) and on school-based football coaching.
• SBX Live: Live stage show brand featuring freestyle football, basketball tricks, beatboxing, and dance — Freestyle Football Academy's confirmed stage partner for the 2025 Butlin's Resorts residency. Operates in the same family entertainment / live performance space with an overlapping multi-discipline format.

Broad incumbents

• Tottenham Hotspur Foundation: The charitable arm of Tottenham Hotspur delivering school-based sports, education, and wellbeing programs across London and the South East. Overlaps with the academy on UK school visit delivery and the use of football as a vehicle for confidence-building and personal development messaging.
• Premier League Primary Stars: Premier League's free schools program delivering curriculum-linked physical activity and personal development sessions to primary schools across England and Wales. Directly competes for the same UK primary school enrichment budget and visit slots that Freestyle Football Academy sells into, with a much larger brand and free pricing.
• Manchester City Football Schools: Manchester City's UK and international soccer schools programme delivering football coaching sessions and school partnerships. Operates in the same youth football instruction category as Freestyle Football Academy, leveraging an elite club brand to win school and parental mindshare.
• Arsenal Soccer Schools: Arsenal FC's coaching programme delivering football courses and school engagement across the UK. Competes with the academy in the UK youth football coaching market, with a stronger affiliation-driven brand and a wider curriculum (multi-week courses and holiday clinics).

Regional players

• Street Football Wales: Welsh social-inclusion football charity of which Ash Randall is an Ambassador. Comparable mission around using football to engage young people, and a regional operator in the UK that intersects with the academy's school visit footprint.
• Football Fiesta Foundation: Foundation using football to inspire children; Ash Randall is an Ambassador. Comparable mission and adjacent to the academy's school engagement and character-building messaging, though operating as a charity rather than a commercial provider.

Others

• Loughborough University National PE & School Sport Institute: Academic and CPD body supporting UK PE and school sport, including coach training resources. Comparable in targeting UK PE/sports coaching buyers (schools, MATs, coaches) but adjacent rather than competitive, useful as a benchmark for category scale and CPD pathways.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/TheFootySkills
• YouTubeyoutube.com/user/Randalldinho10
• Facebookfacebook.com/ARSBX
• LinkedInlinkedin.com/company/freestyle-football-academy
• InstagramInstagram.com/AshFreestyle
• TikToktiktok.com/@ashfreestyle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freestyle Football Academy