Street Football Wales

What Street Football Wales does

Street Football Wales (SFW) is a registered charity (Charity number 1152799) founded in 2003 and headquartered in Cardiff, Wales. The organization delivers free weekly drop-in football sessions for individuals experiencing homelessness, social isolation, substance misuse, and mental health challenges, serving 400+ participants weekly across six venues in Cardiff, Swansea, Rhyl, Merthyr Tydfil, Haverfordwest, and Newport. SFW operates as the official Welsh national partner for the Homeless World Cup, selecting and managing the Welsh Warriors (women) and Welsh Dragons (men) squads for international competition.

The organization's service portfolio includes core drop-in sessions, women-only sessions, district cup competitions in Swansea, Cardiff, and Haverfordwest, a player registration system with a mandatory Code of Conduct, and a digital Hall of Fame archive funded by Sporting Heritage and the National Lottery Heritage Fund. There is no proprietary technology stack; the platform consists of a Squarespace website, Microsoft Forms registration, and social media channels (Instagram, Twitter, Facebook). Merchandise is sold through an external e-commerce partner, Tarw Sports.

SFW generates revenue through individual donations (including a recent emergency 'Save Our Season' crowdfunding campaign targeting £15,000), a three-tier corporate sponsorship programme (£5,000 to £25,000 per tier), merchandise sales, and grants from funders including the National Lottery Heritage Fund and Postcode Community Trust. The organization operates with a lean team of five employees and an Interim Director, relying on referral partnerships with support organizations (Llamau, Pobl, The Wallich, Cyfle Cymru, Salvation Army, Big Issue Cymru) and venue partnerships for service delivery. As of 2025, the charity faces critical cash flow issues that have triggered emergency fundraising to prevent service closure.

Name

Street Football Wales

Legal name

Street Football Wales

Website

https://streetfootballwales.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Street Football Wales is a Cardiff-based registered charity that delivers free weekly drop-in football sessions across Wales for individuals experiencing homelessness, social isolation, and mental health challenges, serving 400+ participants weekly and managing Wales's national squads for the Homeless World Cup.

Ownership category

akta.pro rank

Product category

Community Sports Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Community football programs
• Social inclusion sport
• Homelessness support services
• Charitable football organization
• Amateur football development

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations from supporters, including one-off and regular gifts, to support the community football programme.
2. Corporate Sponsorship: Three-tiered corporate sponsorship programme: Title Sponsorship (£25,000), Premier Sponsorship (£15,000), and Supporting Sponsorship (£5,000), providing branding and engagement opportunities.
3. Merchandise Sales: Club shop selling branded merchandise including t-shirts, hoodies, jackets, beanies, and bucket hats through an external retailer (Tarw Sports).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Street Football Wales delivers free, weekly drop-in football sessions at partner venues across Wales for individuals experiencing homelessness, social isolation, substance misuse, and mental health challenges. The organization selects and manages two national squads — the Welsh Warriors (women) and Welsh Dragons (men) — to represent Wales at the international Homeless World Cup tournament. Supporting services include women's-only sessions, district cup competitions, player registration with a mandatory Code of Conduct, and a digital Hall of Fame archive.

Product overview

Street Football Wales is a charitable organization offering a community football program centered around free weekly drop-in football sessions across multiple venues in Wales. The core offering includes drop-in sessions for all abilities, female-only sessions, and national squad programs (Welsh Warriors and Welsh Dragons) that feed into the Homeless World Cup international tournament. Supporting offerings include cup competitions, a Hall of Fame digital archive, and a merchandise Club Shop. All services are free to participants and aim to combat social isolation and exclusion among vulnerable individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Sessions (Drop-in) Free weekly drop-in football sessions for socially isolated and excluded individuals, held at partner venues across Wales including Cardiff, Swansea, North Wales (Rhyl), Merthyr Tydfil, Haverfordwest, and Newport. Sessions are open to all regardless of age, fitness, situation, or background. Female-only sessions are available in Cardiff.
• National Squads (Welsh Warriors & Welsh Dragons)
• Homeless World Cup Program
• Cup Competitions
• Club Shop
• Hall of Fame

Quantifiable outcome

• 400+ participants served weekly across Wales
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Homeless World CupcoreStrategic or Co-development PartnerOfficial Welsh national partner for the Homeless World Cup, selecting and managing players for the Welsh national squads. The HWC operates a network of 74 national partner organizations. SFW has been involved since the inaugural tournament in 2003.
• University of South WalesminorStrategic or Co-development PartnerProvides placement opportunities for undergraduate and postgraduate students to assist with female coaching and graphic design. Strategic business guidance partnership.
• Cardiff UniversityminorStrategic or Co-development PartnerPartnership through the 'Insight' scheme placing undergraduate students in voluntary roles. Students help expand external visibility and implement social media strategy.
• Walking Football WalesminorStrategic or Co-development PartnerTeamed up to provide sport for all abilities, allowing players to choose a less impacting aspect of football. Walking Football Wales can signpost players that may prefer Street Football or access other partner services.
• Porthcawl Town SpartansminorStrategic or Co-development PartnerMixed ability football club partnered as a match day partner. They bring out confidence of players with mixed abilities across the Bridgend area from ages 16+.
• PoblcoreStrategic or Co-development PartnerKey support organization providing care, support, accommodation, and services. Allows SFW to signpost players in need of Pobl's key services including housing, support, advice, volunteering, education, training, and employment.
• LlamaucoreStrategic or Co-development PartnerLeading homelessness charity in Wales supporting vulnerable young people and women, particularly those most at risk including care leavers, ex-offenders, domestic abuse survivors, and those with chaotic lifestyles. Allows SFW to signpost players who need Llamau's support services.
• The WallichcoreStrategic or Co-development PartnerLeading Welsh homeless charity with three core objectives: getting people off streets, keeping people off streets, and creating opportunities. SFW can signpost players to The Wallich's services.
• Cyfle CymruminorStrategic or Co-development PartnerHelps people affected by substance misuse and/or mental health conditions gain skills for employment through peer mentors. Provides services to Gwent-based players and brings new players to Newport Street Football Sessions.
• The BootroomminorStrategic or Co-development PartnerNon-profit organization working in partnership to supply free football boots for players who need them. Removes barriers from participation by providing free football boots and kit.
• The Salvation ArmyminorStrategic or Co-development PartnerWorldwide Christian church and registered charity. Links built through regular participation in Street Football League games and bringing players to training sessions in Cardiff.
• The Big Issue CymruminorStrategic or Co-development PartnerPart of The Big Issue Group which has strived to dismantle poverty through creating opportunity for 29 years. Partnership allows SFW to connect with vendors and those experiencing poverty.
• Newport Indoor Football CentreminorStrategic or Co-development PartnerVenue partner providing football facilities for safe environment to play football in Newport.
• Gol Football Centre (Cardiff)minorStrategic or Co-development PartnerVenue partner providing football facilities for safe environment to play football in Cardiff.
• Pure Football (Swansea)minorStrategic or Co-development PartnerVenue partner providing football facilities for safe environment to play football in Swansea.
• Merthyr Town FCminorStrategic or Co-development PartnerDelivery partner for social inclusion football sessions at Penydarren Park, the club's home ground.
• Game On WalesminorStrategic or Co-development PartnerDelivery partner collaborating to tackle social exclusion through football, delivering sessions to people in Merthyr Town.
• Coalfields Regeneration TrustminorStrategic or Co-development PartnerDelivery partner collaborating to tackle social exclusion through football, delivering sessions to people in Merthyr Town.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Street Football Scotland: The Scottish national partner for the Homeless World Cup, operating the same drop-in football model for socially excluded adults and fielding Scotland's national squads. Most directly comparable peer to SFW by mission, model, and HWC affiliation — the only meaningful difference is jurisdiction.
• Street League: UK-wide charity using sport (football and other sports) to move disadvantaged 16–24-year-olds into employment. Operates structured multi-week programmes, employer engagement, and outcomes reporting — a more professionalised version of SFW's social-inclusion-through-sport model.
• The Change Foundation: UK charity using sport and creative physical activity to change the lives of underserved young people, with a strong female-only programme and inclusion focus. Directly comparable to SFW in target population, methodology, and donor base.

Broad incumbents

• Homeless World Cup Foundation: The global umbrella body of the tournament SFW feeds players into. SFW operates as a national partner within this 74-country, 420-city network — the Foundation sets the brand, rules, and tournament calendar that define SFW's international pathway.
• Sported: UK-wide network supporting community sports groups, including sport-for-development organisations similar to SFW. Provides infrastructure, training, and funding access to community sports clubs — an adjacent operating model and a potential partner or competitor for grant funding.
• Football Foundation: UK's largest charity funding grassroots football facilities and development, backed by the FA, Premier League and government. SFW operates in the same grassroots football space but competes for some of the same charitable funding and corporate partnership attention.

Regional players

• Sport Wales: Welsh Government's national body for sport, distributing public funding and policy direction for sport in Wales. A direct stakeholder in SFW's funding environment and a potential route to statutory commissioning, though much larger and broader in scope.

Others

• Cyrenians: Edinburgh-based charity supporting people experiencing homelessness, social exclusion, and disadvantage through housing, wellbeing, and community programmes. The Scottish equivalent of the Welsh homelessness charities SFW partners with, making it a useful operational benchmark.
• The Big Issue: Major UK social enterprise tackling poverty and social exclusion through vendor programmes, partnerships, and advocacy. Big Issue Cymru is a direct delivery partner of SFW and shares the same Welsh beneficiary population, making it a thematically adjacent organisation for comparison.
• Centre for Social Justice: UK think tank addressing poverty and social exclusion, with active policy work on homelessness, mental health, and addiction. An adjacent ecosystem player that frames the policy environment SFW operates in and a potential influencer for statutory funding pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SFootballWales
• Facebookfacebook.com/StreetFootballWalesOfficial
• Instagraminstagram.com/streetfootballwales
• LinkedInlinkedin.com/company/streetfootballwales

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street Football Wales