FREEVA

What FREEVA does

Freeva is a UK-registered charity (Charity Number: 1122344), founded in 2006, that delivers specialist support services for people affected by domestic abuse, rape, and sexual violence across Leicester, Leicestershire, and Rutland. The organisation operates two principal service streams: survivor-facing support (including helpline access via 0808 802 0028, Independent Sexual Violence Advisors, Independent Domestic Violence Advisors, therapeutic counselling over 6-12 weeks, and dedicated services for LGBTQ+, BAME, male, and children/young people survivors) and perpetrator-facing behaviour-change programmes delivered through The Jenkins Project (Foundations, Second Step, Women's Programme, and Step Up Dads). Additional offerings include The YP Project for adolescent-to-parent violence, Partner Support Services, the Maintenance Programme, and Forces for Change for Armed Forces families in the East Midlands.

The organisation does not operate proprietary technology platforms; service delivery is human-led by specialist staff, with referrals processed via a third-party Oasis Cloud portal and information disseminated through a content website, social media channels, and a self-help resource library. Outputs are demonstrably scaled — The YP Project recorded 494 referrals and 1,200+ intervention sessions between April 2023 and October 2025, with parent-reported reductions in violence severity and behavioural/emotional difficulties, alongside 4,000+ students reached via school workshops and 149 professionals trained.

Freeva is governed by a Board of Trustees and led by Chief Executive Suki Kaur. All services are provided free of charge to end users; the charity is funded through donations, fundraising, corporate ambassadors, and (implicitly) statutory commissioning by local authorities and partner agencies. Respect Accreditation validates The Jenkins Project against national standards, and the 20-year operating history (marked in 2025-2026) reflects entrenched regional referral relationships across social services, police, healthcare, and education sectors.

Name

FREEVA

Legal name

Freeva

Website

https://freeva.org.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Freeva is a UK charity providing specialist domestic abuse, rape, and sexual violence support services — including helpline, counselling, and behaviour-change programmes — for residents of Leicester, Leicestershire, and Rutland.

Ownership category

akta.pro rank

Product category

Domestic Abuse and Sexual Violence Support Services

NAICS

Social Assistance (624), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)

akta.pro secondary industries

Legal Aid & Client Advocacy Services (BPAGAEAM), Child Protection & Child Rights (BPAGABAG)

Keywords

• Domestic abuse support
• Sexual violence services
• Behaviour change programmes
• Therapeutic counselling
• Victim support services

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and Charitable Funding: Freeva is a registered UK charity (Charity Number: 1122344) that relies on donations, fundraising, and potentially government or local authority commissioning of services to fund operations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FREEVA is a registered UK charity providing free specialist support services for adults and children affected by domestic abuse, rape, and sexual violence in Leicester, Leicestershire, and Rutland. It also runs The Jenkins Project, offering behaviour-change programmes (Foundations, Second Step, Women's Programme, Step Up Dads) for individuals seeking to stop abusive behaviour, alongside The YP Project for adolescents and Forces for Change for Armed Forces families. Access is via a confidential helpline, professional referrals, and self-help digital resources.

Product overview

FREEVA is a registered charity (Number 1122344) providing a comprehensive portfolio of specialist services for those affected by domestic abuse, rape, and sexual violence in Leicester, Leicestershire, and Rutland. The organization operates two core service streams: Services for Those Affected, offering specialist support including Sexual Violence Services, Children & Young People services, LGBTQ+ Support, BAME Support, Male Support, and Therapeutic Support; and Services for Those Looking to Change, delivered through The Jenkins Project, which provides behaviour change programmes including Foundations, Second Step (24 weeks), Women's, and Step Up Dads programmes. Additional offerings include The YP Project for young people exhibiting harmful behaviours, Partner Support Service, Maintenance Programme, and Forces for Change for Armed Forces families. Access is via a dedicated helpline (0808 802 0028), online referral systems, and self-help digital resources.

Differentiator

Problem solved

Functional benefit

Brands

• The Jenkins Project: A project run by Freeva that supports individuals looking to change their abusive behaviour, offering programmes including Foundations, Second Step, Women's Programme, and Step Up Dads.
• The YP Project
• Forces for Change

Products and services

• Services for Those Affected Specialist support services for adults and children who have experienced domestic violence, rape, or sexual assault, including targeted support for LGBTQ+, BAME, and male victims, plus therapeutic counselling.
• The Jenkins Project (Services for Those Looking to Change) Respect Accredited behaviour change programmes for individuals seeking to address abusive behaviour, encompassing the Foundations, Second Step, Women's, and Step Up Dads programmes.
• Foundations Programme Foundations-level programme under The Jenkins Project that builds awareness of healthy, unhealthy, and abusive relationship behaviours for individuals who recognise abusive patterns within themselves.
• Second Step Programme A 24-week programme under The Jenkins Project that explores abusive behaviour and its impact, emotions, healthy communication, harmful relationship patterns, and foundations of successful relationships.
• Women's Programme A non-judgmental behaviour change programme under The Jenkins Project offering women a safe space to discuss their emotions and behaviour and work towards positive change in their relationships.
• Sexual Violence Services Support from Independent Sexual Violence Advisors (ISVAs) who offer practical and emotional support to anyone who has been raped, sexually assaulted, or abused, including support for grooming, FGM, and child sexual exploitation.
• Children & Young People Services Support for children and young people affected by domestic violence or sexual abuse, delivered by Children's Independent Sexual Violence workers (CHISVAs).
• LGBTQ+ Support Specialized support services addressing the unique challenges faced by LGBTQ+ community members experiencing domestic or sexual abuse.
• Specialist BAME Support Dedicated support team providing culturally appropriate assistance to Black, Asian, and Minority Ethnic individuals affected by domestic or sexual abuse.
• Specialist Male Support Specialized support for males experiencing domestic abuse, sexual abuse, rape, or trauma.
• Therapeutic Support Counselling sessions consisting of 6-12 weeks of support providing action plans, positive environments for healing, and necessary onward referrals.
• The YP Project Support for young people aged 10-18 exhibiting harmful behaviours towards parents, carers, or partners, addressing adolescent to parent violence and abuse. The YP Project had 494 referrals and delivered over 1,200 intervention sessions between April 2023 and October 2025.
• Partner Support Service Confidential support for partners or ex-partners of individuals attending Jenkins Project programmes, offering emotional support, safety planning, and referrals.
• Forces for Change Support services for Armed Forces families across East Midlands, including behaviour change interventions, partner support, and young person support for those affected by harmful behaviours.
• Helpline Free confidential helpline (0808 802 0028) providing support for those affected by domestic abuse, available Monday to Friday 8am-8pm and weekends 10am-4pm, with hidden caller ID.
• Self-Help Tools Online resources including articles, guides, and tools for those who have encountered domestic violence, rape, or sexual assault.

Quantifiable outcome

• Nearly all parents reported that violence or abuse had become less severe during their involvement with The YP Project.
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Women's Aid Federation of England: National umbrella and advocacy body for the domestic abuse women's sector, running the National Domestic Abuse Helpline. Comparable mission and service portfolio at federation/national level.
• Victim Support: National charity providing independent support for victims of crime, including domestic abuse. Comparable as a generalist victim-support provider with broad geographic reach.
• Refuge: National UK charity operating women's refuges and a 24-hour helpline for domestic abuse survivors. Directly comparable in survivor support mission but operates nationally rather than within a single region.
• NSPCC: Large national children's charity with child protection and child sexual abuse services including helpline and rehabilitation programmes. Comparable in children's victim services Freeva delivers via CHISVAs and YP Project.

Direct peers

• Respect: UK membership body that sets Respect Accreditation standards for perpetrator programmes and the Respect Phoneline. Directly comparable through the accreditation regime Freeva adheres to under the Jenkins Project.
• Safeline: Warwickshire and regional specialist charity offering sexual violence and domestic abuse support plus perpetrator intervention services. Closely comparable whole-system (victim + behaviour change) regional model.
• ManKind Initiative: UK charity supporting male victims of domestic abuse via helpline and information services. Directly comparable through Freeva's specialist male survivor service line.
• The Hampton Trust: Regional charity delivering Respect-accredited domestic abuse perpetrator programmes and integrated victim support across Hampshire. Highly comparable integrated survivor + behaviour-change model.
• Rape Crisis England & Wales: National federation of specialist sexual violence and rape support centres, providing ISVA-adjacent services and counselling. Closely comparable in sexual violence service offering and survivor cohort targeting.
• Galop: National LGBT+ anti-abuse charity providing specialist domestic and sexual abuse support. Directly comparable in the LGBTQ+ specialist survivor service Freeva also runs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FreevaCharity
• YouTubeyoutube.com/@Freeva
• Facebookfacebook.com/FreevaCharity
• LinkedInlinkedin.com/company/freeva
• Instagraminstagram.com/freevacharity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FREEVA