Fresh Fibre

What Fresh Fibre does

Fresh Fibre Ltd is a UK-based, privately-held direct-to-consumer broadband provider operating on Fibre-to-the-Premises (FTTP) infrastructure. The company delivers full fibre connectivity to residential customers with speeds ranging from 100Mbps to 1Gbps across three consumer tiers (Fresh 150, Fresh 500, FRESH 900), positioning itself as an alternative to copper-based FTTC and legacy ISP offerings. Installation requires an engineer visit to fit a customer splice point (CSP) on the exterior wall and an optical network terminal (ONT) inside the property, with Eero routers provisioned as standard customer premise equipment.

The business model is recurring subscription revenue from monthly broadband fees, with an optional VOIP/Fibre Voice Access add-on providing two telephone lines over the fibre connection. Customer acquisition is driven through phone-based direct sales (0121 732 9490), an educational content blog, and a Refer a Friend programme offering £50 Amazon vouchers to both referrer and referee after 30 days of active service. Customer support operates extended hours covering weekdays and Saturday mornings. The company is incorporated as a private limited company in the United Kingdom, operates with a team of 5 employees, and has no disclosed funding rounds, parent company, or material partnerships.

Name

Fresh Fibre

Legal name

Fresh Fibre Ltd

Website

https://freshfibre.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Fibre Ltd is a UK-based direct-to-consumer broadband provider delivering FTTP full fibre connectivity (100Mbps to 1Gbps) to residential customers across three subscription tiers, with an optional VOIP add-on and Eero router provisioning.

Ownership category

akta.pro rank

Product category

Residential Broadband Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber-to-the-Home (FTTH) Operators (HDAIACAB)

akta.pro secondary industries

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

Keywords

• Full fibre broadband
• FTTP internet services
• Residential broadband provider
• Fibre optic network
• VOIP telephony services

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Full Fibre Broadband Subscription: Monthly subscription service providing full fibre broadband access to residential customers. Payment is collected after installation is completed, with the first month charged following service activation and router delivery within 48 hours of installation completion.
2. Fibre Voice Access (Optional Add-on): Optional phone service delivered over full fibre connection, providing two lines over fibre rather than traditional copper. Customers already paying for copper phone lines can transition to this service or maintain copper separately.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fresh Fibre provides full fibre (FTTP) broadband to UK residential customers, delivering speeds from 100Mbps to 1Gbps directly from the exchange to the customer's premises via fibre optic cable. Service includes professional installation with exterior customer splice point (CSP) and interior optical network terminal (ONT), an Eero Wi-Fi router, and an optional Voice over IP (VOIP) telephone add-on. Customers sign up via phone, pay recurring monthly subscriptions, and are supported by extended-hours customer service.

Product overview

Fresh Fibre is a UK-based full fibre broadband provider offering a unified service portfolio centred on Fibre-to-the-Premises (FTTP) broadband connectivity. The core product is full fibre broadband delivering speeds from 100Mbps to 1Gbps, supported by a VOIP telephony add-on and premium Eero router hardware. Customers receive professional installation including customer splice point (CSP) and optical network terminal (ONT) equipment. The company also operates a Refer a Friend loyalty programme. The offering is positioned as future-proof technology suitable for emerging applications including VR, AR, and IoT.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Fibre Broadband (FTTP) Full fibre broadband service using Fibre to the Premises (FTTP) technology, delivering speeds ranging from 100Mbps to 1Gbps through fibre optic cables running directly from the exchange to the customer's property. Targeted at UK residential consumers for personal/home use including streaming, downloading, online gaming, video conferencing, cloud-based services, and remote work.
• VOIP (Voice over IP) — Fibre Voice Access Optional Voice over IP add-on that allows customers to make phone calls over the full fibre connection, providing two lines over fibre rather than traditional copper. Customers already paying for copper phone lines can transition to this service or maintain copper separately.
• Eero Router with FTTP Installation Kit Premium Wi-Fi router (Eero) provided to customers as part of the broadband service, featuring two Ethernet ports and expandability via network switches. Installation includes exterior customer splice point (CSP) and interior optical network terminal (ONT). Router is delivered within 48 hours of installation completion.
• Refer a Friend Program Customer referral program where existing subscribers can refer friends and family. The referee mentions the referrer's name during phone sign-up; after the referred service has been active for 30 days, both the referrer and the referee receive a £50 Amazon voucher.

Quantifiable outcome

• Speeds ranging from 100Mbps to 1Gbps (vs traditional copper broadband with lower average speeds)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hyperoptic: UK FTTP altnet delivering gigabit broadband to residential and business customers. Direct competitor to Fresh Fibre in the FTTP retail ISP space with a similar product and target market.
• Lightning Fibre: UK regional FTTP altnet serving residential customers in the South East with full fibre broadband. Closely comparable business model and product offering to Fresh Fibre.
• Zen Internet: UK independent broadband ISP offering FTTP and other connections to residential and business customers. Comparable as a smaller-scale, customer-experience-focused UK broadband provider.
• Community Fibre: London-focused full fibre broadband ISP offering FTTP to residential customers. Comparable in product (FTTP broadband) and customer base (UK residential).

Broad incumbents

• BT (Openreach): Incumbent UK fixed-line operator and dominant FTTP infrastructure owner through Openreach. Comparable via overlapping FTTP product, but vastly larger scale and the dominant wholesale supplier to ISPs like Fresh Fibre.
• Virgin Media O2: Major UK quad-play provider offering broadband, TV, mobile, and landline. Comparable through overlapping broadband and VOIP products serving UK residential customers, with bundled pricing that pressures independents.
• CityFibre: UK's largest alternative wholesale FTTP network operator, providing the underlying infrastructure used by many ISPs. Comparable as a same-categorization (FTTH) operator but at much greater scale, and a likely upstream supplier for ISPs like Fresh Fibre.
• TalkTalk: UK value-oriented broadband ISP with a large residential subscriber base. Comparable as a UK mass-market broadband provider targeting price-sensitive households.
• Vodafone UK (Broadband): Major UK broadband provider offering FTTP packages to residential customers, often bundled with mobile. Comparable in product and customer segment, with cross-product subsidies Fresh Fibre cannot match.
• Sky Broadband: One of the largest UK retail broadband ISPs, offering FTTP and FTTC packages to residential customers. Competes in the same UK residential broadband category with strong brand and bundle economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-fibre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Fibre