FreshFin

Name

FreshFin

Legal name

FreshFin (legal entity name not explicitly disclosed in source)

Website

https://freshfin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FreshFin is a privately held, Milwaukee-based fast-casual restaurant chain serving health-conscious consumers with customizable poké bowls and wraps through restaurants, pickup, delivery, mobile ordering, and catering for individuals, groups, and corporate events.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee, Wisconsin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from sales of poké bowls, wraps, and related food items at restaurant locations and through online ordering channels including pickup and delivery.
2. Delivery Services: Revenue generated from delivery orders placed through the online platform, potentially including delivery fees.
3. Catering Services: Corporate and event catering orders providing B2B revenue stream alongside consumer dining.
4. Gift Cards: E-gift cards sold electronically, generating upfront revenue redeemable at any location.
5. Rewards Program: FreshFin Rewards program drives customer retention and frequency through points-based incentives, supporting repeat purchases.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FreshFin operates a healthy fast-casual poké restaurant chain selling customizable house-crafted bowls and wraps with choice of white or brown rice, proteins, and toppings. The chain operates across multiple physical locations in the U.S. Midwest, with orders fulfilled through dine-in, online pickup, or delivery channels supported by a mobile app and a points-based rewards program. Supporting offerings include catering for events and corporate groups plus electronic gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• FreshFin Poké Restaurant Dine-In and Pickup
• Online Ordering for Pickup or Delivery Web-based platform that lets customers place pickup orders at any FreshFin location or arrange delivery to their door.
• FreshFin Mobile App (iOS and Android) iOS and Android mobile apps that allow customers to access rewards, receive updates and promotions, claim exclusive discounts and coupons, and re-order favorite items.
• FreshFin Catering Catering service enabling customers to order FreshFin menu items for events, gatherings, and corporate groups.
• E-Gift Cards Digital gift cards that are delivered electronically to a recipient and usable at any FreshFin shop or location.
• FreshFin Rewards Loyalty Program Customer loyalty program offering points, rewards, exclusive benefits, and promotional communications to registered members.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Sweetgreen: Public healthy fast-casual chain selling customizable, tech-enabled grain/bowl meals; competes with FreshFin for the same health-conscious, on-the-go diner and operates a similar app-plus-rewards digital model.
• Bolay: Fast-casual chain centered on bold, build-your-own bowls with a similar customizable base/protein format to FreshFin, targeting comparable health-oriented diners.
• Pokeworks: National poké-focused fast-casual chain offering customizable bowls with similar protein and base options — the closest direct competitor to FreshFin on cuisine, menu architecture, and ordering model.
• CAVA: Mediterranean-inspired fast-casual chain with customizable bowls, tech-forward ordering and a strong loyalty program — direct competition for the same health-focused customer in the same shopping-center real estate.
• Salad and Go: Fast-growing drive-thru healthy chain offering affordable salads and bowls, directly competing with FastFin's grab-and-go, tech-enabled healthy fast-casual proposition.
• Playa Bowls: Coastal poke/acai bowl chain offering customizable bowls and smoothies; overlaps directly with FreshFin's menu architecture and beach/healthy-lifestyle positioning.
• Tropical Smoothie Cafe: Large smoothie-and-food franchise with bowls and wraps; competes with FreshFin in the healthy fast-casual category and for similar franchise/expansion real estate.

Broad incumbents

• Jamba: National smoothie-and-bowl chain; not a direct bowl competitor but overlaps on the fresh, fruit-and-protein health positioning that FreshFin targets.

Regional players

• Mad Greens: Regional build-your-own salad/bowl chain with similar customization and mid-market positioning; comparable in operating model to a small Midwest chain like FreshFin.

Emerging players

• CoreLife Eatery: Health-focused fast-casual concept serving build-your-own bowls with a similar customizable grain/protein/veggie model — partial overlap with FreshFin's format but a smaller, more concentrated footprint.

Market position

Customer concentration

• Xtwitter.com/freshfinpoke
• Facebookfacebook.com/freshfin
• Instagraminstagram.com/freshfinpoke
• LinkedInlinkedin.com/company/freshfin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreshFin