fresh focus communicatiebureau

What fresh focus communicatiebureau does

fresh focus communicatiebureau is a full-service communication and marketing agency (communicatiebureau) headquartered in Dronten, Flevoland, Netherlands, with a secondary office in Lelystad. Founded in 2002 by Sanne van Ommen and operating for 24 years, the agency serves primarily government, semi-public, and social-sector organizations in the Flevoland region, including municipalities (Gemeente Dronten, Gemeente Lelystad, Provincie Flevoland), national government entities (Rijksvastgoedbedrijf, GGD Flevoland), water boards (Waterschap Zuiderzeeland), libraries, sports organizations, healthcare/wellness groups (Flever, Woonzorg Flevoland), and wind-energy initiatives (Windplanblauw, SwifterwinT). Since May 2026, fresh focus has operated as a label within the 5&2 Groep, a diversified communication and marketing group whose other labels include Sparc, Jep!, Clipt, FIKX, and First.

The agency's offerings are organized around four service pillars: Communicatie & Marketing (strategic advisory and brand positioning), Concept & Creatie (design, copywriting, and content development), Realisatie (production of print, animation, video, web, and events), and Inzet op Locatie (interim and on-site communication staffing). Complementary offerings include rebranding and positioning projects, employer-branding recruitment campaigns, election campaigns, event organization, animation production, house-style restyling, and digital accessibility consulting aligned with WCAG guidelines. The technology stack is a standard creative and office tooling environment; the agency's primary operational differentiator is integrated in-house delivery across all communication disciplines rather than proprietary technology.

The business model is professional services revenue on a project-quoted and retainer basis, with pricing not publicly disclosed and offers stated as non-binding. New business is acquired through competitive public tenders (e.g., the 2024 Gemeente Dronten communication tender) and long-term retainer relationships, and is now supplemented by cross-sell and referral channels available through the 5&2 Groep network spanning Barneveld, Harderwijk, Hilversum, and Dronten. Following the acquisition, founder Sanne van Ommen transitioned from director to Strategisch Communicatiemanager, retaining strategic and quality oversight while day-to-day management sits with the parent group.

Name

fresh focus communicatiebureau

Legal name

fresh focus

Website

https://freshfocus.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

fresh focus is a full-service Dutch communication agency based in Dronten, Flevoland, serving primarily government, healthcare, sports, cultural, and energy-sector organizations across the Netherlands with integrated strategy, creative design, production, and interim staffing services. Founded 2002 and now part of 5&2 Groep.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Social Media & Community Management (PR-led) (BPAFADAM), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Communication agency services
• Marketing advisory services
• Brand strategy design
• Creative production services
• Public sector communications

Headquarters

HQ city

Dronten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication & Marketing Advisory: Strategic consulting on communication routes and pathways, helping clients determine appropriate communication strategy and approach
2. Concept & Creation Services: Realization of communication materials from A to Z, including design, copywriting, content specialization, and creative translation from content to form
3. Realization & Production: Production of designed materials including printed matter, animations, infographics, video, websites, and promotional items, as well as event organization
4. Interim/On-site Deployment: Temporary project staffing providing additional communication capacity, including strategic advisor, allround communication professional, content specialist, web editor, and copywriter roles

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

fresh focus is a full-service communication agency (communicatiebureau) offering integrated services across four pillars: strategic communication and marketing advisory, concept and creative design, production and realization of communication materials, and interim on-site staffing. The agency delivers branding, campaigns, design, copywriting, video/animation, web, event organization, and digital accessibility consulting primarily to government, public sector, healthcare, sports, and cultural organizations in the Netherlands.

Product overview

fresh focus is a full-service communication and marketing agency (communicatiebureau) based in Flevoland, Netherlands, offering a unified service portfolio organized around four core pillars: Communicatie & Marketing (strategic advisory), Concept & Creatie (design and content), Realisatie (production and execution), and Inzet op Locatie (on-site interim staffing). The agency delivers integrated communication solutions spanning brand strategy, rebranding, campaign development, visual design, copywriting, video/animation production, event organization, and digital accessibility consulting. Founded in 2002 and acquired by 5&2 Groep in 2026, the agency serves primarily government and social sector clients in the Flevoland region.

Differentiator

Problem solved

Functional benefit

Products and services

• Communicatie & Marketing (Communication & Marketing Advisory) Strategic communication and marketing advisory services, helping clients determine the right route and path forward while building their brand to fit the organization and connect with the target audience.
• Concept & Creatie (Concept & Creation) End-to-end communication materials development including design, copywriting, and content creation. Designers, copywriters, content specialists, and creative thinkers translate content into form and understandable text.
• Realisatie (Realization & Production) Production and execution of designed materials including print work, animations, infographics, videos, websites, event organization, and relationship gifts.
• Inzet op Locatie (On-site / Interim Staffing) On-site staffing solutions for temporary projects requiring additional communication support, including short- and long-term interim assignments across government and social organizations.
• Rebranding en Positionering (Rebranding & Positioning) Brand identity development and positioning services including renewed brand identity creation, website translation, and social media channel management.
• Allround Communicatie (Allround Communication) Comprehensive communication support covering communication challenges, creative projects, visual material design, campaign development, interview creation, and content production.
• Arbeidsmarktcommunicatie (Recruitment Campaigns) Recruitment campaign development including recognizable campaigns with compelling text, images, slogans, and cross-media materials from roadside boards to online advertisements.
• Vormgeving en Redactie (Design & Editing) Design and editorial services including brochures, posters, campaigns, and member recruitment and retention materials.
• Animatie (Animation Production) Animation production services including creative translation of messages from concept to execution in close consultation with client.
• Digitale Toegankelijkheid Advies (Digital Accessibility Consulting) Digital accessibility consulting making documents accessible according to WCAG guidelines, advising on right tools and what clients can do themselves.
• Evenement Organisatie (Event Organization) Event organization as part of total communication including concept development, organization, and all associated communications.

Quantifiable outcome

• Energy-neutral operations with 108 solar panels generating approximately 37,320 kWh annually

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 5&2 GroepcoreStrategic or Co-development Partner · 5 May 2026fresh focus was acquired by 5&2 Groep in May 2026, becoming part of a group with six labels: Sparc, Jep!, Clipt, FIKX, First, and fresh focus. The acquisition expands the group's service portfolio and enables broader client service through additional local knowledge and expertise. The group operates from Barneveld, Harderwijk, Hilversum, and Dronten locations.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Studio Dumbar: Long-standing Dutch identity, branding, and communication design studio. Comparable in creative-services scope (branding, visual identity, communications) and in serving institutional and public-sector-adjacent clients.
• KesselsKramer: Independently owned Amsterdam creative agency with a strong track record in campaigns, identity, and social-purpose communication. Comparable in the integrated campaign-and-branding remit that defines fresh focus's offering.
• Fabrique: Dutch full-service branding, design, and digital agency serving public-sector and consumer clients. Most directly comparable in service breadth (strategy, design, digital production) and is a well-known reference point in the Dutch creative agency market.
• Total Design: Amsterdam-based full-service design and communication agency with heritage in identity and corporate communication. Comparable as a Dutch creative-services firm delivering integrated communications, branding, and production work.
• Tjep. Dutch design studio specializing in identity, branding, and communication design. Comparable in the branding and visual-communication remit that anchors fresh focus's concept-and-creation pillar.
• N=5: Amsterdam-based Dutch creative agency focused on brand campaigns, content, and communications. Directly comparable service offering and Dutch market footprint, with similar public-sector and consumer campaign work.
• ACE (ACE Agency): Dutch creative agency delivering campaigns, branding, and content for consumer and public-sector clients. Comparable in size, integrated-service model, and Dutch B2B/B2G positioning.
• Achtung!: Independently owned Dutch creative agency offering brand strategy, campaigns, and content production. Comparable in positioning as a mid-sized Dutch creative firm working across consumer and public-interest clients.
• Boven: Dutch creative agency focused on campaigns, content, and brand communications. Comparable as a Dutch creative firm delivering integrated communications work for public-sector and consumer brands.

Broad incumbents

• Dept: Large Dutch-headquartered digital creative and technology agency operating across branding, marketing, and digital experience. Overlaps with fresh focus's digital and campaign work but at far greater scale and global reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-focus-communicatiebureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fresh focus communicatiebureau