Fribourg Olympic Basket

What Fribourg Olympic Basket does

Fribourg Olympic Basket is a Swiss professional basketball club based in Fribourg, founded in 1961 through the merger of Fribourg Basket and Olympic Basket. It competes in the SB League, the top tier of Swiss basketball, and plays home games at Halle St-Léonard, which is designated as the National Centre for Swiss Basketball. With 23 league championship titles and 51 total trophies, it is the most decorated club in Swiss basketball history, including a historic quadruple in 2022 and a 23-1 record in the current SB League season.

The club operates as a non-profit sports organization with approximately 20 employees, generating revenue through a diversified mix of ticketing, sponsorships, VIP hospitality, merchandise, and structured membership programs. Pricing spans a 30-820 CHF ticket range, 1,800 CHF VIP boxes, a 3,500 CHF-per-season Sponsors Club tier, and 40 CHF fan club memberships. Anchor commercial partners include Groupe E, Garage Berset, and BCF, complemented by a June 2024 revival of the fan club under Isabelle Castella and a July 2026 regional development partnership with Broye Basket and Sarine Basket.

Distribution extends across YouTube, TikTok, and WhatsApp alongside the venue, and the 2026 addition of Bastien Grédy as strength and conditioning coach signals continued investment in the performance staff supporting the senior squad.

Name

Fribourg Olympic Basket

Legal name

Fribourg Olympic Basket

Website

https://fribourg-olympic.ch

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Fribourg Olympic Basket is a Swiss professional basketball club competing in the SB League out of Halle St-Léonard in Fribourg, operating as a non-profit with ~20 employees, ticket, sponsorship, VIP, merchandise, and membership revenue streams, and 23 league titles.

Ownership category

akta.pro rank

Product category

Professional Basketball Club / Sports Entertainment Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Professional basketball club
• Basketball league competition
• Sports entertainment services
• Corporate sports sponsorship
• VIP hospitality experiences

Headquarters

HQ city

Fribourg

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket and subscription sales: Revenue from individual match tickets and season subscriptions for SBL games, playoffs, and European competitions. Season tickets range from 30 CHF (children) to 820 CHF (VIP). Individual match tickets range from free (under 12) to 45 CHF (adults) for SBL matches.
2. Sponsorship and partnerships: Corporate sponsorship packages starting at 200 CHF, offering visibility on jerseys, LED boards, arena displays, digital platforms, and VIP invitations. Includes main partners (Groupe E, Garage Berset, BCF), regular partners, and the Sponsors Club (Club des Parrains) at 3500 CHF per season.
3. VIP Hospitality: VIP box rentals (1800 CHF for VIP EST/OUEST with 10 seats, 450 CHF for VIP Cozy with 6 seats and champagne). Includes personalized welcome, aperitif, premium viewing experience, and player interactions.
4. Merchandise sales: Sales of official merchandise including jerseys and other club apparel through the XXL Shop.
5. Fanclub memberships: Fanclub membership fees: 40 CHF for adults, 20 CHF for young adults (16-20 years), free for children.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Fribourg Olympic Basket operates a professional basketball team competing in the Swiss Basketball League (SB League) and European competitions, hosting home games at Halle St-Léonard in Fribourg, Switzerland. The club sells access to these games through individual match tickets, season ticket subscriptions, and VIP hospitality experiences, supported by merchandise sales via the XXL Shop, corporate sponsorship packages, a Sponsors Club (Club des Parrains) business network membership, and fanclub memberships.

Product overview

Fribourg Olympic Basket operates as a professional basketball organization offering a single unified product portfolio centered around its SB League professional team. The core offering is the basketball team competing in Swiss and European competitions, complemented by four primary revenue streams: season ticket subscriptions (Standard, PRM, and VIP tiers), hospitality services (VIP boxes and suites), merchandise sales through the XXL Shop, and corporate sponsorship packages. Additional offerings include the Club des Parrains business network membership and an organized Fanclub for supporter engagement. Events such as Oktober Fest and Lunch de Printemps are also hosted at the venue.

Differentiator

Problem solved

Functional benefit

Products and services

• SB League Professional Basketball Team Professional basketball team competing in the Swiss Basketball League (SB League) and European competitions, playing home games at Halle St-Léonard in Fribourg, Switzerland. Targeted at fans attending SB League regular season, playoffs, and European games.
• Season Ticket Subscriptions (Abonnements) Annual season ticket packages valid for SB League, Playoffs, and European competitions, offered in tiers: Standard (CHF 390), Children under 12 (CHF 30), PMR Accessibility (CHF 50), PMR Carer (CHF 195), and VIP Experience (CHF 820). For basketball fans and families seeking full-season access.
• VIP Hospitality Boxes and Suites (Hospitality) Premium hospitality experiences including VIP East/West Boxes (CHF 1,800 for 10 seats with personalized welcome, aperitif, premium viewing, player meet-and-greet) and VIP Cozy Sofas (CHF 450 for 6 seats with champagne and court-side experience). Targeted at corporate clients and premium spectators seeking an upgraded match experience.
• XXL Shop (Official Merchandise) Official club merchandise store selling jerseys (maillots), fan gear, and apparel. Targeted at supporters, fans, and the general public who want to display club affiliation.
• Corporate Sponsorship Packages (Sponsoring) Corporate sponsorship packages starting at 200 CHF offering visibility on jerseys, LED boards, arena displays, digital platform presence, and VIP invitations. Tailored for regional businesses and brands seeking marketing activation, brand awareness, customer engagement, and sports project support.
• Club des Parrains (Sponsors Club / Business League) Business network membership supporting the first team with a CHF 3,500 seasonal contribution. Benefits include 2 VIP season tickets, 2 invitations per match, monthly lunch at Pérolles, exclusive annual outing, quarter-page ad in official program, and website advertising. Targeted at Fribourg regional entrepreneurs and business owners.
• Fanclub Membership Organized supporter fan club with membership fees of CHF 40 for adults, CHF 20 for youth (16-20 years), and free for children. Includes organized supporter activities, picnics, contests, and direct connection with the club. Targeted at passionate supporters and dedicated fans.
• Hosted Events (Oktober Fest, Lunch de Printemps, etc.) Special events hosted at Halle St-Léonard including Oktober Fest, Lunch de Printemps, and other corporate and hospitality events. Available for booking by corporate clients and groups.

Quantifiable outcome

• Ranked #1 in SB League 2025/2026 with 23 wins in 24 matches
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Broye BasketcoreStrategic or Co-development Partner · 1 July 2026Regional basketball development collaboration where Fribourg Olympic acts as 'coach of coaches' - sharing experience, know-how, and technical expertise with Broye Basket coaches. A member of FOB's first-team staff will visit approximately once per week to mentor and support coach development. First activity planned for August 2026.
• Sarine BasketcoreStrategic or Co-development Partner · 1 July 2026Regional basketball development collaboration where Fribourg Olympic acts as mentor to Sarine Basket coaches. Staff visits approximately weekly to support coach development and youth player progress in the canton.
• Groupe EcoreGTM or Marketing PartnerMain partner of Fribourg Olympic Basket. Energy company from the Fribourg region.
• Garage BersetcoreGTM or Marketing PartnerMain partner and automotive garage from the Fribourg region.
• BCF - FKB (Banque Cantonale de Fribourg)coreGTM or Marketing PartnerMain partner and cantonal bank of Fribourg. Also listed as sponsor for fanclub banking (IBAN: CH77 0076 8300 17611420 5).
• Clinique MoncorminorGTM or Marketing PartnerRegular partner - private clinic in Fribourg region.
• La LibertéminorGTM or Marketing PartnerRegular partner - regional newspaper based in Fribourg.
• Hôpital Fribourgeois (HFR)minorGTM or Marketing PartnerRegular partner - public hospital in the Fribourg canton.
• Fribourg TourismeminorGTM or Marketing PartnerRegular partner - regional tourism organization.
• XXL SportminorGTM or Marketing PartnerRegular partner - sports retail chain.
• Swiss BasketballcoreStrategic or Co-development PartnerNational basketball federation has designated St-Léonard arena as the National Centre for Swiss Basketball. Major Swiss basketball events including national team games and Swiss Cup finals are held at Saint-Léonard.
• Elfic FribourgminorStrategic or Co-development PartnerWomen's basketball club that shares the St-Léonard arena with Fribourg Olympic Basket.
• Groupe E Académie BasketminorStrategic or Co-development PartnerSeveral teams from the basketball academy train daily at the St-Léonard facility.
• TicketcornerminorChannel Partner/ Reseller/ DistributorTicket distribution partner for event tickets.
• Fanclub sponsors (Collaud Criblet, Da Vinci Restaurant Pizzeria, Dany Sport, Duplirex, Fromagerie de la Roche, Relief Studio, XXL Group)minorGTM or Marketing PartnerLocal businesses supporting the fanclub with sponsorships and donations.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Others

• Swiss Basketball Federation: National federation that governs the SBL, designates the National Basketball Centre, and partners with FOB. Provides the league infrastructure and competitive calendar in which FOB operates.

Direct peers

• Pully Lausanne Foxes: Swiss basketball club in the SBL with a similar fee structure and regional catchment (greater Lausanne area). Direct competitor for league standings and sponsorship audiences.
• BBC Monthey-Chablais: Swiss basketball club in the SBL operating with a similar small-market regional club model. Serves as a direct competitor for league points, French-Swiss talent, and regional sponsorship dollars.
• BBC Nyon: Swiss basketball club in the SBL operating a similar small-city professional basketball model. Direct competitor in the league and for regional sponsorship inventory.
• Starwings Basket: Swiss basketball club competing in the same SBL. Comparable in size, private-club structure, and reliance on ticketing and sponsorship revenue in a small Swiss market.
• Spinelli Massagno: Swiss basketball club in the SBL based in the Italian-speaking region. A direct league competitor with a similar semi-professional scale and revenue model.
• Union Neuchâtel Basket: Another title-contending SBL club competing in the same Swiss top-flight league. Comparable in scale, target market (regional French-speaking Switzerland), and revenue model (tickets, sponsors, hospitality).
• Lugano Tigers: Swiss basketball club in the SBL based in Ticino. Comparable in scale and shared league competition, despite operating in a different linguistic region.
• Lions de Genève: Fribourg Olympic's closest rival in the Swiss Basketball League, currently ranked #2. Operates in the same league with a similar professional basketball club model, competing head-to-head for titles, sponsors, and talent.

Emerging players

• Elfic Fribourg: Women's basketball club sharing the St-Léonard arena with FOB. Operates a similar basketball-club model in the same venue, with a women's-team and youth focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpT-UN5g9akLurgyo2KbSZg
• Facebookfacebook.com/fribourgolympicbasketclub
• LinkedInlinkedin.com/company/fribourg-olympic-basket
• Instagraminstagram.com/fribourgolympicbasket
• TikToktiktok.com/@fribourgolympicbasket

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fribourg Olympic Basket