FRIDAY

What FRIDAY does

FRIDAY is a boutique music supervision firm operating from London (104 Oxford Street) and Amsterdam, founded by Steph Grace-Summers, who concurrently serves as Global Music Supervisor at Diageo. The firm delivers end-to-end music services — original composition, music search across global catalogues, full rights negotiation and licensing clearance, cover and re-record production, sound design and mix, artist-brand partnerships, strategic brand music consultancy, and event/runway soundscape design — for global consumer brands and film/TV productions. Its core technology is not a software platform but a curated human network of musicians, vocalists, composers, producers, labels, and catalogues, supplemented by a sister record label, Field Supply, that represents emerging artists placed in campaigns for Apple, Google, Samsung, OpenAI, Target, Lacoste, and McDonald's. Revenue derives from project fees, licensing commissions, and ongoing retainers with marquee clients including Guinness, Johnnie Walker, Moncler, Burberry, Tommy Hilfiger, Samsung, Audi, Honda, BBC, Netflix, HBO, and Channel 4. Go-to-market is relationship-led and direct-to-client; the firm explicitly positions itself as 'small by choice,' with a 9-person headcount supporting a premium, high-touch service model that runs every engagement in-house from brief to final mix.

Name

FRIDAY

Legal name

FRIDAY

Website

https://fridaymusic.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

FRIDAY is a boutique London and Amsterdam music supervision firm delivering end-to-end composition, licensing, sound design, and artist partnerships for global brands including Diageo's spirits portfolio, Moncler, Burberry, Tommy Hilfiger, Samsung, and major film/TV productions.

Ownership category

akta.pro rank

Product category

Music Supervision Services

NAICS

Other Sound Recording Industries (51229), Music Publishers (51223), Record Production and Distribution (51225)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPAIALAB

Music Supervision Services

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Sync & Music Licensing Services (Film/TV/Ads/Games)

SECONDARYMPAAAMAE

Audio Post & Music for Advertising (Sound Design, Mix, Music Supervision)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)

SECONDARYMPAIAHAF

Songwriting & Composition Services (for hire)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Production Services (Studios, Producers, Session Musicians)

Keywords

• Music supervision services
• Brand music consultancy
• Sync licensing clearance
• Sound design mixing
• Artist brand partnerships

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Music Supervision Services: Full-service music supervision from brief to final mix, including original composition, music search, licensing, sound design, artist-brand partnerships, and strategic brand music consultancy. Revenue derives from project fees, licensing deals, and ongoing retainer arrangements with major brands.
2. Licensing and Rights Clearance: Over 16 years clearing copyrights for major artists. Full rights negotiation and clearance services for sync licensing, covering both commercial and retro library tracks. Revenue from licensing fees and clearance commissions.
3. Cover & Re-Record Production: Coordinates re-record production, handles rights, and delivers tailored new tracks to brand specifications. Project-based revenue from production and rights coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FRIDAY is a boutique music supervision firm delivering end-to-end music services for global consumer brands and film/TV productions. Capabilities span original composition, music search across commercial and library catalogues, full rights negotiation and copyright clearance, cover and re-record production, sound design and mixing, artist-brand partnership curation, strategic brand music consultancy, and runway/event soundscape design. All work is delivered in-house from brief to final mix by founder Steph Grace-Summers and a curated network of musicians, vocalists, composers, and producers.

Product overview

FRIDAY is a music supervision company offering a comprehensive suite of services for brands and media productions: Original Composition, Music Search, Licensing, Covers & Re-Records, Sound Design & Mixes, Artist & Brand Partnerships, Brand Music Consultancy, and Event and Runway Soundscapes. The company operates with a sister label called Field Supply, which focuses on emerging artists. FRIDAY's service model spans from brief to final mix, with all capabilities delivered in-house across London and Amsterdam. The company specializes in connecting brands with authentic music partnerships and holds expertise in rights clearance and music strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Composition Music written specifically for a client brief, from scratch and to spec in the right genre, delivered through a curated network of musicians, vocalists, composers, and producers with no clearance headaches.
• Music Search Sourcing and discovery of commercial cuts and retro library tracks across a global network of artists, labels, and catalogues, filtering for quality and cultural relevance.
• Licensing Full rights negotiation and copyright clearance for sync licensing, leveraging over 16 years of experience clearing copyrights for major artists across commercial and retro library tracks.
• Covers and Re-Records Coordination of re-recordings, rights handling, and delivery of tailored new tracks that meet specific brand briefs, delivering a client-customized song in the client's preferred style.
• Sound Design and Mixes Custom sound design and mix delivery providing end-to-end audio production that holds up across any platform.
• Artist and Brand Partnerships Strategic facilitation connecting brands with artists who authentically fit their identity, drawn from the firm roster and beyond, resulting in real rather than transactional partnerships.
• Brand Music Consultancy Strategic advisory on long-term music and sound planning across brands, including music buying and sonic branding; currently looks after iconic brands such as Guinness and Johnnie Walker.
• Event and Runway Soundscapes Design and curation of sound and audio for runway shows and immersive events, trusted by luxury brands including Moncler, Gucci, Burberry, and Tommy Hilfiger.
• Field Supply Sister record label featuring emerging artists who have landed campaigns for major brands, serving as both talent discovery pipeline and competitive differentiator for FRIDAY brand briefs requiring sounds that feel 'now'.

Quantifiable outcome

• Trusted by iconic brands including Guinness, Johnnie Walker, Moncler, Gucci, Burberry, Tommy Hilfiger for music and sound needs

Named customers31 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Field SupplycoreStrategic or Co-development PartnerSister label operated by FRIDAY, representing emerging artists who have landed campaigns for Apple, Google, Samsung, OpenAI, Target, Lacoste, and McDonald's. Provides a pipeline of current, authentic talent for brand briefs requiring sounds that feel 'now'. Acts as both talent discovery and competitive differentiator.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Songtradr: Large B2B music licensing marketplace covering sync, production music, and brand use cases. Operates at greater scale than FRIDAY and competes for similar budget categories.
• Epidemic Sound: Subscription-based music licensing platform widely used by content creators and brands. An adjacent competitor whose self-serve model targets parts of FRIDAY's addressable brief work.
• Universal Music Group: World's largest recorded music company with a sync licensing division (UMG Sync) serving brands and film/TV. Provides rights catalogues that FRIDAY licenses from and competes with for higher-budget sync briefs.

Direct peers

• MassiveMusic: Amsterdam-headquartered music agency offering music supervision, sonic branding, and sync licensing for global brands. Operates as a direct competitor to FRIDAY in the same boutique-to-mid-market brand music space.
• Marmoset: US-based music supervision, licensing, and sound design agency serving brands, agencies, and filmmakers. Comparable service portfolio and client type to FRIDAY.
• Twenty One Music: UK music supervision and licensing agency working with brands, agencies, and production companies. Competes for similar advertising sync and brand music strategy briefs.
• Sizzer: Amsterdam-based music supervision and sync agency working with brands, agencies, and filmmakers on music search and licensing. Closely comparable in geography, scale, and service mix.
• We Are Listen: London-based boutique music supervision and sound design studio serving brands and film/TV. Directly comparable to FRIDAY in service offering and target client segments.
• Butter Music and Sound: New York music and sound agency offering composition, licensing, and sonic branding for advertising and entertainment. Comparable in service mix and brand-focus.

Emerging players

• Synchtank: Music rights administration and sync licensing platform used by brands, agencies, and publishers. Overlaps with FRIDAY's licensing workflow and represents both a partner and potential disruptor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fr.daymus.c
• LinkedInlinkedin.com/company/fridaymusicco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRIDAY