Friedrichsbau Varieté

What Friedrichsbau Varieté does

Friedrichsbau Varieté, legally FRIEDRICHSBAU VARIETÉ THEATER gGmbH, is a non-profit variety theater (gGmbH) headquartered at Siemensstraße 15, Stuttgart, Germany. It operates Stuttgart's only dedicated varieté theater and one of the few consumption theaters (Verzehrtheater — combining live performance with on-site dining) in Baden-Württemberg. The company is led by Managing Director Timo Steinhauer with a small management team covering artistic direction (Ralph Sun), press/marketing (Anja Bickele), technical operations (Torsten Schulz), sales (Sascha Swienty), and group bookings.

The company's core product is a rotating portfolio of live varieté shows and special events, including mainstage productions such as "Revue der Elemente" (Nov 2026–Feb 2027) and "Legendary: THE 90's" (Sep–Nov 2026), family programming ("Zimt und Zauber"), seasonal gala events (Weihnachts-Galadinner, Silvester shows), an annual Gastspielsommer guest performance series, and guest events like the Stuttgart Burlesque Festival. Supporting services include ticket sales, gift vouchers, venue rental for private and corporate events, and on-site dining through partner Schmücker Gastronomie GmbH. The technology infrastructure is a WordPress website with standard online ticketing, hosted and maintained by ECONSOR GmbH; there is no mobile app, no API surface, and no AI/ML layer disclosed.

Revenue is generated through four streams: ticket sales across multiple price categories (Premium, PK1, PK2, PK3, plus Youngster, Family&Friends, and reduced-rate tiers), gastronomy and catering via Schmücker partner, venue rental for private/corporate events, and gift voucher sales. Distribution combines direct channels (on-site box office, phone, website booking) with regional channel partner Easy Ticket Service, which distributes tickets alongside Stuttgart's major venues. Marketing is primarily organic — website, monthly email newsletter, Facebook, and Instagram. Customers span individual theatergoers, families, corporate clients, private event bookers, and organized groups, all served within a single regional geography (Baden-Württemberg).

Name

Friedrichsbau Varieté

Legal name

FRIEDRICHSBAU VARIETÉ THEATER gGmbH

Website

https://friedrichsbau.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Friedrichsbau Varieté is a non-profit variety theater (gGmbH) in Stuttgart, Germany, operating the city's only dedicated varieté venue. It produces live shows, special events, and corporate/private event hosting, combining on-stage performance with dining through catering partner Schmücker Gastronomie.

Ownership category

akta.pro rank

Product category

Live Entertainment / Variety Theater

NAICS

Theater Companies and Dinner Theaters (711110), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cabarets & Variety Nightlife (MPAGAIAI)

Keywords

• Live variety shows
• Dinner theater
• Cabaret performances
• Live entertainment
• Theatrical productions

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue from ticket sales across multiple price categories (PK1, PK2, PK3) for varieté shows, concerts, and special events
2. Gastronomy: On-site dining and catering services through partner Schmücker Gastronomie GmbH, including pre-show dining, intermission refreshments, and special event menus
3. Venue Rental: Rental of theater facilities for private events including weddings, corporate events, birthdays, and bachelorette parties
4. Gift Vouchers: Sale of gift vouchers available in various denominations, redeemable for tickets and gastronomy

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Friedrichsbau Varieté operates a dedicated variety theater in Stuttgart producing and hosting live variety shows that combine acrobatics, comedy, magic, burlesque, music, dance, and circus arts with on-site dining and beverage service. The core offering is a rotating program of ticketed live performances complemented by gift voucher sales, private and corporate event hosting, and gastronomy service through partner Schmücker Gastronomie. The venue functions as a consumption theater (Verzehrtheater), delivering a combined dinner-and-show experience.

Product overview

Friedrichsbau Varieté is a non-profit variety theater in Stuttgart offering a diverse portfolio of live entertainment products. The core offering consists of rotating variety shows featuring acrobatics, comedy, magic, music, dance, and circus arts. Major recurring productions include the main stage shows (Revue der Elemente, Legendary: THE 90's), family programming (Zimt und Zauber), and special seasonal events (Christmas Gala Dinner, Silvester). The theater also hosts guest performances through its annual Gastspielsommer series and external events like the Stuttgart Burlesque Festival. Supporting services include ticket sales, gift vouchers, newsletter subscription, and on-site dining by Schmücker Gastronomie. The venue also offers private event hosting for groups and corporate functions.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Schmücker Gastronomie GmbHcoreStrategic or Co-development PartnerGastronomy partner providing on-site dining services, catering for shows, special events, and galas. Offers customizable menus including classic and vegetarian options (vegan on request). Serves both pre-show dining and intermission refreshments.
• mr. mac's party teamminorGTM or Marketing PartnerMusic and entertainment partner for private events, providing DJ services and musical accompaniment for celebrations and corporate events hosted at the venue.
• bwegtPlusminorGTM or Marketing PartnerSustainability partnership promoting eco-friendly travel via public transportation. Holders of bwtarif, Schüler-Ferien-Tickets, JugendticketBW, or Deutschland-Tickets receive 10% discount on tickets for own productions.
• Easy Ticket ServicecoreChannel Partner/ Reseller/ DistributorRegional ticket distribution service serving as primary external sales channel alongside direct sales. Also provides ticket exchange services for cancelled performances.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tipi am Kanzleramt: Berlin variety and cabaret theater under a tent with seasonal shows and dining packages — comparable Varieté/cabaret format with rotating programming.
• GOP Varieté-Theater: Germany's largest variety theater chain with venues in Bochum, Essen, Bonn, Bremen, and Munich, offering rotating variety shows with dining — directly comparable concept to Friedrichsbau's Verzehrtheater model.
• Tigerpalast Varieté: Frankfurt-based variety theater combining high-end gastronomy with international variety and cabaret acts — directly competes with Friedrichsbau for the premium dinner-show segment in Germany.
• Schmidt Theater / Schmidts Tivoli: Hamburg-based theater pair offering variety, comedy, and musical shows with dining — comparable German Varieté and dinner-show concept with multi-format programming.
• Wintergarten Berlin: Berlin's historic variety theater offering international variety, cabaret, and dinner-show programming — a directly comparable Varieté format and dining combination.
• Palazzo Stuttgart: Stuttgart-based dinner-show theater offering gourmet dining combined with variety-style performances — a direct local competitor operating in the same Stuttgart market.

Regional players

• Theaterhaus Stuttgart: Stuttgart multi-venue performing arts complex hosting music, theater, and variety programming — competes for the same Stuttgart-based entertainment spend but with broader programming scope.
• Volksoper Wien: Vienna-based operetta and variety theater offering theatrical performances with dining adjacent services — comparable format but operating primarily in the Austrian market rather than competing directly in Stuttgart.

Broad incumbents

• Stage Theater an der Elbe: Hamburg musical theater operated by Stage Entertainment — a larger established entertainment venue offering theatrical productions, comparable in operating live entertainment but with a broader musical-theater focus.
• Cirque du Soleil: Global leader in theatrical variety and acrobatic shows — comparable in acrobatics, circus arts, and themed variety productions, though at significantly larger scale and tour-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/friedrichsbauvariete
• Instagraminstagram.com/friedrichsbauvariete
• LinkedInlinkedin.com/company/friedrichsbau-variet%C3%A9

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friedrichsbau Varieté