Friendly Ford Lincoln

What Friendly Ford Lincoln does

Friendly Ford Lincoln is a privately held, single-location franchised automobile dealership headquartered in Monroe, Michigan, operating under brand authorizations from Ford and Lincoln. The business employs approximately 19 staff and serves two distinct customer segments — retail vehicle buyers (individuals and families seeking personal transportation) and fleet buyers (businesses requiring multiple vehicles for commercial operations) — through a horizontal segmentation approach.

The company's product and service offering covers the full franchised dealer stack: authorized new vehicle sales, certified pre-owned programs, manufacturer-backed warranties, in-house financing, trade-in disposition, parts sales, and professional maintenance and repair using genuine OEM parts. Distribution is delivered through a traditional physical showroom for walk-in retail and SMB/individual buyers, supplemented by a direct field-sales channel targeting enterprise fleet accounts. No proprietary technology platform, mobile application, API surface, or digital sales channel is disclosed in the available source material; the public website displayed only a loader/verification page with no functional content.

The revenue model is the standard U.S. franchised auto-dealer model, monetizing across new and used vehicle gross profit, finance-and-insurance product commissions, manufacturer holdback, fixed-operations service and parts margin, and fleet commercial sales. Pricing is not publicly disclosed and is negotiated through direct inquiry, showroom visits, or online OEM configuration tools. Marketing channels are similarly unspecified, though the company is presumed to rely on local advertising, OEM cooperative programs, and standard regional channels typical of single-point dealers. No leadership team, ownership structure, parent company, subsidiaries, funding history, awards, patents, partnerships, M&A activity, or strategic transactions are documented in the source data.

Name

Friendly Ford Lincoln

Website

https://friendlyfordmonroe.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Friendly Ford Lincoln is a franchised Ford and Lincoln automobile dealership in Monroe, Michigan, serving retail consumers and business fleet buyers with new and certified pre-owned vehicle sales, financing, and authorized maintenance and repair services.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Inventory (Supply Chain), Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Core offering

Friendly Ford Lincoln is a franchised Ford and Lincoln automobile dealership that sells new and certified pre-owned vehicles, provides in-house vehicle financing and trade-in options, and operates a parts and service department offering maintenance and repair using genuine OEM parts for retail and fleet customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford and Lincoln Vehicle Sales Sale of new Ford and Lincoln vehicles to retail consumers and fleet buyers at the Monroe, Michigan dealership.
• Certified Pre-Owned Vehicle Sales Sale of certified pre-owned vehicles backed by manufacturer warranties, targeted at value-conscious retail buyers.
• Vehicle Financing In-house financing options for vehicle purchases, supporting both consumer and commercial lending needs.
• Trade-In Programs Trade-in valuation and vehicle disposition services for customers purchasing a vehicle from the dealership.
• Vehicle Maintenance and Repair Service Professional maintenance and repair services for Ford and Lincoln vehicles, using genuine OEM parts and manufacturer-backed service capability.
• Parts and Accessories Sales Sale of genuine parts and accessories for Ford and Lincoln vehicles to retail and fleet customers.
• Fleet Vehicle Sales and Commercial Services Dedicated fleet sales channel offering multi-vehicle acquisition, commercial financing, and fleet maintenance services for local and regional businesses.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Holman Automotive: Family-owned dealership and fleet management company operating franchised stores and fleet services. Comparable across franchised retail and the fleet/commercial sales channel that Friendly Ford Lincoln operates.
• Penske Automotive Group: Global franchised automotive and commercial-truck retailer. Comparable as a franchised new-vehicle dealer with diversified brand exposure and significant service-and-parts annuity revenue.
• Lithia Motors: One of the largest US franchised dealer groups with broad OEM representation. Directly comparable business model of new/used vehicle retail, manufacturer-authorized service, and F&I, but operates at a national scale the subject company cannot match.
• CarMax: Largest US used-vehicle retailer with integrated F&I. Overlapping on the used-vehicle retail and financing value chain, serving the same broad consumer base for trade-ins and pre-owned purchases.
• Asbury Automotive Group: Major US franchised dealer group with luxury and mass-market OEM representation including Ford franchises. Comparable franchised dealership economics and service-parts revenue mix.
• AutoNation: Largest US franchised auto dealer group operating hundreds of stores across multiple brands including Ford. Comparable as same business model (franchised new/used vehicle sales, F&I, service, parts) but at vastly greater scale and with publicly disclosed financials.
• Group 1 Automotive: Large publicly traded franchised auto retailer with US and UK operations, representing multiple OEM brands including Ford. Comparable full-service dealership model with F&I, service, and parts revenue streams.
• Sonic Automotive: Public franchised dealer group operating EchoPark used-vehicle stores and traditional new-car dealerships. Comparable across the new/used/service/parts value chain and a relevant consolidator benchmark.

Regional players

• Suburban Collection: Michigan-based dealer group operating multiple franchises in the Detroit-metro region. Comparable as a Michigan-focused franchised dealer serving the same regional market footprint as Friendly Ford Lincoln.
• LaFontaine Automotive Group: Michigan-based family-owned dealer group with multiple franchised stores in the greater Detroit/Ann Arbor area. Comparable as a regional Michigan dealer operating similar new/used/service/part lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/friendly-ford-lincoln

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendly Ford Lincoln