Frilager

What Frilager does

Frilager (legal entity: Frilager Norge, org. 926 703 439) is a Norwegian non-profit cooperative founded in 2017 that operates a shared outdoor equipment library for Norway's largest friluftsliv (outdoor recreation) organizations and their affiliated schools and volunteers. The service centralizes equipment storage, professional cleaning, drying, maintenance and repair, and delivers items to agreed locations while picking them up after use. Equipment is supplied by partner organizations — DNT (Den Norske Turistforening), Norges Speiderforbund, Friluftsrådene and Røde Kors — and operational funding is contributed by municipalities, counties, Bufdir and select private actors, making the service free for volunteers, teachers and schools with active agreements. Private individuals and businesses can also rent equipment at self-service pickup points for a fee.

Frilager's technology layer is a web-based booking and inventory management platform (bestilling.frilager.no) that lets users view available equipment, make reservations and track equipment status across the regional network. A QR-code reporting system attached to each item allows borrowers to flag defects, missing parts or non-functioning equipment directly on the order. In early 2026, Frilager launched a new data solution developed with Omega 365 and co-financed by Sparebankstiftelsen SR-Bank and Dam stiftelsen, replacing or extending the original Gjensidigestiftelsen-funded website.

The organization operates four regional hubs — Nord-Jæren (Sandnes HQ and Klepp Stasjon warehouse, 11 municipalities), Haugalandet (Haugesund warehouse, 8 municipalities), Bergen og omegn (warehouse since 2024) and Oslo og omegn (Ås warehouse from 2026) — with Frilager Østfold in startup phase. Headcount stands at 13 across the network. The revenue model is a hybrid cost-share: equipment and activity contributions from outdoor organizations plus municipal and foundation financing cover free access for partner-affiliated users, while a transactional pay-per-item tier serves private individuals and businesses via self-service pickup locations.

Name

Frilager

Legal name

Frilager Norge

Website

https://frilager.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Frilager is a Norwegian non-profit cooperative that stores, maintains and lends shared outdoor equipment for DNT, Speideren, Friluftsrådene and Røde Kors, delivering it free to affiliated schools and volunteers and offering paid rentals to private users.

Ownership category

akta.pro rank

Product category

Outdoor Equipment Sharing Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Public Warehousing & Storage (4220)

akta.pro primary industry

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Outdoor equipment lending
• Equipment sharing platform
• Warehouse management services
• Nonprofit rental services
• Booking management software

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Municipal and government funding: Frilager operates as a cost-sharing arrangement where municipalities, counties, Bufdir, and private actors provide financing so that schools and organizations can use the service for free.
2. Equipment contribution model: Volunteer organizations contribute with equipment and activities, while municipalities provide operational funding.
3. Private rental fees: For private individuals and businesses, there is a cost to use Frilager to ensure economic sustainability of the sharing economy model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Frilager provides outdoor equipment lending services for Norwegian outdoor recreation organizations (DNT, Speideren, Friluftsrådene, Røde Kors) and schools. It stores, cleans, dries, maintains, and repairs camping, hiking, skiing, and water sports equipment, and delivers it to agreed locations for volunteers and teachers to borrow for group trips. Private individuals and businesses can also rent equipment from self-service pickup locations.

Product overview

Frilager is an outdoor equipment sharing and lending service for Norwegian outdoor recreation organizations (DNT, Speideren, Friluftsrådene, Røde Kors) and schools. The service consists of a core equipment lending platform, integrated with warehouse management and logistics delivery. Organizations store their outdoor equipment at Frilager facilities, where staff clean, dry, repair, and maintain the gear. Schools and volunteers can then book equipment through the booking portal for group trips, with Frilager handling delivery and pickup. The offering spans four regional operations (Nord-Jæren, Haugalandet, Bergen og omegn, Oslo og omegn), each serving local organizations and municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Utstyrslån (Equipment Lending) Frilager's main service enabling outdoor organizations and schools to borrow camping, hiking, skiing, and water sports equipment including tents, sleeping bags, canoes, skis, and climbing gear.
• Lagerdrift og vedlikehold (Warehouse Management & Maintenance) Frilager stores, cleans, dries, maintains, and repairs outdoor equipment between uses, ensuring equipment is in top condition for each rental.
• Logistikk og levering (Logistics & Delivery) Frilager delivers equipment to agreed locations and picks it up after use, handling all transportation logistics for organizations and schools.

Quantifiable outcome

• Equipment loss reduced significantly - previously had large binders with lending records that were difficult to track, now much less equipment disappears
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core.

• Bergen Røde KorscoreStrategic or Co-development PartnerPartner in Frilager Bergen og omegn. Bergen Røde Kors contributes equipment and activities to the shared equipment pool.
• Bergen og Hordaland krins av Norges SpeiderforbundcoreStrategic or Co-development PartnerPartner in Frilager Bergen og omegn. The scout organization contributes equipment and activities to the shared equipment pool.
• Bergen og Hordaland TurlagcoreStrategic or Co-development PartnerPartner in Frilager Bergen og omegn. The hiking association contributes equipment and activities to the shared equipment pool.
• Bergen og omland friluftsrådcoreStrategic or Co-development PartnerPartner in Frilager Bergen og omegn. The outdoor council coordinates regional outdoor activities and contributes to the shared equipment pool.
• Haugesund TuristforeningcoreStrategic or Co-development PartnerPartner in Frilager Haugalandet since 2019. Contributes equipment and activities to the shared pool.
• Friluftsrådet VestcoreStrategic or Co-development PartnerPartner in Frilager Haugalandet. Contributes to the regional outdoor equipment sharing network.
• Haugesund Røde KorscoreStrategic or Co-development PartnerPartner in Frilager Haugalandet. Contributes equipment and activities to the shared equipment pool.
• Haugalandet municipalitiescoreStrategic or Co-development PartnerHaugesund, Karmøy, Tysvær, Vindafjord, Sveio and Bokn municipalities provide financing and partnership, enabling free access for schools and organizations.
• DNT Oslo og OmegncoreStrategic or Co-development PartnerFounding organization behind Frilager Oslo og Omegn. Contributes equipment and activities to the shared pool.
• Oslo krets av Norges SpeiderforbundcoreStrategic or Co-development PartnerFounding organization behind Frilager Oslo og Omegn. Contributes equipment and activities to the shared pool.
• Oslofjordens FriluftsrådcoreStrategic or Co-development PartnerFounding organization behind Frilager Oslo og Omegn. Contributes to regional outdoor coordination.
• Oslo og Omland FriluftsrådcoreStrategic or Co-development PartnerFounding organization behind Frilager Oslo og Omegn. Contributes to regional outdoor coordination.
• Follo krets av Norges SpeiderforbundcoreStrategic or Co-development PartnerFounding organization behind Frilager Oslo og Omegn. Contributes equipment and activities to the shared pool.
• Romerike krets av Norges SpeiderforbundcoreStrategic or Co-development PartnerFounding organization behind Frilager Oslo og Omegn. Contributes equipment and activities to the shared pool.
• Vesterlen speiderkretscoreStrategic or Co-development PartnerFounding organization behind Frilager Nord-Jæren since 2017. Contributes equipment and activities.
• Stavanger TuristforeningcoreStrategic or Co-development PartnerFounding organization behind Frilager Nord-Jæren since 2017. Contributes equipment and activities. Former managing director Preben Falck is now Styreleder.
• Rogaland Røde KorscoreStrategic or Co-development PartnerPartner in Frilager Nord-Jæren. Contributes equipment and activities to the shared pool.
• Ryfylke friluftsrådcoreStrategic or Co-development PartnerFounding organization behind Frilager Nord-Jæren since 2017. Original idea came from ildsjeler in Ryfylke Friluftsråd.
• Jæren friluftsrådcoreStrategic or Co-development PartnerFounding organization behind Frilager Nord-Jæren since 2017. Contributes equipment and coordinates outdoor activities.
• Den Norske Turistforening (DNT)coreStrategic or Co-development PartnerLargest outdoor organization whose equipment is stored and shared through Frilager. Frilager is the preferred equipment bank for DNT.
• Norges SpeiderforbundcoreStrategic or Co-development PartnerMajor partner through regional scout organizations. Equipment is stored and shared through Frilager.
• Røde KorscoreStrategic or Co-development PartnerMajor partner through regional Red Cross organizations. Equipment is stored and shared through Frilager.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Hygglo: Swedish peer-to-peer rental marketplace that lets individuals rent out items to nearby users, including outdoor and hobby equipment. Closest business-model analog to Frilager in the Nordics — both broker shared use of physical gear via a booking platform — though Hygglo is a for-profit consumer marketplace rather than a non-profit B2B2C service.
• Skiget: Swedish ski equipment rental and sharing platform that lets users rent skis from local owners or partner shops. Compares to Frilager on the equipment-lending mechanic and Nordic outdoor-recreation target market, though Skiget focuses narrowly on ski gear.

Broad incumbents

• Sport1 Norge: Norwegian sporting goods retail chain owned by XXL, focused on sports equipment and apparel. Comparable as a Norwegian retail touchpoint for outdoor and ski equipment, contrasting with Frilager's lending model.
• XXL Sport: Norway's largest sporting goods retailer, selling outdoor, camping, ski, and water sports equipment. Comparable to Frilager as a destination for Norwegian outdoor gear access, though XXL is a sales channel while Frilager is a lending channel.
• Stadium: Nordic sporting goods chain with strong presence in Norway and Sweden. Comparable to Frilager on outdoor/camping/ski equipment category and Nordic target market, but operates as a multi-category retail incumbent rather than a sharing platform.
• Sport og Fritid: Independent Norwegian sporting goods retailer group serving local communities across Norway. Comparable as a traditional Norwegian retail channel for outdoor and ski equipment, contrasting with Frilager's lending approach.

Emerging players

• Hygglo Norge: Norwegian arm of the Hygglo peer-to-peer rental marketplace. Overlaps with Frilager on consumer self-service equipment rental in Norway, though Frilager's B2B/partner tier and full logistics service differentiate it.
• Outdoorsy: North American peer-to-peer marketplace for renting RVs, campers, and outdoor adventure vehicles. Comparable to Frilager as a digital marketplace for shared outdoor equipment access, though Outdoorsy targets consumer RV travel rather than volunteer organizations.

Others

• Den Norske Turistforening (DNT): Norway's largest hiking and outdoor organization. DNT is simultaneously Frilager's largest partner and the dominant provider of Norwegian outdoor recreation infrastructure. Listed as a peer because it shares the friluftsliv mission and Norwegian target audience, even though it operates hiking cabins rather than an equipment bank.
• Norges KFUK-KFUM-speidere: Norwegian scouting umbrella that includes Norges Speiderforbund. Not a competitor — they are Frilager's partner — but the largest source of Frilager's youth demand and equipment supply, making them the most thematically adjacent entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/frilager

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frilager