Frio Canyon Real Estate, LLC

What Frio Canyon Real Estate, LLC does

Frio Canyon Real Estate, LLC is a privately held, boutique Texas real estate brokerage founded in 2002 by Shawn Streib Gray and headquartered at 230 US Hwy. 83 South in Leakey, Texas. The firm operates as a traditional full-service brokerage focused exclusively on the Texas Hill Country and Frio Canyon region, covering Leakey, Concan, Camp Wood, Rio Frio, Rocksprings, and surrounding areas across Real, Edwards, Uvalde, and Bandera counties.

The brokerage is staffed by 8 employees including three licensed agents (Owner/Broker Shawn Streib Gray, Realtor Associate Martin Martinez, and Agent Tracy Sosa) and lists residential homes, waterfront and river access properties, vacant lots and acreage, hunting ranches, and commercial real estate. Active listings observed on the firm website range from $49,000 to $1,595,000 and include both raw land and turnkey short-term rental investment properties. Marketing and distribution rely on a company website, MLS listings through the Kerrville Board of Realtors, a Facebook page, and a network of regional lender and local service provider referrals.

The business operates on a transaction-based commission revenue model with no publicly disclosed pricing; revenue is generated exclusively through commissions on buyer and seller representation, with rates negotiated per transaction. The firm carries no outside capital, has no subsidiaries, and functions as an independent family-owned LLC serving individual consumers and small investors in a specialized rural/recreational property niche.

Name

Frio Canyon Real Estate, LLC

Legal name

Frio Canyon Real Estate, LLC

Website

https://friocanyonrealestate.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Frio Canyon Real Estate, LLC is a privately held boutique real estate brokerage in Leakey, Texas, serving buyers and sellers of residential, waterfront, hunting, and commercial properties across the Texas Hill Country and Frio Canyon region.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Land Brokerage (Raw Land & Development Sites) (FSAEAJAD), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate brokerage
• Residential property sales
• Hunting land sales
• Ranch and acreage
• Buyer agent services

Headquarters

HQ city

Leakey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales transactions. Services buyers and sellers of residential homes, land, hunting properties, and commercial real estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Frio Canyon Real Estate, LLC is a boutique real estate brokerage that represents buyers and sellers in transactions involving residential homes, waterfront and water access properties, lots and acreage, hunting ranches, and commercial real estate throughout the Frio Canyon and Texas Hill Country region of Texas. The firm lists properties on the MLS, markets them through its own website and social media, and earns commissions on closed transactions.

Product overview

Frio Canyon Real Estate, LLC operates as a traditional real estate brokerage offering property listing and sales services in the Texas Hill Country and Frio Canyon regions. The company provides a comprehensive portfolio of property types including residential homes, waterfront and water access properties, vacant lots and acreage, hunting properties, and commercial real estate. The brokerage is led by Owner/Broker Shawn Streib Gray and serves clients seeking properties in areas such as Concan, Leakey, Camp Wood, and surrounding communities near Garner State Park and the Frio River.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Full-service real estate brokerage representing buyers and sellers of residential homes, waterfront and water access properties, vacant lots and acreage, hunting ranches, and commercial real estate in the Frio Canyon and Texas Hill Country region (Real, Edwards, Uvalde, and Bandera counties). Services include property listing, MLS exposure, market valuation, negotiation, and transaction management for individual buyers and sellers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Frio Canyon Chamber of CommerceminorOthersLocal chamber of commerce supporting businesses in the Frio Canyon region
• Kerrville Board of Realtors (KBOR)minorChannel Partner/ Reseller/ DistributorLocal real estate association providing MLS access and professional networking for agent Martin Martinez
• Texas Association of Realtors (TAR)minorChannel Partner/ Reseller/ DistributorStatewide professional association supporting real estate professionals with resources, education, and advocacy
• Area Home Service ProvidersminorOthersNetwork of local appraisers, home inspectors, title companies, insurance agents, painters, plumbers, septic installers, surveyors, and handymen listed on local information page for client referrals

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Texas Ranch Sales: Specialized Texas ranch and recreational land brokerage handling hunting ranches and Hill Country acreage. Directly comparable on land and ranch transactions for hunting/recreational buyers in Texas.
• Holden Real Estate Group: Texas-based ranch and land real estate brokerage focused on Hill Country, recreational, and hunting properties. Directly comparable niche in ranch brokerage serving similar buyer segments.
• Hill Country Properties: Independent Texas Hill Country real estate firm serving buyers and sellers of residential, ranch, and land properties. Closely comparable boutique regional brokerage with overlapping geographic coverage.

Broad incumbents

• Keller Williams Realty: Large national brokerage franchise with significant Texas Hill Country agent presence offering residential, land, and luxury property services. Comparable as a competing real estate brokerage channel, though operating as a broad franchise rather than a local boutique.
• RE/MAX Real Properties: Global brokerage brand with Texas Hill Country offices serving residential, land, and ranch buyers. Competes for the same vacation-home and ranch buyer pool but as a large franchised network.
• Dullnig Ranches / Kuper Sotheby's International Realty: High-end Texas ranch real estate brand affiliated with Sotheby's, focused on luxury ranches and Hill Country estates. Comparable on premium ranch and luxury second-home representation in Texas.
• Coldwell Banker D'Ann Harper, Realtors: Major regional brokerage with strong San Antonio/Hill Country footprint serving residential and luxury buyers. Comparable on residential and luxury second-home brokerage in the same Texas region, but at much larger scale.

Others

• Frio River Vacation Rentals: Local vacation rental property management firm in Concan. Comparable ecosystem participant servicing the same short-term rental investor and second-home buyer segment, though as a property manager rather than broker.
• Capital Farm Credit: Agricultural and rural lender financing ranch and land purchases across Texas. Ecosystem partner rather than competitor; functions as a referral source for Frio Canyon buyer financing.

Regional players

• Phyllis Browning Company: Luxury-focused San Antonio and Hill Country real estate firm specializing in high-end residential and ranch properties. Closest comparable in serving the upscale Texas Hill Country buyer, though centered on San Antonio metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/163825313661588
• LinkedInlinkedin.com/company/frio-canyon-real-estate-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frio Canyon Real Estate, LLC