Frisse Energie
Frisse Energie is a Dutch clean energy installer and advisor based in Arnhem, Netherlands, offering solar panels, home batteries, EV chargers, and infrared heating systems to residential, business, and government customers across the Gelderland region, complemented by service subscriptions and a DIY webshop.
- Company typePrivate
- Founded2010
- HeadquartersArnhem, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Frisse Energie does
Frisse Energie is a privately held Dutch clean energy solutions provider headquartered in Arnhem, Gelderland, operating since approximately 2010. The company functions as both an advisor and installer of residential and small-commercial clean energy systems, with a portfolio spanning solar photovoltaic panels, home battery storage, EV charging infrastructure, electric flow heaters, infrared heating panels, thermal batteries, and smart energy management hardware. Its product line includes branded and third-party components — notably Etherma infrared panels with wifi-enabled SMARTBOX/SMARTCUBE controllers — and premium inverter systems (SolarEdge, SMA, Enphase) optimized for shaded conditions.
The company operates a hybrid go-to-market: a consultative, sales-led installation channel that begins with a free obligation-free consultation and assigns a single point of contact throughout the project lifecycle, paired with a direct-to-consumer e-commerce webshop selling DIY-installable infrared heating products and accessories. Revenue is generated through three streams: one-time product sales and installation services (the largest component), plus recurring service subscriptions across three tiers (Service Fris at €95/year, Service Frisser at €175/year, and Service Meest Fris at €265/year) covering monitoring, support, and maintenance. Customers are segmented into residential (Particulier), business (Bedrijf), and government (Overheid) tiers, with the website emphasizing the residential segment.
Frisse Energie is founder-led by Maarten Reichgelt, an idealistic technical pioneer, alongside co-owner Ralph van Kraaij who focuses on customer experience and process. The company holds four sector certifications — InstallQ, Techniek Nederland, VCA, and NEN — plus SolarEdge Certified Installer credentials. It maintains a small operational footprint with a named roster of approximately 12 individuals spanning installation, advisory, and technical specialist roles, operating exclusively within the Gelderland region of the Netherlands.
Frisse Energie firmographics
Firmographics- Name
- Frisse Energie
- Legal name
- Frisse Energie
- Website
- https://frisse-energie.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frisse Energie is a Dutch clean energy installer and advisor based in Arnhem, Netherlands, offering solar panels, home batteries, EV chargers, and infrared heating systems to residential, business, and government customers across the Gelderland region, complemented by service subscriptions and a DIY webshop.
- Ownership category
- akta.pro rank
Frisse Energie industry classification
Industry- Product category
- Clean Energy Installation Services
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Small Electrical Appliance Manufacturing (335210), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)
- akta.pro secondary industry
- Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK)
Keywords
Where Frisse Energie is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Frisse Energie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time sales of solar panels, home batteries, EV chargers, infrared heating panels, and accessories through e-commerce webshop
- Service Subscriptions: Annual service contracts (Service Fris, Frisser, Meest Fris) providing monitoring, support, and maintenance for installed systems
- Installation Services: Professional installation of clean energy systems including solar panels, home batteries, EV chargers, and heating solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Service Meest Fris - Premium service with full coverage |
| Subscription | Annual | Service Frisser - Premium service |
| Subscription | Annual | Service Fris - Basic service subscription |
| Unit Pricing | Pay-as-you-go | Lava Basic 3.0 infrared panel |
| Unit Pricing | Pay-as-you-go | Lava-LUX Ceiling + LED panel |
| Unit Pricing | Pay-as-you-go | Smartset control system |
| Unit Pricing | Pay-as-you-go | Lava Bath Pure 3.0 SMART |
| Unit Pricing | Pay-as-you-go | Convector Serena Eco |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Frisse Energie product offering
Product offeringCore offering
Frisse Energie is a clean energy advisor and installer based in Arnhem, Netherlands, providing consultation, supply, installation, and maintenance of solar panels, home batteries, EV charging stations, thermal batteries, electric flow heaters, and electric/infrared heating solutions for residential and commercial customers. The company also sells Etherma-branded infrared heating panels and convection heaters directly through its webshop for self-installation, along with tiered service subscriptions for ongoing monitoring and support.
Product overview
Frisse Energie is a clean energy solutions company based in Arnhem, Netherlands, operating as an advisor and installer with 15 years of experience. The company offers a comprehensive portfolio of renewable energy products and services centered around solar panels, home batteries, EV charging stations, and electric heating solutions (infrared panels and convection heaters). The core offering includes professional installation services for solar panels, home batteries, and EV chargers, complemented by a direct-to-consumer webshop selling Etherma-branded infrared heating products (Lava Basic 3.0, Lava Bath Pure 3.0, Lava-LUX, Lava Desk Zone) and electric convection heaters (Convector Serena Eco). Smart heating products feature wifi-enabled SMARTBOX/SMARTCUBE technology for control via the Etherma SMART app. The company also provides service subscription packages (Service Fris, Frisser, Meest Fris) for ongoing maintenance and monitoring, plus a knowledge base and technical support for troubleshooting solar installations. Product installation and service quality are backed by InstallQ certification and Techniek Nederland membership.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Panel Installation (Zonnepanelen) Solar panel installation services for residential and commercial properties, including colored and specialty panels for protected cityscapes. Service includes consultation, installation, and ongoing support.
- Home Battery Storage (Thuisbatterijen)
Quantifiable outcome
- 30% energy savings potential with Lava Desk Zone infrared heating (TU Dresden study)
- +2 more outcomes
Companies that use Frisse Energie
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Frisse Energie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Frisse Energie partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Frisse Energie competitors and assessment
Company assessmentOthers
- Etherma: Manufacturer of the Lava infrared heating panels and Smartset controls that Frisse Energie resells; key supplier dependency and product-line enabler.
- SolarEdge: Supplier of inverters that Frisse Energie explicitly installs and is certified for; relevant as the enabling technology layer and a signal of Frisse Energie's product positioning.
Direct peers
- KiesZon: Netherlands-based solar installer serving residential and SME customers with a consultative sales approach; directly comparable in product mix and customer type.
- Zonneplan: Dutch residential solar installer with a similar bundled offering (panels, batteries, EV chargers) and growing subscription/lease model; directly comparable national-scale competitor to Frisse Energie's regional footprint.
- Solar Sedum: Dutch installer focused on residential solar with green-roof integrations; comparable customer segment, premium service positioning, and similar reliance on SolarEdge-class inverters.
Broad incumbents
- Vattenfall (Netherlands): Large utility offering solar leases, EV charging, and heating products in the Netherlands; competes at scale with nationwide reach versus Frisse Energie's local footprint.
- Essent: Dutch energy supplier (part of E.ON) bundling solar, heat pumps, and EV charging for residential customers; comparable offering but with mass-market scale and brand recognition.
- Eneco: Major Dutch energy utility offering solar, EV charging, and heating solutions under one brand; broader portfolio but competes for the same residential clean-energy wallet as Frisse Energie.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Frisse Energie social profiles
Digital presenceFrisse Energie compliance and trust
Trust signalCompliance4 records
Frisse Energie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frisse Energie leadership team
Management profileNumber of profiles
Profiles2 records
Frisse Energie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frisse Energie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frisse Energie
What does Frisse Energie do?
Frisse Energie is a clean energy advisor and installer based in Arnhem, Netherlands, providing consultation, supply, installation, and maintenance of solar panels, home batteries, EV charging stations, thermal batteries, electric flow heaters, and electric/infrared heating solutions for residential and commercial customers. The company also sells Etherma-branded infrared heating panels and convection heaters directly through its webshop for self-installation, along with tiered service subscriptions for ongoing monitoring and support.
Is Frisse Energie a public or private company?
Frisse Energie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frisse Energie founded?
Frisse Energie was founded in 2010. It employs 1 to 10 people.
Where is Frisse Energie based?
Frisse Energie is headquartered in Arnhem, Netherlands, in the Europe region.
How does Frisse Energie make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are service Subscriptions and installation Services.
Who are Frisse Energie's main competitors?
Others on record are Etherma and SolarEdge. Direct peers are KiesZon, Zonneplan and Solar Sedum. Broad incumbents are Vattenfall (Netherlands), Essent and Eneco.
Does Frisse Energie have an API?
No public API is recorded for Frisse Energie.
What industry is Frisse Energie in?
Frisse Energie's product category is Clean Energy Installation Services. Its primary akta.pro industry code is EUAEAAAG, Solar PV Power Plant EPC (Utility-Scale), with a secondary code of EUAMAFAK, Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance). Its NAICS code is 333415 and its SIC code is 3585.