What frizzforum does

frizzforum is a Berlin-based training and event venue brand operated by FORUM Berufsbildung e.V., a nonprofit educational association founded in 1986. frizzforum was established in 2018 to deliver modular, practice-oriented corporate training programs focused on four themes: leadership development (notably the 12-module INlead program), sustainability management (Transformationsmanager:in qualification and an €99 e-learning course), diversity and inclusion (Diversity Manager:in qualification), and digital transformation, alongside preparation for the IHK AEVO trainer qualification exam. The organization also operates a Sustainable Meetings Berlin-certified event venue spanning over 800 sqm across four floors at Friedrichstraße 23, comprising 14 rooms, a 131 sqm plenary, and a 120 sqm rooftop terrace, rented to corporate and event clients. The venue is housed in the Frizz23 building, which was a finalist for the 2022 Mies van der Rohe Award for European Architecture.

The business operates two revenue streams: fee-based professional training services (per-participant open-enrollment cohorts and customized inhouse programs) and venue rental (per-day room hire with optional catering and AV add-ons). Pricing is publicly listed, with flagship programs priced between €2,499 and €5,999 and venue rooms between €360 and €990 per day. Distribution is direct and domestic-only: online registration via the website, email, telephone, and inhouse delivery at client sites. The brand leverages a multi-channel marketing approach combining content marketing, free meetups, webinars, social media, paid digital advertising, and SEO. Customer references include DGBB, BIO COMPANY, LPG BioMarkt, and H2 MOBILITY Deutschland.

The underlying technology stack is standard and non-proprietary — a WordPress-based website with HubSpot CRM, Atlantis CRM, Brevo email marketing, Personio HR, Microsoft Teams, Stripe payments, and atmosfair for CO2 calculation. There is no proprietary technology platform, no disclosed AI capabilities, no patents or trademarks, and no external investment. As a brand of a nonprofit registered association, frizzforum is not owned by shareholders; governance rests with a two-member executive board (Andrea Srama and Christopher Bruder) and a supervisory board. Day-to-day leadership is provided by a head of frizzforum (Jessica von Dobeneck) and a small team of approximately 9 dedicated staff, supplemented by the parent organization's 100+ FTE and ~300 freelance trainers across 3 Berlin locations.

Name

frizzforum

Legal name

FORUM Berufsbildung e.V.

Website

https://frizzforum.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

frizzforum is a Berlin-based training and event venue brand of nonprofit FORUM Berufsbildung e.V., offering modular corporate programs in leadership, sustainability management, diversity, and digital transformation alongside a Sustainable Meetings Berlin-certified event venue.

Ownership category

akta.pro rank

Product category

Professional Training and Continuing Education

NAICS

Educational Support Services (611710), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Management Consulting Services (8742), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Sustainability, Energy & Environmental (ESG/LEED) Certifications (EDAAANAO)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), Meeting & Conference Planning & Coordination (HSACADAA), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• Professional training services
• Leadership development programs
• Sustainability management training
• Event venue rental
• Vocational continuing education

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Training Services: Fee-based professional development programs for companies and individuals, including open-enrollment courses with fixed start dates and prices, as well as customized inhouse training. Revenue is generated per participant or per program.
2. Venue/Event Space Rental: Rental of meeting rooms, event spaces, plenary, and rooftop terrace at the frizzforum venue in Berlin. Spaces are rented by the day with various capacity options (Small, Medium, Large rooms, Plenum, Dachterrasse). Includes optional add-ons such as catering, technology, and room setup.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

frizzforum offers fee-based continuing education programs for companies and individuals, covering leadership development (INlead, Führungskräfteentwicklung), sustainability management (Transformationsmanager:in für Nachhaltigkeit, e-learning, inhouse seminars), and diversity & inclusion (Diversity Manager:in, AEVO preparation). It also rents a certified sustainable event venue with 14 rooms across 800+ m² in central Berlin, accommodating meetings, conferences, and workshops for 16 to 120 people.

Product overview

frizzforum is a professional training and event venue brand operated by FORUM Berufsbildung e.V. (a nonprofit established in 1986). Its product portfolio centers on five core areas: (1) leadership development through the INlead program (12-module development program for new leaders); (2) sustainability management training including the 'Transformationsmanager:in für Nachhaltigkeit' qualification and 'Nachhaltigkeit im Unternehmen integrieren' e-learning; (3) diversity and inclusion training leading to a 'Diversity Manager:in' qualification; (4) event venue rental with 14 rooms across a 800+ m² sustainable venue in Berlin (Small, Medium, Large, Plenum, Rooftop Terrace), certified by Sustainable Berlin; and (5) regular frizzforum meetups combining talks, workshops, and networking on sustainability, leadership, diversity, and digital transformation. Training formats include in-person, online, e-learning, and in-house options.

Differentiator

Problem solved

Functional benefit

Products and services

• INlead — Leadership Development Program A 12-module leadership development program for new and aspiring managers, designed to strengthen leadership personality, self-efficacy, and sustainable team leadership. Delivered in-person at the frizzforum venue. Targeted at companies investing in leadership pipeline development and individual managers seeking structured qualification.
• Transformationsmanager:in für Nachhaltigkeit (Sustainability Transformation Manager Qualification) A 6-month part-time professional qualification for sustainability transformation management, covering strategic competencies and practical application. Priced at €3,200 total, delivered in-person starting October 2026. Targeted at sustainability officers, ESG managers and HR leaders building internal sustainability capacity.
• Diversity Manager:in Qualification Program A professional qualification for managing diversity and inclusion in organizations, delivered online and in-person. Priced at €2,499 with sessions starting 14 October 2026. Targeted at HR, People & Culture, and dedicated DEI leaders.
• Nachhaltigkeit im Unternehmen integrieren (Sustainability E-Learning) A self-paced e-learning course teaching how to integrate sustainability into company operations. Available immediately at €99. Targeted at individuals and small teams seeking a low-cost introduction to corporate sustainability integration.
• Raumvermietung (Event Venue Rental) Rental of a certified sustainable event venue in central Berlin with over 800 m² across 14 rooms, accommodating 16 to 120 persons. Includes Small (35 m²), Medium (52 m²), Large (59 m²), Plenum (131 m², up to 120 persons) and Rooftop Terrace (120 m²) spaces with optional catering, AV, and hybrid technology add-ons. Certified as a sustainable event venue since 2024 by Sustainable Meetings Berlin (aligned with GSTC standards).
• Führungskräfteentwicklung (Leadership Development Trainings) Modular leadership development training covering role formation, team leadership, communication, conflict resolution, change management, labor law awareness, resilience building, and agile methods. Available as in-person, online, or in-house corporate training. Targeted at companies seeking to upskill managers and teams.
• AEVO Preparation Training (Ausbildereignungsprüfung) Preparation training for the IHK trainer qualification exam (Ausbildereignungsverordnung / AEVO). Available in 1-day to 5-day formats, delivered in-person, online, or in-house. Targeted at professionals seeking formal trainer qualification in Germany.
• Inhouse Sustainability Strategy Seminar A customized in-house seminar for developing a corporate sustainability strategy. Delivered at the client's premises and tailored to the company's specific context. Targeted at companies that need a structured, customized sustainability strategy workshop for their leadership or sustainability teams.

Quantifiable outcome

• 68% of SMEs consider the sustainability manager profession important (YouGov 2022 study)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Visit Berlin Convention Office / Sustainable Meetings BerlincoreStrategic or Co-development Partnerfrizzforum is certified as a sustainable event venue by the Visit Berlin Convention Office's Sustainable Meetings Berlin initiative, which is recognized by the Global Sustainable Tourism Council (GSTC). This partnership provides credibility for frizzforum's sustainability claims and positions it in Berlin's official MICE (Meetings, Incentives, Conventions, Exhibitions) ecosystem.
• Berlin Event Network (BEN) e.V.minorGTM or Marketing Partnerfrizzforum is a member of the Berlin Event Network (BEN) e.V., a professional network for event and meeting planners in Berlin, supporting mutual referrals and industry collaboration.
• Purple TuesdayminorStrategic or Co-development Partnerfrizzforum is a sponsor of Purple Tuesday, a UK-based initiative focused on improving accessibility for disabled consumers, demonstrating its commitment to accessibility and inclusion.
• Novatopia (Sarah Schulze Darup)minorStrategic or Co-development PartnerExternal trainer/facilitator for sustainability management webinars and workshops. frizzforum co-hosts digital events with Novatopia on topics such as strategic sustainability planning and SDG-Check methodology.
• guud (Alina Friedrichs)minorStrategic or Co-development PartnerExternal speaker for frizzforum meetup events, contributing sessions on sustainability motivation and organizational engagement.
• B Lab Europe gGmbHminorStrategic or Co-development PartnerExternal speaker at frizzforum meetup on B Corp certification and 'business as a force for good'. frizzforum hosts B Lab representatives for educational events on sustainable business models.
• Step-Byte-Service GmbHminorImplementation/ SI/ Consulting PartnerWebsite development and technical maintenance provider for frizzforum's website, based in Berlin.
• OML Direktmarketing und Logistik GmbH & Co. KGminorChannel Partner/ Reseller/ DistributorService provider for postal mailing campaigns (direct mail) used by frizzforum for offline marketing communications.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ESMT Berlin: Berlin-based business school offering executive education, leadership programs, and corporate training with a strong focus on sustainability, digital transformation, and management. Operates in the same Berlin ecosystem with similar executive education and ESG training offerings.
• DEKRA Akademie: German training and certification provider offering professional qualification programs including IHK AEVO preparation, sustainability, and vocational training. Comparable for the vocational/certification training offering (notably AEVO prep, which frizzforum also offers) and enterprise customer base.
• TÜV Rheinland Akademie: German certification and professional training arm of TÜV Rheinland offering sustainability, quality management, and leadership courses. Comparable as a German professional training and certification provider serving enterprise customers across sustainability and management topics.
• Spreespeicher: Berlin event venue on the Spree river hosting conferences, corporate events, and cultural functions with multiple rooms and large event capacity. Closely comparable as a Berlin event/venue rental business targeting similar B2B event planners.
• Forum Institut für Management: Germany-based professional training provider offering seminars and certifications across management, compliance, sustainability, and leadership themes. Directly comparable for the modular, in-person certification program format and enterprise customer base.
• Radialsystem: Berlin cultural and event venue offering flexible spaces for conferences, meetings, and corporate events. Comparable for the multi-room Berlin event venue rental business serving enterprise and event-organizer customers.
• Haufe Akademie: One of Germany's largest corporate training providers, offering professional development programs across leadership, HR, finance, and sustainability topics. Directly comparable to frizzforum's modular training business and target enterprise customers in the German DACH market.
• Heimathafen Neukölln: Berlin event venue in Neukölln hosting conferences, corporate meetings, and cultural events with multiple configurable spaces. Comparable for the Berlin venue rental side of frizzforum's business and shared enterprise/event planner customer base.
• Quadriga Media: Berlin-based professional training, conference, and event organizer focused on communication, politics, and management topics. Closely comparable for its combined training-plus-events model in central Berlin and similar B2B customer base.
• GRI Germany: Germany office of the Global Reporting Initiative, providing sustainability reporting training, GRI Standards certification, and capacity building for sustainability professionals. Directly comparable as a sustainability training and certification provider operating in the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/frizzforum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about frizzforum