Monte-Carlo SBM

What Monte-Carlo SBM does

Monte-Carlo Société des Bains de Mer (SBM) is an integrated luxury hospitality and gaming operator founded in 1863 by Sovereign Ordinance of Prince Charles III and headquartered at Place du Casino, Monaco. The group operates across four primary verticals: gaming (Casino de Monte-Carlo, Casino Café de Paris), accommodation (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Beach, Monte-Carlo Bay Hotel & Resort, and Méridien Beach Plaza, plus the upcoming Monte-Carlo One Courchevel), gastronomy (30+ restaurants and bars, six of which are Michelin-starred for a total of 10 stars), and wellness and entertainment (Thermes Marins Monte-Carlo spanning 7,000 m², Jimmy'z Monte-Carlo, Salle des Étoiles, and the Opéra de Monte-Carlo). It also operates the One Monte-Carlo retail complex and a residential portfolio of apartments and villas with hotel services.

SBM serves ultra-high-net-worth individuals, premium leisure travelers, corporate and MICE clients, and gaming patrons, with demand sourced primarily from European markets and growing flows from the Middle East, Asia, and North America. Its revenue model is built on the integrated resort concept: gaming contributes roughly one-third of activity, with the balance distributed across rooms, F&B, wellness, entertainment, retail, and residential. Pricing is bespoke and quote-based for premium offerings; there is no public tier structure. The company is publicly traded on the Monaco Stock Exchange under ticker MC, is the largest private employer in the Principality of Monaco, and works with more than 2,900 suppliers, including 600+ Monaco-based and roughly 1,800 France-based businesses, making it a significant economic anchor for the region.

The business is highly asset-heavy and brand-driven, with revenue anchored to landmark heritage properties that are difficult or impossible to replicate. Distribution is direct (own channels, luxury travel trade) supplemented by partnerships such as the 2017 alliance with Galaxy Entertainment Group. Recent strategic posture emphasizes (i) product reinvestment across F&B, wellness, and lifestyle venues, (ii) selective international expansion (Courchevel 2027, Casino at Sea with Crystal Cruises from 2024), and (iii) focus on the core Monaco resort following the 2022 divestiture of its Betclic Everest Group stake.

Name

Monte-Carlo SBM

Legal name

Monte-Carlo Société des Bains de Mer

Website

https://fr.montecarlosbm-corporate.com

Company type

Public

Founded year

1863

Operating status

Operating

Headcount range

1–10 employees

Short description

Monte-Carlo Société des Bains de Mer (SBM) is an integrated luxury hospitality and gaming operator, founded in 1863, running casinos, hotels, Michelin-starred restaurants, and wellness facilities in Monaco, serving ultra-high-net-worth travelers, gaming patrons, and corporate clients.

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Resort

NAICS

Casino Hotels (72112), Casino Hotels (721120)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Luxury Casino Hotels (THAGAJAI), Destination Casino Hotels (THAGAJAC), Convention & Events Casino Hotels (THAGAJAK), Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Luxury hospitality
• Casino gaming
• Five-star hotels
• Michelin-starred dining
• Wellness and spa

Headquarters

HQ city

Monte-carlo, Monte Carlo

HQ country

Monaco

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Gaming/Casinos: Casino operations including Casino de Monte-Carlo and Casino Café de Paris, representing approximately one-third of group activity. Traditional table games and modern slot machines.
2. Hotel Operations: Five-star hotels (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Beach) and four-star Monte-Carlo Bay Hotel & Resort with residential offerings
3. Gastronomy: 30+ restaurants and bars including six Michelin-starred restaurants generating food and beverage revenue across the resort
4. Wellness and Spa: Thermes Marins Monte-Carlo spanning 7,000m2, Monte-Carlo Beach Club spa, and Monte-Carlo Bay Hotel & Resort spa facilities
5. Entertainment: Jimmy'z Monte-Carlo nightclub, La Rascasse, COYA Monte-Carlo, Buddha-Bar Monte-Carlo, Salle des Etoiles, and event venues
6. Retail and Shopping: Monte-Carlo Shopping at One Monte-Carlo with luxury brand tenants and commercial space rentals
7. Rental and Residential: Long-term apartment rentals with hotel services including One Monte-Carlo (37 apartments), Résidences du Balmoral (6 apartments), Villas du Sporting (3 villas), and Monte-Carlo Bay residences (24 apartments)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Monte-Carlo SBM operates an integrated luxury resort conglomerate in Monaco encompassing casino gaming (Casino de Monte-Carlo and Casino Café de Paris), five-star and four-star hotels (Hôtel de Paris, Hôtel Hermitage, Monte-Carlo Beach, Monte-Carlo Bay), Michelin-starred gastronomy (10 stars across 6 restaurants), wellness facilities (Thermes Marins Monte-Carlo spanning 7,000 m²), entertainment venues (Jimmy'z, Salle des Etoiles), retail shopping, and luxury residential apartments. The group holds the exclusive gaming privilege in Monaco granted by Sovereign Ordinance since 1863.

Product overview

Monte-Carlo Société des Bains de Mer (S.B.M.) operates as a luxury integrated resort conglomerate in Monaco, holding the exclusive gaming privilege since 1863. The company's diversified portfolio consists of: CASINO operations (Casino de Monte-Carlo and Casino Café de Paris with nearly 400 slot machines); HOTELS (three five-star properties—Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Beach—and one four-star property—Monte-Carlo Bay Hotel & Resort—with Monte-Carlo One Courchevel opening in 2027); GASTRONOMY (approximately 30 restaurants and bars including six Michelin-starred venues—Louis XV-Alain Ducasse***, L'Abysse Monte-Carlo**, Le Blue Bay**, Le Grill*, Pavyllon Monte-Carlo*, and Elsa*—totaling 10 Michelin stars, making it the world's most starred resort as of 2025); WELLNESS (Thermes Marins Monte-Carlo spanning 7,000 m2, two spas at Monte-Carlo Beach and Monte-Carlo Bay, plus 2025 SPA Clarins & myBlend partnership); ENTERTAINMENT (Jimmy'z Monte-Carlo nightclub, Salle des Etoiles concert hall, Opéra de Monte-Carlo, COYA Monte-Carlo, Buddha-Bar Monte-Carlo, New Moods, La Rascasse, Selva Monte-Carlo, Maona Monte-Carlo, and events including Monte-Carlo Summer Festival, Monte-Carlo Jazz Festival, Gala de la Croix-Rouge, and Bal de la Rose); SHOPPING (One Monte-Carlo complex and Monte-Carlo Shopping arcade); RESIDENTIAL (Villa La Vigie, Résidences du Balmoral, Villas du Sporting, and 37 apartments at One Monte-Carlo); and SPECIALTY VENUES (Monte-Carlo Cigar Club opened 2025, Les Caves de l'Hôtel de Paris wine cellars). The group also developed international casino operations at sea aboard Crystal Cruises ships in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Louis XV – Alain Ducasse à l'Hôtel de Paris: Three-Michelin-starred flagship gastronomic restaurant at Hôtel de Paris Monte-Carlo, operated by chef Alain Ducasse.
• Rolex Monte-Carlo Masters
• Monte-Carlo Shopping
• Monte-Carlo Summer Festival
• Monte-Carlo Jazz Festival
• Thermes Marins Monte-Carlo
• Hôtel des Connaisseurs

Products and services

• Casino de Monte-Carlo Historic flagship casino at Place du Casino offering prestigious and diversified table games including French roulette, English roulette, blackjack, and punto banco. Founded in 1863 and built by architect Charles Garnier.
• Casino Café de Paris Monte-Carlo Modern and dynamic casino at Place du Casino featuring approximately 400 slot machines as of 2025. Open 24 hours and operating as the casual gaming counterpart to the historic Casino de Monte-Carlo.
• Hôtel de Paris Monte-Carlo Five-star luxury hotel and flagship property of the resort since 1863, featuring the Suite Rainier III and multiple Michelin-starred restaurants including Louis XV – Alain Ducasse.
• Hôtel Hermitage Monte-Carlo Five-star Belle Epoque luxury hotel known as Hôtel des Connaisseurs, featuring Diamond Suites and fine dining establishments including Pavyllon Monte-Carlo and L'Abysse Monte-Carlo.
• Monte-Carlo Beach Five-star seaside hotel in Roquebrune-Cap-Martin including Olympic pool, private beach, spa, and sports facilities including padel courts.
• Monte-Carlo Bay Hotel & Resort Four-star hotel and resort on the Larvotto peninsula featuring unique sandy-bottom lagoon, Cinq Mondes spa, and SPA Clarins & myBlend partnership established in 2025.
• Monte-Carlo One Courchevel Five-star hotel property under development in Courchevel 1850 in the French Alps, planned for opening end of 2027 to expand the luxury resort portfolio.
• Louis XV – Alain Ducasse à l'Hôtel de Paris Three-Michelin-starred gourmet restaurant at Hôtel de Paris Monte-Carlo, led by Chef Alain Ducasse, contributing to the resort's status as the world's most starred resort.
• L'Abysse Monte-Carlo Two-Michelin-starred Japanese sushi restaurant at Hôtel Hermitage Monte-Carlo, a collaboration between Yannick Alléno and Yasunari Okazaki.
• Le Blue Bay Marcel Ravin Two-Michelin-starred restaurant at Monte-Carlo Bay Hotel & Resort led by Chef Marcel Ravin.
• Marlow British-style restaurant located in the Mareterra district, opened in 2025 and recognized by Prix Versailles 2026 among the world's most beautiful restaurants.
• Thermes Marins Monte-Carlo Thermal spa facility spanning approximately 7,000 m² featuring seawater pool from 77m depth, hammams, jacuzzi, fitness center, and personalized wellness programs. Operational since 1995.
• SPA Clarins & myBlend at Monte-Carlo Bay Spa partnership at Monte-Carlo Bay Hotel & Resort with Clarins and myBlend brands, established in 2025 as part of the resort's premium wellness offering.
• Jimmy'z Monte-Carlo Iconic nightclub at Sporting Monte-Carlo, having celebrated 50 years of operations in 2024.
• Salle des Étoiles Monte-Carlo Concert hall at Sporting Monte-Carlo hosting major events including the Monte-Carlo Summer Festival and Monte-Carlo Jazz Festival.
• One Monte-Carlo Residences Mixed-use complex with 37 prestige apartments ranging from 2-room to 6-bedroom triplex with private terrace and pool, including a luxury shopping arcade.
• Casino de Monte-Carlo at Sea Casino operations aboard Crystal Serenity and Crystal Symphony cruise ships launched in 2024 in partnership with Crystal Cruises, representing the first international expansion of Monte-Carlo SBM's gaming expertise.
• Monte-Carlo Summer Festival Major summer entertainment festival at Salle des Étoiles and Sporting Monte-Carlo featuring rock, pop, electro, and jazz performances.
• Monte-Carlo Jazz Festival Annual jazz festival held at Sporting Monte-Carlo venues.
• Monte-Carlo Cigar Club Ultra-exclusive cigar club opened May 28, 2025 in the historic offices of François Blanc, founder of Société des Bains de Mer, in partnership with Dominique London.
• Programme de fidélité My Monte-Carlo Loyalty program for the resort's customers across the group's hotels, restaurants, casinos, and entertainment venues.

Quantifiable outcome

• 10 Michelin stars across 6 restaurants as of 2025
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered minor, core, major and flagship.

• Be Safe MonacominorStrategic or Co-development Partner · 1 January 2026Partnership renewed for the third consecutive year for responsible nightlife initiatives, promoting safe and serene evenings at Monte-Carlo venues.
• SPA Clarins & myBlendcoreStrategic or Co-development Partner · 1 January 2025Monte-Carlo Bay Hotel & Resort signed partnership with SPA Clarins & myBlend for wellness services, adding to the resort's spa offerings alongside Cinq Mondes at other properties.
• Decorté (Kose Corporation)minorStrategic or Co-development Partner · 1 January 2025Japanese cosmetics brand Decorté installed at Thermes Marins Monte-Carlo, providing high-end skincare products for spa treatments.
• Mr. GoodfishminorStrategic or Co-development Partner · 1 January 2025Three Monte-Carlo SBM establishments joined the Mr. Goodfish program, committed to sustainable seafood and responsible sourcing.
• EHL Hospitality Business SchoolcoreStrategic or Co-development Partner · 1 January 2025Monte-Carlo SBM and EHL Hospitality Business School united to train future hospitality talents, supporting education and talent development in the luxury hospitality sector.
• JacquemusminorStrategic or Co-development Partner · 1 January 2025French fashion brand Jacquemus returning to Monte-Carlo Beach for summer collaborations, bringing high-fashion sensibility to the beach club experience.
• IBELIVminorStrategic or Co-development Partner · 1 January 2025Exclusive fashion collection collaboration for summer 2025, bringing contemporary design to Monte-Carlo's luxury lifestyle offering.
• La Croix-Rouge MonégasquecoreStrategic or Co-development Partner · 1 January 2025Ongoing partnership with Monaco Red Cross for gala events and charitable initiatives, including the annual Gala de la Croix-Rouge monégasque.
• Crystal CruisesmajorStrategic or Co-development Partner · 1 January 2024For the first time in its history, Monte-Carlo SBM exported its expertise internationally by opening two 'Casino de Monte-Carlo' gaming rooms aboard Crystal Serenity and Crystal Symphony cruise ships.
• Dominique LondoncoreStrategic or Co-development Partner · 1 January 2024Partnership to create an ultra-exclusive cigar club at Monte-Carlo, with Monte-Carlo Cigar Club opening in 2025 in the historic offices of François Blanc, founder of SBM.
• D.ream InternationalminorStrategic or Co-development Partner · 1 January 2024Agreement to develop together a new restaurant concept, expanding SBM's culinary portfolio through international restaurant development expertise.
• Simone ZanoniminorStrategic or Co-development Partner · 1 January 2024Chef Simone Zanoni investing in La Vigie Zanoni Monte-Carlo, bringing his culinary expertise to this historic Monte-Carlo institution.
• Monte-Carlo One Courchevel (Courchevel 1850)majorStrategic or Co-development Partner · 1 October 2023SBM finalized acquisition of a hotel establishment in Courchevel 1850, expanding the luxury resort portfolio to the French Alps. Opening planned for end of 2027 as a five-star property.
• Galaxy Entertainment GroupflagshipStrategic or Co-development Partner · 1 March 2017Strategic partnership between Monte-Carlo SBM and Galaxy Entertainment Group, a major Asian gaming and hospitality operator, for potential international development projects.
• RolexflagshipStrategic or Co-development Partner · 1 January 1863Long-standing partnership between Rolex and Monte-Carlo SBM, sharing values of excellence, precision, and timeless elegance. Rolex accompanies major events worldwide, aligning with Monte-Carlo's prestigious positioning. The partnership exemplifies a common pursuit of excellence where tradition meets modernity.
• AS Monaco Football ClubcoreStrategic or Co-development PartnerTraditional partner of major sports competitions in Monaco, supporting the AS Monaco Football Club and other sporting events in the Principality.
• Automobile Club de MonacoflagshipStrategic or Co-development PartnerPartnership for prestigious Monaco events including Monte-Carlo Rally, Formula 1 Monaco Grand Prix, Grand Prix Historique, and Formula E races.
• Yacht Club de MonacocoreStrategic or Co-development PartnerPartnership supporting Monaco's yachting cluster and marine lifestyle community, aligning with the Principality's maritime heritage.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Crown Resorts: Australian operator of Crown Melbourne, Crown Perth and Crown Sydney — luxury integrated casino resorts with premium hotels, restaurants and entertainment. Comparable in operating high-end integrated casino resort destinations anchored by gaming.
• Wynn Resorts: US-listed luxury integrated casino resort operator with flagship properties in Las Vegas and Macau. Wynn's ultra-luxury positioning, Michelin-caliber F&B, and emphasis on UHNW service closely mirror SBM's brand and operating model.
• Caesars Entertainment: US-listed operator of Caesars Palace, Bellagio and other integrated casino resorts. Comparable in operating multi-property casino resort portfolios with hotels, dining, entertainment and loyalty programs (Caesars Rewards vs. My Monte-Carlo).
• Genting Group: Malaysian-listed operator of Resorts World integrated casino resorts across Malaysia, Singapore, US and the Bahamas. Directly comparable as a globally diversified integrated casino resort operator with luxury hotels, gaming and entertainment.
• Las Vegas Sands: Owner of Marina Bay Sands and previously The Venetian/Sands Macao. Operates large-scale integrated casino resorts combining luxury hotels, gaming, dining and entertainment, comparable in business model to SBM's integrated resort operations.
• Galaxy Entertainment Group: Hong Kong-listed operator of Galaxy Macau and integrated resort properties in Asia. Galaxy is both SBM's strategic partner (since 2017) and the closest comparable in luxury integrated-resort gaming, with overlapping expertise in casino operations, premium F&B and large-scale resort management.
• MGM Resorts International: US-listed operator of Las Vegas Strip integrated resorts (Bellagio, MGM Grand, Aria) and international properties including MGM Macau. Comparable in operating multi-segment luxury casino resorts with hotel, dining, entertainment and wellness components.

Broad incumbents

• Mandarin Oriental Hotel Group: Hong Kong-listed luxury hotel group operating five-star properties globally (including Monaco area). Comparable as a luxury hospitality operator targeting UHNW travelers, but does not operate casinos — so a broader incumbent rather than direct casino competitor.

Emerging players

• Compagnie des Alpes: French-listed operator of leading ski resorts (including Courchevel-related domains) and theme parks. Directly relevant given SBM's 2023 acquisition of Monte-Carlo One Courchevel (opening end-2027), making it a comparable in the target Alpine luxury geography.

Regional players

• Groupe Barrière: French family-owned operator of luxury hotels (Hôtel Barrière Le Fouquet's, Normandy, Royal Deauville) and casinos across France. Comparable in combining five-star French hospitality with casino operations, though focused on a different geography from Monaco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/monte-carlo-sbm

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monte-Carlo SBM