Frogale Lumber Supply

Name

Frogale Lumber Supply

Legal name

Frogale Lumber Supply

Website

https://frogalelumber.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Frogale Lumber Supply is a family-owned lumber and building materials distributor founded in 1964 in Winchester, Virginia, serving professional builders, contractors, and homeowners across the Tri-State Area via a single retail location, local delivery, and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Lumber and Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

akta.pro secondary industries

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD)

Keywords

• Lumber supply
• Building materials
• Construction supplies
• Decking products
• Millwork products

Headquarters

HQ city

Winchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lumber and Building Materials Sales: Primary revenue from selling lumber, engineered wood, plywood, OSB, treated wood, decking materials, doors, windows, millwork, hardware, and building materials to builders, contractors, and homeowners. Products sold at individual unit pricing (per piece or per linear foot).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Frogale Lumber Supply is a family-owned retailer and distributor of lumber, engineered wood, plywood, OSB, decking, doors, windows, millwork, and building hardware based in Winchester, Virginia. The company sells these products via an e-commerce storefront with builder accounts that unlock unique pricing, an online quote request system, and a customer pricing tool that allows markups to be shared directly with end customers. Local delivery is provided to job sites throughout the Tri-State Area.

Product overview

Frogale Lumber Supply is a family-run lumber and building materials distributor based in Winchester, VA, serving the Tri-State Area for over 60 years. The company operates as a traditional e-commerce-enabled building supply store offering a comprehensive portfolio organized into six main departments: Lumber & Panels (including dimensional SPF lumber, treated wood, cedar, hem-fir, and engineered wood products like LVL and TJI joists), Plywood & OSB (CDX plywood, OSB sheathing, specialty plywoods, and MDF), Building Materials (hardware, fasteners, Tyvek house wrap, roofing underlayment, and insulation), Doors & Windows (interior hollow-core doors, exterior doors, and windows from Andersen, Marvin, Masonite, and other manufacturers), Moulding & Trim (finger joint primed moulding, PVC trim boards, and Boral composite trim), and Decking & Railing (TimberTech and Trex composite decking, AZEK PVC decking, and railings). The company provides quote request functionality for builders to access custom pricing, offers local delivery to job sites, and accepts online payments via credit card. Notable brand partnerships include US Lumber, Weyerhaeuser, TimberTech, Trex, AZEK, BlueLinx, Boral, DuPont/Tyvek, Simpson Strong-Tie, Marvin Windows, Andersen Windows, MI Windows, Masonite, and Thermatru.

Differentiator

Problem solved

Functional benefit

Products and services

• Lumber Dimensional lumber including SPF (Spruce-Pine-Fir), MCA pressure-treated wood, Cedar, Hem-Fir, and Pine in sizes ranging from 1x4 to 6x6 for construction and outdoor applications. Sold to professional builders, contractors, and homeowners.
• Engineered Wood Structural engineered wood products including LVL (Laminated Veneer Lumber) Microllam beams, TJI I-joists, and I-Level Rim Board for load-bearing construction applications.
• Plywood and OSB Sheet goods including CDX plywood, OSB (Oriented Strand Board) in multiple thicknesses, specialty plywoods, MDO (Medium Density Overlay), and MDF (Medium Density Fiberboard) panels for sheathing and finish applications.
• Building Materials Construction materials including hardware, Tyvek house wrap and weatherization products, roofing underlayment, foam insulation, construction adhesives, and fasteners.
• Doors Interior and exterior doors including hollow-core colonist panel doors, wood screen doors, pocket door frames, and related door hardware and accessories.
• Moulding and Trim Interior finishing trim including finger joint primed moulding, PVC trim boards, handrails, Boral composite trim, and shelving components for interior finishing applications.
• Composite Decking Low-maintenance composite decking from TimberTech and Trex, including deck boards, railings, post sleeves, and accessories in PVC and composite materials for outdoor deck construction.
• Hardware and Tools Construction hardware and tools including fasteners (Cortex, Paslode, Senco), connectors (Simpson Strong-Tie), power tools (Milwaukee, Bostitch), and specialized deck fastening systems.
• Millwork Architectural millwork including trimboards in pine, radiata pine, primed pine, and PVC materials in various dimensions for exterior and interior trim applications.
• Delivery Service Local delivery service for supplies and orders to job sites in the Tri-State Area, with rates available by contacting store staff.
• Online Payment Service Secure online payment service for outstanding invoices, accepting American Express, Discover, Mastercard, and Visa credit cards. Debit cards are not supported and credit card payments are limited to under $10,000.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• TimberTechcoreTechnology or IntegrationTimberTech is one of the world's leading manufacturers of durable, low-maintenance, high quality capped and traditional wood-plastic composite decking, railing and fastening solutions. Their products cover over 55 countries on 6 continents. Frogale stocks TimberTech Terrain products including decking boards in Brown Oak and Silver Maple colors.
• Trex Decking & Railing SolutionscoreTechnology or IntegrationTrex is the world's largest manufacturer of high-performance eco-friendly wood-alternative decking and railing with more than 25 years of product experience. Trex products are made from more than 95% recycled materials. Frogale stocks Trex Select product line including decking boards and fascia.
• Andersen WindowscoreTechnology or IntegrationAndersen is a leading window and door manufacturer trusted by more builders than any other brand according to 2014 Hanley Wood Brand Perception Study. Offers high-performing, dependable products with exceptional service for better light, comfort, security and energy efficiency.
• Azek ExteriorscoreTechnology or IntegrationAZEK offers top-of-the-line exterior building products made with the contractor, homeowner, and building material channel in mind. Products stand out in quality, durability, and beauty. Frogale stocks AZEK PVC decking and porch products.
• DuPont / TyvekcoreTechnology or IntegrationDuPont Tyvek provides protective barrier products for building envelope applications. Tyvek has been providing protection for almost 50 years with tough, durable spunbonded olefin sheet products. Frogale stocks Tyvek house wrap products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, windows, and exterior building products in North America, broadly comparable as a specialty building products distributor to professional contractors.
• Lowe's: Lowe's is the second-largest US home improvement retailer carrying lumber, building materials, doors, windows, and decking — a broad incumbent competitor for both Frogale's DIY and pro customer segments.
• BMC Stock Holdings: BMC is a major national provider of building products, services, and solutions for new construction, repair, and remodel serving professional builders, with deep overlap in lumber, trusses, and components categories where Frogale competes.
• BlueLinx Holdings: BlueLinx is one of the largest distributors of building products in North America with over 10,000 customers, serving as both a Frogale supplier (listed as a Core/Minor partner) and a comparable specialty building materials wholesaler.
• The Home Depot: Home Depot is the largest home improvement retailer in the US, selling lumber, building materials, and the same categories Frogale offers — a broad incumbent with overlapping product range but a fundamentally different pro-vs-DIY mix.

Direct peers

• 84 Lumber: 84 Lumber is a national chain of lumber yards and building material suppliers serving professional builders and DIY customers with framing lumber, engineered wood, windows, doors, and trusses — a directly comparable model to Frogale at much larger scale.
• US Lumber: US Lumber is a leading specialty building materials distributor in the Southeast and Mid-Atlantic (headquartered in Atlanta), directly comparable to Frogale in geography and product mix — and listed as a Frogale supplier partner.
• McCoy's Building Supply: McCoy's is a family-owned, employee-focused lumber and building materials retailer operating stores across the South-Central US, serving professional builders and homeowners with lumber, trusses, windows, doors, and specialty building products — directly comparable regional/super-regional lumber yard model.
• Lansing Building Products: Lansing is a wholesale distributor of exterior building products (siding, trim, windows, doors, decking) serving professional contractors, comparable as a specialty distributor carrying overlapping premium brand lines such as TimberTech, AZEK, and Boral.
• Stock Building Supply / SRS Distribution: SRS Distribution is a privately held wholesale distributor of roofing, building products, and specialty items serving professional contractors across the US, comparable as a specialty building materials distributor serving pro builders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frogale-lumber-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frogale Lumber Supply