Frog Level Brewing Company
Frog Level Brewing Company is a privately held microbrewery and taproom in downtown Waynesville, NC, serving 21 taps of craft beer and pub fare to locals and tourists, with on-site event spaces and a sister brand, 7 Clans Brewing.
- Company typePrivate
- Founded2011
- HeadquartersWaynesville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Frog Level Brewing Company does
Frog Level Brewing Company is a privately held, founder-owned microbrewery and taproom operating from a single location at 56 Commerce Street in downtown Waynesville, North Carolina. Established in 2011 by Clark Williams (a retired U.S. Marine Corps / Operation Iraqi Freedom veteran) and Jenny Williams (a retired U.S. Navy Nurse Corps Commander), the company was the first craft brewery in Haywood County and is currently staffed by approximately 7 employees, including Brewmaster Matthew Norman. The core product surface is a 21-tap draft system offering flagship beers such as Salamander Slam IPA, Nutty Brunette, Hopscotch Ale, and Bug-Eyed Stout, alongside rotating and seasonal selections, paired with a full pub-fare kitchen (FLB Kitchen) operating daily from 11:30 am. The brewery also runs a Tuesday Experimental Series tapping from 5-gallon tanks and serves as the production facility and test kitchen for its sister brand 7 Clans Brewing.
The business model is exclusively direct-to-consumer: there is no wholesale or off-premise distribution, and revenue is generated through on-premise beer and food sales, retail merchandise, gift cards, and venue rentals (The Green Room at $400 per 4-hour block and The LINESIDE, a nearly 4,000-square-foot multi-use space). Go-to-market is anchored on a creekside outdoor beer garden and music venue hosting live music from spring through fall, supported by Facebook-led event marketing, a website, community festival participation (including The Whole Bloomin' Thing Spring Festival), and partnerships with Adamas Entertainment and the Frog Level Merchants Association. Customer segments are horizontal and largely undifferentiated: a mix of downtown Waynesville locals, tourists, private event organizers, and live-music patrons, with no enterprise accounts or recurring B2B contracts identified.
Frog Level Brewing Company firmographics
Firmographics- Name
- Frog Level Brewing Company
- Legal name
- Frog Level Brewing
- Website
- https://froglevelbrewing.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frog Level Brewing Company is a privately held microbrewery and taproom in downtown Waynesville, NC, serving 21 taps of craft beer and pub fare to locals and tourists, with on-site event spaces and a sister brand, 7 Clans Brewing.
- Ownership category
- akta.pro rank
Frog Level Brewing Company industry classification
Industry- Product category
- Craft Brewery
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industry
- Microbreweries & Craft Breweries (THAFALAC)
Keywords
Where Frog Level Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Waynesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frog Level Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Taproom Beer Sales: Direct-to-consumer sales of craft beers brewed on-site for on-premises consumption. Flagship beers include Salamander Slam IPA, Nutty Brunette, Hopscotch Ale, Bug-Eyed Stout, and rotating seasonal offerings.
- Food Service: Full kitchen serving pub fare including appetizers, sandwiches, tacos, wings, salads, and kids' menu items. Kitchen operates daily from 11:30am, closing one hour before the taproom.
- Gift Cards and Retail: Sale of gift cards and retail merchandise. Gift cards can be used on beer, food, and any Frog Level Brewing purchase.
- Event Space Rental: Rental of private event spaces including The Green Room (4-hour rental for $400) and The Lineside (multi-use venue for various events). Additional revenue from bartender services and catering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appetizers and Shareables |
| Unit Pricing | Pay-as-you-go | Sandwiches and Meals |
| Unit Pricing | Pay-as-you-go | Kids Menu |
| One time/ perpetual license | Pay-as-you-go | The Green Room Event Space |
| Unit Pricing | Pay-as-you-go | Craft Beers on Tap |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Frog Level Brewing Company product offering
Product offeringCore offering
Frog Level Brewing Company operates a microbrewery and taproom serving craft beer across 21 taps, paired with pub-style food. The business also rents out event spaces — The LINESIDE and The Green Room — and hosts live music, private events, weddings, and corporate gatherings. A sister brand, 7 Clans Brewing, is also produced at the facility.
Product overview
Frog Level Brewing Company operates as a working micro-brewery and taproom in Downtown Waynesville, North Carolina. The company offers craft beer across 21 taps (including flagship beers like Salamander Slam IPA, Nutty Brunette, Hopscotch Ale, and Bug-Eyed Stout, plus rotating seasonal offerings), paired with a full food menu from FLB Kitchen serving pub fare favorites. The business also provides event venue rentals through two spaces: The LINESIDE (a 4,000 sq ft multi-use venue for private events and concerts) and The Green Room (a private event space). Frog Level serves as the production facility and test kitchen for its sister brand, 7 Clans Brewing.
Differentiator
Problem solved
Functional benefit
Brands
- 7 Clans Brewing: A sister brand for which Frog Level Brewing serves as the production facility and test kitchen.
Products and services
- Craft Beer (21 Taps)
Quantifiable outcome
- First brewery established in Haywood County, North Carolina
Companies that use Frog Level Brewing Company
Customer profileSegments3 records
Ideal customer profiles3 records
Frog Level Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Frog Level Brewing Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- 7 Clans BrewingcoreFrog Level Brewing serves as the production facility and test kitchen for their sister brand, 7 Clans Brewing. This close operational relationship indicates shared brewing operations, recipe development collaboration, and potentially unified brand management.
- Adamas EntertainmentminorPartnership with Adamas Entertainment to offer monthly concerts featuring talent from Western North Carolina and beyond, as well as state-of-the-art production for events at The Lineside venue.
- Frog Level Merchants AssociationminorCollaborative partnership with the Frog Level Merchants Association for community events, including sponsorship of The Whole Bloomin' Thing Spring Festival in the Historic Frog Level District of Waynesville.
- Local Artisans and GrowersminorVendor partnership with local artisans and growers for community events like The Whole Bloomin' Thing Spring Festival, featuring plants, handmade goods, and garden-inspired products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Frog Level Brewing Company competitors and assessment
Company assessmentBroad incumbents
- New Belgium Brewing Company: National craft brewer with a major Asheville, NC taproom and operations. Comparable as a large craft player anchored in the same Western NC market.
- Sierra Nevada Brewing Co. Major craft brewer with a flagship taproom and production facility in Mills River, NC (near Asheville). A large-scale regional incumbent sharing the Western NC craft beer ecosystem.
- Wicked Weed Brewing: Asheville-based craft brewery with a multi-location taproom and restaurant model. Comparable in operating a brewpub-format venue in the regional market competing for the same tourist traffic.
- Highland Brewing Company: Asheville, NC-based established craft brewery with a large taproom and broad distribution. Comparable as a regional Western NC craft brewery with both on-premise and packaged-goods channels.
Direct peers
- Bearwaters Brewing Company: Waynesville, NC-based craft brewery and taproom directly competing with Frog Level in the same small-town mountain market with on-premise beer service and a similar hometown-brewpub positioning.
- Burial Beer Co. Asheville, NC craft brewery with taproom locations emphasizing experimental and seasonal beers. Comparable as a craft brewery with strong taproom identity and rotating/experimental beer program.
- Boojum Brewing Company: Waynesville, NC craft brewery and taproom operating in the same Haywood County market as Frog Level, with overlapping customer base of locals and tourists and a comparable brewpub format.
- Twin Leaf Brewery: Asheville craft brewery and taproom operating a small-batch taproom with a similar neighborhood/brewpub feel and emphasis on flagship and rotating experimental beers.
- Asheville Brewing Company: Asheville-based craft brewery and pizza pub combining on-premise beer with a full food menu — a directly comparable brewpub model in the same regional Western NC market.
Regional players
- Lazy Hiker Brewing Company: Franklin, NC craft brewery and taproom operating in Western NC's mountain region with a similar small-town brewpub model serving locals and tourists in the same geographic corridor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Frog Level Brewing Company social profiles
Digital presenceFrog Level Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frog Level Brewing Company leadership team
Management profileNumber of profiles
Profiles3 records
Frog Level Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frog Level Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frog Level Brewing Company
What does Frog Level Brewing Company do?
Frog Level Brewing Company operates a microbrewery and taproom serving craft beer across 21 taps, paired with pub-style food. The business also rents out event spaces — The LINESIDE and The Green Room — and hosts live music, private events, weddings, and corporate gatherings. A sister brand, 7 Clans Brewing, is also produced at the facility.
Is Frog Level Brewing Company a public or private company?
Frog Level Brewing Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frog Level Brewing Company founded?
Frog Level Brewing Company was founded in 2011. It employs 1 to 10 people.
Where is Frog Level Brewing Company based?
Frog Level Brewing Company is headquartered in Waynesville, United States, in the North America region.
How does Frog Level Brewing Company make money?
Four revenue lines are on record. Taproom Beer Sales are the primary driver. The others are food Service, gift Cards and Retail and event Space Rental.
Who are Frog Level Brewing Company's main competitors?
Broad incumbents on record are New Belgium Brewing Company, Sierra Nevada Brewing Co., Wicked Weed Brewing and Highland Brewing Company. Direct peers are Bearwaters Brewing Company, Burial Beer Co., Boojum Brewing Company, Twin Leaf Brewery and Asheville Brewing Company. Lazy Hiker Brewing Company is listed as a regional player.
Does Frog Level Brewing Company have an API?
No public API is recorded for Frog Level Brewing Company.
What industry is Frog Level Brewing Company in?
Frog Level Brewing Company's product category is Craft Brewery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 312120 and its SIC code is 2082.