Frutas y citricos de mula

What Frutas y citricos de mula does

Frutas y Cítricos de Mula S.C.L. (Frucimu) is a Spanish agricultural cooperative founded in 1988 in Mula, Murcia, that produces, conditions, packages, and commercializes citrus (lemons, oranges, mandarins, grapefruit), stone fruit (peaches, nectarines, apricots, Paraguayo), and almonds under conventional, Zero Residue, and organic formats. The cooperative aggregates output from over 700 farmer partners cultivating 2,500-3,200 hectares in southeastern Spain's Mula microclimate, processing more than 60,000 tonnes annually across a 40,000+ m² facility equipped with 3,500 m² of cold storage chambers, pre-cooling tunnels, and full field-to-shipment traceability. Its customer base consists of B2B wholesale distributors and food retailers across 20+ countries, with 80-90% of production exported and the remainder sold domestically.

Revenue is generated primarily through commercial sales of fresh produce to international buyers via a dedicated commercial team that responds to inquiries within 24 hours, with pricing negotiated on a B2B quote basis. The cooperative's integrated group structure includes Productos Bio (a wholly-owned organic subsidiary established in 2021 with a dedicated 10,000 m² facility) and Agrocorte S.L. (the field-and-harvesting arm, renamed from Frucimu S.L. in late 2025). Ancillary revenue streams include a gas station and agricultural supplies store in Mula, plus member services such as agricultural insurance, technical advisory, pest control, quality control, and fertilization planning. Brands include Torreazul, Baobab, and Torreazul BIO. In 2024-2025, the cooperative liquidated €22.5M to its farmer partners and maintained 630+ stable jobs (99.84% on permanent contracts), with 76% of energy sourced from renewables. International certifications (IFS, BRC, GlobalG.A.P., GRASP, CAERM, Biosuisse, Bee Friendly) underpin access to major European retailer supply chains.

Name

Frutas y citricos de mula

Legal name

Frutas y Cítricos de Mula S.C.L.

Website

https://frucimu.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Frutas y Cítricos de Mula (Frucimu) is a 1988-founded Spanish agricultural cooperative in Murcia that produces, packages, and exports citrus, stone fruit, and almonds from 700+ farmer partners to wholesale distributors and retailers across 20+ countries, with an organic subsidiary and integrated ancillary services.

Ownership category

akta.pro rank

Product category

Fresh Citrus and Stone Fruit Production

NAICS

Citrus (except Orange) Groves (11132), Orange Groves (11131), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh citrus fruits
• Stone fruit production
• Agricultural cooperative
• Organic fruit supply
• Fresh produce export

Headquarters

HQ city

Mula

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh fruit production and sales: Frucimu generates primary revenue through the production, conditioning, packaging, and commercialization of citrus fruits (lemons, oranges, mandarins, grapefruits) and stone fruits (apricots, peaches, nectarines, Paraguayan peaches) and almonds. The cooperative sells to international buyers and distributors, with 80-90% of production exported. Farmer partners receive campaign liquidations (€22.5M distributed to partners in 2024-2025).
2. Retail services (gas station and supplies): The cooperative operates ancillary retail services including a gas station offering fuel at competitive prices and a supplies store selling agricultural tools, pool maintenance products, home goods, and seasonal items to partners and local community.
3. Agricultural services: Advisory services including agricultural insurance, technical field advice, pest control, quality control, and fertilization plans provided to farmer partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Frutas y Cítricos de Mula is an agricultural cooperative that produces, conditions, packages, and commercializes fresh citrus (lemons, oranges, mandarins, grapefruits) and stone fruits (peaches, nectarines, apricots, Paraguayo), plus almonds, in conventional, Zero Residue, and organic formats. Output is sold primarily B2B to international wholesale buyers, retailers, and distributors across 20+ countries, with 80–90% of production exported.

Product overview

Frutas y Cítricos de Mula S.C.L. operates as an agricultural cooperative with three integrated entities: the main cooperative (Frutas y Cítricos de Mula), the ecological subsidiary (Productos Bio founded in 2021), and the commercial arm (Agrocorte, S.L.). The portfolio includes citrus fruits (lemons, oranges, mandarins, grapefruit), stone fruits (peaches, nectarines, apricots, Paraguayo), and almonds, available in conventional, Zero Residue, and Organic formats. Products are marketed under brands including Torreazul, Frucimu, Baobab, and Torreazul BIO. The cooperative provides supplementary services including a gas station, supplies store, agricultural insurance, technical advisory, pest control, quality control, and fertilization planning. A member portal provides access to documentation and the Gregal application.

Differentiator

Problem solved

Functional benefit

Brands

• Torreazul: Brand for conventional fruit products including citrus and stone fruit.
• Frucimu
• Baobab
• Torreazul BIO

Products and services

• Limones (Lemons)
• Naranjas (Oranges)
• Mandarinas (Mandarins)
• Pomelos (Grapefruits) Citrus fruit with antioxidant properties, available in Star Ruby and Río Red varieties from October to May for international wholesale customers.
• Melocotones (Peaches) Stone fruit available in red and yellow flesh varieties from April to August, offered in conventional, Zero Residue, and Organic formats for wholesale buyers.
• Nectarinas (Nectarines) Fleshy stone fruit with high vitamin and folic acid content, in white and yellow skin varieties from April to June for retail and food service distribution.
• Albaricoques (Apricots) Fleshy, sweet stone fruit rich in vitamins and minerals, available from April to June in conventional, Zero Residue, and Organic formats.
• Paraguayo Stone fruit with acidic flavor and high vitamin C content, produced from April to June, targeted at wholesale buyers.
• Almendras (Almonds) Nutritious dry fruit harvested from August to October, commercialized through the cooperative for wholesale customers.
• Gasolinera (Gas Station) Gas station in Mula offering competitive fuel prices — Gasóleo A at €1.64/L, Gasolina 95 at €1.52/L, and Gasóleo B at €1.37/L — to cooperative members and local customers.
• Tienda de Suministros (Supplies Store) Retail store offering agricultural tools, professional equipment, home supplies, pool maintenance products, summer items, and Black+Decker power tools for farmer partners and the local community.
• Seguros Agrícolas (Agricultural Insurance) Agricultural insurance services arranged with insurance companies to protect any type of crop for farmer partners.
• Asesoramiento Técnico (Technical Advisory) Personalized technical advisory services for farms provided by the cooperative.
• Control de Plagas (Pest Control) Pest control services ensuring fruit maintains optimal conditions across partner farms.
• Control de Calidad (Quality Control) Specialized quality control team ensuring best packaging standards for cooperative produce.
• Planes de Abonado (Fertilization Plans) Fertilization plans tailored to each cultivated product, designed for partner farms.

Quantifiable outcome

• 60,000+ tonnes commercialized in 2024-2025 citrus campaign
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gregal (Orisha)coreTechnology or IntegrationGregal (now part of Orisha group) provides the cooperative's member zone (Zona Socios) platform at socios.gregal.info, enabling farmer partners to access their settlements, delivery notes, technical circulars, and campaign information digitally. The platform also includes field data and geolocation of parcels.
• Centro Regional de HemodonaciónminorOthersHealthcare collaboration partner for blood donation drives. 41 workers participated in the second solidarity blood donation campaign on March 26, with 33 successful donors including 18 new donors.
• Asociación Amiga de MurciaminorOthersHealth partnership for breast cancer awareness. Association developed informational materials on physical exercise as breast cancer prevention specifically for Frucimu and Productos Bio workers under the 'Frucimu Saludable' program.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SanLucar: Premium fruit brand headquartered in Spain with multi-category sourcing (citrus, stone fruit, berries) and strong presence in European retail. Closely comparable to Frucimu in product portfolio, Spanish origin, and premium positioning.
• Sunkist Growers: Long-established California/Arizona citrus grower cooperative with grower-owned structure and global export reach. Comparable to Frucimu in cooperative governance, citrus focus, and B2B distribution model.
• ANECOOP: Spanish second-tier cooperative federation specializing in citrus and fresh produce with international distribution across Europe. Highly comparable to Frucimu in product mix, cooperative model, and export-led GTM.
• Zespri International: New Zealand kiwifruit cooperative with grower-owned structure and global marketing monopoly. Comparable to Frucimu in single-category cooperative governance and premium international brand strategy.
• Capespan: South African-headquartered global fresh-produce distributor supplying citrus, grapes, and stone fruit to European and global retailers. Comparable to Frucimu in fresh-produce distribution model and European channel focus.
• Sun-Maid Growers: California grape and raisin grower cooperative with branded consumer products. Comparable to Frucimu in cooperative structure, branded export strategy, and reliance on grower-member supply aggregation.
• Alcoaxarquía: Andalusian agricultural cooperative producing tropical and exotic fruits (avocados, mangoes) for European export. Comparable to Frucimu as a Spanish regional cooperative with international B2B distribution.

Broad incumbents

• Citrosuco: Brazilian global citrus processor and orange-juice producer. Comparable to Frucimu in citrus focus but operates a processing rather than fresh-fruit model at much larger scale.
• Del Monte Fresh Produce: Global fresh-produce company with broad portfolio including citrus, melons, and tropical fruit. Comparable to Frucimu in B2B supply of fresh fruit to European retailers but at materially larger scale.
• Dole plc: Vertically integrated global fresh-produce giant operating across multiple categories and geographies. Overlaps with Frucimu in citrus and stone-fruit distribution but at far broader portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Frutas-y-C%C3%ADtricos-de-Mula-SCL
• LinkedInlinkedin.com/company/frutas-y-citricos-de-mula
• Instagraminstagram.com/frucimu

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frutas y citricos de mula