Alive Foods Limited

What Alive Foods Limited does

Alive Foods Limited is a privately held New Zealand food company, operating under the brand name Frooze Balls and structurally held under Tasti Products Limited (Auckland, NZ). It produces plant-powered energy balls and protein balls positioned as 100% natural, vegan, non-GMO, gluten-free, and free from added cane sugar, supplying health-conscious consumers, vegan/plant-based dieters, and active-lifestyle consumers. Its product range spans five SKU families including a higher-protein snack pack line delivering 7g of plant-based protein per pack, with flavor variants spanning chocolate, nut butter, caramel, and fruit combinations.

The company pioneered the double-filled center technique in the New Zealand energy-ball market, producing balls that combine two distinct fillings within a single product (e.g., nut butter and fruit jam). Its technical foundation is in food formulation and shaping rather than software, with no API, SDK, or digital platform surface disclosed. Distribution is primarily through the three major New Zealand supermarket chains (Woolworths NZ, PAK'nSAVE, New World) plus independent health stores and a direct-to-consumer Wix-based online storefront, with a USA market presence operated through distribution partner Tino Kai LLC (Hinsdale, Illinois).

The company operates with a very lean structure of 5 employees and is privately held with no disclosed funding rounds, institutional investors, or ownership changes. Certifications across vegan, gluten-free, non-GMO, kosher, and no-added-sugar are positioned as core differentiators. The go-to-market is a hybrid of broad NZ supermarket retail, niche health-store distribution, small-scale DTC e-commerce, and partner-led US distribution. Marketing is organic social-media led through Instagram and Facebook, with no evidence of paid digital acquisition or AI/ML-driven capabilities.

Name

Alive Foods Limited

Legal name

Tasti Products Limited

Website

https://froozeballs.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alive Foods Limited (DBA Frooze Balls), owned by Tasti Products Limited in Auckland, New Zealand, produces 100% plant-based energy and protein balls—including a pioneering double-filled center range—sold through major NZ supermarkets and via a US distribution partner.

Ownership category

akta.pro rank

Product category

Plant-Based Snacks

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Plant-based snacks
• Energy balls
• Protein balls
• Vegan snack foods
• Healthy confectionery

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Snack Food Product Sales: One-time product sales of plant-based energy balls and protein balls through retail supermarket channels and direct e-commerce. Products sold in multiple formats including individual pouches, snack packs, and multi-pack tubs.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels2 records

Core offering

Alive Foods Limited produces and sells Frooze Balls, a range of plant-powered protein and energy balls made from fruits, nuts, dates and natural ingredients. The portfolio spans snack packs with 7g plant-based protein, double-filled tubs and pouches featuring two distinct fillings per ball, and standard tubs and pouches, all 100% natural, vegan, non-GMO, gluten-free, kosher and free of added cane sugar.

Product overview

Frooze Balls is a plant-powered snack brand owned by Tasti Products Limited, offering a portfolio of energy balls and protein snacks made from real fruit, nuts, and natural ingredients. The product range consists of five interconnected lines: (1) Frooze Protein Balls Snack Packs with 7g plant-based protein per pack in three double-filled varieties; (2) Frooze Balls Double Filled Tubs and Pouches featuring dual-center fillings in multiple flavor combinations; (3) Frooze Balls standard Tubs and Pouches with simpler fruit-and-nut compositions. All products are 100% vegan, non-GMO, gluten-free, and contain no added cane sugar.

Differentiator

Problem solved

Functional benefit

Products and services

• Frooze Balls Double Filled Protein Balls Snack Packs Single-serve snack packs of double-filled plant-based protein balls delivering 7g of plant-based protein per pack, targeted at health-conscious and on-the-go snackers in New Zealand.
• Frooze Balls Double Filled Tubs Larger 15-ball tub format of Frooze Balls Double Filled energy balls with two distinct fillings per ball, sold at retail and online to consumers seeking multi-serve plant-based snacks.
• Frooze Balls Double Filled Pouches Single-serve pouches of double-filled plant-based energy balls, intended as on-the-go snack portions for lunchboxes, gym bags and office drawers.
• Frooze Balls Tubs Standard 16-ball, 224g tub format of Frooze Balls made from fruit, nuts, cacao and coconut, sold in Salted Caramel and Dark Forest flavors for everyday plant-based snacking.
• Frooze Balls Pouches Single-serve 70g pouches containing five standard Frooze Balls, in Cranberry flavor, positioned as a portable healthy snack.

Quantifiable outcome

• 7-8g of plant-based protein per serving
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and major.

• Tasti Products LimitedcoreOthersParent company and brand owner of the Frooze Balls product line. Tasti Products Limited is based in Auckland, New Zealand, and manages the manufacturing, branding, and overall operations of the Frooze Balls brand.
• Woolworths NZcoreChannel Partner/ Reseller/ DistributorPrimary retail distribution partner - major New Zealand supermarket chain. Woolworths NZ stocks the full range of Frooze Balls products including protein balls, double-filled tubs, and snack packs.
• PAK'nSAVEmajorChannel Partner/ Reseller/ DistributorNew Zealand big-box supermarket chain - key retail distribution channel for Frooze Balls products.
• New WorldmajorChannel Partner/ Reseller/ DistributorNew Zealand supermarket chain - significant retail distribution partner for Frooze Balls products.
• Tino Kai LLCcoreChannel Partner/ Reseller/ DistributorUSA-based distribution partner responsible for Frooze Balls products in the American market. Located in Hinsdale, Illinois. Enables the brand's geographic expansion beyond New Zealand into the United States.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• RXBAR: US-based protein bar brand owned by Mars, Inc. with clean-label, protein-forward positioning. Represents the scaled, well-funded incumbent benchmark in the protein snack category.
• Perfect Bar: US-based protein bar brand with whole-food, refrigerated protein positioning. Targets similar health-conscious and protein-seeking consumers in the broader protein snack category.
• KIND Snacks: US-based wholesome snack bar brand with comparable natural ingredient philosophy and health-conscious positioning. Well-funded incumbent with broader distribution and marketing scale.

Direct peers

• Nakd: UK-based natural fruit and nut snack bar brand with similar all-natural, vegan, gluten-free positioning and comparable ingredient philosophy (dates, nuts, fruit). Direct overlap in the wholesome plant-based snacking category.
• LÄRABAR: US-based natural fruit and nut bar brand owned by General Mills. Closely comparable on ingredient philosophy (whole fruits, nuts, no added sugar) and clean-label positioning, making it a benchmark for the natural energy snack category.
• Bounce: Australian-headquartered energy ball brand with a similar product format (plant-based protein balls) and overlapping retail distribution. Bounce is the closest direct competitor in the energy ball category and competes for similar lunchbox and on-the-go snacking occasions.
• Trek: UK-based energy bar brand with comparable protein-forward, plant-based positioning and similar on-the-go consumption occasion. Competes in the adjacent energy/protein bar format.
• Eat Natural: UK-based natural snack bar brand with similar ingredient philosophy (fruit, nuts, no additives) and comparable target audience (health-conscious, on-the-go consumers). Direct overlap in the wholesome snack category.
• No Cow: US-based plant-based protein bar brand with comparable dairy-free, vegan, and high-protein positioning. Direct competitor in the plant-based protein snack category.

Emerging players

• That Protein: UK-based protein ball brand with similar plant-based protein positioning and energy ball format. Smaller-scale emerging player with direct category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/froozeballsanz
• Instagraminstagram.com/froozeballsanz
• LinkedInlinkedin.com/company/alive-foods-limited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alive Foods Limited