FRUITS DES WEPPES

What FRUITS DES WEPPES does

Fruits des Weppes (legal entity FRUITS DES WEPPES., SARL) is a family-owned orchard founded in 1960 and based at Hameau de la Cliqueterie, 59134 Herlies, near Lille in France's Nord-Pas-de-Calais-Picardie region. The company cultivates approximately 15 apple varieties and 2 pear varieties (Comice and Conférence) on a single farm site using traditional, eco-responsible methods; a permanent team of about 10 staff is supplemented by roughly 20 seasonal workers who hand-pick, sort, and calibrate the harvest each year. Core technology is conventional orchard agriculture combined with on-site artisanal juice pressing and bottling, with no disclosed automation, AI, or proprietary software stack.

The commercial portfolio spans fresh apples and pears, freshly pressed single-variety and blended juices (apple, pear, apple-pear, apple-cassis, apple-raspberry, apple-strawberry) packaged in 25cl, 1L, 6x1L, and 12x1L formats, sparkling 75cl variants, 3L bag-in-box pouches, and 700g apple-based fruit desserts. Juices carry the Saveurs en Or quality label. The portfolio is sold exclusively direct-to-consumer through the Wep'Drive farm store (operating on a limited weekly schedule) and a Prestashop-based online boutique that requires in-person pickup; no delivery service, wholesale channel, or B2B account is offered.

The business is run as a private SARL without external funding, with founder Michel Huyghe and co-directors Jean-Baptiste Huyghe and Sébastien Huyghe retaining full family control. Pricing is unit-based with volume discounts on multi-bottle packs (e.g., €2.05 per 1L apple juice; €12.00 for 6x1L apple juice), and a washable/reusable bottle return program is in place. The model captures full margin by eliminating intermediaries but caps addressable revenue to regional consumers willing to collect orders at the farm.

Name

FRUITS DES WEPPES

Legal name

FRUITS DES WEPPES., SARL

Website

https://fruitsdesweppes.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Fruits des Weppes is a 1960-founded family SARL orchard in Herlies, near Lille, France, that hand-picks about 15 apple and 2 pear varieties and sells fresh fruit, artisanal juices, and apple desserts directly to regional consumers via its Wep'Drive farm store and Prestashop online boutique.

Ownership category

akta.pro rank

Product category

Fresh Fruit & Artisanal Juice Production

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Retailers (44523)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Fresh fruit farming
• Artisanal fruit juices
• Orchard farm sales
• Direct farm retail
• Apple pear production

Headquarters

HQ city

Herlies

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fresh fruit sales: Direct farm sales of fresh apples and pears to consumers visiting the Wep'Drive. Customers purchase directly at the farm or through the online boutique for pickup.
2. Artisanal fruit juices: Pressing and bottling of fruit juices (apple, pear, apple-pear, apple-cassis, apple-raspberry) sold in various formats including 25cl, 1L bottles, and 3L pouches. Also includes sparkling apple juice.
3. Apple desserts: Processed apple products including apple dessert (700g pots) and apple-pear dessert, utilizing fruits that don't meet fresh sale appearance standards

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fruits des Weppes is a family-owned French orchard that cultivates and sells fresh apples (about 15 varieties), fresh pears (Comice and Conférence), and a range of artisanal fruit juices and fruit desserts, all produced on-site and sold directly to consumers via its Wep'Drive farm store and online boutique. The company operates hand-harvesting and on-site pressing methods with no delivery service, and its juices carry the Saveurs en Or quality certification.

Product overview

Fruits des Weppes is a family orchard near Lille, France, founded in 1960, operating as a traditional fruit farming and direct-sales business. The company offers a portfolio of fresh fruits (approximately 15 apple varieties, 2 pear varieties including Comice and Conférence) and artisanal fruit juices, including single-variety apple and pear juices plus blended varieties (apple-cassis, apple-raspberry, apple-strawberry). The product range includes traditional glass bottles (25cl to 12L cases), sparkling juices, fruit desserts/marmalades (700g pots), and 3L bag-in-box formats. All products are sold through direct farm sales via the Wep'Drive pickup service and online boutique. The production is eco-responsible, and the company partners with the 'Saveurs en Or' quality label.

Differentiator

Problem solved

Functional benefit

Brands

• Wep'Drive: Direct farm sales service where customers order online and pick up products at the farm.

Products and services

• Pommes (Fresh Apples) Fresh apples from approximately 15 varieties, hand-picked, sorted, and calibrated by seasonal workers using eco-responsible practices; sold directly to consumers at the farm or via online boutique for pickup.
• Poires (Fresh Pears) Fresh pears in two varieties, Comice and Conférence, produced through local agriculture respecting environmental standards; sold direct to consumers via the farm store.
• Jus de Pomme (Apple Juice) 100% freshly pressed apple juice, bottled on the estate; available in 25cl, 1L, 6x1L, and 12x1L formats with a bottle return program for washing and reuse.
• Jus de Pomme-Poire (Apple-Pear Juice) 100% apple and pear juice blend; available in 25cl, 1L, 6x1L, and 12x1L formats, pressed and bottled on the estate.
• Jus de Pomme-Cassis (Apple-Blackcurrant Juice) 100% apple and blackcurrant juice blend; available in 1L, 6x1L, and 12x1L formats, bottled on the estate.
• Jus de Pomme-Framboise (Apple-Raspberry Juice) 100% apple and raspberry juice blend; available in 25cl, 1L, 6x1L, and 12x1L formats, bottled on the estate.
• Jus de Pomme-Fraise (Apple-Strawberry Juice) 100% apple and strawberry juice blend; available in 1L, 6x1L, and 12x1L formats. Marketed as a new product on the boutique.
• Jus de Poire (Pear Juice) 100% freshly pressed pear juice, bottled on the estate; bottle return program available.
• Jus de Pomme Pétillant (Sparkling Apple Juice) 100% sparkling apple juice; available in 75cl bottles. Marketed as a new product that fizzes.
• Pomme-Framboise Pétillant (Sparkling Apple-Raspberry Juice) 100% sparkling apple and raspberry juice blend; available in 75cl bottles.
• Poche 3L Jus de Pomme (3L Bag-in-Box Apple Juice) 3L bag-in-box format 100% apple juice with tap dispenser; recyclable packaging, keep refrigerated after opening.
• Poche 3L Jus de Pomme-Poire (3L Bag-in-Box Apple-Pear Juice) 3L bag-in-box format 100% apple and pear juice with tap dispenser; recyclable packaging.
• Dessert de Pomme (Apple Dessert) 100% apple fruit dessert/marmalade without added sugar; 700g pot.
• Dessert Pommes-Poires (Apple-Pear Dessert) 100% apple and pear fruit dessert with 70% apples and 30% pears composition; 700g pot.
• Wep'Drive (Farm Pickup Service) Direct farm sales service where customers order online and collect their orders at the farm store during specified hours (Tuesday/Thursday 4-6:30pm, Wednesday/Friday 9:30am-12:30pm and 2-6:30pm, Saturday 9:30am-12:30pm).

Quantifiable outcome

• Saveurs en Or quality certification for juices

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Saveurs en OrcoreOthersFruits des Weppes products (particularly their juices) are certified and partnered with the Saveurs en Or quality label. This partnership serves as a guarantee of authentic 100% product quality and distinguishes their artisanal production from industrial alternatives. The label appears on juice bottles as a mark of quality assurance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Innocent Drinks: European juice and smoothie brand (Coca-Cola) with a friendly, ethical, sustainability-focused brand identity. Comparable product category (fruit juices/smoothies) and shares some ethical/eco messaging, but at vastly greater scale and distribution.
• Andros Group: Major French fruit processing group producing jams, juices, and fruit-based products under Andros, Bonne Maman, and other brands. Overlaps with Fruits des Weppes on fruit processing and juice manufacturing but operates at industrial scale with national and international distribution.
• Tropicana: Global juice brand owned by PepsiCo, offering a wide portfolio of fruit juices including apple. Represents the industrial-scale competitive set against which Fruits des Weppes' artisanal positioning is differentiated.
• Mott's: Established North American apple juice and apple sauce brand owned by Keurig Dr Pepper. Represents the industrial-scale apple-based beverage and fruit product competitive set.
• Martinelli & Co. US-based premium apple cider and sparkling juice brand with heritage dating to 1868. Comparable as a heritage apple-juice brand, but with national US distribution rather than farm-direct sales.

Direct peers

• Val de Rance: French artisanal cider producer with a long history of estate-based cider production from Brittany apples. Comparable as a French family-rooted apple beverage producer leveraging regional identity and traditional craftsmanship.
• Alain Milliat: French artisanal fruit juice and nectar brand known for premium positioning, single-estate sourcing, and farm-style storytelling. Highly comparable to Fruits des Weppes in product category (pressed fruit juices), positioning (artisanal/premium), and target customer (consumers seeking local, authentic beverages).
• Loïc Raison: Long-established French cider producer based in Brittany that presses and bottles apple-based beverages from estate or contracted fruit. Comparable in apple-based beverage manufacturing, family heritage, and regional French branding, though focused on cider rather than juice.
• Les Vergers de la Boderie: Small French family orchard producing artisanal ciders, juices, and Pommeau from estate-grown apples in Normandy. Conceptually similar in scale and approach to Fruits des Weppes (family orchard pressing and bottling apple beverages on-site), though based in a different French region.

Emerging players

• ReaL: French regional brand producing craft apple-based beverages with farm-direct positioning. Conceptually similar as a smaller-scale French producer emphasizing estate origin and artisanal production for local consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fruits-des-weppes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRUITS DES WEPPES