Fruit Street
Fruit Street Health is a US digital health company that delivers the CDC-recognized Diabetes Prevention Program to prediabetic adults via Zoom-based registered dietitian coaching, a companion iOS/Android app, and Fitbit scale integration. It serves Medicare/Medicaid beneficiaries at no cost and cash-pay patients nationwide.
- Company typePrivate
- Founded2020
- HeadquartersFort Worth, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Fruit Street does
Fruit Street Health, a privately held US digital health company founded in 2020, delivers the CDC-recognized National Diabetes Prevention Program to adults with prediabetes. The core offering is a 12-month structured lifestyle modification curriculum consisting of 26 one-hour Zoom group classes led by registered dietitian lifestyle coaches, with sessions meeting weekly for the first 12 weeks and then bi-weekly and monthly thereafter. Topics follow CDC-approved curriculum covering diet, physical activity, sleep, and stress management, with a target of 5-7% body weight loss and 150 minutes of weekly moderate physical activity.
The platform combines live video delivery with a dedicated iOS/Android mobile app that tracks weight via integrated Fitbit Aria and Fitbit Inspire 2 wireless scales, logs physical activity, and enables 1-on-1 text-message coaching between participants and their assigned dietitian, plus group messaging among cohort members. Supporting partnerships include LabCorp for HbA1c eligibility testing (A1c 5.7-6.3 indicates prediabetes) and Modify Health for optional dietitian-approved meal delivery. The company is a member of the American Diabetes Association's Diabetes Prevention Alliance and holds CDC recognition, which together enable Medicare Part B and Medicaid reimbursement for eligible beneficiaries.
Fruit Street's business model is B2C and primarily reimbursement-driven: Medicare and Medicaid beneficiaries with prediabetes access the program at $0 out-of-pocket cost under the CDC DPP framework, while non-Medicare/Medicaid adults pay cash. Acquisition is product-led through fruitstreet.com, the mobile app stores, blog content, and a peer-referral program, supplemented by a healthcare-provider fax referral line. The company is headquartered in Fort Worth, Texas, operates across the United States only, and reports approximately 465 employees, the majority of whom are lifestyle coaches delivering cohort sessions.
Fruit Street firmographics
Firmographics- Name
- Fruit Street
- Legal name
- Fruit Street Health
- Website
- https://fruitstreetclinic.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fruit Street Health is a US digital health company that delivers the CDC-recognized Diabetes Prevention Program to prediabetic adults via Zoom-based registered dietitian coaching, a companion iOS/Android app, and Fitbit scale integration. It serves Medicare/Medicaid beneficiaries at no cost and cash-pay patients nationwide.
- Ownership category
- akta.pro rank
Fruit Street industry classification
Industry- Product category
- Digital Health - Diabetes Prevention
- NAICS
- Diet and Weight Reducing Centers (812191), Services for the Elderly and Persons with Disabilities (624120)
- akta.pro primary industry
- Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG)
- akta.pro secondary industry
- Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)
Keywords
Where Fruit Street is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fruit Street business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Medicare/Medicaid Reimbursement: The company provides its diabetes prevention program at no cost to Medicare and Medicaid beneficiaries with prediabetes, operating under the CDC's National Diabetes Prevention Program which is recognized and reimbursable under Medicare Part B for eligible beneficiaries.
- Cash Pay Program: Non-Medicare/Medicaid patients pay out-of-pocket for program access through cash-pay pricing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Medicare/Medicaid Coverage - $0 Cost |
| Subscription | Annual | Cash Pay Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fruit Street product offering
Product offeringCore offering
Fruit Street Health delivers a CDC-recognized diabetes prevention program to individuals with prediabetes via weekly Zoom-based group classes led by dietitians, supported by a companion mobile app and wireless scale and activity-tracker integration. The program is offered at no out-of-pocket cost to Medicare and Medicaid beneficiaries and on a cash-pay subscription basis to non-covered adults, providing a structured year-long lifestyle intervention aligned with published clinical-trial evidence.
Product overview
Fruit Street offers a single unified digital health product: the Diabetes Prevention Program, a 12-month structured lifestyle modification curriculum delivered via 26 Zoom group classes led by registered dietitians. The program is complemented by the Fruit Street Mobile App, which serves as the participant-facing portal for weight tracking (via wireless Fitbit scale integration), physical activity logging, text-based coaching, and progress visualization. The app integrates with Fitbit wireless scales for automatic weight syncing, while the program itself incorporates partnerships with LabCorp for HbA1c testing and Modify Health for dietitian-approved meal delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- CDC-Recognized Diabetes Prevention Program (DPP)
Quantifiable outcome
- 71% reduction in Type 2 diabetes risk for participants over 60 years old
- +4 more outcomes
Companies that use Fruit Street
Customer profileSegments3 records
Ideal customer profiles2 records
Fruit Street technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Fruit Street partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Modify HealthminorModify Health provides dietitian-approved healthy food that participants can purchase through the Fruit Street platform. Food is delivered directly to participants' homes to support their weight loss and diabetes prevention goals. This partnership adds a meal delivery component to the program.
- Centers for Disease Control and Prevention (CDC)coreFruit Street delivers a CDC-recognized diabetes prevention program using CDC-approved curriculum. The CDC endorsement validates the program's clinical efficacy and enables Medicare reimbursement for eligible beneficiaries.
- American Diabetes AssociationcoreFruit Street is a member of the Diabetes Prevention Alliance from the American Diabetes Association, providing additional credibility and alignment with leading diabetes advocacy organizations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fruit Street competitors and assessment
Company assessmentDirect peers
- Vida Health: Vida Health provides digital, coach-led programs for diabetes prevention, weight management, and chronic conditions. Its coach-supported virtual care model is directly comparable to Fruit Street's registered-dietitian-led Zoom DPP.
- Lark Health: Lark Health offers AI-driven digital DPP and chronic disease coaching through health plans and employers. It competes with Fruit Street in CDC-recognized DPP delivery and in mobile-based lifestyle coaching for prediabetes.
- Virta Health: Virta Health delivers digital, coach-led diabetes reversal and prevention programs with strong clinical evidence. It competes with Fruit Street for prediabetes enrollment and for payer/employer contracts focused on cardiometabolic risk reduction.
- Omada Health: Omada Health is a leading CDC-recognized digital diabetes prevention and chronic-condition coaching platform. It directly competes with Fruit Street on Medicare-reimbursable DPP enrollment, employer contracts, and digital lifestyle coaching for prediabetes.
- Noom: Noom is a digital weight-management and behavior-change platform that overlaps with Fruit Street's prediabetes and weight-loss coaching audience. Both sell structured, coach-supported programs targeting prediabetes and weight loss through mobile apps.
Broad incumbents
- Livongo (Teladoc Health): Livongo, now part of Teladoc Health, is a scaled digital chronic-condition management platform with broad diabetes, hypertension, and behavioral health offerings. It overlaps with Fruit Street on digital diabetes prevention and chronic disease coaching at much larger scale.
- WW (Weight Watchers): WW is an established weight-management and wellness brand with digital coaching and food-tracking products. It addresses the same weight-loss and healthy-lifestyle outcomes that Fruit Street targets, though without the CDC-recognized DPP clinical positioning.
Emerging players
- MyFitnessPal: MyFitnessPal is a widely used nutrition and activity tracking app that overlaps with Fruit Street's food- and exercise-logging features. It addresses similar consumer health-tracking behavior, though without structured coach-led DPP delivery.
- WellDoc: WellDoc offers digital therapeutics for diabetes and cardiometabolic conditions, intersecting with Fruit Street's DPP population. It focuses more on diagnosed diabetes management than prevention, but competes for the same payer and provider channels.
Others
- Modify Health: Modify Health is a medically tailored meal-delivery provider and a named Fruit Street partner for dietitian-approved food. As an ecosystem participant it channels participants into Fruit Street's DPP and competes indirectly in the prediabetes/weight-loss value chain.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Fruit Street social profiles
Digital presenceFruit Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruit Street leadership team
Management profileNumber of profiles
Fruit Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruit Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruit Street
What does Fruit Street do?
Fruit Street Health delivers a CDC-recognized diabetes prevention program to individuals with prediabetes via weekly Zoom-based group classes led by dietitians, supported by a companion mobile app and wireless scale and activity-tracker integration. The program is offered at no out-of-pocket cost to Medicare and Medicaid beneficiaries and on a cash-pay subscription basis to non-covered adults, providing a structured year-long lifestyle intervention aligned with published clinical-trial evidence.
Is Fruit Street a public or private company?
Fruit Street is a private company. It is classified as unknown and is currently operating.
When was Fruit Street founded?
Fruit Street was founded in 2020. It employs 251 to 500 people.
Where is Fruit Street based?
Fruit Street is headquartered in Fort Worth, United States, in the North America region.
How does Fruit Street make money?
Two revenue lines are on record. Medicare/Medicaid Reimbursement is the primary driver. The others are cash Pay Program.
Who are Fruit Street's main competitors?
Direct peers on record are Vida Health, Lark Health, Virta Health, Omada Health and Noom. Broad incumbents are Livongo (Teladoc Health) and WW (Weight Watchers). Emerging players are MyFitnessPal and WellDoc. Modify Health is listed as an others.
Does Fruit Street have an API?
No public API is recorded for Fruit Street.
What industry is Fruit Street in?
Fruit Street's product category is Digital Health - Diabetes Prevention. Its primary akta.pro industry code is EDAAAMAG, Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition), with a secondary code of EDAAAEAH, Health, Wellness & Lifestyle Noncredit Programs. Its NAICS code is 812191.