Fry & Elder

What Fry & Elder does

Fry & Elder is a Tulsa, Oklahoma-based law firm with roots tracing to 1932, formally established as a partnership in 1991 between Robert G "Hap" Fry Jr. and James R. Elder. The firm operates from a single headquarters at 1630 S Main St in Tulsa and serves individual clients across northeastern Oklahoma through eight core practice areas: family law (divorce, child custody, child support, adoptions), criminal defense, personal injury, collaborative law, probate, guardianship, and civil litigation. Its primary specialty is high-conflict family law and divorce matters, anchored by senior partner Robert G "Hap" Fry Jr., a Fellow of the American Academy of Matrimonial Lawyers.

The firm is structured as a traditional professional services partnership with six trial lawyers plus trained support personnel, and has no proprietary technology products. Business operations rely on direct client engagement through phone, website consultation requests, and in-person meetings. Revenue is generated through professional service fees, with contingency fee arrangements typical for personal injury matters and free consultations offered in that practice area. Payment processing is handled through the Clio platform. Marketing is executed via a comprehensive website with eight practice-area FAQ libraries, dedicated practice-area pages, an active blog, social media presence on Facebook and LinkedIn, and substantial earned media coverage across regional outlets such as Tulsa World and Tulsa Business & Legal News.

Fry & Elder carries strong reputational credentials, including continuous placement on U.S. News & World Report's Best Law Firms list from 2014-2025, AV Preeminent ratings for its senior partners (James R. Elder since 1982), and multiple Best Lawyers and Super Lawyers designations. The firm markets itself on nearly a century of legacy, deeply credentialed trial attorneys, and personalized legal strategy. Its go-to-market motion is sales-led, with referrals, organic search, and earned media as the primary client acquisition channels.

Name

Fry & Elder

Legal name

Fry & Elder

Website

https://fryelder.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Fry & Elder is a Tulsa, Oklahoma-based law firm founded in 1932 that specializes in family law, criminal defense, personal injury, and civil litigation for individual clients across northeastern Oklahoma, with six trial lawyers.

Ownership category

akta.pro rank

Product category

Legal Services - Family Law and Civil Litigation

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Guardianship, POA & Legal/Advance Care Planning Coordination (HSABAIAJ)

Keywords

• Family law services
• Criminal defense representation
• Personal injury litigation
• Probate and guardianship
• Civil litigation law

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Hourly/Fee-based: The firm generates revenue through legal service fees, including hourly rates for family law, criminal defense, and civil litigation matters. Personal injury consultations are provided free of charge, with contingency fee arrangements typical for successful cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fry & Elder is a Tulsa, Oklahoma law firm that provides legal representation and counsel to individual clients across family law (divorce, custody, support, adoption), criminal defense, personal injury, probate, guardianship, collaborative law, and civil litigation matters. The firm charges fee-based legal services with free initial consultations for personal injury cases, delivered through a six-trial-lawyer partnership at a single Tulsa headquarters.

Product overview

Fry & Elder is a full-service Tulsa, Oklahoma law firm founded in 1932, offering legal services across eight core practice areas: Family Law (divorce, custody, support, adoptions), Criminal Defense, Personal Injury, Collaborative Law, Probate, Guardianship, and Civil Litigation. The firm is particularly renowned for its family law practice, with six trial lawyers providing experienced representation in domestic relations matters throughout northeastern Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Law Services Comprehensive family law representation for individuals including divorce, child custody, child support, alimony, paternity, premarital agreements, modifications, relocation of minor children, grandparent rights, and juvenile deprived proceedings.
• Adoption Services Oklahoma adoption legal services covering step-parent adoptions, same-sex adoptions, domestic infant adoption, relative adoption, adult adoption, international adoption, fostAdopt, interstate adoption, and special needs adoptions.
• Criminal Defense Criminal defense representation for individuals facing DUI, protective order defense, federal criminal defense, assault and battery, larceny, controlled substance possession, and child neglect or abuse cases.
• Personal Injury Personal injury legal representation for individuals who have been injured by others, covering car wrecks, slip and falls, motorcycle accidents, inadequate security, dog bites, and defamation cases. Free initial consultations are offered and contingency fee arrangements are typical.
• Collaborative Law Alternative dispute resolution approach allowing divorcing couples to reach settlements through mediated negotiation rather than courtroom litigation.
• Probate Services Estate administration assistance including probate process, trust administration, estate planning, and real estate matters.
• Guardianship Services Adult and child guardianship representation including general guardianship, limited guardianship, and special/temporary guardianship.
• Civil Litigation Civil dispute resolution for businesses and individuals including business litigation, property damage, breach of contract, insurance claims, and torts.

Quantifiable outcome

• Named to U.S. News & World Report Best Law Firms List from 2014-2025
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• McAfee & Taft Akin Gump: Oklahoma's largest law firm, based in Oklahoma City with a Tulsa presence. Comparable as an established Oklahoma full-service firm competing for the same corporate, family law, and litigation work in the same regional market.
• Doerner, Saunders, Daniel & Anderson: Tulsa-headquartered full-service law firm with family law and civil litigation practices. Directly competes with Fry & Elder in the Tulsa market across overlapping practice areas.
• Crowe & Dunlevy: Oklahoma-based full-service firm with offices in Tulsa and Oklahoma City. Comparable in offering family law, civil litigation, and probate services to similar clients in the same regional geography.
• Hall Estill Law Firm: Oklahoma-based full-service law firm with offices in Tulsa and Oklahoma City. Comparable as a long-standing Oklahoma firm offering overlapping civil litigation, family law, and business law services across the same Northeastern Oklahoma market.
• GableGotwals: Tulsa-based full-service law firm with comparable civil litigation, family law, and business practice areas. Competes directly with Fry & Elder in the same Tulsa legal market.

Direct peers

• MercerTrigiani: Family law boutique with strong focus on high-net-worth divorce and custody matters. Comparable as a similarly structured boutique practice emphasizing high-conflict family law cases with senior attorney involvement.
• Cordell & Cordell: Nationally focused family law firm specializing in divorce and custody matters for men. Directly comparable in core family law practice area and target client segment, though operating at much larger national scale.

Emerging players

• WomensLaw.org / LegalMoms network of family law firms: Online resource and network connecting clients to family law attorneys. Comparable as a channel through which prospective clients find family law counsel, though not a direct competitor for legal services.

Others

• Avvo: Online legal directory and Q&A platform where prospective clients find and review family law, criminal defense, and personal injury attorneys. Comparable as a marketing and client acquisition channel competing for the same inbound demand.
• FindLaw (Thomson Reuters): Legal directory and information site serving consumer legal demand. Adjacent comparable as a discovery channel where consumers search for the same family law, criminal defense, and personal injury services Fry & Elder offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/509969142471310
• LinkedInlinkedin.com/company/fry-&-elder

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fry & Elder