First Touch Football Canada

What First Touch Football Canada does

First Touch Football Canada Inc. (FTF Canada) is a privately held Canadian corporation that operates Canada's largest portfolio of soccer exposure events, hosting 45 combines, tournaments, ID camps, and youth camps annually across Toronto, Vancouver, Montreal, Edmonton, Halifax, Saskatoon, and Ottawa, with a recent extension into Western New York. The company serves youth soccer players aged U10 through professional development level, talent evaluators including NCAA, U SPORTS, NAIA, and professional club scouts, soccer clubs seeking exposure content for their members, and families navigating collegiate recruitment. FTF facilitates pathways to collegiate programs, professional clubs in Europe and North America, and Canadian national team programs, with 1700+ documented alumni signings serving as the primary credibility anchor.

The product surface comprises four layers: physical events (Summer/Winter Combine Series, Top-60 Showcase, Bundesliga Youth ID Camp, Euro ID Clinic, Next Gen Youth Summer Camps, and team tournaments such as the FTF Back to School Cup and March Break Youth Cup); digital player profiles and recruitment services delivered through a Sportsync x FTF partnership platform that includes personal, athletic, and academic information management, video editing, school search, and team roster functionality; professional highlight video production services supporting scholarship, trial, and contract outcomes; and ancillary content products including the FTF Rankings system, FTF Scoreboard, and The Playbook editorial section, collectively generating 16.5 million monthly digital views.

The business operates four monetization streams: event registration fees (transaction-based), highlight video services (professional services pricing), merchandise sales, and sponsorship and partnership revenue (with PUMA as primary equipment sponsor, Gatorade as hydration sponsor, and a broader roster including Fubo TV, Pacific FC, Sask Soccer, Next Level U Sports, GGI, and Tull Trans). Distribution combines physical event venues across Canada, self-serve digital access via the Sportsync platform, direct highlight video sales, and channel partnerships with youth soccer clubs such as Kingston United, Vaughan SC, and FC Laval. The company markets through owned social channels on Instagram, TikTok, YouTube, Twitter, and Facebook, plus editorial content, email, webinars, and press releases.

Name

First Touch Football Canada

Legal name

First Touch Football Canada Inc.

Website

https://ftfcanada.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

First Touch Football Canada operates Canada's largest network of youth soccer exposure events—combines, tournaments, ID camps, and youth camps—serving players, college coaches, and professional scouts, with a Sportsync-powered digital recruitment platform and highlight video services.

Ownership category

akta.pro rank

Product category

Youth Soccer Events and Player Recruitment Services

NAICS

Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Association Football (Soccer) Leagues (MPAKAAAA), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth soccer events
• Player recruitment
• Highlight video production
• Soccer combines
• College athletic exposure

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Registration Fees: Revenue from participant registration fees for combines, tournaments, ID camps, and youth camps held across Canada.
2. Highlight Video Services: Professional highlight video production services for players seeking college recruitment, professional contracts, and national team exposure.
3. Merchandise Sales: Sale of FTF branded merchandise including apparel and accessories.
4. Sponsorship & Partnerships: Partnership revenue from sponsors including PUMA, Gatorade, and various official partners across categories like transportation, wellness, and social media.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

First Touch Football Canada hosts nationwide soccer combines, tournaments, ID camps, and youth camps across Canada to provide exposure and recruitment pathways for youth soccer players. The company produces professional highlight videos, operates the Sportsync x FTF player profile and recruitment platform, and runs the FTF Rankings and FTF Scoreboard digital tools that connect Canadian talent with college coaches, professional scouts, and national team selectors.

Product overview

First Touch Football Canada (FTF) is Canada's leading soccer event company operating a multi-product platform focused on player development and recruitment exposure. The core offerings include: (1) Highlight Videos - professional video editing services through a Sportsync partnership for player recruitment profiles; (2) Sportsync x FTF Platform - a player/team profile management system; (3) Sportsync Recruitment - comprehensive college recruitment services; and (4) FTF Events - a portfolio of combines, tournaments, showcases, and youth camps including Summer/Winter Combine Series, Top-60 Showcase, Bundesliga Youth ID Camp, Euro ID Clinic, team tournaments, and Next Gen Youth Summer Camps. Additional services include FTF Rankings, FTF Scoreboard, and Media & Marketing services. The company hosts 45 events annually with 16.5 million monthly views and has facilitated over 1700 alumni signings to collegiate and professional programs.

Differentiator

Problem solved

Functional benefit

Brands

• Sportsync x FTF Platform: Player profile and recruitment platform providing personal, athletic, and academic information management for college recruitment
• Sportsync Recruitment

Products and services

• FTF Combines (Summer Combine Series, Winter Combine Series, Euro ID Clinic, Bundesliga Youth ID Camp, FTF Fall Showdown ID Clinic) Individual player combine events held across Canada, including Summer Combine Series, Winter Combine Series, Euro ID Clinic, Bundesliga Youth ID Camp, and FTF Fall Showdown ID Clinic, designed to provide exposure and evaluation opportunities for youth soccer players targeting collegiate and professional pathways.
• Team Tournaments & Showcases (FTF Back to School Cup, FTF x VSC tournaments, Masters Futsal Tournament, March Break Youth Cup, Winter Development League, The Classics) Team-level competition and exposure events including FTF Back to School Cup, FTF x VSC tournaments, Masters Futsal Tournament, March Break Youth Cup, Winter Development League, and The Classics tournaments, providing team-level competition and exposure opportunities for clubs and academies.
• Next Gen Youth Summer Camps Youth development camps held in Toronto, Edmonton, and Vancouver for players aged U10-U17, providing skill development and early-stage exposure opportunities.
• Top-60 Showcase Elite showcase event featuring the top 60 players, including All-Star selections, providing high-level exposure for collegiate and professional recruitment.
• Highlight Videos Professional highlight video editing services offered through the Sportsync partnership, helping players achieve athletic scholarships, European/North American trials, Canadian National call-ups, and professional contracts.
• Sportsync x FTF Platform Player and team profile platform (built with Sportsync) that enables players to showcase personal information, athletic information, academic documents, video editing, school search functionality, resume sharing, and team roster management.
• Sportsync Recruitment College recruitment services including direct college coach communication, university recruitment consultation, application consultation, scholarship and financial aid consultation, transfer consultation, athletic and academic eligibility consultation, highlight video evaluation, student visa support, and pastoral support.
• FTF Rankings Player ranking system and scouting platform that tracks and evaluates soccer talent across Canada by age group and position.
• FTF Scoreboard Live score tracking and event results platform for FTF tournaments and combine events.
• Media & Marketing Services Social media engagement and lead generation services for soccer-related businesses, including cutting-edge strategies and visual content production.
• FTF Merchandise FTF branded apparel and accessories offered for sale to fans, players, and event participants.

Quantifiable outcome

• 1700+ player signings to NCAA, U SPORTS, professional, and national team programs
• +2 more outcomes

Named customers43 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

20 partnerships are on record, tiered minor, flagship and core.

• GGI (Global Goalkeeping Innovations)minorStrategic or Co-development Partner · 22 April 2022Goalkeeping and coach education platform. Partnership involves multiple events together focusing on elite goalkeeper training, game analysis, university identification programs, European training opportunities, and advanced coach education.
• Guelph UnionminorStrategic or Co-development Partner · 8 March 2022Official growth partner joint effort to grow the game and provide a platform of opportunity for footballers across Canada. Partnership includes speaking opportunities for event participants.
• PUMAflagshipOthersPrimary equipment sponsor for First Touch Football Canada. PUMA branding appears across FTF events and merchandise.
• GatoradecoreOthersBeverage and hydration sponsor for FTF events. Provides sports drinks and hydration products for combine and tournament participants.
• Fubo TVcoreGTM or Marketing PartnerPartnership announced for FTF x Fubo TV collaboration. Fubo TV is a sports-focused streaming platform providing media distribution for Canadian soccer content.
• Kingston UnitedminorGTM or Marketing PartnerOfficial highlight video provider partnership. FTF provides professional highlight video services to Kingston United club players.
• Vaughan SCminorGTM or Marketing PartnerOfficial highlight video provider partnership. FTF produces highlight videos for Vaughan SC players through the partnership.
• FC LavalminorGTM or Marketing PartnerOfficial highlight video provider partnership. FTF provides professional highlight video services to FC Laval club players.
• Next Level U SportscoreStrategic or Co-development PartnerStrategic partnership for player platform services. Next Level U Sports recognized as one of the largest soccer combine and showcase companies in Canada, partnering on recruitment platform access.
• Pacific FCcoreStrategic or Co-development PartnerOfficial event partner with Pacific FC hosting the Winter Wave Showcase on Vancouver Island. Partnership brings professional club exposure to FTF event participants.
• TeamUp CanadaminorGTM or Marketing PartnerBrand partnership to raise awareness and highlight TeamUp's work in local and international underserved communities through sport.
• SportsyncflagshipTechnology or IntegrationSportsync x FTF provides video editing services, player profile platform, and recruitment services. The platform includes personal information, athletic information, academic documents, video editing, school search, and resume sharing capabilities.
• League1 BCminorGTM or Marketing PartnerOfficial social media partner for collaboration to amplify the presence of the league and its clubs. League1 BC is an adult Pro-Am Soccer League operated by BC Soccer.
• BOX2BOXminorStrategic or Co-development PartnerOfficial health and wellness sponsor. BOX2BOX is a health, wellness, and sports tech ecosystem helping athletes discover products to perform at their highest level.
• Tull TransminorOthersOfficial transportation sponsor. Industry leader with 40 years of transport experience, 24/7 365 availability, providing transportation services for FTF events.
• Sask SoccercoreStrategic or Co-development PartnerOfficial event partner providing elevated attention and increased exposure in the province of Saskatchewan through FTF events.
• Canada Youth CupminorStrategic or Co-development PartnerOfficial events partner bringing together elite clubs and academies by invitation only to compete annually in Canada, expanding player exposure opportunities.
• GLADI8RminorStrategic or Co-development PartnerOfficial recovery lifestyle partner focused on building strong minds, bodies, and communities through recovery and wellness support.
• Lifemark PhysiotherapyminorStrategic or Co-development PartnerAthletic therapy provider partnership for Halifax Combine events. Lifemark Physiotherapy Elmsdale provides on-site athletic therapy services.
• TSminorStrategic or Co-development PartnerConsulting partnership with TS contributing to the FTF brand. Partnership involves TS as a consultant for brand development and sport diversification.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMG Academy: Global sports training and education institution. Comparable in monetizing athlete development and exposure at scale, but with a much broader multi-sport portfolio and far larger operating footprint than FTF.
• NIKE Sports Camps: US youth sports camp network including soccer camps. Comparable youth sports instruction and exposure offering, with the scale, brand, and capital of a global athletic apparel company behind it.

Others

• Hudl: Sports video and analytics platform used by teams and athletes. Adjacent technology provider in the recruiting and athlete-development stack where FTF and Sportsync operate.
• ECNL (Elite Clubs National League): Top US youth soccer league and development platform with built-in identification events. Adjacent because it operates an alternative official pathway for the same players and talent evaluators FTF targets.
• U.S. Soccer Federation (Development Academy / id2): US national governing body that runs identification and development programming (including the id2 National Identification & Development Program). Competes for talent evaluator mindshare and represents the formal alternative to independent showcase operators.

Direct peers

• Top Drawer Soccer: US youth soccer media and events company running showcases, rankings, and player recruiting content. Directly comparable in monetizing youth soccer exposure through events and digital recruiting media.
• EXACT Sports: US-based soccer showcase, ID camp, and college recruitment event operator. Closely comparable business model to FTF combining regional combines, college coach exposure, and player profile services for the collegiate pathway.
• adidas Generation Cup (Generation adidas Cup): Branded international youth soccer tournament and showcase with club scouting pathways. Comparable high-prestige, sponsor-backed youth soccer showcase model that competes for the same college/professional scout attention.
• Surf Cup Sports: Operator of major US youth soccer tournaments and showcases (Surf Cup, showcases). Comparable event-driven youth soccer exposure business serving similar players and college/professional scout audiences.
• Next Level U Sports: Canadian soccer combine and showcase company explicitly referenced in FTF's data as 'one of the largest soccer combine and showcase companies in Canada.' Operates the same combines/showcases/recruitment model and competes head-to-head for Canadian talent evaluators and players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ftfcanada__
• YouTubeyoutube.com/channel/UCtRYyMsfy7A8QnQKAJz7P9A
• Facebookfacebook.com/FTFCanada
• Instagraminstagram.com/FTFCanada
• TikToktiktok.com/@ftfcanada_
• LinkedInlinkedin.com/company/first-touch-football-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Touch Football Canada