What Sand Cloud does

Sand Cloud is a San Diego-based direct-to-consumer beach and lifestyle textile brand founded in 2014-2015. It designs, sources, and sells quick-dry towels, bath towels, blankets (including the registered PARTY BLANKET™ oversized line), bedding, ponchos, cover-ups, towel bags, resort wear, and mineral sunscreen, plus a baby/children's line under the Little Fishies™ sub-brand. The commerce stack is a Shopify-hosted e-commerce site paired with native iOS and Android shopping applications, with no proprietary technology disclosed. Revenue is generated through one-time retail purchases at price points ranging from $48 (regular towels) to $353 (bedding sets), supplemented by a wholesale channel for retail partners and a corporate gifting program. There is no subscription requirement, though a customer rewards program supports repeat purchases. The company donates 10% of profits to marine conservation, marketed under the registered #savethefishies™ brand.

The company differentiates primarily through a content library of licensed collaborations — Disney, Sanrio (Hello Kitty), Warner Bros (Harry Potter), Star Wars, Bluey, Margaritaville, and Discovery (Shark Week) — and through cause-marketing partnerships with Fahlo (wildlife tracking), Seatrees, and MarAlliance. Primary customer segments are coastal lifestyle consumers and families with children; distribution is global via the owned website and mobile apps, with North America (USA) as the primary stated market. The brand reports 50,000+ 5-star reviews as social proof. Sand Cloud is founder-led (Brandon Leibel, CEO & co-founder; Bruno Aschidamini, co-founder; Steven Ford, co-founder & owner), privately held with no disclosed institutional investors, and has operated since 2015 with a single disclosed $15,000 FedEx Small Business Grant in 2019.

Name

Sand Cloud

Legal name

Sand Cloud

Website

https://sandcloud.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sand Cloud is a San Diego-based direct-to-consumer beach and lifestyle textile brand selling towels, blankets, bedding, resort wear, and accessories via Shopify and mobile apps, with a portfolio of licensed collaborations and a marine conservation mission.

Ownership category

akta.pro rank

Product category

Beach and Bath Textiles

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Beach towels
• Bath towels
• Home bedding
• Licensed character merchandise
• Sustainable textiles

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Sand Cloud generates revenue through direct-to-consumer sales of beach towels, bath products, bedding, blankets, cover-ups, ponchos, and accessories via their e-commerce website and mobile applications. The company operates on a one-time purchase model with no subscription requirement, though they offer a rewards program to encourage repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Sand Cloud designs, sources, and sells premium beach towels, bath towels, blankets, bedding, ponchos, cover-ups, towel bags, beach totes, resort wear, mineral sunscreen, and baby/children's textiles under the Little Fishies sub-brand. The company sells direct-to-consumer through its own Shopify-based website and native iOS/Android mobile apps, complemented by a wholesale program and a corporate gifting channel, with an extensive portfolio of licensed collaborations (Disney, Hello Kitty, Harry Potter, Star Wars, Bluey, Margaritaville) and cause-marketing partnerships (Fahlo, Discovery Shark Week, Seatrees).

Product overview

Sand Cloud is a beach and lifestyle textile company offering a diversified product portfolio centered on quick-dry, sand-resistant towels and blankets. The core product line includes Beach Towels, Bath Towels, Blankets (Muslin, Heavyweight, Plush, PARTY BLANKETS), Ponchos & Cover-Ups, Bedding (Sheet Sets, Fitted Sheets, Pillowcases), Towel Bags, Beach Totes, Resort Wear, and Baby/Children's products under the Little Fishies sub-brand. The company differentiates through licensed collaborations with Disney, Hello Kitty (Sanrio), Harry Potter (Warner Bros), Star Wars, and Bluey, as well as partnership collections with Fahlo (wildlife tracking), Discovery Shark Week, Margaritaville, and Seatrees (marine conservation). With over 50,000 5-star reviews, the company emphasizes sustainability with 10% of profits donated to marine conservation. Products are sold primarily through direct-to-consumer e-commerce with mobile apps available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• PARTY BLANKET™: The company's large-sized blanket product line marketed as oversized beach/picnic blankets
• Little Fishies™

Products and services

• Beach Towels Flagship quick-dry, sand-resistant beach towels available in Regular, Large, and XL sizes and various patterns; many designs include a built-in pocket for easy carrying and storage. Targeted at coastal lifestyle consumers and families.
• Bath Towels Plush quick-dry bath towels for everyday home use, offered as single towels and bundled sets (e.g., Micro Waffle XL Bath Bundles, Terra Fringeless XL Bath Bundle). Targeted at home/lifestyle consumers.
• Blankets (Muslin, Heavyweight, Plush, PARTY BLANKET™) Multi-format blanket line spanning Muslin, Heavyweight, and Plush blankets plus trademarked oversized PARTY BLANKET™, including 100% Organic Cotton options. Targeted at home, beach, and picnic use.
• Ponchos & Cover-Ups Quick-dry hooded ponchos and women's beach/pool cover-ups in styles such as Classic Stripe Hooded Poncho, Terra Hooded Poncho, and Falta Gauze Hooded Poncho. Targeted at beach and pool users.
• Bedding Full bedding collection with sheet sets, fitted sheets, flat top sheets, pillowcases, and blankets in Gauze, Luxe Sateen, Signature Percale, and Classic Micro Twill weaves, plus 100% Organic Cotton Plush and Heavyweight Blankets. Targeted at home/bedroom consumers.
• Towel Bags Proprietary 2-in-1 bag and towel products with built-in storage pockets for beach gear. Targeted at travel, beach, and outdoor consumers.
• Beach Totes & Bags Beach totes and market bags (Polka Dot Beach Tote, Agave Beach Tote, Diamond Mudcloth Beach Tote, Mandala Beach Tote, Floral Beach Tote, Net Printed Market Bags). Targeted at beach and travel consumers.
• Resort Wear Lightweight resort wear apparel line for women and men, including gauze and woven separates, jumpsuits, dresses, and short sets. Targeted at travelers and beach/resort consumers.
• Mineral Sunscreen Mineral-based sunscreen line positioned for everyday skin protection alongside beach and resort activities. Targeted at consumers seeking reef-friendly sun protection.
• Little Fishies™ Baby & Kids Line Trademarked Little Fishies™ baby and children's product line of organic cotton essentials, including gauze receiving blankets, waffle blankets, and hooded blankets with marine-themed designs. Targeted at parents of infants and toddlers.
• Disney Collaboration Licensed Disney merchandise (Mickey Mouse, Stitch, Moana, and other Disney characters) on towels, blankets, and beach products. Targeted at Disney fans, families, and gift purchasers.
• Hello Kitty Collaboration (Sanrio) Licensed Sanrio Hello Kitty merchandise including Hello Kitty Tulip, Hello Kitty Dots, Hello Kitty Play Day, Hello Kitty Bows PARTY BLANKET, and additional Hello Kitty towels and blankets. Targeted at Sanrio/Hello Kitty fans and gift purchasers.
• Harry Potter Collaboration (Warner Bros.) Licensed Warner Bros. Harry Potter merchandise including Howler Letter towel, Golden Snitch and Hogwarts Castle PARTY BLANKETS, Gryffindor/Slytherin/Hufflepuff house towels, Platform 9 3/4 towel, Winged Keys PARTY BLANKET, and Hogwarts Stripe Bundle. Targeted at Harry Potter fans and gift purchasers.
• Star Wars Collaboration Licensed Star Wars merchandise featuring iconic franchise imagery on beach towels and blankets. Targeted at Star Wars fans and gift purchasers.
• Fahlo Wildlife Tracking Collection Cause-marketing collaboration with Fahlo where each purchase (Journey Turtle, Voyage Shark, Wander Sloth Towel Bag) includes access to track a real animal through the Fahlo platform, supporting wildlife conservation. Targeted at conservation-minded consumers.
• Discovery Shark Week Collection Annual Shark Week collaboration with Discovery featuring shark-themed designs (Boho Mako Shark, Tiger Shark, Mrs. Shark) on towels and supporting marine conservation. Targeted at Shark Week/Discovery fans and conservation-minded consumers.
• Margaritaville Collection Margaritaville-branded tropical lifestyle collection including Parrot Towel, Life at Margaritaville Towel, and Florida Keys themed designs for island-inspired beach experiences. Targeted at Margaritaville/tropical lifestyle consumers.
• Bluey Collection Licensed Bluey (Australian animated series) merchandise for kids and adults, including Bluey Kids Towel, Bluey & Family Kids Towel Bag, Bluey & Family Adult Towel, and Bluey PARTY BLANKET. Targeted at Bluey fans and parents of young children.
• Seatrees Collection (Marine Conservation) Conservation collaboration with Seatrees where product purchases support marine ecosystem regeneration and ocean protection. Targeted at conservation-minded consumers.
• Bundle Packs Pre-curated multi-product bundles (Abalone Bundle, Red White & Blue Bundle, Pearl Bundle, Cali Dobby Bundle, Mystery Beach Bundle, and other themed bundles) that offer savings versus single-product purchasing. Targeted at gifting and value-seeking consumers.

Quantifiable outcome

• 10% of profits donated to marine conservation
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• FahlocoreStrategic or Co-development PartnerPartnership allowing customers to track real animals with every Fahlo-themed towel purchase. Products include Journey Turtle, Voyage Shark, and Wander Sloth Towel Bag with tracking capabilities to support wildlife conservation.
• SeatreescoreStrategic or Co-development PartnerMarine ecosystem regeneration partnership where product purchases support Seatrees' mission to protect ocean environments.
• MarAllianceminorStrategic or Co-development PartnerConservation partnership featuring Deep Sea and Finfish designs where a portion of proceeds support MarAlliance marine research and conservation efforts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slowtide: Slowtide is the closest direct competitor to Sand Cloud in premium, design-forward beach towels and blankets, with a similar artist-collaboration model and DTC-first distribution. Both target the coastal lifestyle consumer with quick-dry textiles priced at the premium end of the category.
• Sun Bum: Sun Bum is a beach lifestyle brand built around sun care with a mission-driven, social-media-savvy DTC model comparable to Sand Cloud's. Both brands extend into adjacent beach categories and leverage cause/charity positioning to engage coastal consumers.

Broad incumbents

• YETI: YETI is a premium outdoor lifestyle brand built on quality, design, and aspirational pricing for the coastal/outdoor consumer. Comparable to Sand Cloud on the premium-positioning and coastal-lifestyle targeting axis, though YETI's portfolio centers on hard goods like coolers and drinkware rather than textiles.
• Hurley: Hurley is a beach and surf lifestyle apparel brand owned by Nike targeting the same youth-oriented coastal consumer as Sand Cloud. Comparable on customer demographic and lifestyle marketing, though Hurley centers on boardshorts, wetsuits, and streetwear rather than towels and bedding.
• O'Neill: O'Neill is a heritage surf and beach lifestyle brand with apparel, wetsuits, and accessories targeting the same beach-going demographic as Sand Cloud. Comparable on lifestyle positioning while operating across a much wider product surface.
• Cotopaxi: Cotopaxi is a mission-driven outdoor lifestyle brand using cause marketing (sustainability, poverty alleviation) to differentiate DTC products. Comparable to Sand Cloud on the social-mission-as-brand-equity axis, though Cotopaxi focuses on outdoor gear rather than beach textiles.
• Billabong: Billabong is an established beach and surf lifestyle apparel brand serving the same coastal consumer as Sand Cloud but across a far broader apparel and accessories portfolio. Comparable on customer base and lifestyle positioning, though Sand Cloud specializes in textiles rather than boardshorts and wetsuits.
• ROXY: ROXY is a global women's beach and surf lifestyle brand selling apparel, swim, and accessories to coastal consumers. It overlaps with Sand Cloud's resort wear and cover-up categories at a much larger scale and broader retail footprint.

Emerging players

• Cariloha: Cariloha sells bamboo-based premium bedding, bath, and apparel with a sustainability/eco angle, overlapping with Sand Cloud's bath, bedding, and resort wear categories. Comparable on textile material innovation and sustainable positioning, though broader in scope beyond beach.

Others

• Fahlo: Fahlo is a wildlife-tracking conservation brand that partners with Sand Cloud on co-branded products (Journey Turtle, Voyage Shark, Wander Sloth). Relevant as an ecosystem partner and adjacent cause-marketing DTC operator with overlapping conservation messaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/sandcloud
• Facebookfacebook.com/sandcloudapparel
• Instagraminstagram.com/sandcloud
• TikToktiktok.com/@mysandcloud
• Pinterestpinterest.com/MySandCloud/_shop
• Xx.com/mysandcloud
• LinkedInlinkedin.com/company/sand-cloud

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sand Cloud