What Fulham Cross Academy does

Fulham Cross Academy is a state-funded STEM-specialist secondary school located in the London Borough of Hammersmith and Fulham, serving students aged 11–19 across seven year groups (Years 7–13, including a Sixth Form). The school operates under a Published Admission Number of 120 pupils per year group, delivering a curriculum that combines GCSE subjects with post-16 A-Level, BTEC, and T-Level pathways, supplemented by an Alternative Resource Provision (ARP) for students with special educational needs. Teaching is delivered through a structured framework referenced internally as the "FCA Way," with digital learning supported via Google Classroom as the core e-learning platform.

The institution is part of the Fulham Cross Academy Trust (FCAT) and operates within the wider Bourne Education Trust multi-academy trust network, which provides shared governance, procurement, and back-office services. Revenue is generated entirely through UK state per-pupil funding channelled via the local authority, with additional top-up funding for SEND and sixth-form students. The leadership team is anchored by Executive Principal Sally Brooks (16 years tenure) and Head of School Cathy Johnson, supported by a 30-member governance and management body. Operational metrics indicate 98% teacher retention, 96% Year 12–13 retention, and 100% Sixth Form achievement, though Progress 8 stands at –0.31, indicating below-average academic progress relative to national benchmarks.

Recent strategic activity has focused on capital reinvestment (new sports hall and astroturf in 2025), digital modernization (new website launched July 2026), and vertical expansion of the post-16 and SEND offerings within the existing enrollment cap. The school maintains a Gatsby-aligned careers programme and positions STEM as its core academic differentiator.

Name

Fulham Cross Academy

Legal name

Fulham Cross Academy

Website

https://fulhamcrossacademy.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fulham Cross Academy is a state-funded STEM-specialist secondary school in Hammersmith and Fulham, London, serving approximately 840 students aged 11–19 across a six-form entry, including a Sixth Form and Alternative Resource Provision for SEND students.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. State Education Funding: As a state-funded academy within the Fulham Cross Academy Trust (FCAT), the school receives government funding per pupil through the local authority funding formula. This covers operational costs including teaching, facilities, and student services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Fulham Cross Academy is a STEM-specialist state-funded secondary school and sixth form for boys and girls aged 11-19, located in the London Borough of Hammersmith and Fulham. It delivers a knowledge-rich curriculum spanning Key Stage 3, Key Stage 4 (GCSEs), and Sixth Form (A-Levels, BTECs, T Levels), supported by modern science labs, a gaming/digital e-suite, SEND and Personalisation support, careers guidance, and a wide enrichment programme.

Product overview

Fulham Cross Academy is a STEM-specialist secondary school providing education for boys and girls aged 11-19. The school operates as part of the Fulham Cross Academy Trust (FCAT) and offers a comprehensive educational programme spanning Key Stage 3 (Years 7-9), Key Stage 4 (Years 10-11), and Sixth Form (Years 12-13). The core educational offering includes an exclusive STEM-focused curriculum, complemented by humanities, languages, arts, and vocational subjects. The school provides additional support services including a Personalisation Department (SEN/SEND provision), Careers and Work Experience Department, PSHEE programme, and an extensive extra-curricular activities programme. The school uses Google Classroom as its primary e-learning platform for homework, assignments, and communication.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% Achievement (Sixth Form)
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• All TogethercoreStrategic or Co-development PartnerIndependent Careers Advisor providing 1:1 careers information, advice and guidance appointments to students at Fulham Cross Academy as part of the school's CEIAG (Careers Education, Information, Advice and Guidance) programme.
• Hammersmith and Fulham Youth ServicescoreStrategic or Co-development PartnerExternal advisory service supporting students with their progression beyond school, working alongside the school's careers team to provide youth services and career guidance resources.
• National Careers ServiceminorStrategic or Co-development PartnerGovernment-funded careers service providing students and parents with access to career tools, job profiles, and advice on education and training choices.
• Russell Group (Informed Choices)minorStrategic or Co-development PartnerThe school directs students to the Russell Group's 'Informed Choices' guide to help with post-16 subject selection and university preparation.
• Hammersmith and Fulham MindcoreStrategic or Co-development PartnerMental health charity collaborating with the school on developing a Whole School Approach to Mental Health, providing expertise and resources to support student and staff wellbeing.
• Child and Adolescent Mental Health Services (CAMHS)coreStrategic or Co-development PartnerNHS specialist mental health service that the school works with to ensure students experiencing severe mental health difficulties or trauma receive timely specialist intervention.
• West London Action for Children (WLAC)coreStrategic or Co-development PartnerSpecialist service the school collaborates with to provide additional support for students experiencing mental health difficulties, working alongside the school's counsellor.
• Local UniversitiescoreStrategic or Co-development PartnerThe school organises at least one university visit per student and hosts university fairs to help students understand progression pathways. Key destination universities include University of Birmingham, King's College London, University of Bath, University of Brighton, University of Kingston, St Mary's University, Keele University, and University of Nottingham.
• Local EmployersminorStrategic or Co-development PartnerEmployers provide work experience placements for Year 10 and 12 students, support careers events, and participate in employer-led projects and visits relevant to students' courses.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• United Learning: National MAT operating state and independent secondary schools across England. Comparable in scale, governance structure, and curriculum breadth at the secondary level.
• Ormiston Academies Trust: Large UK MAT running 30+ secondary academies. Comparable as a state-funded multi-academy operator with a similar student demographic mix and STEM-leaning curriculum provision.
• Harris Federation: One of the largest multi-academy trusts in London, running 50+ primary and secondary academies across and beyond the capital. Comparable as a state-funded secondary operator competing for the same Hammersmith-area parental pool.
• Ark Schools: Large national MAT running secondary academies across London and other regions, with a STEM-rich curriculum focus. Comparable as a state-funded multi-school operator with overlapping admissions geographies.

Emerging players

• The BRIT School: Selective state-funded secondary school specialising in performing arts and creative industries. Comparable as a specialist, publicly funded UK secondary school with strong employer/industry partnerships and destination outcomes.

Regional players

• Kensington Aldridge Academy: Inner-London state-funded secondary school, comparable in PAN, mixed-ability intake, and STEM-rich curriculum. A relevant regional competitor for west-London parental choice.
• Chelsea Academy: State-funded secondary school a few miles from Fulham Cross Academy, competing for similar west-London families. Comparable in size, year-group structure, and STEM-adjacent curriculum.
• West London Free School: State-funded secondary school in Hammersmith, the immediate catchment neighbour. Comparable in admissions geography, parental demographic, and core academic offer.

Direct peers

• Reach Academy Feltham: London state-funded all-through (4-18) school with explicit STEM focus and strong university destinations. Closest direct match in size, mission, and STEM-specialist positioning.
• Bourne Education Trust: The multi-academy trust that operates Fulham Cross Academy alongside other schools, sharing governance, branding, and back-office functions. Most directly comparable in operating model, geographic footprint, and student demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fulhamcrossacademy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulham Cross Academy