Full Moon Farm

What Full Moon Farm does

Full Moon Farm is a privately held, family-owned full-care equestrian facility located at 4326 Louisville Road, Finksburg, Maryland, in Carroll County. Founded in 1994, the farm operates as a comprehensive English riding program and horse boarding operation serving riders from beginners to international-level eventing competitors. Co-owners Karen and Stephen Fulton oversee a service portfolio that includes group and private riding lessons, multi-tier boarding, summer camps for ages 5-12, equitation teams competing in IEA/NCEL/NCSSEL/JEL/NCAEL leagues, birthday parties, clinics, and up to five annual horse trials (three USEA-recognized and two unrecognized). Pricing is season-based: group lessons run $50-$55/session, private lessons $66.67-$95/session, boarding $600-$1,000/month, and summer camp $485/week.

The farm's underlying technology footprint is modest and operational rather than differentiated. Lesson scheduling and stable management run on the Hopoti platform (since 2022-12, replacing Stablecards with an 18-week Seasons booking system); payments are processed through PayPal and Venmo; calendar distribution uses Google Calendar/iCal; and competition/event registration is handled via Event Entries, Google Forms, and 32auctions (for FMFEF fundraising auctions). Elite training access is sourced through partnerships with Grand Prix dressage rider David Ziegler and 5-star eventer Woodge Fulton, supplemented by clinics from Olympians Doug Payne and Stephen Bradley.

The business model is multi-stream and subscription-anchored. Recurring revenue comes from lesson seasons (18-week packages with installment payment options) and monthly boarding (Non-Program $1,000/mo, Non-Lesson $800/mo, Lesson $600/mo). Transactional and event revenue is generated through horse trials, FFI Show Series (title-sponsored by Farm Family Insurance), Winter Show Series, summer camps, birthday parties, horse sales/leases, and cross-country schooling. Distribution is single-site, direct-service with self-serve online booking via Hopoti. GTM is community-driven: equitation leagues, library visits, scout programs, and local earned media (WBAL TV, Baltimore Sun, Carroll County Times). An affiliated 501(c)(3), the Full Moon Farm Eventing Foundation (FMFEF), was established in June 2024 to expand DEI initiatives, scholarships, and community access.

Name

Full Moon Farm

Legal name

Full Moon Farm

Website

https://fullmoonfarm.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Moon Farm is a family-owned, 30-year-old full-care equestrian facility in Carroll County, Maryland, offering English riding lessons, boarding, summer camps, and USEA-recognized horse trials for riders from beginners to international competitors.

Ownership category

akta.pro rank

Product category

Equestrian Training and Boarding Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

akta.pro secondary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

Keywords

• English riding lessons
• Horse boarding services
• Equestrian training facility
• Horse trials competition
• Youth equestrian programs

Headquarters

HQ city

Finksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Riding Lessons: Group and private English riding lessons for all skill levels from beginners to international competitors. Lesson packages include group lessons (9-pack at $450), single group lessons ($55), private lessons ($200 for 3 sessions), XC private lessons ($95), and practice rides ($60).
2. Horse Boarding: Full-care horse boarding with tiered rates: Non-Program Board ($1,000/mo), Non-Lesson Board ($800/mo), and Lesson Board ($600/mo for horses available for full program use.
3. Summer Camp Programs: Summer camp for ages 5-12 offering riding instruction and horsemanship education, with early bird discounts available.
4. Competition Hosting: Hosting 3-5 horse trials annually (USEA-recognized and unrecognized), FFI Show Series, Winter Show Series, and Eventing Camp & Competition events.
5. Birthday Parties and Events: Birthday parties at the barn and facility rentals for equestrian events.
6. Horse Sales and Leasing: Sale and lease of horses including lesson horses and ponies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Full Moon Farm operates a full-service English riding facility offering group and private riding lessons, full-care horse boarding, summer camps for children ages 5-12, and USEA-recognized horse trials competitions. The farm hosts multiple annual shows and equitation team programs (IEA, NCEL, NCSSEL, JEL, NCAEL), alongside clinics, cross-country schooling, horse sales/leasing, and youth community programs including birthday parties, library visits, and scout programs.

Product overview

Full Moon Farm is a full-care equestrian facility offering a comprehensive portfolio of English riding services centered on eventing and balanced-seat equitation. The core offering includes riding lessons (group and private), summer camps for children, and competitive programs including horse trials, show series, and equitation teams. Supporting services include boarding, leasing, clinics/workshops, birthday parties, youth programs, and community outreach. The farm hosts up to five annual horse trials and maintains the Full Moon Farm Eventing Foundation (FMFEF), a 501(c)(3) nonprofit focused on DEI initiatives and equestrian access. Services are primarily delivered through the Hopoti scheduling platform, with payments via PayPal and Venmo.

Differentiator

Problem solved

Functional benefit

Products and services

• Riding Lessons English riding instruction for riders of all ages and skill levels, from beginners to international competitors, specializing in eventing and balanced-seat equitation. Group lessons (9-pack at $450), single group ($55), private lessons ($200 for 3 sessions, $75 single), XC private ($95), and practice rides ($60).
• Summer Camp Summer equestrian camp program for children ages 5-12 offering riding instruction, horsemanship education, and farm activities, with early bird discounts. Valued at $485/week.
• Birthday Parties at the Barn Birthday party experiences featuring pony rides, unicorn experiences with farm horses, and equestrian-themed celebrations for children and families at the farm.
• Horse Trials Hosted competitions including up to five annual horse trials (three USEA-recognized events and two unrecognized), covering dressage, cross-country, and show jumping phases. Requires 50+ event volunteers.
• Eventing Camp and Competition Week-long intensive eventing program with lectures, demonstrations, and hands-on practice culminating in an unrecognized horse trials competition.
• FFI Show Series (Farm Family Insurance) Ongoing show series offering equitation, hunter, and jumper classes for riders of all ages and abilities, sponsored by Farm Family Insurance.
• Winter Show Series Winter mini show series held in indoor arena with equitation and jumper classes to maintain competition skills year-round.
• Equitation Teams Competition teams participating in IEA, NCEL, NCSSEL, JEL, and NCAEL equitation leagues during fall and winter seasons, including individual and team competition.
• Clinics and Workshops Various instructional clinics including XC 101/2.0, cross-country schooling, stadium jumping, grooming workshops, and specialized training with professional riders such as Olympians and 5-star eventers.
• Boarding and Leasing Full-care horse boarding facility with three tiered rates based on program participation: Non-Program Board ($1,000/mo), Non-Lesson Board ($800/mo), and Lesson Board ($600/mo). Includes horse leasing options.
• Cross-Country Schooling Cross-country field access for schooling practice, open seasonally for riders to practice XC fences and timing on the farm's course.
• Library Visits and Youth Programs Community outreach program bringing miniature horses (such as Oliver adopted from Days End Farm Horse Rescue) to local libraries and youth events for education and engagement.
• Pony Playdates Youth equestrian experience program offering pony interactions for children as part of the farm's youth programming portfolio.
• Scout Programs Equestrian programming designed for youth scout groups to earn badges and learn about horse care and riding at Full Moon Farm.
• Parent and Me Sessions Early childhood equestrian introduction sessions for ages 2-5 with parent participation at the farm.
• Gift Certificates Gift certificates available for purchase for riding lessons and farm services at Full Moon Farm.
• Horse Sales and Leasing Horses available for sale or lease, including lesson horses and ponies suitable for various skill levels from beginner to advanced.

Quantifiable outcome

• JEL and NCSSEL teams achieved 1st place at 2023-2024 Finale and season standings
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

21 partnerships are on record, tiered core and minor.

• KIND WinscoreStrategic or Co-development Partner · 11 January 2026Partnership to host kindness and inclusion workshops for riders, parents, barn management and staff. FMFEF welcomed KIND Wins to educate on promoting positivity, good mental health, and preventing bullying in the equestrian community.
• Full Moon Farm Eventing Foundation (FMFEF)coreStrategic or Co-development Partner · 3 June 2024501(c)(3) nonprofit foundation affiliated with Full Moon Farm, striving to promote good horsemanship, prevent marginalization, and foster diversity, equity, and inclusion. Provides scholarships and grants for equestrian access.
• HopoticoreTechnology or IntegrationTechnology partnership for lesson scheduling and management platform. Hopoti provides online booking, payment processing, and communication tools for the riding center.
• Farm Family InsurancecoreGTM or Marketing PartnerTitle sponsor of the Farm Family Insurance Jackalope Enterprises (FFI/FFIJE) Show Series offering Equitation, Hunter, and Jumper classes.
• Maller Wealth AdvisorsminorGTM or Marketing Partner2026 sponsor of Full Moon Farm programs.
• Farm & Home Service, Inc.minorGTM or Marketing Partner2026 sponsor providing support for farm programs and events.
• Maryland SaddleryminorGTM or Marketing PartnerLocal tack store partner offering equipment recommendations and discounts for FMF riders.
• Maryland Equine CenterminorGTM or Marketing Partner2026 sponsor supporting equestrian programs.
• Equine Sports Medicine of MDminorGTM or Marketing PartnerVeterinary partner providing equine sports medicine services.
• Louis Bosley, Equine DentistminorGTM or Marketing PartnerEquine dental services provider for FMF horses.
• Erin Gilmore PhotographyminorGTM or Marketing PartnerEquestrian photographer providing event coverage.
• Coat DefenseminorGTM or Marketing PartnerEquine care product sponsor for FMF.
• Mare Modern GoodsminorGTM or Marketing Partner2026 sponsor for farm programs.
• Interscholastic Equestrian Association (IEA)coreGTM or Marketing PartnerNational interscholastic equitation league for middle and high school students competing in Hunt Seat, Western Seat, and Stock Seat.
• National Capitol Equitation League (NCEL)coreGTM or Marketing PartnerRegional equitation league serving the mid-Atlantic area with team competitions.
• National Capitol Short Stirrup Equitation League (NCSSEL)coreGTM or Marketing PartnerShort stirrup division for younger or less experienced riders in the NCEL region.
• Junior Equitation League (JEL)coreGTM or Marketing PartnerJunior equitation league for young riders competing in various divisions.
• National Capitol Adult Equestrian League (NCAEL)coreGTM or Marketing PartnerAdult equitation league for adult riders competing as individuals or teams.
• Days End Farm Horse Rescue (DEFHR)minorGTM or Marketing PartnerEquine rescue organization from which FMF adopted Oliver the miniature horse.
• FMF Equestrian (David Ziegler & Woodge Fulton)coreImplementation/ SI/ Consulting PartnerProfessional training partnership offering lessons and training rides for boarders and lessees. David Ziegler is a Grand Prix dressage rider; Woodge Fulton is a 5-star eventer.
• USEA (U.S. Eventing Association)coreGTM or Marketing PartnerNational governing body for eventing. FMF hosts USEA-recognized horse trials and FMFEF established an annual USEA scholarship.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Galway Downs: Galway Downs is a Temecula, California eventing facility hosting recognized horse trials and offering lessons — directly comparable as an eventing-focused venue with multi-tier services.
• Waredaca Farm: Waredaca Farm is a Maryland-based eventing and boarding facility that hosts USEA-recognized horse trials and offers lessons — directly comparable to Full Moon Farm in geography, discipline mix, and service model.
• Great Meadow International: Great Meadow is a Virginia eventing venue hosting recognized horse trials and offering lessons — comparable to FMF as an eventing competition hub with educational programming.
• Loch Moy Farm: Loch Moy Farm is a Mount Airy, Maryland equestrian facility offering eventing, lessons, boarding, and recognized competitions — closely matching FMF's Mid-Atlantic eventing-focused service bundle.
• Stable View: Stable View is an Aiken, South Carolina eventing facility offering boarding, lessons, and USEA-recognized competitions — a direct comparable in discipline focus and full-service equestrian model.
• Poplar Place Farm: Poplar Place Farm is a Hamilton, Georgia eventing venue offering recognized competitions and full-service equestrian care — directly comparable in discipline specialization and event-hosting model.
• Chattahoochee Hills Eventing: Chattahoochee Hills is a Georgia eventing facility hosting recognized competitions and offering boarding/lessons — a direct peer in the same discipline and full-service model.

Broad incumbents

• Morven Park International Equestrian Center: Morven Park is a larger Virginia-based equestrian center hosting recognized eventing competitions and lessons with broader discipline coverage than Full Moon Farm, operating as a regional incumbent in the same sport.
• Tryon International Equestrian Center: Tryon International is a major North Carolina equestrian resort and competition venue hosting top-tier eventing and many other disciplines — a broader incumbent that overlaps with FMF's competition-hosting role at much larger scale.

Regional players

• Seneca Valley Stables: Seneca Valley Stables is a Maryland-area equestrian facility offering lessons and boarding — comparable to FMF as a regional boarding/lesson operator, though less focused on eventing competition hosting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fullmoonfarm
• Instagraminstagram.com/full.moon.farm
• LinkedInlinkedin.com/company/full-moon-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Moon Farm