Full Time Sports

What Full Time Sports does

Full Time Sports is a privately held Brazilian digital media company founded in 2004 and headquartered in Vinhedo, São Paulo, Brazil. It operates a motorsport-focused content platform targeting Brazilian racing enthusiasts, with dedicated coverage pages for the country's three flagship series: Stock Car Brasil, NASCAR Brasil, and Copa Truck. The product surface consists of a centralized event calendar alongside per-championship pages providing race schedules, results, and competition information; the architecture is a single web platform hosting multiple event-specific modules rather than a unified dynamic CMS.

The company has approximately 15 employees and runs an additional e-commerce sub-brand called Full Time Store, hosted on the third-party Loja Virtuol Pro infrastructure, selling motorsport-related merchandise to Brazilian consumers. A newsletter/email signup serves as the primary first-party audience engagement channel, offering early access to news and promotions. The platform does not operate a mobile application, has no disclosed APIs, integrations, or AI/ML capabilities, and no enterprise or B2B contracts are referenced.

The business model appears to rely on digital advertising/sponsorship and merchandise sales — pricing is not publicly disclosed. Revenue, ARR, and ownership structure beyond private independence are not disclosed in available sources, and there are no funding events, institutional investors, or public listing references. All activity is concentrated in a single domestic market (Brazil), and the company's growth signals are limited to incremental content and commerce expansion within existing verticals.

Name

Full Time Sports

Legal name

Full Time Sports

Website

https://fulltimesports.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Time Sports is a Brazilian motorsport media company (founded 2004, Vinhedo/SP) operating fulltimesports.com.br, providing race calendars and dedicated coverage of Stock Car Brasil, NASCAR Brasil, and Copa Truck, plus a merchandise e-commerce sub-brand.

Ownership category

akta.pro rank

Product category

Sports Media / Motorsport Content

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

Keywords

• Motorsport media coverage
• Racing event calendars
• Brazilian racing series
• Motorsport news platform
• Racing merchandise retail

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Full Time Sports is a Brazilian motorsports media platform that publishes race calendars, event results, and competition coverage for Stock Car Brasil, NASCAR Brasil, and Copa Truck racing series. The company operates a content website with dedicated competition pages and an associated e-commerce merchandise storefront called Full Time Store.

Product overview

Full Time Sports is a Brazilian motorsports media and event coverage platform offering a unified portfolio of competition-specific pages for truck racing, NASCAR Brasil, and Stock Car series. The core offering consists of event calendar and dedicated competition pages (Copa Truck, NASCAR Brasil, Stock Car) that provide schedules, results, and competition information. The platform also operates an e-commerce sub-brand, Full Time Store, which runs on the Loja Virtuol Pro e-commerce infrastructure for merchandise sales. The product architecture follows a single-platform-with-multiple-event-modules approach, where each racing series has its own dedicated page integrated into the main site.

Differentiator

Problem solved

Functional benefit

Products and services

• Calendário (Event Calendar) Event calendar feature providing schedules for motorsport competitions including truck racing, NASCAR Brasil, and Stock Car events, targeted at Brazilian motorsport fans tracking race dates.
• Copa Truck 2026 Coverage Dedicated coverage page for the Copa Truck racing championship, providing event schedules, results, and competition information for the 2026 season.
• NASCAR Brasil 2026 Coverage Coverage page for NASCAR Brasil racing series, featuring 2026 season schedules, results, and competition coverage.
• Stock Car 2026 Coverage Coverage page for Stock Car racing championship, providing 2026 season schedules, results, and competition information.
• Full Time Store E-commerce platform for motorsport-related merchandise sales, operating on the Loja Virtuol Pro e-commerce infrastructure, targeting Brazilian motorsport fans and Full Time Sports readers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Motorsport.com: Global motorsport media network with localized Brazilian content covering F1, NASCAR, IndyCar, and Stock Car Brasil. Comparable as a motorsport-vertical content destination with multi-series coverage.
• Autosport: Established global motorsport publication covering F1, endurance racing, and touring car championships. Comparable as a motorsport-specialist media brand operating across multiple racing series and geographies.

Emerging players

• RacingNews365: Digital-first motorsport news platform focused on F1 with growing coverage of NASCAR and other series. Comparable as a content-led, vertical motorsport media company in the same news-and-results category as Full Time Sports.
• The Race: Modern motorsport media outlet delivering written and video coverage across F1, NASCAR, and other global series. Comparable to Full Time Sports as a motorsport-specialist content destination competing for fan attention and sponsorship dollars.

Direct peers

• Grande Prêmio: Leading Brazilian motorsport news portal covering F1, Stock Car, NASCAR Brasil, and Copa Truck, with strong SEO presence and editorial team. Directly comparable to Full Time Sports in geographic focus, motorsport vertical, and content offering.
• F1 Mania: Brazilian motorsport news site focused on F1 and Brazilian racing series, publishing schedules, results, and analysis. Closely mirrors Full Time Sports' content-led, motorsport-specialist model in the same Brazilian market.

Others

• Terceiro Tempo: Brazilian sports portal that covers motorsport alongside football and other sports. Indirectly comparable as a Brazilian sports content destination where Full Time Sports competes for the same motorsport fan traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fulltime-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Time Sports