Fundación Serena del Mar

Name

Fundación Serena del Mar

Legal name

Fundación Serena del Mar

Website

https://fundacionserenadelmar.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Development and Social Services

NAICS

Social Advocacy Organizations (8133)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYBPAIABAM

State/Provincial Housing, Urban/Regional Planning & Community Development

Business & Public Services/Public Sector & Government Administration/State/Provincial & Regional Government Administration

SECONDARYBPAJAHAD

Master-Planned Community & POA Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/HOA/Condominium Association Management

SECONDARYFSALAKAO

Community Development & Neighborhood Revitalization Housing Programs

Financial & Insurance/Mortgage & Housing Finance/Housing Finance Agencies & Government-Sponsored Housing Programs

Keywords

• Community development
• Social development programs
• Early childhood education
• Environmental conservation
• Vocational training

Headquarters

HQ city

Cartagena

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation funding from Serena del Mar urban development project: Funded by Novus Civitas, the developer of the Serena del Mar urban project, as part of corporate social responsibility commitments for communities in the zone of influence.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fundación Serena del Mar operates a portfolio of free social development programs for low-income communities in northern Cartagena, organized around three pillars: Social Development (scholarships, early childhood center, youth programs), Environmental Integration (school environmental education, beach cleanups, reforestation, bird censuses), and Income Generation (SENA vocational training, entrepreneurship plans). Services are delivered directly in communities of Manzanillo del Mar, Tierra Baja, Villa Gloria, Puerto Rey, Puerto Bello and La Boquilla through foundation offices, allied institutions, and community sites.

Product overview

Fundación Serena del Mar is a non-profit foundation that operates a portfolio of social development programs focused on three main axes: Social Development, Environmental Integration, and Income Generation. The foundation's offerings include scholarship programs for higher education (Becas Carlos y Marlene Haime, Bancolombia), the Centro de Desarrollo Infantil (CDI) for early childhood development, the Bomberitos Comunitarios fire prevention program for children, the Verde Vivo environmental education program in schools, ExpresArte cultural programs, comprehensive health campaigns, technical vocational training through SENA partnerships, and entrepreneurship support initiatives. These programs serve communities in the influence zone of the Serena del Mar urban development project in Cartagena, Colombia, including Manzanillo del Mar, Tierra Baja, Villa Gloria, and Puerto Rey.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa de Becas (Becas Carlos y Marlene Haime) Higher education scholarship program for youth from Manzanillo del Mar, Tierra Baja, Villa Gloria, and Puerto Rey, implemented with Fundación COJOWA and other partners.
• Programa Bomberitos Comunitarios Community fire prevention program for children ages 7-15, training them as emergency prevention agents in their communities in alliance with the Cartagena Fire Department.
• Centro de Desarrollo Infantil (CDI) Child Development Center in Manzanillo del Mar providing education, nutrition, recreation, and care services to children ages 1-5, operated by aeioTU-Fundación Carulla in alliance with ICBF.
• Programa Verde Vivo Environmental education program delivered in schools that teaches students about biodiversity, conservation, and sustainable practices through tree planting and environmental activities.
• Programa ExpresArte Art expression program for children and youth that promotes cultural identity and creative development through artistic activities in beneficiary communities.
• Jornadas de Salud Integral Comprehensive health campaigns that provide free medical services including optometry, dentistry, general medicine, nutrition, and vaccinations to community members in partner communities.
• Programa de Formación Técnica (SENA) Technical vocational training programs including Construction Techniques and Administrative Health Support, developed in alliance with SENA for community members to improve employment prospects.
• Planes de Emprendimiento Entrepreneurship support program that helps community members formalize business ideas and become suppliers for the Serena del Mar urban project.

Quantifiable outcome

• 87% of zone of influence population directly impacted
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core, major and minor.

• aeioTU-Fundación CarullacoreStrategic or Co-development Partner · 1 January 2017Alliance to operate Centro de Desarrollo Infantil (CDI) in Manzanillo del Mar, providing early childhood development services to children 1-5 years using the Reggio Emilia methodology. The CDI serves over 90 children daily with education, nutrition, recreation and care.
• Instituto Colombiano de Bienestar Familiar (ICBF)coreStrategic or Co-development PartnerGovernment partner for early childhood development programs through CDI modality, providing regulatory oversight and partial funding for early childhood services.
• Bridges of HopecoreStrategic or Co-development PartnerHealthcare alliance partner for health fairs serving communities of Manzanillo del Mar and Villa Gloria. Multiple joint health events conducted with optometry, gynecology, physiotherapy, neurology, audiology, pediatrics, dentistry and other services.
• Universidad de CartagenamajorStrategic or Co-development PartnerAcademic partner for health fairs, providing professional medical volunteers for community health services.
• Universidad San BuenaventuramajorStrategic or Co-development PartnerAcademic partner providing psychology students for community trainings on child abuse prevention and health fair services including otoscopy and fonoaudiology.
• SENAcoreStrategic or Co-development PartnerVocational training partner offering technical programs like Construction of Buildings and Administrative Health Support to inhabitants of target communities. Programs provide certifications and improve employment prospects.
• Fundación BancolombiamajorStrategic or Co-development PartnerPartner for Sueños de Paz scholarship program providing higher education scholarships to youth from beneficiary communities.
• Universidad Tecnológica de BolívarmajorStrategic or Co-development PartnerHigher education partner for university scholarships and programs for youth from communities.
• Asociación CalidrismajorStrategic or Co-development PartnerEnvironmental organization providing expertise for Neotropical Waterbird Census and bird monitoring activities in Ciénaga de la Virgen and Juan Polo.
• Escuela de Beisbol Los Tigres del NorteminorStrategic or Co-development PartnerSports partnership benefiting 64 children from Manzanillo del Mar with baseball training, uniforms, psychosocial workshops, and physiotherapy services.
• Fundación COJOWAmajorStrategic or Co-development PartnerLong-term alliance for social development in Manzanillo del Mar. Joint initiatives include COJOWA Cosmic Run, scholarships, education programs, and cultural events.
• Colegio Jorge WashingtonmajorStrategic or Co-development PartnerEducational institution partner through Fundación COJOWA for scholarships and community programs.
• PacaribeminorStrategic or Co-development PartnerPartner for environmental cleanup events including the Al Natural recycling campaign in Manzanillo del Mar.
• Fundación Planeta Azul CaribeminorStrategic or Co-development PartnerEnvironmental foundation partnering on beach cleanup activities with youth from ExpreArte and Atrevete a Ser Lider programs.
• DADIS (Departamento Administrativo Distrital de Salud)majorStrategic or Co-development PartnerDistrict health authority partner for health fairs providing medical professionals and health services to communities.
• Aluna (Centro de Rehabilitación y Capacitación)minorStrategic or Co-development PartnerRehabilitation center providing training for CDI families on early detection of developmental warning signs in children.
• G-Cubes Society / Harald ReichenbachminorStrategic or Co-development PartnerArtistic collaboration transforming beach waste into exhibition cubes raising awareness about water source contamination.
• EmatuecobminorStrategic or Co-development PartnerEcotourism company from La Boquilla participating in environmental programs and affected by rains receiving emergency aid.
• AHF ColombiaminorStrategic or Co-development PartnerHealthcare organization participating in health fairs providing HIV testing and other medical services.
• AmericaresminorStrategic or Co-development PartnerInternational healthcare foundation providing support for health fairs and medical supplies.
• ESE CartagenaminorStrategic or Co-development PartnerState healthcare enterprise participating in health fairs for Villa Gloria community.
• Camacol BolívarminorStrategic or Co-development PartnerConstruction association partnership for Construimos a la Par program reducing gender gap in construction sector for women in target communities.
• Clínica Buenos AiresminorStrategic or Co-development PartnerHealthcare provider participating in health fairs with the ninth health alliance.
• Cuerpo de Bomberos de CartagenamajorStrategic or Co-development PartnerFire department partnership for Bomberitos Comunitarios program training children as community fire prevention agents.
• ClarominorStrategic or Co-development PartnerTelecommunications company supporting community programs.
• AmarilominorStrategic or Co-development PartnerConstruction company for Burano project providing employment to Tierra Baja community members.
• Colegio Aspaen Gimnasio Cartagena de IndiasminorStrategic or Co-development PartnerPrivate school partner in community programs.
• Club Rotario Cartagena de IndiasminorStrategic or Co-development PartnerRotary club partnership for Lectura al Barrio program installing community library in Manzanillo del Mar.
• Cámara de Comercio de CartagenaminorStrategic or Co-development PartnerChamber of commerce partnership for entrepreneurs conversatorio highlighting women entrepreneurs in tourism industry.

Scale indicators22 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Fundación Bancolombia: Major Colombian corporate foundation partnering with Serena del Mar on the Sueños de Paz scholarship program for youth in beneficiary communities. Comparable in community education and scholarship programming.
• Americares: International health-focused foundation partnering with the foundation on health fairs. Comparable in delivering free medical services to vulnerable communities through multi-partner health events.
• Bridges of Hope: Healthcare alliance partner running joint health fairs with the foundation in Manzanillo del Mar and Villa Gloria. Comparable in community health service delivery model.
• aeioTU: Colombian early childhood development organization partnering with the foundation to operate the CDI in Manzanillo del Mar using the Reggio Emilia methodology. Comparable in operating child development centers for low-income communities in Colombia.
• Fundación Carlos y Sonia Haime: Colombian family foundation co-funding the Becas Carlos y Marlene Haime scholarship program with the foundation. Comparable in providing higher education scholarships to vulnerable youth in Colombia.
• Fundación Carulla: Colombian foundation co-operating the aeioTU CDI program with the foundation. Focuses on early childhood nutrition and education, with comparable beneficiary profile and operational model.
• Fundación COJOWA: Colombian non-profit foundation with a long-standing alliance with Serena del Mar, jointly running scholarships, education programs, and cultural events in Manzanillo del Mar. Directly comparable in mission, beneficiary community, and program mix.

Regional players

• Fundación Nu3: Colombian social foundation addressing childhood nutrition and development. Operates in similar low-income Colombian communities with comparable social development programming.
• Corporación Universitaria Minuto de Dios: Colombian higher education institution with strong social inclusion and community development programs. Comparable in delivering education and social development to underserved Colombian communities.

Broad incumbents

• Habitat for Humanity Colombia: International non-profit with Colombian operations focused on community development, housing, and livelihoods for low-income families. Comparable in operating multi-pillar community development programs in underserved Colombian areas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fundacion-serena-del-mar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Serena del Mar