Fundación Traki

What Fundación Traki does

Fundación Traki is a Venezuelan non-profit organization founded in 2019, established as the corporate social responsibility arm (brazo social) of Grupo de Empresas Traki, the parent company of Venezuela's largest department store chain. The foundation's stated mission is to improve the quality of life of Venezuelan children, adolescents and youth in vulnerable situations through strategic alliances with social development organizations, operating across focus areas including childhood protection, educational persistence, teacher training, gender equity, entrepreneurship, technological literacy, and education for people with disabilities.

The foundation delivers its impact through three interconnected programs. Un Gesto Solidario is a monthly donation intermediation mechanism: customers of Traki department stores can contribute at checkout across more than 1,000 cash registers nationwide, with a different social development NGO selected as the monthly beneficiary. Gente que Transforma is an internal training program that has prepared over 400 Traki retail collaborators in service excellence and professional competencies. Ideas que Transforman is a grantmaking and capacity-building program targeted at early-stage social impact NGOs, providing training, mentorship, and grants to verify initiative viability, having directly served 821 children and youth and trained 147 representatives and teachers.

The business model is donation-based, with inflows comprising micro-donations from Traki customers aggregated across the retail network and corporate matching contributions from Empresas Traki during #MartesSolidario campaigns. The foundation operates with a lean staff of 5 employees, leveraging parent-company infrastructure for distribution, communications, and operational support rather than building independent capacity. Programs are delivered through an alliance network of 40+ Venezuelan social organizations, and the foundation reports cumulative impact of 223,332 direct beneficiaries and 139,022+ indirect beneficiaries since inception.

Name

Fundación Traki

Legal name

Fundación Traki

Website

https://fundaciontraki.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fundación Traki is a Venezuelan non-profit founded in 2019 as the social arm of Grupo de Empresas Traki. It channels customer donations from over 1,000 Traki cash registers to allied NGOs and operates training and grant programs serving children, adolescents, and youth in vulnerable situations.

Ownership category

akta.pro rank

Product category

Non-profit Social Foundation

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Private Foundations (BPAGAKAA), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Corporate social responsibility
• Non-profit foundation
• Social development programs
• Child welfare programs
• Donation fundraising

Headquarters

HQ city

Venezuela

HQ country

Venezuela

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Customer Donations through Un Gesto Solidario: Fundraising program where customers make donations at Traki store checkout locations. Monthly campaigns support selected NGOs. More than 1,000 cash registers across all Traki stores nationwide serve as channels for customer contributions.

Distribution channels1 record

Marketing channels2 records

Core offering

Fundación Traki is a Venezuelan non-profit foundation, established in 2019 as the social arm of Grupo de Empresas Traki (Venezuela's largest department store chain). It raises and channels funds to support the education, development, and quality of life of Venezuelan children, adolescents, and youth in vulnerable situations, primarily through in-store customer donations at more than 1,000 Traki cash registers and through training/grant programs for partner NGOs.

Product overview

Fundación Traki is a non-profit organization founded in 2019 as the social arm of Traki Companies (Venezuela's largest department store chain). The foundation operates three interconnected programs: (1) Un Gesto Solidario, a monthly fund-raising initiative that channels customer donations at Traki checkout points to selected social NGOs; (2) Gente que Transforma, an internal employee training and development program for retail excellence; and (3) Ideas que Transforman, a grant and training program for early-stage NGOs focused on education and youth development. Together, these programs form a holistic social investment strategy supporting childhood protection, educational permanence, and youth development across Venezuela.

Differentiator

Problem solved

Functional benefit

Brands

• Un Gesto Solidario: A fund-raising program that supports social development organizations promoting education, development, and quality of life improvements for children and adolescents in Venezuela. Monthly, a selected organization receives contributions from Traki customers.
• Gente que Transforma
• Ideas que Transforman

Products and services

• Un Gesto Solidario A monthly fundraising program that enables Traki customers to donate at checkout (across 1,000+ cash registers nationwide) to a different selected social development organization each month, funding education, development, and quality-of-life initiatives for Venezuelan children and adolescents.
• Gente que Transforma A training program focused on personal and professional growth for Venezuelan retail employees, strengthening competencies in retail operations and customer service culture within the Traki Group. Over 400 collaborators have participated nationally.
• Ideas que Transforman A capacity-building and grant program that strengthens sustainable management capabilities of early-stage and scaling social impact NGOs in Venezuela. Selected projects receive grants to verify the viability of their initiatives; the program has directly benefited 821 children, adolescents, and youth, plus 147 trained representatives and teachers.

Quantifiable outcome

• 223,332 children, adolescents and youth directly benefited through programs
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Hospital Ortopédico InfantilcoreStrategic or Co-development PartnerFour-year consecutive partnership. The foundation supported the inauguration of two operating room salas and contributed to medical interventions that changed the lives of 65+ children with paralysis. The foundation provides ongoing funding through Un Gesto Solidario donations.
• Asociación Civil Buena VoluntadcoreStrategic or Co-development PartnerKey alliance partner for inclusive employment programs. Together they have contributed to the insertion of youth with disabilities or functional diversity into jobs at Traki stores. They have operated for 60 years of service.
• FundanamajorStrategic or Co-development PartnerListed ally organization working on child welfare and social development in Venezuela.
• Fundación NarcisomajorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• Proyecto MayumajorStrategic or Co-development PartnerWon the 2024 #Match competition organized by Fundación Traki and will receive a donation to continue their social transformation work.
• Beca Un PanamajorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• Fundadown VenezuelamajorStrategic or Co-development PartnerFeatured as monthly supported organization. Works with people with Down syndrome in Venezuela. Website: fundadownvenezuela.org
• FASTmajorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• Autismo en Voz AltamajorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• FundaprocuramajorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• Casa Ronald VenezuelamajorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• Buena Voluntad VenezuelamajorStrategic or Co-development PartnerListed ally organization. 60 years of service providing values-based social work.
• FundafélicesmajorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• Autismo Dejando HuellamajorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• SDB (Sociedad Bíblica de Cuba)minorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• Maravillosa RealidadminorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• Casa Hogar Al FinminorStrategic or Co-development PartnerListed ally organization in the foundation's partner network.
• Empresas Traki (Parent Company)coreStrategic or Co-development PartnerThe foundation is the social arm of Empresas Traki. The parent company matches customer donations during #MartesSolidario campaigns and provides retail infrastructure (1,000+ cash registers) for fundraising. Empresas Traki celebrates 40 years as Venezuela's leading department store.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fundación Carlos Slim: One of Latin America's largest private foundations, supporting education, health, and economic development across Mexico and the region. Comparable as a large-scale corporate foundation with youth and education programs, though operating at vastly greater scale than Fundación Traki.
• Fundación MAPFRE: Spain-based corporate foundation of MAPFRE with significant operations across Latin America. Comparable as a corporate foundation investing in social welfare, inclusion, and health programs across Spanish-speaking markets.
• Fundación Telefónica: Corporate foundation of Telefónica operating across multiple Latin American countries. Runs education, digital inclusion, and youth employability programs, structurally similar to a corporate social-impact foundation with multi-country reach.

Direct peers

• Fundación Walmart México: The philanthropic arm of Walmart de México y Centroamérica. Funds community programs including food security and youth development, and is comparable as a major retail-anchored corporate foundation in Latin America serving vulnerable populations.
• Fundación Pies Descalzos: Colombian foundation focused on public education and childhood development for vulnerable populations. Comparable as a Latin American foundation dedicated to children and youth in vulnerable situations, with a similar emphasis on education access and quality of life.
• Fundación Éxito: Corporate foundation of Grupo Éxito, Colombia's largest retail chain. Runs nutrition-focused programs funded through in-store customer donations, mirroring the retail-anchored donation model that Fundación Traki uses at Traki cash registers.

Emerging players

• Fundana: Venezuelan foundation dedicated to child welfare and social development. Listed as a partner of Fundación Traki and directly comparable as a Venezuelan child-focused NGO operating in the same beneficiary segment and geography.
• Casa Ronald Venezuela: Venezuelan chapter of the Ronald McDonald House Charities network supporting children's health and family welfare. Already a partner of Fundación Traki, and comparable as a child-focused Venezuelan nonprofit with overlapping beneficiary segments.
• Fundación Altaír: Venezuelan nonprofit focused on youth education and development. Directly comparable as a domestic Venezuelan foundation serving youth in vulnerable situations, overlapping with Fundación Traki's primary beneficiary segment and geography.

Regional players

• Fundación Banco de Venezuela: Corporate foundation of a major Venezuelan financial institution supporting social programs domestically. Comparable as a Venezuelan corporate foundation operating under similar country-specific economic and regulatory constraints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/trakifundacion
• LinkedInlinkedin.com/company/fundaci%C3%B3n-traki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Traki