Funky Forest

What Funky Forest does

Funky Forest is a Hungarian cold-pressed juice and smoothie brand operated by Házikó Farm Kft. and headquartered in Szécsény, Hungary. The company produces 100% fruit and vegetable juices in 330ml and 750ml glass bottles plus 3L/5L Bag-in-Box formats, and 100% smoothies in 200ml bottles, distributed through curated package bundles such as Funky Mix, Forest Fusion, and Full House. Its product development is supported by three credentialed in-house dietitians (Gulyás Andrea, Szabó Adrienn, Fülöp Lili), and the portfolio carries V Label vegan certification alongside multiple international awards including Great Taste 2023 and Superior Taste Award 2023.

The business operates across four distinct go-to-market channels: a direct-to-consumer e-commerce webshop (funkyforest.hu), a B2B Office Juice corporate subscription service, a HORECA reseller program (viszonteladó), and a contract manufacturing/private-label platform (nekedgyartunk.hu). Pricing is positioned in the premium tier, with single bottles at 699-1,490 HUF, bulk Bag-in-Box at 3,790-5,490 HUF, and curated packages at 7,549-14,488 HUF. In 2025 the company expanded its portfolio with a blackcurrant smoothie launch (July) and a new fermentation product line under the Belbarát and Belbiom brands (September).

The firm is a privately held Hungarian Kft. (limited liability company) with approximately 8 employees and operations confined to the Hungarian domestic market. It holds two registered EU trademarks for the "Funky Forest" brand and has received the Bükk National Park Product 2024 regional designation. No parent company control, funding rounds, or revenue figures are publicly disclosed.

Name

Funky Forest

Legal name

Házikó Farm Korlátolt Felelősségű Társaság

Website

https://funkyforest.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Funky Forest is a Hungarian premium cold-pressed juice and smoothie brand based in Szécsény, Hungary, serving Hungarian consumers through D2C e-commerce, B2B office subscriptions, HORECA resellers, and contract manufacturing under Házikó Farm Kft.

Ownership category

akta.pro rank

Product category

Cold-Pressed Juices and Smoothies

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Refrigerated Juices & Smoothies (CRADACAL)

Keywords

• Cold-pressed juice
• Additive-free smoothies
• Plant-based beverages
• Office juice service
• Private label manufacturing

Headquarters

HQ city

Szécsény

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-consumer product sales (webshop): Individual bottles (330ml, 750ml, 200ml smoothies), package bundles, and bulk Bag-in-Box (3L, 5L) formats sold through the funkyforest.hu e-commerce store. Unit pricing per bottle/format with periodic bundle discounts (e.g., 10% off Funky Mix).
2. B2B Office Juice (corporate office supply): Corporate office supply program where companies receive custom-quoted bulk orders of Funky Forest products for employees. Multiple company logos appear as existing office clients.
3. Reseller / HORECA distribution: Reseller and hospitality (HORECA) channel where restaurants, gastro partners, and retailers stock and resell Funky Forest products with system registration and regular partner discounts.
4. Contract manufacturing / white-label (Bérgyártás, saját márka): Custom manufacturing for third-party brands via nekedgyartunk.hu, producing private-label cold-pressed juices and smoothies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Funky Forest manufactures and sells 100% additive-free cold-pressed juices and smoothies made from primarily locally-sourced Hungarian fruits and vegetables, with no added sugar, preservatives, or artificial additives. The company sells products directly to consumers through its webshop, supplies corporate offices through the Office Juice program, distributes to hospitality venues via a reseller partnership, and offers private-label/contract manufacturing services to third-party brands.

Product overview

Funky Forest is a Hungarian juice and smoothie company producing 100% natural pressed juices and smoothies with no additives, preservatives, or added sugar. The product portfolio consists of two core product lines: (1) Funky Forest 100%-os préslé (pressed juices) in glass bottles (330ml, 750ml) and Bag-in-Box formats (3L, 5L), with over 10 flavor varieties including apple, apple-beet-carrot, apple-ginger, apple-mango-chili, apple-pear-cucumber-spinach, apple-sour cherry, and apple-peach; and (2) Funky Forest 100%-os smoothie in 200ml bottles including apple-mango-pumpkin-ginger, apple-currant-mango, apple-strawberry-cranberry, and apple-pear-blackcurrant flavors. The company also offers subscription/value packages (csomagajánlat) with quantities ranging from 8-22 bottles at discounted prices, corporate Office Juice services for businesses, a reseller partnership program, and private label/contract manufacturing services through nekedgyartunk.hu. Ingredients are sourced primarily from Hungarian farmers with a focus on local, traceable supply chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Funky Forest 100%-os préslé (Pressed Juice) 100% fruit and vegetable pressed juices made from locally sourced Hungarian ingredients with no added sugar, preservatives, or artificial additives. Available in glass bottles (330ml, 750ml) and Bag-in-Box formats (3L, 5L) across multiple flavor varieties for individual consumers, families, foodservice, and offices.
• Funky Forest 100%-os smoothie 100% fruit and vegetable smoothies with thicker consistency than pressed juices, in 200ml glass bottles. Flavor varieties include apple-mango-pumpkin-ginger, apple-currant-mango, apple-strawberry-cranberry, and apple-pear-blackcurrant for health-conscious individual consumers.
• Nagykiszerelés 3L/5L Bag-in-Box Large-format pressed juices in Bag-in-Box packaging for foodservice, offices, and families. Available in 3L and 5L sizes in apple, apple-beet-carrot, apple-ginger, and apple-peach varieties.
• Office Juice Corporate office juice subscription service offering fresh pressed juices and smoothies to Hungarian businesses as part of workplace wellness programs. Includes free delivery and customizable plans, with named existing clients including Elevenpark, Kolping, Lisboa, Madhouse, Makmoiselle, Manfred Bakery, Mazel Tov, Steam, Szimpla, and Zala Springs.
• Viszonteladói partnerség (Reseller Program) Reseller partnership program for Hungarian hospitality venues, gastro restaurants, bakeries, and retailers who want to stock domestically sourced, sustainable, additive-free Funky Forest juices for their guests. Partners register to access regular discounts and stock Funky Forest products on their shelves or menus.
• Bérgyártás, saját márka (Contract Manufacturing / Private Label) Private-label and contract manufacturing service for third-party brands wanting to create their own branded cold-pressed juices and smoothies. Operated through the dedicated nekedgyartunk.hu platform, leveraging Funky Forest's cold-pressed production capacity for white-label beverage lines.

Quantifiable outcome

• Products contain only fruits and vegetables — zero additives, zero added sugar, zero preservatives
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• ElevenparkminorChannel Partner/ Reseller/ DistributorCorporate office customer participating in the Office Juice program. Logo displayed as existing client on officejuice.funkyforest.hu page.
• KolpingminorChannel Partner/ Reseller/ DistributorCorporate office customer via Office Juice program.
• LisboaminorChannel Partner/ Reseller/ DistributorCorporate office customer via Office Juice program.
• MadhouseminorChannel Partner/ Reseller/ DistributorCorporate office customer via Office Juice program.
• Manfred BakeryminorChannel Partner/ Reseller/ DistributorBakery and gastro partner with logo displayed on Office Juice page.
• Mazel TovminorStrategic or Co-development PartnerGastro partner, notable Budapest ruin bar/restaurant. Received the Secret Edition custom product line developed specifically for gastro partners (awarded Inno'Dor prize).
• SteamminorChannel Partner/ Reseller/ DistributorGastro partner via Office Juice / gastro program.
• SzimplaminorStrategic or Co-development PartnerIconic Budapest ruin bar and gastro partner. Logo displayed on Office Juice page.
• Zala SpringsminorChannel Partner/ Reseller/ DistributorWellness hospitality partner via Office Juice program.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plenish: UK-based cold-pressed juice and plant-based drinks brand selling direct and through retail. Comparable in premium positioning, clean-label formulation, and D2C-plus-retail GTM.
• Press London: London-based cold-pressed juice and health-shot specialist with a focus on functional, no-additive ingredients. Directly comparable in production method, product format mix, and premium health-conscious consumer target.
• The Cold Pressed Juicery: Cold-pressed juice brand emphasizing multi-day cleanse programs and clean-label ingredients. Comparable in cold-press process, wellness-led positioning, and subscription/D2C model.
• Raw Press: UK cold-pressed juice brand offering cleanses and daily juices with a clean-label, no-additives formulation. Comparable on production method, target consumer, and D2C-led distribution.
• Innocent Drinks: Premium fruit juice and smoothie brand with a similar 100% fruit, no-additives positioning and glass-bottle D2C heritage. Closely comparable on product philosophy, target consumer, and route-to-market mix.

Broad incumbents

• Tropicana (PepsiCo): Global mass-market juice brand under PepsiCo with broad SKU coverage. Comparable as a non-carbonated juice competitor, though its scale, retail dominance, and pricing sit well below Funky Forest's premium positioning.
• Rauch: Austrian family-owned beverage group with extensive juice and private-label presence across Central and Eastern Europe. Comparable as a regional beverage incumbent that competes for the same shelf space, HORECA accounts, and private-label contracts in Hungary.
• Odwalla (Danone): Established smoothie and juice brand under Danone with a health-oriented positioning. Comparable as a smoothie/juice competitor at scale, though broader portfolio and mass-market pricing differ from Funky Forest's artisan model.

Regional players

• Hervita: Hungarian non-alcoholic beverage producer with a health-oriented product range including juices. Comparable as a domestic competitor with overlap in the Hungarian health-conscious consumer segment.
• Sió: Leading Hungarian juice and beverage manufacturer serving the domestic mass market. Comparable as the closest Hungarian direct competitor, though positioned at value pricing versus Funky Forest's premium tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/funkyforesthungary
• LinkedInlinkedin.com/company/funky-forest-juices
• Instagraminstagram.com/funky.forest?igshid=kfarmo3horn

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funky Forest