AAA Northern New England
AAA Northern New England is a regional non-profit club within the AAA federation, providing individual motorists and travelers with 24/7 roadside assistance, auto insurance, travel booking, International Driving Permits, and access to 100,000+ member discount partners.
- Company typePrivate
- Founded1902
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What AAA Northern New England does
AAA Northern New England is a regional member club within the American Automobile Association (AAA) federation, a non-profit organization established in 1902 that provides automotive, travel, insurance, and financial services to more than 65 million members across North America. The Northern New England club serves individual motorists and travelers in its geographic territory, delivering 24/7 roadside assistance (jumpstarts, lockouts, battery replacements, tire changes, tows), access to nearly 7,000 approved auto repair facilities, home and auto insurance products, and cash-back credit cards with no annual fees plus free identity theft monitoring.
The organization's core technology consists of a digital membership platform featuring TripTik (a digital road-trip mapping and route planning tool), Trip Canvas (a vacation research and booking platform with destination articles and integrated reservations), and the International Driving Permit issuance system — for which AAA is one of two organizations federally authorized by the U.S. Department of State to issue IDPs valid in 150+ countries. Revenue is generated through multiple streams: recurring annual membership dues (subscription), transaction-based travel agency commissions on flights, hotels, car rentals, and cruises, insurance commissions, IDP issuance fees ($20), and referral fees on expedited passport services through RushMyPassport.com (starting at $99). Distribution occurs through physical branch offices, the AAA.com self-serve digital platform, and reciprocal service agreements with international FIA and GMA member clubs, while marketing leverages the discount ecosystem of 100,000+ partners including Hertz, Hilton, Marriott, Hyatt, and Choice Hotels.
AAA Northern New England firmographics
Firmographics- Name
- AAA Northern New England
- Legal name
- American Automobile Association
- Website
- https://aaa.com
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Short description
- AAA Northern New England is a regional non-profit club within the AAA federation, providing individual motorists and travelers with 24/7 roadside assistance, auto insurance, travel booking, International Driving Permits, and access to 100,000+ member discount partners.
- Ownership category
- akta.pro rank
AAA Northern New England industry classification
Industry- Product category
- Automotive Club Membership Services
- NAICS
- Travel Agencies (561510), Motor Vehicle Towing (48841)
- SIC
- Services-Membership Organizations (8600), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
- akta.pro secondary industry
- Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)
Keywords
AAA Northern New England business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Dues: Annual membership fees providing access to roadside assistance, discounts, and member benefits including automotive, travel, insurance and financial services
- Travel Services: Travel agency services including booking flights, hotels, car rentals, cruises, and vacation packages with member-exclusive discounts
- Auto Insurance: Home and auto insurance products offered to members
- Passport and Travel Document Services: Expedited passport services through RushMyPassport.com partnership with services starting at $99.00
- International Driving Permits: $20 USD fee for IDP issuance, plus applicable sales tax and passport photo fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | International Driving Permit (IDP) |
| Transaction based/ take rate | Pay-as-you-go | Expedited Passport Services |
| Transaction based/ take rate | Pay-as-you-go | Member Discounts on Travel |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
AAA Northern New England product offering
Product offeringCore offering
AAA Northern New England sells memberships in the AAA federation that provide 24/7 roadside assistance (jumpstarts, lockouts, battery replacements, tire changes, tows), access to a network of nearly 7,000 approved auto repair facilities, travel agency services with exclusive discounts at hotels and car rental brands, home and auto insurance products, financial services (cash-back credit cards and identity theft protection), International Driving Permits authorized by the U.S. Department of State, and expedited passport services through RushMyPassport.com.
Product overview
AAA is a federation of regional automobile clubs offering a comprehensive suite of membership-based services. The core offering centers on AAA Membership, which provides best-in-class roadside assistance, auto repair facility access, insurance products, and financial services. Travel services include TripTik (route planning), Trip Canvas (vacation booking), and AAA Diamonds (hotel ratings). Additional offerings comprise expedited passport services via RushMyPassport.com, International Driving Permits authorized by the U.S. Department of State, and member discounts across 100,000+ partners including hotels (Hilton, Marriott, Hyatt, Choice Hotels) and car rentals (Hertz). The portfolio functions as a unified membership program rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Trip Canvas: AAA's travel planning platform offering destination research, booking capabilities, and travel inspiration
- TripTik
Products and services
- AAA Membership Annual membership program providing individual consumers with roadside assistance, access to a network of nearly 7,000 approved auto repair facilities, travel discounts, insurance products, financial services, and member benefits across North America.
- Roadside Assistance 24/7 emergency roadside service covering jumpstarts, lockouts, battery replacements, tire changes, and tows for member vehicles across North America.
- Automotive Repair Network Access
- TripTik
- Trip Canvas
- International Driving Permit (IDP)
- Expedited U.S. Passport Services
- Home and Auto Insurance
- AAA Financial Services (Credit Cards and Identity Theft Protection)
Companies that use AAA Northern New England
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
AAA Northern New England technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AAA Northern New England partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RushMyPassport.comcoreAAA offers expedited passport services through an exclusive partnership with RushMyPassport.com. Members receive personalized passport application review, real-time tracking, and exclusive AAA rates on expedited passport courier service starting at $99.00.
- HertzcoreAAA members receive exclusive car rental deals with discounts up to 20% off base rates, free AAA additional driver, free use of one child safety seat, 10% off prepaid fuel, and waived AAA Young Renter fee for ages 20-24.
- Hilton HotelscoreHilton offers Hot Deals exclusively for AAA/CAA members with savings up to 10% and the ability to earn Hilton Honors points when booking AAA/CAA rates, plus exclusive access to Hot Deal inventory.
- Choice HotelscoreAAA members save 10% or more with Choice Hotels and earn Choice Privileges points, with fast-tracked Gold Elite status when booking AAA/CAA rates.
- MarriottcoreAAA members save 5% or more and earn Marriott Bonvoy points when booking AAA/CAA rates, with exclusive access to limited Hot Deal inventory.
- Hyatt HotelscoreAAA members save up to 10% with Hyatt Hotels and Resorts and earn World of Hyatt points when booking AAA/CAA rates.
- Allianz Global AssistanceminorAAA offers travel insurance through partnership with Allianz, providing members with travel insurance options for their trips booked through AAA Travel.
- FIA (Fédération Internationale de l'Automobile) Member ClubscoreInternational reciprocal services for AAA members traveling abroad through FIA member clubs. AAA paper maps, TourBooks, and travel products available for purchase at AAA offices for FIA or GMA member club members.
- GMA (Global Mobility Alliance) Member ClubscoreInternational reciprocal services for AAA members traveling abroad through GMA member clubs. AAA paper maps, TourBooks, and travel products available for purchase at AAA offices for FIA or GMA member club members.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AAA Northern New England competitors and assessment
Company assessmentDirect peers
- Better World Club: A nationwide roadside assistance membership organization competing head-to-head with AAA on tow, lockout, and battery services, with a sustainability-focused positioning that targets younger drivers.
- CAA (Canadian Automobile Association): Canada's federation of regional automobile clubs mirroring AAA's model across roadside assistance, travel, and insurance — the closest international structural analog for benchmarking federation economics.
- Good Sam: Membership-based roadside and travel club focused on RV and outdoor recreation consumers; competes with AAA for road-trippers and uses a similar annual dues + discount partner playbook.
- AARP: Large U.S. membership organization offering insurance, travel, and discount benefits to a defined demographic — exemplifies the recurring-dues + ancillary services model that drives AAA's economics.
Broad incumbents
- USAA: Member-owned financial services and insurance organization providing auto, home, and banking products to a defined membership — a comparable membership-anchored cross-sell model with deep insurance exposure.
- Costco Travel: Membership-based travel agency built on the Costco member base, offering exclusive hotel, car rental, and package deals — a direct competitor in member-exclusive travel booking.
- Progressive: One of the largest U.S. auto insurers with direct-to-consumer digital quoting — competes with AAA's home and auto insurance offering on price and online convenience.
- Geico: Direct-to-consumer auto insurance leader with a strong digital acquisition funnel; competes directly with AAA for the auto insurance wallet of the same individual motorist demographic.
- Expedia Group: Largest U.S. online travel agency group encompassing Expedia, Hotels.com, and Vrbo — competes with AAA Travel on booking commissions for the same leisure traveler.
Emerging players
- Urgently: Digital, app-native roadside assistance and connected-vehicle platform providing tow, lockout, and battery dispatch to insurers, OEMs, and fleets — represents the mobile-first competitive threat to AAA's call-based model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AAA Northern New England social profiles
Digital presenceAAA Northern New England financial estimates
Financial estimateRevenue estimate
Valuation estimate
AAA Northern New England leadership team
Management profileNumber of profiles
AAA Northern New England funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AAA Northern New England M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AAA Northern New England
What does AAA Northern New England do?
AAA Northern New England sells memberships in the AAA federation that provide 24/7 roadside assistance (jumpstarts, lockouts, battery replacements, tire changes, tows), access to a network of nearly 7,000 approved auto repair facilities, travel agency services with exclusive discounts at hotels and car rental brands, home and auto insurance products, financial services (cash-back credit cards and identity theft protection), International Driving Permits authorized by the U.S. Department of State, and expedited passport services through RushMyPassport.com.
Is AAA Northern New England a public or private company?
AAA Northern New England is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AAA Northern New England founded?
AAA Northern New England was founded in 1902.
How does AAA Northern New England make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are travel Services, auto Insurance, passport and Travel Document Services and international Driving Permits.
Who are AAA Northern New England's main competitors?
Direct peers on record are Better World Club, CAA (Canadian Automobile Association), Good Sam and AARP. Broad incumbents are USAA, Costco Travel, Progressive, Geico and Expedia Group. Urgently is listed as an emerging player.
Does AAA Northern New England have an API?
No public API is recorded for AAA Northern New England.
What industry is AAA Northern New England in?
AAA Northern New England's product category is Automotive Club Membership Services. Its primary akta.pro industry code is FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts), with a secondary code of CRAEADAK, Travel & Services Membership Clubs (Ancillary Services-Led). Its NAICS code is 561510 and its SIC code is 8600.