FUREVER ANIMAL RESCUE
FurEver Animal Rescue is a volunteer-run 501(c)(3) nonprofit in San Pablo, California, providing foster-based animal rescue, medical rehabilitation, and adoption services for cats, dogs, and rabbits across the San Francisco Bay Area's East Bay, funded primarily by adoption fees and grants from Maddie's Fund.
- Company typePrivate
- Founded2012
- HeadquartersSan Pablo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What FUREVER ANIMAL RESCUE does
FurEver Animal Rescue is a 501(c)(3) nonprofit animal welfare organization (EIN 45-3954430) founded in January 2012 and headquartered in San Pablo, California. It operates a foster-based rescue model serving the East Bay of the San Francisco Bay Area, including San Pablo, El Cerrito, Berkeley, Albany, Pinole, El Sobrante, and Richmond. The organization is entirely volunteer-run, with no paid staff or board members; its leadership comprises Director Terry and a small staff including Kimberly (Adoption Coordinator), Julie, and Crystal, supplemented by a network of foster families.
The core services are animal adoption (cats, dogs, kittens, puppies, and rabbits), foster care placement, medical rescue and rehabilitation, and specialized adoption programs for senior citizens and military families. A distinctive asset is the Enchanted Kitty Forest, a climate-controlled in-store cat adoption display at PetCo El Cerrito Plaza created with Maddie's Fund grant support. Adoption donations range from $150 (rabbits) to $600 (puppies) and include age-appropriate vaccinations, deworming, microchipping, heartworm testing, FeLV/FIV testing, and spay/neuter. Medical rescue capabilities, delivered primarily through the Animal Care Clinic in El Sobrante, include surgeries (amputation, eye removal), Parvo treatment, dental care, and burn treatment.
Revenue mechanics blend adoption fees, individual cash donations (PayPal, check, in-person), in-kind contributions of supplies, vehicle donations via V-Dac partnership, and grants led by Maddie's Fund. Distribution channels include recurring adoption events at PetCo (El Cerrito, Emeryville, Alameda), Pet Food Express (Pinole), and PetSmart (Pinole), supplemented by Petfinder online listings and Facebook-driven organic social reach. The organization achieved a 100% Live Release Rate in 2015 as recognized by Maddie's Fund, and has executed notable operations including a Hurricane Sandy cross-country rescue (6+ dogs) and a 22-animal hoarding case rescue.
FUREVER ANIMAL RESCUE firmographics
Firmographics- Name
- FUREVER ANIMAL RESCUE
- Legal name
- FurEver Animal Rescue
- Website
- https://fureveranimalrescue.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FurEver Animal Rescue is a volunteer-run 501(c)(3) nonprofit in San Pablo, California, providing foster-based animal rescue, medical rehabilitation, and adoption services for cats, dogs, and rabbits across the San Francisco Bay Area's East Bay, funded primarily by adoption fees and grants from Maddie's Fund.
- Ownership category
- akta.pro rank
FUREVER ANIMAL RESCUE industry classification
Industry- Product category
- Animal Rescue and Adoption Services
- NAICS
- Pet Care (except Veterinary) Services (812910)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Foster & Volunteer Network Programs (BPAGAIAF)
Keywords
Where FUREVER ANIMAL RESCUE is headquartered
LocationHeadquarters
- HQ city
- San Pablo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FUREVER ANIMAL RESCUE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Adoption Fees: One-time adoption donations for rescued animals. Fees vary by animal type and age.
- Cash Donations: Tax-deductible donations accepted via PayPal, checks, or at adoption events. Supports medical care, food, equipment, and operational expenses.
- Vehicle Donations: Partnership with V-Dac for vehicle donations. Vehicle donations are fully tax-deductible and help fund rescue operations.
- In-Kind Donations: Accepts pet supplies, blankets, towels, kennels, beds, food, toys, and gift cards to pet stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adult dogs (6 months and older): $400-$600 |
| One time/ perpetual license | Pay-as-you-go | Puppies (under 6 months): $600 |
| One time/ perpetual license | Pay-as-you-go | Adult cats (6 months and older): $300 |
| One time/ perpetual license | Pay-as-you-go | Kittens (under 6 months): $300 |
| One time/ perpetual license | Pay-as-you-go | Rabbits: $150 |
| Other | Pay-as-you-go | Military Discount |
| Other | Pay-as-you-go | Senior Adoptions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
FUREVER ANIMAL RESCUE product offering
Product offeringCore offering
FurEver Animal Rescue provides foster-based animal rescue and adoption services for homeless cats, kittens, dogs, puppies, and rabbits in the San Francisco Bay Area. Animals receive comprehensive veterinary care (vaccinations, spay/neuter, microchipping, heartworm and FeLV/FIV testing) and rehabilitation in volunteer foster homes before being matched with adopters through an adoption questionnaire and agreement process. The organization also operates specialty adoption programs for military families and senior citizens, and runs the Enchanted Kitty Forest cat adoption display at PetCo El Cerrito Plaza.
Product overview
FurEver Animal Rescue is a 501(c)(3) non-profit animal rescue organization offering a comprehensive portfolio of animal welfare services in the San Francisco Bay Area. The core offering centers on animal adoption services for rescued cats, kittens, dogs, and puppies through an adoption questionnaire and agreement process. The organization operates a foster care program where rescued animals receive individualized care in private homes, supported by medical rescue services provided through Animal Care Clinic. Specialized programs include Senior Pet Adoptions with discounted fees, a Military Adoption Program providing fee reductions for service members, and the unique Enchanted Kitty Forest—an innovative in-store adoption display at PetCo featuring climate-controlled habitats. Additional services include vehicle donation collection through V-Dac partnership and regular adoption events at PetCo and Pet Food Express locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Animal Adoption Services
- Foster Care Program
- Medical Rescue Services
- Senior Pet Adoptions
- Military Adoption Program
- Enchanted Kitty Forest
- Vehicle Donation Program
Quantifiable outcome
- 100% Live Release Rate in 2015
- +2 more outcomes
Companies that use FUREVER ANIMAL RESCUE
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
FUREVER ANIMAL RESCUE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FUREVER ANIMAL RESCUE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PetCocorePetCo provides retail space for adoption events and houses the 'Enchanted Kitty Forest' - a dedicated cat adoption display at El Cerrito Plaza. The glass room formerly used for birds was converted to a climate-controlled cat habitat with cat trees, hammocks, and water fountain. Cats are visible 7 days a week during store hours.
- V-DacminorVehicle donation partner that makes it easy for donors to contribute vehicles to FurEver Animal Rescue. Donations are fully tax-deductible and support rescue operations.
- Animal Care CliniccorePrimary veterinary services provider located at 3340 K San Pablo Dam Road, El Sobrante. Provides all medical care including surgeries, vaccinations, dental care, and emergency treatment for rescued animals.
- Pet Food ExpressminorHost location for adoption events at Pinole store (1430 Fitzgerald Drive, Pinole, CA). Provides retail space for community adoption events.
- PetSmartminorLocal adoption event partner at Fitzgerald Drive location (1380 Fitzgerald Drive). Hosts adoption events for rescued animals.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
FUREVER ANIMAL RESCUE competitors and assessment
Company assessmentDirect peers
- East Bay SPCA: Established no-kill animal welfare organization directly serving the same East Bay cities as FurEver (Oakland, Dublin, Pleasanton). Comparable on adoption services, veterinary care, and community-funded model, but operates a facility-based rather than foster-only model.
- Berkeley Humane: Berkeley-based adoption and animal welfare organization serving the same East Bay / Berkeley market as FurEver. Comparable in dog and cat adoption focus, adoption fee structure, and community donation model.
- Peninsula Humane Society & SPCA: San Francisco Bay Area animal welfare organization offering dog, cat, and small animal adoptions. Comparable in regional footprint and adoption services, though operates from a shelter facility rather than a volunteer foster network.
- San Francisco SPCA: Long-established Bay Area animal rescue and adoption organization with on-site veterinary services. Directly comparable on dog/cat adoption, donation-funded model, and Bay Area geography, but operates a full-service veterinary hospital and paid staff model.
- Tony La Russa's Animal Rescue Foundation (ARF): Bay Area-based animal rescue and adoption organization with a no-kill mission. Comparable to FurEver in regional geography (East Bay), dog/cat adoption focus, and reliance on community donations and retail partnerships, though materially larger in budget and infrastructure.
Others
- PetCo Love (formerly Petco Foundation): PetCo's animal welfare nonprofit arm and a major funder of regional rescues. Related as both a retail partnership counterparty and a potential institutional funding source for FurEver given existing PetCo adoption event ties.
- Maddie's Fund: Major animal welfare foundation and FurEver's primary institutional grantor. Related not as a competitor but as a key funding and ecosystem partner whose grant strategy shapes FurEver's growth trajectory.
Broad incumbents
- ASPCA: National animal welfare organization focused on adoption, shelter support, and animal rescue broadly. FurEver operates within the same broader animal welfare/pet adoption space at vastly smaller scale.
- Best Friends Animal Society: National no-kill animal welfare organization operating sanctuary, adoption, and community programs. Comparable in no-kill mission and adoption services but operates at national scale with paid staff and multi-state facilities.
Regional players
- Humane Society Silicon Valley: Animal welfare organization serving Silicon Valley / South Bay, focused on adoption and shelter diversion. Comparable on dog/cat adoption and donation model but does not directly compete in FurEver's East Bay territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FUREVER ANIMAL RESCUE social profiles
Digital presenceFUREVER ANIMAL RESCUE compliance and trust
Trust signalCompliance1 record
FUREVER ANIMAL RESCUE financial estimates
Financial estimateRevenue estimate
Valuation estimate
FUREVER ANIMAL RESCUE leadership team
Management profileNumber of profiles
Profiles4 records
FUREVER ANIMAL RESCUE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FUREVER ANIMAL RESCUE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FUREVER ANIMAL RESCUE
What does FUREVER ANIMAL RESCUE do?
FurEver Animal Rescue provides foster-based animal rescue and adoption services for homeless cats, kittens, dogs, puppies, and rabbits in the San Francisco Bay Area. Animals receive comprehensive veterinary care (vaccinations, spay/neuter, microchipping, heartworm and FeLV/FIV testing) and rehabilitation in volunteer foster homes before being matched with adopters through an adoption questionnaire and agreement process. The organization also operates specialty adoption programs for military families and senior citizens, and runs the Enchanted Kitty Forest cat adoption display at PetCo El Cerrito Plaza.
Is FUREVER ANIMAL RESCUE a public or private company?
FUREVER ANIMAL RESCUE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FUREVER ANIMAL RESCUE founded?
FUREVER ANIMAL RESCUE was founded in 2012. It employs 1 to 10 people.
Where is FUREVER ANIMAL RESCUE based?
FUREVER ANIMAL RESCUE is headquartered in San Pablo, United States, in the North America region.
How does FUREVER ANIMAL RESCUE make money?
Four revenue lines are on record. Adoption Fees are the primary driver. The others are cash Donations, vehicle Donations and in-Kind Donations.
Who are FUREVER ANIMAL RESCUE's main competitors?
Direct peers on record are East Bay SPCA, Berkeley Humane, Peninsula Humane Society & SPCA, San Francisco SPCA and Tony La Russa's Animal Rescue Foundation (ARF). Others are PetCo Love (formerly Petco Foundation) and Maddie's Fund. Broad incumbents are ASPCA and Best Friends Animal Society. Humane Society Silicon Valley is listed as a regional player.
Does FUREVER ANIMAL RESCUE have an API?
No public API is recorded for FUREVER ANIMAL RESCUE.
What industry is FUREVER ANIMAL RESCUE in?
FUREVER ANIMAL RESCUE's product category is Animal Rescue and Adoption Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of BPAGAIAD, Veterinary Charity Clinics & Medical Aid. Its NAICS code is 812910 and its SIC code is 8300.