EquiSol
EquiSol (operating as AnimaSol) is a US-based manufacturer of red and near-infrared light therapy devices for horses, dogs, cats, and other pets, selling LED blankets, leg wraps, bell boots, and torches directly to consumers through its own e-commerce storefront.
- Company typePrivate
- Founded2020
- HeadquartersFolsom, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What EquiSol does
EquiSol, now operating under the brand AnimaSol, is a US-based producer of red and near-infrared light therapy devices for animals. Founded in 2020 and headquartered in Folsom, the company designs and sells therapeutic LED hardware targeting horses, dogs, cats, and other companion pets, with stated use cases spanning injury recovery, post-surgical healing, inflammation reduction, mobility improvement, and general wellness. The company describes itself as a pioneer in light-based technology specifically engineered for the animal industry.
The product portfolio is anchored by the EquiSol Horse Therapy Blanket, priced at $6,200, which contains 7,866 LEDs spanning five therapeutic wavelengths (630nm and 660nm red light; 810nm, 830nm, and 850nm near-infrared) for full-body coverage from poll to belly. The flagship is complemented by targeted EquiSol Leg Wraps ($500) for tendon and joint care, EquiSol Bell Boots ($400) for conditions such as summer sores, a portable AnimaSol Torch ($295) for multi-species use, and the DogSol canine blanket ($350) featuring a patented belly band design and a 2:1 near-infrared to red LED ratio optimized for deeper tissue penetration (up to 50mm). All products carry a zero-EMF rating and a 50,000-hour LED lifespan guarantee.
EquiSol operates an exclusive direct-to-consumer e-commerce model via the animasol.life storefront, with free domestic shipping in the continental United States and calculated international shipping available at checkout. Revenue is generated entirely through one-time hardware purchases, with no subscription or recurring component. The company does not utilize retail partners, distributors, or third-party marketplaces; customer acquisition relies on owned digital channels (Facebook, YouTube, Instagram, LinkedIn), a Light Blog, case studies, and earned media coverage. The company is privately held and founder-led, with no disclosed external funding, ownership structure, or institutional investment.
EquiSol firmographics
Firmographics- Name
- EquiSol
- Legal name
- AnimaSol
- Website
- https://equisol.life
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EquiSol (operating as AnimaSol) is a US-based manufacturer of red and near-infrared light therapy devices for horses, dogs, cats, and other pets, selling LED blankets, leg wraps, bell boots, and torches directly to consumers through its own e-commerce storefront.
- Ownership category
- akta.pro rank
EquiSol industry classification
Industry- Product category
- Animal Health Light Therapy Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Rehabilitation & Physical Therapy Devices (Laser, Hydrotherapy, TENS) (HLAMAFAK)
Keywords
Where EquiSol is headquartered
LocationHeadquarters
- HQ city
- Folsom
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EquiSol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hardware Product Sales: The company generates revenue through the sale of physical therapeutic red light therapy devices including blankets, leg wraps, bell boots, and torch devices for horses, dogs, cats, and pets. These are one-time hardware purchases with no recurring subscription requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EquiSol Horse Therapy Blanket - $6,200.00 |
| Unit Pricing | Pay-as-you-go | DogSol Canine Therapy Blanket - $350.00 |
| Unit Pricing | Pay-as-you-go | EquiSol Leg Wraps for Horses - $500.00 |
| Unit Pricing | Pay-as-you-go | EquiSol Bell Boots for Horses - $400.00 |
| Unit Pricing | Pay-as-you-go | AnimaSol Torch Device - $295.00 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
EquiSol product offering
Product offeringCore offering
EquiSol designs, manufactures, and sells red and near-infrared light therapy hardware devices for animals, including a full-coverage LED therapy blanket for horses, targeted leg wraps and bell boots for horses, a portable handheld torch for pets, and a canine-specific therapy blanket (DogSol). Products use multiple therapeutic wavelengths (630nm–850nm) with patented design elements, zero EMF emissions, and a 50,000-hour LED life guarantee, sold directly to consumers via the company's online store.
Product overview
EquiSol (now operating as AnimaSol) is a pioneer in light-based therapeutic technology for animals, offering a portfolio of red and near-infrared light therapy products. The core product line consists of the EquiSol Blanket for Horses ($6,200) featuring 7,866 LEDs and five wavelengths for full-body coverage, complemented by targeted solutions including Leg Wraps ($500) for tendon/joint care, Bell Boots ($400) for healing recovery, and the portable AnimaSol Torch ($295) for multi-species use. For smaller companions, the DogSol Blanket ($350) provides canine-specific therapy with a 2:1 near-infrared to red LED ratio. Accessories include replacement tips and holsters. All products utilize proven wavelengths (630nm-850nm) with third-party testing, zero EMF ratings, and 50,000-hour LED guarantees.
Differentiator
Problem solved
Functional benefit
Brands
- DogSol: Sub-brand offering red and near-infrared light therapy blankets specifically designed for dogs, featuring the patented belly band design for full-body coverage.
Products and services
- EquiSol Red and Near-Infrared Light Therapy Blanket for Horses Full-coverage therapeutic blanket for performance horses featuring 7,866 LEDs across five therapeutic wavelengths (630nm, 660nm red; 810nm, 830nm, 850nm near-infrared), covering poll to belly for comprehensive recovery and wellness support. Priced at $6,200.
- EquiSol Red and Near-Infrared Light Therapy Leg Wraps for Horses Therapeutic leg wraps for tendon and joint care in horses utilizing red and near-infrared light wavelengths to accelerate injury recovery and support joint health. Priced at $500.
- EquiSol Red and Near-Infrared Light Therapy Bell Boots for Horses Therapeutic bell boots for horses delivering healing and recovery support through red and near-infrared light therapy, used for conditions such as summer sores and post-surgery recovery. Priced at $400.
- AnimaSol Red and Near-Infrared Light Therapy Torch for Pets Portable handheld red and near-infrared light therapy device for cats and other pets, designed for targeted healing and recovery applications and available in red/blue LED variants. Priced at $295.
- DogSol Red and Near-Infrared Light Therapy Blanket for Dogs Therapeutic blanket for dogs engineered with a 2:1 ratio of near-infrared to red LEDs (810nm, 830nm, 850nm NIR; 630nm, 660nm red), featuring a patented belly band design for full-body coverage and deeper tissue support up to 50mm penetration. Available in sizes XXS through XL. Priced at $350.
- AnimaSol Torch Replacement Tip Replacement tip accessory for the AnimaSol Red Light Therapy Torch device. Priced at $20.
- AnimaSol Torch Holster Holster accessory for the AnimaSol Red Light Therapy Torch device for convenient portability and hands-free operation. Priced at $20.
Quantifiable outcome
- Some thoroughbred racehorses fully recovered from tendon injuries in less than two months using EquiSol Red Light Therapy Leg Wraps - notably faster than traditional methods
- +2 more outcomes
Companies that use EquiSol
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
EquiSol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
EquiSol partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
EquiSol competitors and assessment
Company assessmentBroad incumbents
- Nutramax Laboratories (Cosequin / Adequan):
- Bemer Group: Bemer is a large, established PEMF therapy company primarily serving human wellness, with an emerging pet/animal product line. It is comparable to EquiSol in technology category (electromagnetic therapy for animals) but operates at much greater scale and across broader use cases.
- Joovv: Joovv is one of the largest direct-to-consumer red and near-infrared light therapy brands for human use. While currently focused on humans, its scale, brand recognition, and product roadmap make it a credible potential entrant into the animal segment where EquiSol operates.
- Mito Red Light: Mito Red Light manufactures red and near-infrared light therapy panels and devices primarily for human performance and recovery. It is comparable to EquiSol in underlying LED technology and wavelength selection, and could expand into equine and pet verticals.
Direct peers
- Photizo: Photizo manufactures handheld red light therapy devices for both human and animal applications. It directly competes with EquiSol's AnimaSol Torch and serves the same non-invasive therapeutic recovery use case across veterinary and consumer channels.
- Assisi Animal Health: Assisi Animal Health manufactures the Assisi Loop, a targeted pulsed electromagnetic field therapy device for companion animals and horses. It is the closest direct competitor to EquiSol in the animal light/electromagnetic therapy category, serving the same veterinary and pet-owner segments with non-invasive therapeutic devices.
- LiteCure (LiteCure Companion Animal Health): LiteCure manufactures Class IV laser therapy devices used in both human physical therapy and veterinary medicine. Its veterinary line directly competes with EquiSol's light therapy devices in equine and small-animal rehabilitation clinics.
- Respond Systems: Respond Systems produces red and infrared light therapy pads and units specifically designed for horses and small animals. It is one of the most direct competitors to EquiSol, offering light therapy blankets and wraps marketed to equestrian trainers and veterinarians for injury recovery and performance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
EquiSol social profiles
Digital presenceEquiSol financial estimates
Financial estimateRevenue estimate
Valuation estimate
EquiSol leadership team
Management profileNumber of profiles
Profiles1 record
EquiSol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EquiSol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EquiSol
What does EquiSol do?
EquiSol designs, manufactures, and sells red and near-infrared light therapy hardware devices for animals, including a full-coverage LED therapy blanket for horses, targeted leg wraps and bell boots for horses, a portable handheld torch for pets, and a canine-specific therapy blanket (DogSol). Products use multiple therapeutic wavelengths (630nm–850nm) with patented design elements, zero EMF emissions, and a 50,000-hour LED life guarantee, sold directly to consumers via the company's online store.
Is EquiSol a public or private company?
EquiSol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EquiSol founded?
EquiSol was founded in 2020. It employs 1 to 10 people.
Where is EquiSol based?
EquiSol is headquartered in Folsom, United States, in the North America region.
How does EquiSol make money?
One revenue line is on record: hardware Product Sales.
Who are EquiSol's main competitors?
Broad incumbents on record are Nutramax Laboratories (Cosequin / Adequan), Bemer Group, Joovv and Mito Red Light. Direct peers are Photizo, Assisi Animal Health, LiteCure (LiteCure Companion Animal Health) and Respond Systems.
Does EquiSol have an API?
No public API is recorded for EquiSol.
What industry is EquiSol in?
EquiSol's product category is Animal Health Light Therapy Devices. Its primary akta.pro industry code is HLAMAFAK, Rehabilitation & Physical Therapy Devices (Laser, Hydrotherapy, TENS). Its NAICS code is 334510 and its SIC code is 3845.