Fuso New Zealand

What Fuso New Zealand does

Fuso New Zealand Ltd. is the authorized master distributor of Mitsubishi FUSO commercial trucks and buses in New Zealand, operating as a privately held, NZ-owned family business headquartered at 8 Landing Drive, Auckland Airport. Founded in 1972 (with the first FUSO trucks arriving in NZ in 1971), the company distributes three truck platforms — Canter (light-duty, 4,983-8,550 kg GVM), Fighter (medium-duty, 11,000-24,000 kg GVM), and Shogun (heavy-duty, 16,500-30,800 kg GVM) — plus the Rosa, Canter Bus, and Fighter Bus passenger range, all now offered in Euro 6 configurations. Its product line covers light, medium, and heavy-duty trucks with diesel power units (and an electric eCanter variant), leveraging Daimler-inspired safety architecture including Active Brake Assist 6, Active Sideguard Assist 2.0, DUONIC 2.0 dual-clutch transmission, and ShiftPilot automated manual transmission technology.

The business operates an indirect channel model, with no direct retail: vehicles, parts, and service flow through 20+ authorized dealers and 25+ service locations stretching from Whangarei to Invercargill, anchored by Keith Andrews Holdings as the largest dealer group and with CablePrice, Lloyd Heslop Motors, Torque Central, and Torque Automotive filling regional coverage. Fuso NZ monetizes through wholesale vehicle sales, a 12,000+ SKU genuine parts distribution operation, model-tiered warranty programmes (up to 5 years/500,000 km on Shogun), Service Plans bundling factory-trained technicians, and value-added financial services — Business Credit, Lease, and Primeline revolving credit via FUSO Financial (Mercedes-Benz Financial Services NZ / Daimler Financial Services AG) plus commercial truck insurance arranged through AON New Zealand.

The company serves a horizontally segmented market ranging from single-unit owner-operators and small businesses through to large multinational fleets across construction, freight, traffic management, civil works, viticulture, removals, and bus operations, and was the No.1 heavy commercial truck and bus brand in New Zealand by registrations in each of 2021, 2022, and 2023. Pricing is quote-based through dealers and not publicly disclosed.

Name

Fuso New Zealand

Legal name

Fuso New Zealand Ltd.

Website

https://fuso.co.nz

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuso New Zealand Ltd. is the authorized Mitsubishi FUSO master distributor in New Zealand, selling Canter, Fighter, and Shogun trucks plus Rosa/Canter/Fighter buses through 20+ authorized dealers nationwide. It serves owner-operators through large enterprise fleets with a bundled offering of vehicles, parts, service, finance, and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new FUSO trucks (Canter, Fighter, Shogun) and buses (Rosa, Canter Bus, Fighter Bus) across light, medium, and heavy-duty segments
2. Genuine Parts: Sale of genuine FUSO parts with 24-month warranty, maintaining 12,000+ product lines in stock at Auckland distribution centre
3. Service and Maintenance: Comprehensive truck and bus service solutions through authorized dealers with factory-trained technicians
4. Finance Solutions: Business Credit Agreements, Business Lease Agreements, and Primeline revolving credit facilities for commercial vehicle financing
5. Insurance Products: Truck insurance solutions arranged via AON New Zealand for owner-operators and fleet operators

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Fuso New Zealand is the exclusive authorized distributor of Mitsubishi Fuso commercial trucks and buses in New Zealand. Its core offering spans the Canter light-duty, Fighter medium-duty, and Shogun heavy-duty truck ranges, plus the Rosa and fighter bus variants, sold and serviced through a nationwide authorized dealer network with parts, finance, insurance, and a bodybuilder programme.

Product overview

Fuso New Zealand distributes Mitsubishi Fuso commercial vehicles through an authorised dealer network spanning Whangarei to Invercargill. The core product portfolio comprises three truck series — Canter (light-duty, 4,983–8,550kg GVM), Fighter (medium-duty, 11,000–24,000kg GVM), and Shogun (heavy-duty, 16,500–30,800kg GVM) — alongside a dedicated Bus Range (Rosa, Canter Bus, Fighter Bus). These vehicles are supported by a suite of add-on services including Service Plans, Genuine FUSO Parts (12,000+ SKUs), Roadside Assistance, Warranty programmes, FUSO Financial (Business Credit, Lease, Primeline), and Truck Insurance arranged via AON. The full truck and bus range is now Euro 6 compliant, with the 2025/2026 product refresh centred on the eighth-generation Shogun (up to 530hp/2,600Nm) and the complete Canter Euro 6 overhaul.

Differentiator

Problem solved

Functional benefit

Products and services

• Canter (Light-Duty Truck)
• Fighter (Medium-Duty Truck)
• Shogun (Heavy-Duty Truck)
• Bus Range (Rosa, Canter Bus, Fighter Bus)
• Genuine Parts and Accessories
• Service and Maintenance
• Vehicle Finance
• Truck Insurance
• Bodybuilder Programme
• Warranty and Roadside Assistance

Quantifiable outcome

• FUSO No.1 for heavy commercial vehicle sales in New Zealand for 2021, 2022, and 2023
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Keith Andrews HoldingscoreChannel Partner/ Reseller/ DistributorPrimary dealer network for FUSO trucks and buses across New Zealand. Keith Andrews Holdings operates as the authorized dealer with locations in 13 cities from Whangarei to Invercargill, providing sales, service, and parts for the entire FUSO range.
• CablePrice (NZ) LtdcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Daimler Truck brands including FUSO in the South Island, particularly Greymouth location.
• AON New ZealandcoreStrategic or Co-development PartnerInsurance broker arranging comprehensive truck insurance solutions for FUSO customers, including owner-operators and fleet operators. Cover includes Loss of Use, Nil excess for windscreens, fire/theft, and comprehensive liability packages.
• Mitsubishi Fuso (Parent Company)coreTechnology or IntegrationAuthorized distributor of Mitsubishi FUSO trucks and buses in New Zealand. Provides access to Daimler-inspired technology, safety systems, and engine technology.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mercedes-Benz Trucks New Zealand: Sister Daimler Truck brand now distributed via Keith Andrews Holdings in NZ; overlaps with Fuso in heavy-duty segments and competes for premium fleet customers.
• MAN Truck & Bus New Zealand: European commercial vehicle brand with NZ distribution presence, competing with Fuso in heavy-duty trucks and offering an overlapping parts-and-service play.
• Hino New Zealand: Distributor of Hino light, medium, and heavy-duty trucks in New Zealand, competing head-to-head with Fuso in the same Japanese-brand truck category across owner-operator and fleet segments.
• Volvo Trucks New Zealand: Premium European truck competitor in NZ's heavy-duty segment, often benchmarked against Fuso Shogun for fleet safety, fuel economy, and total cost of ownership.
• Isuzu New Zealand: Distributor of Isuzu trucks in NZ, one of the closest direct competitors to Fuso in light- and medium-duty trucks and a rival for No.1 commercial vehicle share in New Zealand.
• UD Trucks (Volvo Group) New Zealand: Japanese heritage heavy-duty truck distributor in NZ, competing with Fuso in the medium- and heavy-duty categories and a peer in product positioning.
• Scania New Zealand: European heavy-duty truck distributor in NZ, competing with Fuso Shogun in freight, construction, and long-haul segments with a strong services-led business model.
• Iveco New Zealand: Distributor of Iveco daily, medium, and heavy trucks in NZ, competing directly with Fuso across light-, medium-, and heavy-duty segments.
• DAF Trucks New Zealand: European truck brand with NZ distribution, competing with Fuso Shogun in heavy-duty applications and offering a comparable parts and service network.
• Freightliner New Zealand: Daimler Truck brand distributed through the same Keith Andrews network as Fuso, competing in heavy-duty trucks and tractors for fleet and freight operators in NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fuso-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuso New Zealand