Future Gymnastics

What Future Gymnastics does

Future Gymnastics, trading name of FREEE Limited (England, company number 095711290), is a gymnastics coaching business operating across the South London/Surrey catchment. The company delivers weekly classes organised by birth year and skill tier (Foundation, Development, Boys, Pro, Dev/Pro, Trampoline, Display Team), school-holiday camps (Mini, General, PRO), skill-specific clinics, birthday-party packages, invitational competitions, and gift vouchers, with a Sutton Borough Council funded programme covering eligible children. Delivery is anchored at three primary venues — Coombe Wood School (Croydon, 2,500 sq ft with full Olympic equipment), Wood Field School (Carshalton), and Merstham Park School (Redhill) — plus after-school clubs delivered inside 15+ partner primary and junior schools.

The underlying operating system is the Sports Fusion online booking and membership management platform, integrated with GoCardless for Direct Debit subscription billing and PayPal for card payments. Classes are sold as monthly subscriptions (Foundation £37.57 to Display Team £52.71, with a £22.50 annual membership fee and Direct Debit on the 15th of each month), while camps, clinics, parties, and vouchers are sold as one-time transactions at unit prices ranging from £5 per after-school session to £250 per birthday-party package. A trial session with 24-hour free cancellation is offered to reduce purchase friction.

The go-to-market is hybrid: direct-to-consumer via the booking website and organic social channels (Facebook, Instagram, TikTok, YouTube), paired with a community-led channel through school partnerships that embed Future Gymnastics into local extra-curricular provision. The company is founder-owned and operated with no disclosed institutional investors, a single named senior leader (Kenny Dowling, Director of Operations & Designated Safeguarding Lead), and a 4.5/5 Google rating reflecting over seven years of continuous community operation.

Name

Future Gymnastics

Legal name

FREEE Limited

Website

https://futuregymnastics.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Future Gymnastics (FREEE Limited) is a South London/Surrey gymnastics coaching club delivering weekly subscription classes, holiday camps, clinics, parties, and competitions for children ages 3-16 across three school venues and 15+ partner-school after-school clubs.

Ownership category

akta.pro rank

Product category

Children's Gymnastics Coaching

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADABAK

Sports-Specific Group Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYEDAJAJAD

Competitive Activities (Debate, Mock Trial, Academic Team, Robotics)

Education/K–12 / Primary & Secondary Education/K–12 Extracurriculars & Athletics (School-Run)

Keywords

• Gymnastics coaching classes
• Children's gymnastics training
• Youth sports camps
• After school clubs
• Birthday party venue

Headquarters

HQ city

Banstead

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Weekly Class Subscriptions: Monthly recurring subscription model for weekly gymnastics classes. First payment includes pro-rata for current month plus next month, plus £22.50 annual membership fee. Subsequent payments taken on 15th of each month via Direct Debit. Classes include Foundation, Development, Boys, Pro, Dev/Pro, Trampoline, and Display Team classes priced at £37.57-£52.71 per month.
2. Holiday Camps: One-time fee for holiday camp programs. Mini camps (ages 3-5) priced at £15-75 for multi-day courses. General camps (ages 5-14) priced at £35-175 for multi-day courses. PRO camps available for higher-level gymnasts.
3. Clinics: Single-session or multi-week skill-focused specialty classes. Adult clinic at £50 for 4-week course. Various youth clinics available for specific skills development.
4. After-School Club Programs: Term-based after-school club sessions at partner schools. Priced at £5-8 per session or £65-104 full term course. Sessions run during school terms at various school locations.
5. Birthday Party Packages: Complete party experience at £250 including 60 minutes coaching in gym, special birthday gift, and 30 minutes canteen use. Optional extras include digital invitations (£10) and party medals with sweets (£2 per child).
6. Gift Vouchers: E-vouchers available in denominations of £25, £75, £100, or custom amounts. Valid for 18 months from issue date. Cannot be used against subscription products.
7. Funded Programs: Sutton Borough Council funded gymnastics program for eligible children, providing access to classes at no or reduced cost to participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Future Gymnastics delivers weekly gymnastics coaching classes for children aged 3-16+ at multiple school venues in the South London/Surrey area, structured by skill level (Foundation, Development, Pro, Boys, Display Team, Trampoline). The offering is extended through after-school clubs at partner primary schools, skill-focused clinics, school-holiday day camps (Mini, General, and PRO), gymnastics-themed birthday parties, invitational competitions, and digital gift vouchers, all managed through a unified Sports Fusion online booking platform.

Product overview

Future Gymnastics is a gymnastics coaching club operating as a unified booking platform with multiple service offerings. The core product is the Weekly Classes subscription service, with additional revenue streams including After School Classes (at partner schools), Gymnastics Clinics (skill-specific sessions), Holiday Camps (Mini, General, and PRO), Birthday Parties, Invitational Competitions, and Gift Vouchers. All offerings share the same booking infrastructure (Sports Fusion platform) and are delivered at three main venues (Coombe Wood School, Wood Field School, Merstham Park School) plus various after-school club locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Gymnastics Classes Regular weekly gymnastics classes held at Coombe Wood School, Wood Field School, and Merstham Park School. Classes are organized by birth year and skill level: Foundation (beginner), Development (intermediate), Boys, Pro (advanced/competition), Dev/Pro (mixed), Trampoline, and Display Team. Monthly subscription priced £37.57-£52.71 with annual membership fee of £22.50 and trial sessions with 24-hour refund guarantee.
• After School Classes

Quantifiable outcome

• Goal to have highest number of children become future ambassadors of gymnastics sport
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core, strategic and supporting.

• Coombe Wood SchoolcoreStrategic or Co-development PartnerPrimary training venue partnership. Provides 2,500 sq ft facility with state-of-the-art gymnastics equipment including foam pits, Olympic equipment (bars, vaults, beams, floor areas). Hosts weekly classes, camps, clinics, and birthday parties.
• Wood Field SchoolcoreStrategic or Co-development PartnerTraining venue for gymnastics classes and camps. Located in Carshalton, serving local community with Foundation, Development, and General Camp programs.
• Merstham Park SchoolcoreStrategic or Co-development PartnerTraining venue used for classes, camps, and designated birthday party location. Community entrance accessible via right of car park. Hosts Foundation classes and camps.
• Sutton Borough CouncilstrategicStrategic or Co-development PartnerFunded Programme partnership providing subsidized gymnastics access for eligible children in the Sutton area. Helps remove financial barriers to participation.
• Local Primary Schools (After-School Program Partners)supportingChannel Partner/ Reseller/ DistributorPartnership with multiple local schools to deliver after-school gymnastics clubs. Schools include: Avenue Academy Collingwood Prep, Bandon Hill Woodfield, Barrow Hedges, Cumnor House, Bandon Hill Meadowfield, St Mary's Infants, St Mary's Juniors, Warren Mead Infants, Heathfield Academy, Manor Park Primary School, Avenue Primary Academy, Barrow Hedges Primary, Rowdown Primary School, Cumnor House School for Girls, Warren Mead Infant School, Hackbridge Primary School, Applegarth Academy, St. Mary's Catholic Junior School.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• British Gymnastics: National governing body that sets coach qualification standards (e.g., BG Level 2 referenced by Future Gymnastics) and accredits member clubs. Acts as an umbrella/incumbent shaping the competitive landscape rather than a direct competitor.

Direct peers

• Fun Fest: UK children's multi-activity holiday camp and after-school club operator with comparable school-based delivery model and parent-booking flow.
• Jigsaw Gymnastics: UK children's gymnastics club network offering weekly classes, holiday camps, and parties at dedicated venues. Directly comparable in product mix, tiered class structure, and birthday party offering.
• Premier Sport: UK provider of multi-sport coaching delivered in primary schools (after-school clubs, PPA cover, holiday camps). Closely comparable in school-channel distribution and termly class structure, though broader than gymnastics only.
• The Little Gym: International franchise running age-structured gymnastics and motor-skill classes for children, with a similar subscription/class-pack model and party offerings. Closest direct competitor in children's gymnastics coaching.
• Gymfinity Kids: UK-based gymnastics and ninja parcours club for children with multi-site venues, termly class subscriptions, holiday camps, birthday parties, and after-school programmes — directly overlapping business model and product mix.
• Sport Stars UK: UK provider of multi-sport after-school clubs and holiday camps delivered in primary schools. Highly comparable in school-channel GTM and termly/holiday pricing model, although multi-sport rather than gymnastics-specific.
• Star Steppers Gymnastics: Regional UK children's gymnastics club providing weekly classes, camps, and parties with a similar multi-tier skill structure and DBS-checked coaching team.

Regional players

• Funtastic Gymnastics: UK children's gymnastics club with weekly classes, holiday camps, and birthday party packages. Comparable in product mix though typically operating in different UK regions.
• Total Activity: UK children's activity provider offering gymnastics, dance, and multi-sport classes, camps, and parties — overlaps in core products and target demographic but broader sport portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@futuregymnastics2016
• Facebookfacebook.com/futuregym2016
• Instagraminstagram.com/future.gymnastics
• TikToktiktok.com/@futuregymnastics16
• LinkedInlinkedin.com/company/future-gymnastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Gymnastics