FutureSmart Careers

What FutureSmart Careers does

FutureSmart Careers is a UK-based careers guidance provider founded in 2019 and headquartered in Bristol, operating as FutureSmart Careers Limited (Reg. No. 11968993). The company delivers independent and impartial careers guidance programmes to over 100 educational establishments across England and Wales, serving independent and state-maintained mainstream and specialist schools, sixth forms, and colleges in regions including London, Hertfordshire, Berkshire, Oxfordshire, Wiltshire, Somerset, Bristol, Bath, Cardiff, South Wales, Devon, and Cornwall, with remote delivery available in other UK areas. Core services include one-to-one guidance sessions, psychometric assessments and action plans, workshops and talks, online resources, and regular newsletters (mainstream monthly and SEND half-termly), delivered on school premises or remotely by advisers qualified to Level 6 or Level 7 in careers guidance.

The company's product set spans in-person professional services, the FutureSmart Essentials digital resource hub for schools, and the FSC Apprenticeships guidance programme. The underlying technology stack relies on third-party Morrisby psychometric assessment tools, accessed via a strategic partnership, alongside standard digital content delivery (blog, newsletters, gated resource portal). No proprietary software platform or AI capability is disclosed. The business model is professional services: schools and colleges contract directly for careers guidance engagements, with pricing not publicly disclosed. Sales is field-led, with advisers deployed into schools and growth driven primarily by recommendations within the education sector.

FutureSmart Careers holds the Matrix Standard accreditation, is an affiliate member of the Career Development Institute (CDI), and is a recognised provider with the Careers and Enterprise Company, positioning it within the UK Gatsby Benchmark compliance framework for school careers provision. The company is founder/owner-operated under Director Vicki MacDonald with a headcount of 19 employees, no disclosed external investment, and is actively recruiting additional careers advisers to support expansion.

Name

FutureSmart Careers

Legal name

FutureSmart Careers Limited

Website

https://futuresmartcareers.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FutureSmart Careers is a UK-based, Bristol-headquartered careers guidance provider delivering impartial Level 6/7-qualified adviser services, psychometric assessments, apprenticeships support, and SEND-specific programmes to over 100 schools and colleges across England and Wales.

Ownership category

akta.pro rank

Product category

Education and Careers Guidance Services

NAICS

Educational Support Services (6117), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College & Career Counseling (Admissions, Scholarships, Pathways) (EDAJALAE)

akta.pro secondary industries

Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Job Placement, Matching & Career Navigation Services (EDAAAOAL)

Keywords

• Careers guidance services
• School careers programmes
• Psychometric assessments
• Apprenticeship guidance
• SEND careers support

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Careers Guidance Services to Schools: Provides careers guidance programmes to schools and colleges, including one-to-one guidance sessions, psychometric assessments, action plans, workshops, talks, online resources, and newsletters. Services delivered by qualified Level 6 or Level 7 careers guidance advisers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FutureSmart Careers provides impartial, in-person and remote careers guidance programmes to schools and colleges across the UK. Services are delivered by advisers qualified to Level 6 or Level 7 in careers guidance and include one-to-one guidance sessions, psychometric assessments and action plans, workshops, talks, online resources, and newsletters. The company serves over 100 educational establishments, with specialist SEND provision, and supports schools in meeting the Gatsby Benchmarks.

Product overview

FutureSmart Careers offers a unified careers guidance service primarily delivered directly to schools and students rather than as a software platform. The core offering consists of careers guidance programmes delivered by qualified Level 6/7 advisers, supplemented by one-to-one guidance sessions, psychometric assessments, workshops, and online resources. Additional services include regular newsletters (mainstream and SEND-focused), apprenticeship support, and SEND-specific careers services. The company acts as a strategic partner with Morrisby and is a recognised provider with the Careers and Enterprise Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Careers Guidance Programmes for Schools Impartial and inspirational careers guidance programmes delivered by Level 6/7 qualified advisers to schools and colleges, designed to support young people in making confident and informed choices about their futures and to help schools meet Gatsby Benchmarks.
• One-to-One Guidance Sessions Individual, personalised careers guidance sessions providing students with support to explore career options and develop action plans. Targeted at students in secondary schools, sixth forms, and colleges.
• FSC Apprenticeships Guidance Dedicated apprenticeship guidance and support service helping students explore and apply for apprenticeship opportunities, including degree apprenticeships. Delivered to schools as workshops and one-to-one sessions.
• SEND Careers Support Services Specialised careers guidance services for students with Special Educational Needs and Disabilities (SEND), including dedicated SEND newsletters and tailored adviser support. Targeted at schools and colleges with SEND provisions.

Quantifiable outcome

• 10 students received degree apprenticeship offers from top companies including Deloitte, EY, Grant Thornton, PwC, Goldman Sachs, JP Morgan, Rolls-Royce, BAE, Airbus, Siemens and Visa from single school engagement

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• MorrisbycoreStrategic or Co-development PartnerFutureSmart Careers is a Morrisby strategic partner, providing access to psychometric assessment tools and career guidance resources for students.
• Careers and Enterprise CompanycoreStrategic or Co-development PartnerRecognised provider with the Careers and Enterprise Company, supporting schools in meeting Gatsby Benchmarks for career guidance.
• CDI (Career Development Institute)coreStrategic or Co-development PartnerAffiliate member of CDI, committed to the highest standards of professional conduct and service delivery in career guidance.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Prospects (Shaw Trust): Prospects, part of Shaw Trust, is a large established provider of careers education, information, advice and guidance across the UK. It serves a broader client base (schools, higher education, government) than FutureSmart and operates at greater scale, but overlaps materially in school careers guidance delivery.
• National Careers Service: The National Careers Service is the UK government's free careers advice and information service for adults and young people. It functions as a broad incumbent alternative that schools and parents can default to, influencing the competitive context for paid school-based providers like FutureSmart.

Direct peers

• CXK: CXK is an independent charity providing high-quality careers information, advice and guidance to young people across the UK, including schools and colleges. It directly competes with FutureSmart in school-based careers guidance delivery and is comparable in mission and customer segment.
• Adviza: Adviza is a charity delivering careers information, advice and guidance to young people in schools and colleges across the UK. It is comparable as a direct competitor providing school-based careers guidance services with similar target customers.
• Career Connect: Career Connect delivers independent careers guidance, employability and skills services to young people and adults across the UK, working with schools, colleges and local authorities. It is comparable as a directly competing provider of careers IAG services to educational establishments.
• Cascaid (Kudos): Cascaid provides careers information, guidance software and resources used by schools and colleges across the UK. It overlaps with FutureSmart on school-facing careers guidance delivery, though with a stronger software/assessment product emphasis.

Others

• Morrisby: Morrisby provides psychometric assessments and career guidance tools used by schools and is a strategic partner of FutureSmart. It is comparable as an adjacent enabling technology provider in the same careers guidance ecosystem, supplying assessment tools to schools and partner organisations.
• Careers and Enterprise Company: The Careers and Enterprise Company is the government-backed body that connects schools with employer engagement and careers providers; FutureSmart is a recognised provider with the CEC. It is an ecosystem enabler rather than a competitor, shaping the market in which FutureSmart operates.

Regional players

• Skills Development Scotland (My World of Work): Skills Development Scotland delivers Scotland's careers information, advice and guidance service for schools and adults. It does not overlap territorially with FutureSmart (England and Wales only) but is a comparable regional public-sector careers guidance provider.
• Careers Wales: Careers Wales is the publicly funded all-age careers guidance service for Wales. It overlaps with FutureSmart on careers IAG delivery to schools in Wales (Cardiff and South Wales are covered by FutureSmart), making it a regional free alternative rather than a direct competitor in pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/futuresmartc
• Facebookfacebook.com/futuresmartcareers
• LinkedInlinkedin.com/company/futuresmart-careers-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FutureSmart Careers